You Brands
You Brands (Handelskompaniet A/S) is a Norwegian B2B wholesale distributor based in Skien that aggregates 30+ branded apparel, workwear, headwear, travel goods, and home textile brands for sale exclusively to registered business resellers via its you.no portal.
- Company typePrivate
- Founded-
- HeadquartersSkien, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What You Brands does
You Brands (legal entity Handelskompaniet A/S) is a Norwegian B2B wholesale distributor headquartered in Skien, Norway. Founded in 1989 and operating with 22 employees, the company aggregates a portfolio of more than 30 international and Nordic brands across apparel, workwear, headwear, bags, travel goods, accessories, and home textiles, including Samsonite, American Tourister, Brook Taverner, Beechfield, Bag Base, Georg Jensen, Iittala, Riedel, Flexfit, and Atlantis. The company sells exclusively to registered businesses with approved reseller accounts via a gated B2B portal at you.no, with orders placed through the website or by written agreement. There is no direct-to-consumer channel; pricing is hidden behind login and quoted in NOK excluding VAT.
The business model is a traditional wholesale-reseller model in which You Brands generates revenue by purchasing branded merchandise from upstream brand partners and selling it at wholesale to Norwegian resellers. Pricing mechanics include volume thresholds (e.g., Samsonite orders above NOK 9,000 receive a 5% discount and free shipping to one Norwegian address). Beyond standard distribution, the company operates two service lines: Pick & Print (short-lead-time custom-printed bags dispatched from warehouse, including GOTS-certified shopping bags) and YB Design (custom-made/special production). Its own house brand, You, supports a private-label workwear line called Workwear PRO by You. The company is expanding sustainability offerings across the portfolio, including GOTS-certified organic cotton, Beechfield's EarthAware line, Bag Base recycled bags, and American Tourister's Recyclex recycled-PET products.
Operationally, You Brands is a single-geography (Norway) distributor with no disclosed revenue, funding, M&A activity, or senior leadership team in the source data. Its distribution channels are the e-commerce portal and printed/online catalogs available via Issuu and Aflip. The company's core technology is not explicitly disclosed, and no AI/ML capabilities, APIs, or proprietary platforms are described. The go-to-market is sales-led, B2B wholesale, with marketing primarily through the e-commerce site, digital catalogs, and brand portfolio showcase content.
You Brands firmographics
Firmographics- Name
- You Brands
- Legal name
- Handelskompaniet A/S
- Website
- https://you-brands.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- You Brands (Handelskompaniet A/S) is a Norwegian B2B wholesale distributor based in Skien that aggregates 30+ branded apparel, workwear, headwear, travel goods, and home textile brands for sale exclusively to registered business resellers via its you.no portal.
- Ownership category
- akta.pro rank
You Brands industry classification
Industry- Product category
- Wholesale Branded Apparel and Promotional Merchandise Distribution
- NAICS
- Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where You Brands is headquartered
LocationHeadquarters
- HQ city
- Skien
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
You Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale B2B product sales: You Brands operates as a wholesale distributor of branded apparel, accessories, workwear, headwear, travel goods, and home textiles. The company sells exclusively to registered businesses with approved reseller accounts. Revenue is generated through product sales at wholesale pricing, with orders placed through the company website or written agreements. The business also offers custom branding services (YB Design) for personalized merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B wholesale pricing for registered resellers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
You Brands product offering
Product offeringCore offering
You Brands (legal entity Handelskompaniet A/S) is a Norwegian B2B wholesale distributor that aggregates a portfolio of 30+ international and Nordic brands — spanning apparel, workwear, corporate clothing, headwear, bags, travel goods, and home textiles — and sells exclusively to registered and approved reseller businesses in Norway. The company supplements product distribution with custom branding services (YB Design) and a short-lead-time custom printed bag service (Pick & Print).
Product overview
You Brands operates as a B2B promotional products and workwear distributor based in Norway. The company offers a multi-brand portfolio spanning workwear, corporate clothing, headwear, bags, travel goods, accessories, and home textiles. Core offerings include their own 'You' house brand alongside distributed international brands such as Beechfield (headwear), Bag Base (bags), Atlantis (headwear), American Tourister (luggage), Brook Taverner (corporate wear), Samsonite (premium luggage), Gregory (backpacks), Flexfit (caps), and Premier (workwear). Additional services include Pick & Print (custom printed merchandise with short lead times) and YB Design (custom manufacturing). The product range emphasizes sustainability through GOTS-certified organic cotton lines, recycled material products, and corporate responsibility programs. You Brands sells exclusively to registered businesses through their reseller portal.
Differentiator
Problem solved
Functional benefit
Brands
- Workwear PRO by You: Private label workwear collection under the You brand umbrella
- YB Design
Products and services
- You (House Brand)
- Beechfield Headwear
- Bag Base Bags and Accessories
- Atlantis Headwear
- American Tourister Luggage
- Brook Taverner Corporate Clothing
- Samsonite Luggage
- Flexfit Headwear
- Premier Workwear and Corporate Clothing
- Gregory Backpacks and Travel Bags
- Stormtech Technical Outdoor and Workwear
- Pick & Print Custom Printed Bags
- YB Design - Custom Made Manufacturing
- Workwear PRO by You
- GOTS Certified Organic Collection
Companies that use You Brands
Customer profileSegments1 record
Ideal customer profiles1 record
You Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
You Brands partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Samsonite IP Holdings S.a r.l.coreYou Brands serves as a wholesale distributor for Samsonite brand products including Samsonite, American Tourister, Gregory, and Lipault brands in Norway. Samsonite products are shipped from Samsonite Belgium with estimated delivery of 1-2 weeks. Orders are processed separately from other You Brands inventory.
