YourGamePlan

What YourGamePlan does

YourGamePlan.co.uk is a UK-based affiliate marketing website that reviews and ranks non-UK Gambling Commission (non-UKGC) licensed online casinos for UK-based players. The company addresses a specific niche: adult UK players (18+) seeking offshore casino alternatives to UKGC-regulated sites—either due to GamStop self-exclusion, desire for higher bonuses/limits, or preference for cryptocurrency-friendly gambling. The platform publishes individual casino reviews (14 reviews covering operators such as MyStake, Freshbet, Rollino, Donbet, Winstler, Haz, Goldenbet, Instant Casino, and others), comparison tables with tested metrics, and educational guides covering non-GamStop casinos, payment methods, bonuses, responsible gambling, and licensing.

The underlying technology is a standard web-based content platform built on HTML/CSS/JavaScript, using Cloudflare for security and email protection, Google Analytics for traffic measurement, and affiliate tracking cookies (30-90 day duration) to attribute referrals. The site differentiates through a documented 7-step review methodology that includes real-money testing: the team creates accounts, deposits a minimum of £50 per casino, claims welcome bonuses, plays games, and attempts 2-3 withdrawals to verify withdrawal speeds, support response times, and game library counts. All eight featured casinos have undergone this testing protocol, with comparison data refreshed quarterly.

The business model is exclusively performance-based affiliate referral commissions. Users access content free of charge; the company earns commissions when users click affiliate links, register, or deposit at partner casino operators. The company maintains eight core casino affiliate partnerships (Curacao and Malta-licensed operators) and discloses affiliate relationships transparently in its Terms & Conditions. Operating with approximately 9 employees from Hertford, UK, YourGamePlan distributes content solely through its own website via SEO-optimized organic search, email newsletter, and social channels, with no native mobile app.

Name

YourGamePlan

Legal name

YourGamePlan.co.uk

Website

https://yourgameplan.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

YourGamePlan.co.uk is a UK-based affiliate marketing website that independently reviews non-UKGC licensed online casinos for UK players, earning commission when users register or deposit at featured offshore casino operators.

Ownership category

akta.pro rank

Product category

Casino Affiliate Marketing

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Casino affiliate marketing
• Offshore casino reviews
• Non-UKGC gambling
• Online casino comparison
• Casino guides

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing Commissions: YourGamePlan participates in affiliate marketing programs with casino operators. The company earns commissions when users click on casino affiliate links and subsequently register or make deposits at those casinos. This is a performance-based revenue model where compensation is typically based on a percentage of player deposits or a fixed fee per acquired customer. The company transparently discloses its affiliate relationships in its Terms & Conditions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

YourGamePlan operates an affiliate marketing website (yourgameplan.co.uk) that reviews and ranks non-UKGC licensed online casinos for UK players. The platform provides independent casino reviews based on real-money testing, comparison tables with verified withdrawal times, license verification, and customer support response metrics, plus educational guides covering non-GamStop casinos, payment methods, bonuses, and responsible gambling. Revenue is earned via affiliate commissions when users click tracked affiliate links and register or deposit at featured casinos.

Product overview

YourGamePlan operates as a single unified platform providing independent casino reviews and educational content for UK players seeking non-UKGC (non-UK Gambling Commission) licensed online casinos. The platform offers a portfolio of casino reviews, comprehensive guides covering topics like non-GamStop casinos, payment methods, casino games, safety and security, and responsible gambling, along with a news section for industry updates. The site functions as an affiliate marketing platform, earning commissions when users sign up or deposit at recommended casinos through tracked affiliate links.

Differentiator

Problem solved

Functional benefit

Products and services

• YourGamePlan.co.uk Independent casino review and comparison website providing tested reviews of non-UKGC licensed online casinos for UK players, featuring detailed casino comparisons, bonus guides, payment method information, and responsible gambling resources.

