BeFun Entertainment

What BeFun Entertainment does

BeFun Entertainment is a Chilean experiential entertainment company that develops, produces, and operates licensed immersive experiences based on globally recognized entertainment brands. Founded in 2017, the company partners with tier-1 IP holders including Hasbro, Mattel, LEGO, Warner Bros, Universal, Marvel/Disney, BBC Studios, and Nickelodeon to translate their properties into large-scale physical formats ranging from walk-through exhibitions (Hot Wheels City Experience, LEGO Fun Fest, La Casa de Bluey, AVENGERS S.T.A.T.I.O.N., Jurassic World: The Experience) to multi-brand family festivals (Family Fest Powered By Hasbro), immersive theater (Harry Potter: El Gran Baile de Invierno), and live arena productions (Hot Wheels Monster Trucks Live: Glow-N-Fire). Its operating capability spans full local production, logistics, retail integration, and customer experience management under unified global standards, enabling international touring across 12 countries in Latin America and Europe.

The company's underlying capability is operational rather than technological: BeFun runs a capital-intensive touring production engine (installations up to 2,500 m², logistics for shipping exhibits in 22 containers) combined with a standardized playbook for adapting global IP formats to local markets, cultures, and venues. It maintains direct distribution through its own ticketing platforms and third-party ticketing partners (Ticketmaster, punto ticket), physical venue partnerships with malls and arenas (Cenco Mall Florida Center, Movistar Arena, Espacio Riesco, Club de la Unión), and a growing B2B licensing channel for regional partners to bring BeFun formats into new countries.

The revenue model is multi-stream: B2C ticket sales, on-site retail and merchandise, B2B licensing royalties to IP holders, professional services fees for co-production work with media partners (DG Medios, La Oreja, Fever, Cityneon), and managed services for regional licensees replicating BeFun formats. The target audience is families with children, served through licensed branded entertainment that combines physical scale, narrative immersion, and interactive participation. Cumulative visitors across all experiences stand at approximately 2.5 million, with the company privately held and recently capitalized via a $3M round from Manutara Ventures in July 2025.

Name

BeFun Entertainment

Legal name

BeFun Entertainment

Website

https://befunentertainment.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

BeFun Entertainment is a Chilean company that develops and operates licensed immersive family experiences for global brands including Hasbro, Mattel, LEGO, Warner Bros, Universal, and Marvel. It operates touring exhibitions, live shows, and themed retail across 12 countries in Latin America and Europe.

Ownership category

akta.pro rank

Product category

Immersive Experiential Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

akta.pro secondary industry

Virtual Theater, Comedy & Performing Arts (Digital Performances) (MPAGAOAF)

Keywords

• Immersive entertainment experiences
• Branded family attractions
• Licensed experiential events
• Themed touring exhibitions
• Interactive live entertainment

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Licensing Royalties: BeFun operates as a licensed operator of global brands (Hasbro, Mattel, LEGO, Warner Bros, Universal, Marvel, BBC Studios), paying royalties to IP owners for the right to develop, produce, and operate branded immersive experiences.
2. Ticket Sales: Direct consumer revenue from ticket sales for immersive experiences. Tickets are sold through the company's own platforms (befun.com, puntoticket.com) and third-party distributors (Ticketmaster).
3. Retail Experience: Integration of retail stores and products as part of the experience, allowing visitors to purchase branded merchandise and take a piece of the experience home.
4. Production and Operations Services: Full local production and operations services for co-produced events (Hot Wheels Monster Trucks Live with DG Medios, Jurassic World with La Oreja and Universal Studios, Harry Potter with Fever).
5. B2B Licensing Partnerships: BeFun enables partners and licensees to bring experiences to their countries, providing operational expertise and brand licensing frameworks for international expansion.

Go-to-market motion3 records

Distribution channels9 records

Marketing channels6 records

Core offering

BeFun Entertainment develops, produces, operates, and scales large-scale touring immersive experiences based on globally licensed brands. The company partners with IP owners such as Hasbro, Mattel, LEGO, Warner Bros, Universal, Marvel, and BBC Studios to deliver themed exhibitions, walk-through experiences, immersive theater, and arena shows to family audiences across Latin America and Europe, integrating retail, production, operations, and customer experience under unified global standards.