- Brook TavernercoreYou Brands distributes Brook Taverner corporate clothing and suiting collections. Featured in seasonal catalogs with the corporate clothing 26/27 collection showcasing shirts, fine knitwear, outerwear, and suiting ranges tailored for Scandinavian preferences.
- American TouristercoreYou Brands distributes American Tourister luggage and travel products in Norway, including collections like DashPop, StarVibe, Airconic, SoundBox, Flashline, and Summerride. Products feature Recyclex material technology using recycled PET bottles.
- BeechfieldcoreYou Brands distributes Beechfield headwear and apparel accessories including beanies, caps, and fashion accessories. Products include organic cotton options and sustainable materials.
- AtlantisminorYou Brands distributes Atlantis headwear products including caps and beanies.
- Bag BasecoreYou Brands distributes Bag Base bags and accessories including backpacks, gym bags, cooler bags, and travel accessories. Products include recycled material options and eco-friendly lines.
- Georg JensenminorYou Brands distributes Georg Jensen home products and kitchenware.
- RiedelminorYou Brands distributes Riedel glassware and drinkware products.
- IittalaminorYou Brands distributes Iittala Scandinavian glass and home products.
- GlobalminorYou Brands distributes Global knives and kitchen cutlery.
- FlexfitminorYou Brands distributes Flexfit headwear including caps and beanies with various sustainable and organic options.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
You Brands competitors and assessment
Company assessmentBroad incumbents
- Lyreco Group: European broadline B2B distributor of workplace supplies, including apparel, hygiene, and facility products. Wider portfolio than You Brands but overlapping B2B-trade-channel approach across European markets.
- Cimpress plc: Global mass-customization platform (parent of Vistaprint) serving small businesses and resellers with printed and branded products. Operates at much larger scale with overlapping B2B custom-merchandise functionality.
Direct peers
- HALO Branded Solutions: US-headquartered B2B promotional merchandise distributor with multi-brand assortment and custom decoration services. Directly comparable business model in B2B branded merchandise distribution.
- Brandstad AS: Norwegian B2B wholesale distributor of branded promotional products, workwear, and merchandise. Most direct Nordic competitor serving registered resellers with a multi-brand portfolio approach similar to You Brands.
- Witre AB: Swedish B2B wholesaler of branded promotional merchandise and corporate gifts. Operates a similar approved-reseller model with multi-brand portfolio, making it the closest cross-border functional peer to You Brands.
- BrandFuel Ltd: UK-based B2B promotional merchandise and branded apparel distributor. Comparable multi-brand portfolio and custom-decoration services targeting resellers and corporate buyers.
- Profile Group (Profiilituote Oy): Finnish B2B distributor of branded promotional merchandise and corporate apparel. Comparable Nordic regional peer with similar reseller-channel structure and multi-brand assortment.
- Addbrand AB: Swedish B2B promotional products distributor serving resellers with a multi-brand assortment of apparel, bags, and accessories. Closely comparable business model and customer profile to You Brands.
- 4imprint Group plc: UK/US-headquartered B2B distributor of promotional products with a multi-brand catalog and direct-to-buyer ordering platform. Operates a similar approved-buyer/wholesale model at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
You Brands social profiles
Digital presenceYou Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
You Brands leadership team
Management profileNumber of profiles
You Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
You Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about You Brands
What does You Brands do?
You Brands (legal entity Handelskompaniet A/S) is a Norwegian B2B wholesale distributor that aggregates a portfolio of 30+ international and Nordic brands — spanning apparel, workwear, corporate clothing, headwear, bags, travel goods, and home textiles — and sells exclusively to registered and approved reseller businesses in Norway. The company supplements product distribution with custom branding services (YB Design) and a short-lead-time custom printed bag service (Pick & Print).
Is You Brands a public or private company?
You Brands is a private company. It is classified as unknown and is currently operating.
When was You Brands founded?
You Brands was founded in -1. It employs 11 to 50 people.
Where is You Brands based?
You Brands is headquartered in Skien, Norway, in the Europe region.
How does You Brands make money?
One revenue line is on record: wholesale B2B product sales.
Who are You Brands's main competitors?
Broad incumbents on record are Lyreco Group and Cimpress plc. Direct peers are HALO Branded Solutions, Brandstad AS, Witre AB, BrandFuel Ltd, Profile Group (Profiilituote Oy), Addbrand AB and 4imprint Group plc.
Does You Brands have an API?
No public API is recorded for You Brands.
What industry is You Brands in?
You Brands's product category is Wholesale Branded Apparel and Promotional Merchandise Distribution. Its primary akta.pro industry code is CRAOADAJ, Sustainable / Ethical Apparel & Accessories Wholesale. Its NAICS code is 4243 and its SIC code is 5130.