DonBest
DonBest is a U.S. sports-betting data provider, founded in 1995, that aggregates real-time odds and scores from 40+ sportsbook terminals to power its DBS4 desktop subscriptions and B2B XML feeds for bettors, operators, and media.
- Company typePrivate
- Founded1995
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What DonBest does
DonBest (Don Best Sports Corporation) is a U.S.-based provider of real-time sports-betting odds, scores, and related market data, founded in 1995 and operating from Illinois with a secondary presence in Los Angeles. The company aggregates live odds and line-movement data from more than 40 monitored terminals tied to leading North American sportsbooks, holding exclusive data rights that power both its consumer and commercial offerings.
Its core product surface spans a free consumer layer — real-time odds, scores, a sportsbook directory, free-bet listings, schedules/rotations, a parlay calculator, and a betting-terminology guide — and a paid professional layer delivered through the DBS4 desktop client, offered at Gold ($120/month) and Platinum ($499/month) tiers. DBS4 integrates rotating screens, line-movement alerts, and the parlay calculator into a workflow-oriented tool for serious and professional bettors. A parallel B2B line licenses the same underlying data via XML feeds to operators, platforms, and media partners, including a syndication arrangement with VSiN.
Revenue mechanics are a mix of recurring monthly consumer subscriptions and B2B data licensing, with state-specific landing pages targeting at least seven legalized U.S. sports-betting states plus a national surface. The company is privately held with a small team (11-50 employees); Craig Mucklow is identified as COO and VP of Trading Services. No funding rounds, acquisitions, or AI/ML capabilities are disclosed in the available material, and the closest disclosed vendor linkage is to OpenBet (Light & Wonder), referenced in DonBest's privacy policy.
DonBest firmographics
Firmographics- Name
- DonBest
- Legal name
- Don Best Sports Corporation
- Website
- https://donbest.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DonBest is a U.S. sports-betting data provider, founded in 1995, that aggregates real-time odds and scores from 40+ sportsbook terminals to power its DBS4 desktop subscriptions and B2B XML feeds for bettors, operators, and media.
- Ownership category
- akta.pro rank
DonBest industry classification
Industry- Product category
- Sports Betting Data & Odds Services
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
Keywords
Where DonBest is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DonBest business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription Services (Gold Package): Monthly subscription at $120/month providing access to sports odds, Vegas & Offshore books coverage with 2-minute delay, and email/phone support.
- Subscription Services (Platinum Package): Premium monthly subscription at $499/month offering real-time (no delay) access to all sports, all books, representing the highest tier of service for professional users.
- XML Data Feeds: Commercial XML data feeds sold to sportsbook operators and third-party betting platforms requiring real-time odds data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold Package - $120/month |
| Subscription | Monthly | Platinum Package - $499/month |
| Freemium | Pay-as-you-go | Trial Packages |
| Subscription | Monthly | 10-Day Refund Policy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
DonBest product offering
Product offeringCore offering
DonBest Sports distributes real-time sports betting odds, lines, scores, and schedules for North American and international sports to both individual bettors and licensed sportsbook operators. Its commercial offering centers on the DBS4 desktop application for retail/professional bettors, a subscription website (Gold at $120/month and Platinum at $499/month), and B2B XML data feeds used by sportsbook operators and media partners for odds distribution, risk management, and content licensing.
Product overview
DonBest operates as an odds aggregation and sports betting information platform offering real-time odds, scores, and sportsbook directory services. The core product portfolio consists of the Desktop (DBS4) software as the premium enterprise offering, supplemented by free web-based tools including Real-Time Odds, Scores, Free Bets aggregation, Sportsbooks Directory, Schedules, and a Parlay Calculator. The DBS4 desktop console is the cornerstone corporate service available in Gold and Platinum tiers, while the website provides consumer-facing access to odds and scores data along with sports betting educational content.
Differentiator
Problem solved
Functional benefit
Products and services
- DBS4 Desktop Software Desktop application providing real-time odds, line movement, and trading data from 40+ monitored sportsbooks; designed for serious handicappers and professional bettors.
- DonBest Subscription Service Tiered subscription (Gold at $120/month or $1,200/year; Platinum at $499/month or $4,999/year) granting access to live odds, scores, schedules, and premium trading data; targeted at individual sports bettors.
- XML Data Feeds Real-time XML data feed of odds, lines, and scores licensed to sportsbook operators and media companies for integration into trading, risk, and content platforms.
