YDJ™

What YDJ™ does

YDJ™ (legally YDJ Media, Registration No. IP0572794-M) is a Malaysian-incorporated, bootstrapped subscription and content platform targeting individual creative professionals worldwide. The company's flagship product is YDJ™ Showcase Pro Beta, a $33/month self-serve subscription that delivers monthly AI-generated LinkedIn marketing packs — including 30-day content calendars, AI-built ideal buyer/client profiles, and ready-to-post organic and paid copy — which are then personally reviewed and refined by founder Hazel Lee before delivery. A free tier routes prospects through the YDJ Blog, a portfolio showcase and SEO/content asset covering 9 creative categories (UX/UI, illustration, motion design, typography, etc.) with 16.2K+ followers and 76+ pages of featured-creator content.

Underlying technology combines third-party generative AI (used for text-only marketing content) with a manual human refinement layer performed by the founder; AI is explicitly not applied to creative outputs, preserving the authenticity of the showcased work. The architecture is a simple PLG funnel: free portfolio showcase → onboarding form → AI-generated pack → founder-reviewed deliverable → PayPal subscription auto-renew, with no account creation required. Distribution is direct-to-consumer via the proprietary domains (yourdesignjuice.com and blog.yourdesignjuice.com); no enterprise sales, resellers, or app-store presence exist. Select integrations are limited to PayPal/Stripe for billing and Google Analytics for tracking.

The business model is recurring subscription (Showcase Pro) supplemented by affiliate marketing disclosed in the Privacy Policy. YDJ generated revenue historically through SEO and affiliate channels post-COVID after a failed marketplace venture (YDJ Marketplace, 2018) was wound down. Customer base consists entirely of solo creatives and micro-businesses — artists, illustrators, graphic designers, UX/UI designers, and motion designers — distributed globally (Panama, Spain, Japan, Malaysia, and beyond) with no enterprise or anchor accounts. The team is founder-led at approximately 6 employees, with Hazel Lee personally executing both product delivery (human refinement) and operational leadership.

Name

YDJ™

Legal name

YDJ Media

Website

https://yourdesignjuice.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

YDJ™ is a Malaysian-incorporated, bootstrapped subscription and content platform that delivers monthly AI-assisted, founder-refined LinkedIn marketing packs to solo creative professionals — artists, illustrators, graphic, UX/UI, and motion designers — globally, on a $33/month self-serve subscription.

Ownership category

akta.pro rank

Product category

Content Marketing Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)

Keywords

• Portfolio showcase service
• LinkedIn marketing packs
• AI content marketing
• Creative professional tools
• Subscription marketing software

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Showcase Pro Beta Subscription: Monthly recurring subscription at $33/month offering AI + human-powered LinkedIn marketing packs, blog featured showcases, and social media promotion. Payments processed via PayPal. Auto-renews monthly; cancel anytime.
2. Affiliate Marketing: Affiliate disclosure noted in Privacy Policy. Links on websites may contain affiliate links earning commissions for purchases made through them.
3. Free Showcase Tier: Free tier offering featured blog showcase, social media promotion, 30-day LinkedIn content calendar, and AI buyer profile. Serves as top-of-funnel lead generation for paid subscription upgrade.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

YDJ™ operates a portfolio showcase platform for creative professionals, anchored by YDJ Showcase Pro Beta—a monthly subscription service that uses AI to build LinkedIn marketing packs (30-day content calendars, AI-built buyer/client profiles, and ready-to-post copy) and has them personally refined by founder Hazel Lee before delivery. The YDJ Blog complements the service by featuring subscribers' creative work across 9 categories to a community of 16.2K+ followers.

Product overview

YDJ™ operates a portfolio showcase platform with a single core service: YDJ Showcase Pro (Beta), an AI-powered LinkedIn marketing subscription for creative professionals. The platform also includes the YDJ Blog featuring free portfolio showcases. Showcase Pro generates monthly AI-powered LinkedIn Marketing Packs (30-day content calendars, buyer profiles, post copy, ad copy) refined by human expertise, delivered alongside free blog features and social media promotion. YDJ Blog showcases creative work across 9 categories (UX/UI, illustration, motion design, typography, and more) to 16.2K+ followers.

Differentiator

Problem solved

Functional benefit

Products and services

• YDJ Showcase Pro Beta A monthly subscription service for individual creative professionals (artists, illustrators, graphic designers, UX/UI designers, motion designers) that delivers AI-generated LinkedIn marketing packs personally refined by founder Hazel Lee, plus a featured showcase on the YDJ Blog and promotion across YDJ social channels.
• YDJ Blog A portfolio showcase blog featuring creative work across 9 categories (UX/UI, illustration, motion design, typography, and more) to a global creative community of 16.2K+ followers; serves as the free tier and portfolio showcase component of the YDJ platform.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Google I/O / GDG KLminorOthersFounder Hazel Lee attended and volunteered at Google I/O 2017 and GDG KL 2017 events for networking, tech skill development, and community building.
• FridaysForFuture.orgminorOthersCharitable cause supported during IMAGINE Online Creative Fair 2020. Two percent of proceeds from the fair went to support climate activism.
• UNICEF MalaysiaminorOthersCharitable cause supported during IMAGINE Online Creative Fair 2020. Two percent of proceeds donated to UNICEF Malaysia's Beirut Explosions Children's Emergency Appeal Fund.
• GreenpeaceminorOthersEnvironmental advocacy partner for CAAD 2019 (Climate Action Art & Design Fair). Greenpeace had a booth at the event.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dribbble: Portfolio and community platform for designers and creative professionals. Overlaps with YDJ's blog audience and serve the same creative persona, though Dribbble focuses on discovery rather than marketing content production.
• Canva: Mass-market design platform with built-in social media content templates and increasingly AI-powered marketing features. Targets the same creative professional SMB audience but offers design tools rather than marketing copy services.
• Buffer: Established social media management platform offering scheduling, analytics, and content creation tools across multiple channels. More general-purpose than YDJ, but targets the same individual creators and SMBs who need LinkedIn marketing support.
• Hootsuite: Long-standing social media management platform serving professionals and teams. While broader in scope, it competes for the same social media marketing budgets that YDJ's subscribers would otherwise allocate.
• Behance: Adobe-owned portfolio showcase platform for creative professionals. Competes with YDJ Blog as a portfolio discovery destination, with a much larger audience but without the LinkedIn marketing content offering.

Direct peers

• Taplio: AI-powered LinkedIn content creation and scheduling tool specifically targeting creators and professionals. Closest direct competitor to YDJ Showcase Pro, with similar positioning around automated LinkedIn content for individual users.
• Supergrow: LinkedIn-focused AI content tool helping creators build personal brands through automated post generation and scheduling. Direct competitor targeting overlapping persona of LinkedIn-active individual professionals.
• Lately.ai: AI platform that generates social media content from longer-form assets. Competes with YDJ's AI-driven content creation angle, though more enterprise-oriented than YDJ's individual-creator focus.

Emerging players

• Missinglettr: Automated social media content repurposing and drip campaign tool. Adjacent to YDJ's offering with similar AI-driven content creation for ongoing social campaigns, though focused on blog-to-social workflows.
• ContentCal: Content planning and social media workflow platform for marketers and creators. Partial overlap with YDJ's content calendar and post copy capabilities, though more focused on workflow than AI generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ydj-yourdesignjuice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YDJ™