Young@Heart

Name

Young@Heart

Legal name

Young at Heart Festival

Website

https://youngatheart.co.za

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Lifestyle Events

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industries

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Halaal lifestyle exhibition
• Consumer festival events
• Exhibitor booth rental
• Event ticketing services
• Lifestyle expo Cape Town

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Ticket Sales: The festival generates revenue from admission tickets sold to attendees. Tickets are sold in South African Rand (ZAR) through the website. Tickets are delivered electronically via email and/or WhatsApp immediately after payment.
2. Exhibitor/Vendor Stall Fees: Approved vendors and exhibitors pay stall (booth) fees through the exhibitor portal. Fees are non-refundable within 30 days of the event and are processed in South African Rand.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Young at Heart Festival is an annual halaal lifestyle exhibition held in Cape Town, South Africa, bringing together vendors across Food, Fashion, Beauty, and Travel categories under one roof. The Festival generates revenue from admission tickets sold to attendees and stall/booth fees paid by approved vendors and exhibitors. An online Exhibitor Portal supports vendor management of stalls, payments, documents, and staff passes.

Product overview

Young at Heart Festival is a single unified event product — a halaal lifestyle exhibition held in Cape Town. The core offering comprises Festival admission tickets and vendor/exhibitor stall space. An Exhibitor Portal provides vendors with stall management, payment processing, document handling, and communication tools. The Festival features exhibitor categories across Food & Beverage, Fashion & Modest Wear, Beauty & Wellness, Travel & Tourism, Home & Living, Finance & Services, Business & Trade, and Health & Pharmacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Young at Heart Festival 2026 Annual Cape Town halaal lifestyle exhibition featuring Food, Fashion, Beauty and Travel categories under one roof at Youngsfield Military Base.
• Festival Admission Tickets Admission tickets for the Festival event dates. Tickets are delivered electronically by email and/or WhatsApp immediately after successful payment. Card payments processed securely through FNB with 3D-Secure.
• Vendor/Exhibitor Stall Space Reserved stall/booth space for approved vendors and exhibitors at the Festival. Fees are paid through the exhibitor portal in ZAR. Cancellation refund tiers apply (full refund more than 60 days out; 50% refund 30–60 days; non-refundable under 30 days).
• Exhibitor Portal Online portal accessed by approved vendors to manage their stall, payments, documents, staff passes, electrical and furniture add-ons, and festival updates. Accessed via email and temporary password from approval email.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• First National Bank (FNB)coreTechnology or IntegrationFNB serves as the acquiring bank for card payments. All card transactions are processed securely through FNB's hosted 3D-Secure payment page. Visa and Mastercard are accepted. Refunds are returned to the original card via FNB.
• WhatsApp Business PlatformcoreTechnology or IntegrationWhatsApp Business Platform is used to deliver Festival updates and communications to ticket holders and approved vendors. Users can opt out by replying STOP. Subject to WhatsApp's own terms and privacy practices.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Taste of Cape Town: Taste of Cape Town is a ticketed food and beverage festival held annually in Cape Town featuring curated restaurant and vendor stalls. It overlaps with Young@Heart's food-focused category, single-city Cape Town footprint, and ticketed consumer exhibition format, though without the halaal/fashion/beauty/travel breadth.
• Good Food & Wine Show: The Good Food & Wine Show is a ticketed consumer food and beverage exhibition staged in Cape Town and Johannesburg with curated vendor stalls. It shares Young@Heart's model of paid ticket admission, exhibitor stall fees, and a 2-3 day experiential format, though it is broader in cuisine scope and not religiously segmented.

Regional players

• Cape Town International Jazz Festival: The Cape Town International Jazz Festival is a major annual ticketed lifestyle/cultural festival held in Cape Town. It is comparable as a curated Cape Town consumer festival with multi-day ticketed admission, though focused on live music rather than the halaal lifestyle vendor/exhibition format Young@Heart operates.

Broad incumbents

• Decorex South Africa: Decorex is one of South Africa's largest lifestyle and home exhibitions, operating major expo brands (Decorex, 100% Design, etc.) across multiple cities. It overlaps with Young@Heart as a multi-vendor, multi-category consumer exhibition targeting South African attendees, but at significantly broader scale and across home/lifestyle rather than a faith-specific niche.
• Rand Show: The Rand Show is South Africa's largest annual consumer exhibition, held in Johannesburg, featuring hundreds of exhibitors across food, fashion, home, and lifestyle. It is comparable as a multi-category, multi-vendor consumer expo with ticketed admission, though broader in scope and run by a much larger established organizer.
• MIHAS (Malaysia International Halal Showcase): MIHAS is the largest international halal trade exhibition, organized by MATRADE and held annually in Kuala Lumpur. It is comparable as a global halaal lifestyle/food/business showcase with exhibitor stalls and ticketed entry, but operates at trade-show scale with B2B focus rather than Young@Heart's local B2C exhibition model.
• The Halal Show (Dubai): The Halal Show is a Dubai-based trade and consumer halal exhibition featuring food, fashion, cosmetics, finance, and travel exhibitors. It mirrors Young@Heart's multi-category halal lifestyle curation across Food, Fashion, Beauty and Travel, but operates at a much larger international scale.

Others

• Indaba (Cape Town International Convention Centre): The CTICC operates large exhibition and convention facilities in Cape Town and hosts multiple consumer and trade shows. It is comparable as a Cape Town exhibition venue ecosystem that supports the same kinds of multi-vendor consumer events Young@Heart runs, though as a facility operator rather than an exhibition organizer competing for Young@Heart's halaal niche.
• Zanii Agency: Zanii Agency is credited as the builder of the Young@Heart website and exhibitor portal. It is comparable as the underlying technology/marketing services vendor supporting the festival's digital infrastructure, rather than a direct event competitor, but relevant as an enabler of Young@Heart's operational platform.

Emerging players

• Halal Expo UK: Halal Expo UK is a niche halal trade and consumer exhibition held in the UK covering food, fashion, finance, and lifestyle categories. It is comparable as a curated multi-category halal lifestyle showcase, though operating in a different geographic market with a B2B trade focus rather than Young@Heart's B2C Cape Town model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/youngatheartza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young@Heart