Pregnancy Resource Center, Inc

Name

Pregnancy Resource Center, Inc

Legal name

Pregnancy Resource Center, Inc

Website

https://youmakeherbrave.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Pregnancy Resource Center, Inc is a 501(c)(3) nonprofit founded in 1986 in East Tennessee, providing free life-affirming medical services — pregnancy testing, ultrasounds, STI screening — and faith-based support to families facing unexpected pregnancies across two clinics and a mobile unit.

Ownership category

akta.pro rank

Product category

Pregnancy Resource Services

NAICS

Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Pregnancy resource services
• Free ultrasound services
• Mobile medical clinic
• Community-funded nonprofit ministry
• Life-affirming care programs

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting the life-affirming mission. Monthly giving program called 'The Heart'.
2. Corporate Sponsorships: Corporate sponsorships at four levels: Champion ($25,000), Legacy ($10,000), Hope ($5,000), and Friend of Life ($1,000). Sponsors receive recognition at events and in marketing materials.
3. Walk for Life Event: Annual fundraising event with $40,000 goal for 2026. Participants can register as walkers and raise money, with sponsorship opportunities.
4. Retail Merchandise: Sale of branded merchandise including t-shirts, sweatshirts, hats through the Be Brave Store, with proceeds supporting the ministry.
5. Baby Bottle Fundraisers: Baby bottle campaigns distributed to 45-50 churches throughout the year where community members fill bottles with change, checks, and cash.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pregnancy Resource Center, Inc provides free, life-affirming medical services to families facing unexpected pregnancies, including pregnancy testing, ultrasounds, STI screening, prenatal vitamins, insurance enrollment assistance, and OB care referrals at its Maryville and Sevierville, Tennessee centers and via a mobile medical unit serving rural East Tennessee. The offering is augmented with holistic wrap-around support programs (Champion Men mentorship, Embrace Grace Bible study, post-pregnancy support through age two) and donor/community engagement programs (Walk for Life, corporate sponsorships, EveryLife Diaper Fund).

Product overview

Pregnancy Resource Center, Inc is a life-affirming medical clinic and community ministry offering free medical services (pregnancy testing, ultrasounds, STI screening, prenatal vitamins) at three locations (Maryville and Sevierville offices plus mobile medical unit). The organization complements its medical care with holistic support programs including Bible studies, mentoring (Champion Men program), Embrace Grace curriculum, and the Step Program. Additional offerings include the Armored Truth Podcast, the Be Brave Store merchandise line, annual Walk for Life fundraising events, corporate sponsorship opportunities, speaking engagements by CEO Valerie Millsapps, and the EveryLife Diaper Fund partnership. The organization is debt-free and community-funded as a 501(c)(3) nonprofit.

Differentiator

Problem solved

Functional benefit

Brands

• Armored Truth Podcast: The organization's podcast sharing stories of hope, redemption, and life-affirming messages.
• Walk For Life
• Champion Men
• EveryLife Diaper Fund

Products and services

• Medical Services Free life-affirming medical services including pregnancy testing, ultrasounds, STI screening, prenatal vitamins, insurance enrollment assistance, and OB care referrals provided at the Maryville and Sevierville centers and the mobile medical unit. Targeted to pregnant women and families facing unexpected pregnancies in East Tennessee.
• Mobile Medical Unit Mobile clinic that travels to rural East Tennessee areas to provide on-site pregnancy testing, ultrasounds, and STI screening for families who cannot access fixed center locations.
• EveryLife Diaper Fund Diaper fund partnership with EveryLife (a faith-based pro-life diaper company) that supplies diapers and wipes to families in need, with 10% of purchases from PRC supporters donated back to the ministry.
• Corporate Sponsorship Program Tiered corporate sponsorship program offering Champion ($25,000), Legacy ($10,000), Hope ($5,000), and Friend of Life ($1,000) levels in exchange for recognition at events and in marketing materials.
• Walk for Life Sevier County Annual fundraising event held at Sevierville Civic Center with sponsorship opportunities and walker registration, with a $40,000 fundraising goal for 2026.
• Be Brave Store Online merchandise store selling t-shirts, sweatshirts, hats, and accessories with pro-life messaging, with proceeds supporting the Pregnancy Resource Center ministry.
• Armored Truth Podcast Podcast series with 28 episodes featuring life-affirming topics, guest interviews, abortion survivor stories, and community partner conversations as an educational and awareness channel.
• Speaking Engagements Speaking services offered by CEO Valerie Millsapps at churches and community events to share her personal redemption story and the mission of Pregnancy Resource Center.