Quantifiable outcome

• Tested 8 casinos with real money deposits and withdrawals to verify reliability
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Donbet CasinocoreChannel Partner/ Reseller/ DistributorFeatured casino partner on YourGamePlan's recommended list. Donbet offers 150% welcome bonus up to £500 + 100 free spins, 4,000+ games, and holds a Curacao license (#8048/JAZ). YourGamePlan tests and features this casino in its comparison tables with verified withdrawal data.
• Winstler CasinocoreChannel Partner/ Reseller/ DistributorFeatured casino partner offering 100% match up to £300 + 200 free spins, live dealer tables, and 3,200+ games. Licensed under Curacao (#1668/JAZ). Featured in the site's comparison table with tested withdrawal times averaging 48 hours.
• Rollino CasinocoreChannel Partner/ Reseller/ DistributorFeatured cryptocurrency-friendly casino with 125% bonus + 50 free spins. Accepts BTC, ETH, USDT, and other cryptocurrencies. Offers 5,500+ games with fastest tested crypto withdrawals at 1-4 hours. Curacao licensed (#8048/JAZ).
• Haz CasinocoreChannel Partner/ Reseller/ DistributorFeatured Malta Gaming Authority licensed casino (MGA/B2C/394/2017) offering £500 welcome bonus and fast e-wallet payouts. One of the more trusted non-UKGC options due to stricter MGA regulation. Features 2,800+ games.
• Goldenbet CasinocoreChannel Partner/ Reseller/ DistributorFeatured non-UKGC casino with 200% welcome bonus up to £1,000, offering both sports betting and casino. Features 3,500+ games. Licensed under Curacao (#1668/JAZ) with tested withdrawal times averaging 60 hours.
• Freshbet CasinocoreChannel Partner/ Reseller/ DistributorFeatured crypto casino with 150% bonus up to £1,000. Accepts multiple cryptocurrencies including BTC, ETH, USDT, LTC, DOGE, SOL, XRP. Offers 6,000+ games with crypto withdrawals tested at 1-3 hours. Curacao licensed (#8048/JAZ).
• Instant CasinocoreChannel Partner/ Reseller/ DistributorFeatured casino offering £10 no deposit bonus plus 100% match bonus. One of the few non-UKGC casinos offering no-deposit bonuses. Features 2,800+ slots with Curacao license (#1668/JAZ).
• MyStake CasinocoreChannel Partner/ Reseller/ DistributorFeatured high roller casino with VIP programme, 100% up to £1,000 + VIP bonus. Offers 6,000+ games including slots, live dealer, and sports betting. Curacao licensed (#8048/JAZ) with fastest tested withdrawals averaging 24 hours.
• ProgressPlayminorChannel Partner/ Reseller/ DistributorCasino platform operator mentioned in Betrino terms. ProgressPlay Limited operates multiple casino brands under UKGC (account 39335) and MGA licenses. Their casinos require GamStop self-exclusion verification.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LatestCasinoBonuses (LCB): Casino bonus and review affiliate community with player-submitted data on payouts and complaints. Closely mirrors YourGamePlan's value proposition of evidence-based casino reviews driving affiliate revenue.
• CryptoCasinos: Affiliate site focused on cryptocurrency-accepting online casinos. Directly comparable to YourGamePlan's crypto-casino emphasis (Rollino, Freshbet) and affiliate revenue model.
• Bigwinboard: Casino and slot review affiliate site that combines editorial reviews with affiliate links to operators. Comparable content-led affiliate model in the same online casino vertical.
• Casinomeister: Long-standing independent online casino review and player complaint site. Comparable to YourGamePlan as a content-led casino review authority that monetizes via affiliate partnerships, though historically focused on the broader (not exclusively non-UKGC) market.
• NonStopCasino: Casino review affiliate site covering non-UKGC and offshore casinos for UK and European players. Highly comparable niche and target audience to YourGamePlan, including GamStop-alternative positioning.
• Casinogrounds: Casino streaming and review community monetised through affiliate partnerships. Comparable affiliate business model with a different format (video/streaming vs text reviews), targeting similar player audiences.
• BonusFinder: Affiliate site focused on casino, sportsbook, and bonus offers for regulated markets including the UK. Comparable in monetisation model (affiliate commissions) and content-driven acquisition, though skews more toward UKGC-licensed operators.
• ThePOGG: Independent casino review and player complaint resolution site with a reputation for rigorous testing. Closely aligned with YourGamePlan's hands-on testing methodology and affiliate-driven revenue model.
• AskGamblers: Large casino review and player feedback affiliate site covering bonuses, game reviews, and casino ratings. Highly comparable business model to YourGamePlan: SEO-driven reviews, affiliate commissions, and player-focused content for casino traffic.
• Bojoko: Casino comparison and review affiliate site targeting UK and European players with structured side-by-side comparisons. Operates a very similar SEO + affiliate commissions business model to YourGamePlan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/your-game-plan-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourGamePlan