Your Move Collective

What Your Move Collective does

Your Move Collective is a 501(c)(3) non-profit Christian ministry that produces and distributes faith-based content targeted at the religiously unaffiliated population in the United States. Its core offerings include the "Your Move with Andy Stanley" television broadcast airing after Saturday Night Live on NBC and The Late Late Show on CBS across 37 markets, the Your Move Podcast and Andy Stanley Leadership Podcast (combined 55M+ downloads), and a set of YouTube and on-demand digital channels. The organization operates as a platform that orchestrates personalized digital journeys — most notably the Happiness Program — designed to move individuals from spiritual apathy toward active seeking of Jesus, and ultimately to connect them with partner churches in the Irresistible Church Network.

The underlying technology stack combines a WordPress/web content layer hosted on Digital Ocean with CRM (Salesforce, Hubspot), web analytics (Google Analytics, Matomo, Meta Pixel), payment processing (Pushpay, PayPal, Venmo, Google Pay), and OpenAI-powered personalization for matching users to spiritual resources and ministry partners based on assessment responses. Supporting the core platform are downloadable spiritual formation products (Digital Bible Companion, Lectio Divina, Sabbath guide, Rejoice, Praying the Psalms, Bible For Grown-Ups study guide) and a Happiness Assessment survey feeding the matching engine. AI use is limited to recommendation and process-automation use cases via third-party OpenAI tooling; there is no evidence of proprietary model development.

Your Move Collective became an independent 501(c)(3) in 2023 after operating as an initiative within North Point Ministries since 2011. Revenue is generated entirely through donations — one-time gifts at $100, $150, $200, and $1,000+ tiers, monthly recurring gifts at $100, $1,000/month with custom amounts, plus stock, cryptocurrency, vehicle, and property donations. The organization is governed by a board chaired by Larry Powell with treasurer Rick Holliday and secretary John Deushane, and led operationally by Co-Founder and Executive Director Suzy Gray alongside co-founder Andy Stanley. It maintains ECFA accreditation and is registered with Tax ID 81-4460278. No direct revenue figure is disclosed; given the scale of broadcast media spending and a 9-person headcount, the implied operating budget is best estimated in the $10M-$25M range.

Name

Your Move Collective

Legal name

Your Move Collective, Inc.

Website

https://yourmovecollective.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Move Collective is a 501(c)(3) Christian ministry that uses television broadcasts, podcasts, and a personalized digital Happiness Program to guide religiously unaffiliated individuals in the United States toward spiritual engagement and connection with partner churches.

Ownership category

akta.pro rank

Product category

Religious Ministry and Faith-Based Media

NAICS

Religious Organizations (8131), Religious Organizations (81311), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Membership Organizations (8600), Television Broadcasting Stations (4833)

akta.pro primary industry

Religious/Faith-Based Program Syndication (MPABAMAI)

akta.pro secondary industry

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

Keywords

• Religious ministry services
• Spiritual content platforms
• Faith-based media production
• Christian broadcasting
• Nonprofit fundraising

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (Tax ID: 81-4460278), Your Move Collective generates revenue primarily through donations from individuals. The organization accepts one-time gifts, monthly recurring contributions, stock donations, cryptocurrency, vehicle donations, and property gifts.
2. Recurring Monthly Giving Program: Monthly recurring giver program where donors commit to regular monthly contributions at various tiers ($100, $150, $200, $1,000/month or custom amounts), providing sustainable funding for operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Your Move Collective is a 501(c)(3) non-profit religious ministry that produces and distributes Christ-centered spiritual content through television broadcasts (after SNL on NBC and The Late Late Show on CBS), podcasts, YouTube channels, and a digital engagement platform. Its central product is the Happiness Program, a personalized digital journey designed to guide spiritually disconnected individuals from religious apathy toward becoming seekers of Jesus, ultimately connecting them with local church partners through the Irresistible Church Network.

Product overview

Your Move Collective is a Christian ministry organization operating as a platform with multiple content delivery channels and spiritual formation resources. The core offering includes the Your Move with Andy Stanley TV broadcast and podcasts (Your Move Podcast and Andy Stanley Leadership Podcast) reaching hundreds of millions across television, YouTube, and audio platforms. The central product is the Happiness Program, a digital experience providing personalized journeys across five areas of growth. Supporting the platform are downloadable spiritual formation resources including the Digital Bible Companion, Lectio Divina, Beginners Guide to Sabbath, Strengthen Your Faith Through Meditation and Memorization, Praying The Psalms, Silence and Meditation Practice, Bible For Grown Ups Study Guide, and Rejoice. An online giving platform enables donor engagement, while YourMove.is serves as the primary digital hub.

Differentiator

Problem solved

Functional benefit

Brands

• YourMove.is: Digital platform providing personalized spiritual content and pathways for spiritually disconnected individuals

Products and services

• Your Move with Andy Stanley (TV Broadcast) Weekly television program airing after Saturday Night Live on NBC and The Late Late Show on CBS across 37 markets, delivering Christ-centered content in a practical, accessible format for spiritually disconnected individuals.
• Happiness Program Digital experience that guides people through a personalized journey of growth across five key areas proven to contribute to happiness, with curated content tailored to their specific growth area.
• Your Move Podcast Podcast featuring Andy Stanley's teaching content, available on Apple Podcasts and Spotify, with over 55 million downloads covering practical life and faith topics.
• Andy Stanley Leadership Podcast Leadership podcast providing pragmatic wisdom and advice to help leaders go further faster.
• Digital Bible Companion Companion guide offering 7-day or 21-day Bible reading plans with writing space to process readings, starting with Psalms, Proverbs, and a book of choice.
• Lectio Divina Guide Ancient Bible engagement practice guide inviting users beyond reading to true connection and transformation through select, read, meditate, pray, and contemplate steps.
• Rejoice Year-end spiritual formation resource with meaningful praise expressions, reflection questions, and practical applications for celebrating amidst life's highs and lows.
• Beginners Guide to Sabbath Guide helping users create an intentional practice for resting and renewing body, mind, heart, and soul through weekly Sabbath observance.
• Strengthen Your Faith Through Meditation and Memorization Exercise guide for meditating on and memorizing God's word to draw closer and nurture relationship with Jesus.
• Praying The Psalms Resource helping users practice praying through the Psalms using language from David and other psalmists to inspire prayers in their circumstances.
• Silence and Meditation Practice Exercise providing opportunity to be fully present with God through silence and solitude, stepping away from busyness to enter more deeply into relationship.
• Bible For Grown Ups Study Guide Study guide to help contextualize Andy Stanley's Bible For Grown-Ups series.
• Online Giving Platform Digital donation platform enabling one-time and recurring gifts, accepting various payment methods including credit cards, Google Pay, PayPal, Venmo, and cryptocurrency.
• YourMove.is Digital Platform Digital platform and website serving as primary destination for content and engagement with Your Move resources and programs.

Quantifiable outcome

• 510 million+ television broadcast views and 70 million YouTube/on-demand streams demonstrating massive content reach
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• North Point MinistriescoreStrategic or Co-development PartnerYour Move Collective has deep roots in North Point Ministries, founded by Andy Stanley. The organization was initially branded as an initiative within North Point Ministries in 2011 before launching as an independent 501c3 in 2023. YMC shares ministry partners and corporate affiliations with North Point's family of churches.
• Irresistible Church NetworkcoreStrategic or Co-development PartnerYMC connects users with Irresistible Church Network partner churches based on their spiritual assessment responses and growth journey. This network of churches represents YMC's goal of ultimately connecting spiritually disconnected individuals with local faith communities.
• PushpaycoreTechnology or IntegrationThird-party payment processing provider for online giving and recurring donations. Handles payment information processing and storage for donor transactions.
• VehiclesForCharity.orgminorChannel Partner/ Reseller/ DistributorThird-party vehicle donation processor handling the collection and sale of donated vehicles, with proceeds remitted to Your Move Collective. Process includes online donation forms and tow service coordination.
• Every.orgminorChannel Partner/ Reseller/ DistributorCryptocurrency donation processor enabling gifts in a wide range of crypto currencies to support Your Move Collective.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Salem Communications / Salem Media Group: U.S. radio, digital, and publishing company focused on Christian and conservative content. Comparable to YMC's multi-format faith content distribution and donor-supported model, though Salem is a for-profit, publicly traded operator across many markets.
• Trinity Broadcasting Network (TBN): Largest faith-based broadcast network in the U.S. Comparable to YMC's broadcast-led, donor-supported ministry model, though TBN operates at much greater scale and with owned TV infrastructure.
• CBN (Christian Broadcasting Network): Long-established national Christian TV broadcaster with a large donor base. Comparable to YMC's faith-based TV syndication after high-viewership shows and its multi-channel ministry monetization through donations.

Direct peers

• PragerU: Digital-first short-form video platform distributing values-based content at scale across YouTube and social. Comparable to YMC's reliance on YouTube and social channels as primary digital distribution and its mission-driven, donor-supported funding model.
• RightNow Media: Christian video streaming library widely used by churches for discipleship. Comparable to YMC's multi-channel faith content distribution model (TV/YouTube/podcast) and its church-network go-to-market approach.
• YouVersion (Life.Church): Life.Church's digital Bible engagement platform with the world's most-installed Bible app. Closest comparable to YMC's digital-first spiritual formation stack (Happiness Program, Digital Bible Companion), with similar reliance on a high-profile pastor brand and a global digital content footprint.

Emerging players

• Dwell: Audio Bible and devotional app focused on listening-based spiritual formation. Comparable to YMC's audio/podcast strategy (55M podcast downloads) and its broader emphasis on guided spiritual content products.
• Elevation Church: Large U.S. megachurch with a globally distributed media ministry (Elevation Worship, online content). Comparable to YMC as a high-profile pastor-led ministry combining broadcast/digital content with church network referrals.
• Ligonier Ministries: Reformed teaching ministry producing video, podcast, and digital study content with a strong donor base. Comparable to YMC in producing multi-format doctrinal content, monetized via donations, and guiding users into deeper spiritual formation.
• Hallow: Catholic prayer and meditation app with personalized spiritual journeys. Comparable to YMC's AI-personalized Happiness Program and spiritual formation product suite, and represents a digitally native, peer-faith formation platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YourMove
• YouTubeyoutube.com/user/yourmoveandystanley
• Facebookfacebook.com/yourmovewithandystanley
• LinkedInlinkedin.com/company/your-move-collective
• Instagraminstagram.com/yourmovemedia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Move Collective