- Free Sports Betting Tools Free online tools including Parlay Calculator, Free Bets, Schedules, and Sportsbooks Directory available to all visitors of the DonBest website.
- Real-Time Scores Service Real-time sports scores across North American and select international leagues, delivered alongside odds and available through the website and subscription tiers.
Companies that use DonBest
Customer profileSegments3 records
Ideal customer profiles3 records
DonBest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DonBest partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- VSiN (Vegas Stats Information Network)minorDonBest rotation schedules (NFL/NCAAF, NBA/NCAAB, NHL, MLB) are sold and distributed through VSiN's platform. This partnership leverages VSiN's media distribution to reach bettors seeking printable rotation schedules for purchase and download.
- OpenBet (Part of Light & Wonder)coreDon Best Sports operates under OpenBet's privacy policy and brand, indicating Don Best is owned by or integrated into OpenBet (now part of Light & Wonder, formerly Scientific Games). This provides access to a larger gaming technology ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
DonBest competitors and assessment
Company assessmentDirect peers
- Stats Perform: Stats Perform distributes premium sports data, odds, and AI-powered content to sportsbooks and media — overlapping directly with DonBest's sports data and odds feed services for both B2B and content consumers.
- Genius Sports: Genius Sports supplies real-time sports data feeds, odds, and trading technology to sportsbook operators worldwide, making it one of the closest direct competitors to DonBest's feed and trading-data offering.
- VegasInsider: VegasInsider aggregates Vegas and offshore sportsbook odds, publishes picks, and offers sportsbook information for US bettors — closely analogous to DonBest's odds aggregation, scores, and sportsbook directory offerings.
- Sportradar: Sportradar is the largest pure-play sports data and odds/content provider globally, offering real-time odds feeds, trading services, and risk management to sportsbooks — directly comparable to DonBest's B2B XML feeds and odds aggregation core.
- ScoresAndOdds: ScoresAndOdds aggregates real-time sportsbook odds and scores for US bettors, directly competing with DonBest's free odds/scores consumer offering and serving a similar handicapper audience.
- VSiN (Vegas Stats & Information Network): VSiN is a sports betting media and information network already partnered with DonBest for distribution of rotation schedules; it is a directly comparable odds, picks, and betting information brand for US consumers and bettors.
Emerging players
- Covers: Covers operates a sports betting media and information platform including odds, scores, picks, and sportsbook listings, serving as an overlapping content and lead-gen competitor in the US consumer betting information market.
- BettingPros: BettingPros is an odds-aggregation and expert-picks platform serving US sports bettors, directly comparable to DonBest's consumer-facing real-time odds and picks offerings.
- Action Network: Action Network is a digital sports betting media and odds platform with subscription and free content; it competes with DonBest for sports bettor attention on real-time odds, picks, and content, but is primarily app-first whereas DonBest is desktop-first.
- OpticOdds: OpticOdds is a sports betting odds API and feed provider aimed at sportsbook operators and platforms — a more modern, API-first competitor to DonBest's XML data feed product for B2B customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DonBest social profiles
Digital presenceDonBest financial estimates
Financial estimateRevenue estimate
Valuation estimate
DonBest leadership team
Management profileNumber of profiles
Profiles1 record
DonBest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DonBest M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DonBest
What does DonBest do?
DonBest Sports distributes real-time sports betting odds, lines, scores, and schedules for North American and international sports to both individual bettors and licensed sportsbook operators. Its commercial offering centers on the DBS4 desktop application for retail/professional bettors, a subscription website (Gold at $120/month and Platinum at $499/month), and B2B XML data feeds used by sportsbook operators and media partners for odds distribution, risk management, and content licensing.
Is DonBest a public or private company?
DonBest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DonBest founded?
DonBest was founded in 1995. It employs 11 to 50 people.
Where is DonBest based?
DonBest is headquartered in Los Angeles, United States, in the North America region.
How does DonBest make money?
Three revenue lines are on record. Subscription Services (Gold Package) is the primary driver. The others are subscription Services (Platinum Package) and XML Data Feeds.
Who are DonBest's main competitors?
Direct peers on record are Stats Perform, Genius Sports, VegasInsider, Sportradar, ScoresAndOdds and VSiN (Vegas Stats & Information Network). Emerging players are Covers, BettingPros, Action Network and OpticOdds.
Does DonBest have an API?
No public API is recorded for DonBest.
What industry is DonBest in?
DonBest's product category is Sports Betting Data & Odds Services. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 713290 and its SIC code is 7900.