Product overview

BeFun Entertainment operates a portfolio of immersive experiential entertainment products centered on licensed global brands. The company develops, produces, operates, and scales touring experiences internationally, including themed exhibitions (AVENGERS S.T.A.T.I.O.N., Jurassic World: The Experience), multi-brand family festivals (Family Fest Powered By Hasbro, LEGO® Fun Fest), immersive walk-through experiences (La Casa de Bluey, Hot Wheels City Experience), live theatrical productions (Harry Potter: El Gran Baile de Invierno), and arena shows (Hot Wheels Monster Trucks Live: Glow-N-Fire). The company integrates retail experience, production, operations, and customer experience under unified standards for each format, working with IP holders including Hasbro, Mattel, LEGO Group, Marvel/Disney, Warner Bros, Universal Pictures, BBC Studios, and Nickelodeon.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Wheels City Experience A large-scale touring Hot Wheels branded immersive experience with giant loops, scale tracks, car customization zones, historical exhibits, and interactive challenges across 2,500 m², designed to immerse family visitors in the Hot Wheels racing universe.
• LEGO® Fun Fest An experiential entertainment format that transforms the LEGO universe into a physical space featuring thousands of LEGO pieces, interactive stations, giant sculptures, and free-build zones for families across different markets, cultures, and languages.
• AVENGERS S.T.A.T.I.O.N. An interactive Marvel Avengers exhibition where visitors experience a 60-90 minute journey as new recruits through Tony Stark's lab, Captain America's exhibits, Thor's chamber, and a final battle zone, featuring original film props and life-size figures.
• Harry Potter: El Gran Baile de Invierno An immersive theatrical production that transforms venues into Hogwarts' Great Hall for a two-hour celebration featuring live actors, Butterbeer, iconic saga moments, and an official merchandise store, where audiences actively participate in the narrative.
• Nickelodeon Summer of Fun A Nickelodeon themed seasonal experience featuring the network's popular brands and characters for family entertainment during summer periods.
• La Casa de Bluey An immersive walk-through experience recreating the Heeler house from the Bluey animated series, featuring eight themed rooms with collaborative games, creative challenges, and interactive clues that families solve together to complete the narrative.
• Jurassic World: The Experience A narrative-driven immersive experience that transforms visitors into VIP guests of Isla Nublar with a 45-60 minute journey through Gyrosphere Valley and Predator Pavilion, culminating in a T. Rex encounter, under Universal Studios and Amblin Entertainment franchise standards.
• Family Fest Powered By Hasbro A themed village experience integrating multiple Hasbro brand IPs (Peppa Pig, NERF, Transformers, My Little Pony, Monopoly) into seven distinct zones where families participate, compete, and engage with each brand's universe through interactive activities.
• Hot Wheels Monster Trucks Live: Glow-N-Fire A live arena Monster Trucks show featuring iconic Hot Wheels vehicles (Mega Wrex, Bone Shaker, Tiger Shark, Bigfoot, Rhinomite) with acrobatics, giant jumps, epic crashes, and a Pre-Show Party, produced in partnership with DG Medios for Movistar Arena venues.

Quantifiable outcome

• 28+ experiences developed and operated internationally
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, minor and core.

• DG MediosflagshipStrategic or Co-development Partner · 25 June 2026Co-production partner for Hot Wheels Monster Trucks Live: Glow-N-Fire. DG Medios and BeFun co-produced this live arena production at Movistar Arena in Santiago, featuring iconic Hot Wheels Monster Trucks including Mega Wrex, Bone Shaker, Tiger Shark, Bigfoot, and Rhinomite.
• Movistar ArenaminorChannel Partner/ Reseller/ Distributor · 25 June 2026Venue partner hosting Hot Wheels Monster Trucks Live: Glow-N-Fire. Movistar Arena in Santiago provides the physical venue for this live arena production.
• HasbrocoreOEM/ Whitelabel/ Licensing Partner · 11 June 2026Hasbro is a core licensing partner for Family Fest Powered By Hasbro. BeFun develops and operates immersive experiences featuring multiple Hasbro brands including Peppa Pig, NERF, Transformers, My Little Pony, and Monopoly. The partnership involves direct collaboration on concept development, experience architecture, and operations under unified production and retail standards.
• La Oreja (Family Fest)coreStrategic or Co-development Partner · 11 June 2026Co-production partner for Family Fest Powered By Hasbro in Chile. La Oreja collaborated on producing the immersive family experience at Cenco Mall Florida Center.
• TicketmasterminorChannel Partner/ Reseller/ Distributor · 11 June 2026Official ticket sales partner for Family Fest Powered By Hasbro and other experiences. Handles ticket distribution through its platform for experience events.
• Cenco Mall Florida CenterminorChannel Partner/ Reseller/ Distributor · 11 June 2026Venue partner hosting Family Fest Powered By Hasbro. Cenco Mall Florida Center in Santiago provides the physical location for this family entertainment experience.
• Universal Pictures / Amblin EntertainmentcoreStrategic or Co-development Partner · 14 November 2025Co-production partnership for Jurassic World: The Experience. BeFun managed local operations in partnership with Universal Studios, transforming visitors into VIP guests of Isla Nublar with a 45-60 minute narrative journey through Gyrosphere Valley and Predator Pavilion.
• La OrejacoreStrategic or Co-development Partner · 14 November 2025Co-production partner for Jurassic World: The Experience alongside Universal Studios and Amblin Entertainment. La Oreja collaborated with BeFun on production and customer experience under franchise global standards.
• BBC Studios / Ludo (Bluey)coreOEM/ Whitelabel/ Licensing Partner · 29 May 2025BBC Studios and Ludo are licensing partners for La Casa de Bluey (Bluey's World). BeFun developed eight themed immersive rooms recreating the Heeler house with collaborative dynamics and family challenges, currently touring in Chile and Mexico.
• NickelodeoncoreOEM/ Whitelabel/ Licensing Partner · 2 January 2024Licensing partnership for Nickelodeon Summer of Fun, an experiential event featuring Nickelodeon branded content and characters.
• Warner Bros / Themed EntertainmentcoreStrategic or Co-development Partner · 24 November 2023Co-production partnership for Harry Potter: El Gran Baile de Invierno. BeFun worked with Fever and Themed Entertainment to adapt this immersive theater experience to Santiago's Club de la Unión, featuring live actors and Butterbeer in a two-hour celebration.
• FevercoreStrategic or Co-development Partner · 24 November 2023Co-production partner for Harry Potter: El Gran Baile de Invierno alongside Warner Bros and Themed Entertainment. Fever contributed to the immersive theater production format adapted for the Chilean market.
• Marvel / CityneoncoreStrategic or Co-development Partner · 7 July 2022Partnership with Cityneon for AVENGERS S.T.A.T.I.O.N. local operations. BeFun managed production, assembly logistics, and customer experience for an exhibition that arrived in 22 containers and was assembled in two weeks, making Santiago the first Latin American city to host this experience.
• Mattel (Hot Wheels)coreOEM/ Whitelabel/ Licensing Partner · 19 July 2019Mattel is the licensing partner for Hot Wheels City Experience. BeFun developed and operated this touring immersive experience across Chile, Peru, Brazil, Mexico, and Spain, featuring giant loops, scale tracks, and interactive challenges based on the Hot Wheels brand.
• LEGOcoreOEM/ Whitelabel/ Licensing Partner · 12 July 2017LEGO is the licensing partner for LEGO Fun Fest, one of BeFun's proprietary first developments. This family entertainment format transforms the LEGO universe into a physical space with interactive stations, giant sculptures, and free-build zones, scaling across 7 countries in Latin America.

Scale indicators10 records

Recent moves18 records

Expansion highlights5 records

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company; operates concerts, tours, and venue-based experiences. Relevant comparability to BeFun's Hot Wheels Monster Trucks Live arena shows and large touring productions.
• Merlin Entertainments: Global operator of branded attractions (LEGOLAND, Madame Tussauds, Peppa Pig Play Centres). Directly relevant as a larger-scale operator of LEGO-licensed and Hasbro-family-IP experiences BeFun also produces.
• IMG (Endeavor): Endeavor-owned global events, licensing, and experiences division producing IP-driven live events and brand experiences at scale. Comparable as a broad incumbent in IP licensing and live experience production.

Direct peers

• Fever: Global immersive-experiences platform operating branded cultural events (including Harry Potter-themed productions). Direct competitor and co-production partner of BeFun on Harry Potter: El Gran Baile de Invierno, overlapping in IP-licensed immersive entertainment.
• GL Events: French-headquartered global event-management and venue-operations group; BeFun's Business Development Director Javier Contreras was previously Commercial Manager at GL Events Chile. Overlap in large-format touring exhibitions and event production.
• Cityneon Holdings: Singapore-based operator of large-scale IP exhibitions (AVENGERS S.T.A.T.I.O.N., Jurassic World). Partnered with BeFun for the Chilean AVENGERS deployment and competes for similar Marvel/Universal touring IP rights in LATAM and globally.
• Dragone Entertainment: Belgian-Canadian theatrical production company behind immersive live shows (e.g., Celine Dion residency, Mad Apple). Comparable to BeFun's Harry Potter immersive-theater format and arena-scale live entertainment.

Others

• ASM Global: World's largest venue-management company (operates arenas similar to Movistar Arena where BeFun hosts Monster Trucks Live). Relevant as an ecosystem enabler providing the physical venues BeFun's touring productions depend on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/befun
• Instagraminstagram.com/befunentertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeFun Entertainment