Quantifiable outcome

• 95% of moms who see life on ultrasound choose life
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• First Baptist SeviervillecoreStrategic or Co-development Partner · 1 October 2025First Baptist Sevierville voted to gift land to PRC for their future 4,000-square-foot center. This partnership represents a significant expansion opportunity for the ministry in Sevier County.
• Farm Bureau/Kenny JarvisminorGTM or Marketing Partner · 1 January 2020Kenny Jarvis with Farm Bureau is a gold underwriter for the Refiner's Fire banquet and supports the center's mission. He supports because every human being bears the image of God.
• Focus on the FamilyminorStrategic or Co-development Partner · 1 January 2007Partnered with Focus on the Family in 2007 to add ultrasound services, which changed how the center serves families.
• NIFLA (National Institute of Family and Life Advocates)minorStrategic or Co-development Partner · 1 January 2007Partnered with NIFLA in 2007 along with Focus on the Family to add ultrasound services to the center's offerings.
• EveryLife Diaper CompanycoreStrategic or Co-development PartnerEveryLife is a faith-based, pro-life diaper company that is the nation's only such diaper brand. They provide discounted bulk rates for diapers purchased with donated funds. The partnership ensures all donated diaper funds go toward pro-life certified products rather than brands that support abortion efforts.
• Champion Men Program VolunteerscoreOthersMale volunteer advocates provide mentorship and support to fathers and expectant fathers. The program started in November 2020 and has grown to have male volunteer advocates each afternoon the center is open.
• Embrace GracecoreStrategic or Co-development PartnerFaith-based Bible study program for pregnant mothers. The center runs Embrace Grace sessions where mothers grow in faith during pregnancy. All participants have opportunity to accept Jesus as Savior.
• Partner ChurchescoreChannel Partner/ Reseller/ DistributorNetwork of 45-50 churches that participate in baby bottle fundraisers, refer congregation members, host speakers, and provide spiritual support for families.

Scale indicators8 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• National Institute of Family and Life Advocates (NIFLA): Industry association and legal advocacy group for pregnancy resource centers and their medical workers. PRC is a NIFLA affiliate (since 2007), making NIFLA the closest trade-body peer.
• Focus on the Family: National faith-based family advocacy organization that partnered with PRC in 2007 to add ultrasound services. Operates parallel 'Option Ultrasound' program supporting centers, making it a strategic peer and partner.
• Care Net: National network of more than 1,100 pregnancy resource centers offering free pregnancy testing, ultrasounds, and life-affirming support — directly comparable service model and mission to Pregnancy Resource Center, Inc.
• Heartbeat International: Largest U.S. affiliation network of pregnancy resource centers, providing training, support, and the Option Line helpline. PRC operates within the same life-affirming pregnancy services ecosystem.

Others

• EveryLife Diaper Company: Faith-based, pro-life diaper brand partnered with PRC for its EveryLife Diaper Fund. A supply/value-chain partner rather than a competitor, but operates in the same life-affirming ecosystem.

Direct peers

• CompassCare Pregnancy Services: Multi-location pregnancy resource center in New York State providing free ultrasounds, STI testing, and life-affirming support — directly comparable service mix and faith-based model.
• RealOptions Pregnancy Resource Centers: California-based network of pregnancy resource centers offering free pregnancy testing, ultrasounds, and STI screening — analogous clinical service offering and nonprofit operating model.

Regional players

• Embrace Grace: Faith-based single-mom support program whose Bible-study curriculum PRC runs in-house. Operates as a mission-aligned content/program partner rather than a service competitor.
• Catholic Charities of East Tennessee: Regional faith-based social services nonprofit serving East Tennessee with overlapping services such as pregnancy support, material assistance, and family case management — competes for the same donor and volunteer base.
• ThriVe Central Tennessee: Faith-based pregnancy resource center network serving the Nashville/Central Tennessee region with comparable free medical services and life-affirming mission — same peer segment but non-overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/friendsofprceasttn
• Instagraminstagram.com/friendsofprceasttn
• LinkedInlinkedin.com/company/pregnancy-resource-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pregnancy Resource Center, Inc