ContentCal
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
ContentCal firmographics
Firmographics- Name
- ContentCal
- Website
- https://contentcal.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ContentCal industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)
- akta.pro secondary industry
- Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration) (MPAHANAC)
Keywords
Where ContentCal is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ContentCal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Marketing technology platform subscription for social media content planning and scheduling
Go-to-market motion2 records
ContentCal product offering
Product offeringCore offering
ContentCal is a cloud-based marketing technology platform that enables marketing teams and social media managers to collaborate, plan, schedule, and publish social media content across multiple channels from a single interface. The platform provides a centralized content calendar, draft management, and automated publishing capabilities to streamline social media workflows for marketing teams.
Product overview
ContentCal is a London-based marketing technology platform. Based on available source data, no specific product names, modules, or detailed product architecture information were found.
Differentiator
Problem solved
Functional benefit
Products and services
- ContentCal Platform Cloud-based marketing technology platform that enables marketing teams and social media managers to collaborate, plan, schedule, and publish social media content across multiple social media channels from a single centralized calendar interface. Includes content calendar planning, draft management, multi-channel automated publishing, and team collaboration features.
Companies that use ContentCal
Customer profileSegments1 record
Ideal customer profiles2 records
ContentCal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ContentCal partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
ContentCal competitors and assessment
Company assessmentDirect peers
- Hootsuite: One of the largest dedicated social media management platforms, offering scheduling, planning, analytics and team collaboration for marketing teams across multiple channels — directly overlapping with ContentCal's core offering and target persona.
- Buffer: Direct competitor focused on social media scheduling, planning and publishing for small businesses and marketing teams, with a strong product-led growth motion and freemium pricing model highly comparable to ContentCal.
- Sprout Social: Publicly traded social media management platform offering publishing, analytics, and engagement tools for marketing teams — serves the same customer base with overlapping scheduling, collaboration, and reporting features.
- Later: Social media scheduling and content planning platform with strong positioning in visual platforms (Instagram, TikTok, Pinterest), competing head-to-head with ContentCal for marketing-team calendar and publishing workflows.
- Loomly: Social media content calendar and collaboration platform aimed at marketing teams, with very similar feature scope (planning, scheduling, approval workflows) and SMB-to-mid-market positioning as ContentCal.
- CoSchedule: Marketing calendar and content workflow platform that combines editorial planning with social scheduling, directly comparable to ContentCal's central calendar + collaboration value proposition.
- Sendible: UK-origin social media management tool for agencies and marketing teams, providing scheduling, reporting and collaboration — a close peer given shared UK roots, agency-friendly positioning and overlapping feature set.
Broad incumbents
- HubSpot Marketing Hub: Large, established marketing platform that includes social media scheduling as part of a much broader CRM and marketing automation suite — competes indirectly by absorbing social workflows into a wider stack.
- Adobe Express: Adobe's content creation platform now bundling a free content scheduler for social platforms — a major incumbent leveraging Adobe's distribution to compete directly with ContentCal's scheduling and planning features.
Emerging players
- Zoho Social: Social media management module within the broader Zoho business suite, providing scheduling and monitoring for SMBs — competes in overlapping use cases particularly for cost-sensitive customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
ContentCal social profiles
Digital presenceContentCal financial estimates
Financial estimateRevenue estimate
Valuation estimate
ContentCal leadership team
Management profileNumber of profiles
Profiles1 record
ContentCal funding detail
Funding detailFunding overview
Funding rounds7 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ContentCal M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ContentCal
What does ContentCal do?
ContentCal is a cloud-based marketing technology platform that enables marketing teams and social media managers to collaborate, plan, schedule, and publish social media content across multiple channels from a single interface. The platform provides a centralized content calendar, draft management, and automated publishing capabilities to streamline social media workflows for marketing teams.
Is ContentCal a public or private company?
ContentCal is a private company. It is classified as venture growth investor backed and is currently operating.
When was ContentCal founded?
ContentCal was founded in 2015. It employs 1 to 10 people.
Where is ContentCal based?
ContentCal is headquartered in London, United Kingdom, in the Europe region.
How does ContentCal make money?
One revenue line is on record: saaS Subscription.
Who are ContentCal's main competitors?
Direct peers on record are Hootsuite, Buffer, Sprout Social, Later, Loomly, CoSchedule and Sendible. Broad incumbents are HubSpot Marketing Hub and Adobe Express. Zoho Social is listed as an emerging player.
Does ContentCal have an API?
No public API is recorded for ContentCal.
What industry is ContentCal in?
ContentCal's product category is Social Media Management Software. Its primary akta.pro industry code is MPACAKAH, Content Curation & Bookmarking/Read-Later Platforms, with a secondary code of MPAHANAC, Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration). Its NAICS code is 5162 and its SIC code is 7370.