Yours & Owls Festival

What Yours & Owls Festival does

Yours & Owls Festival is an Australian live music and events company headquartered in Wollongong, New South Wales. The business originated as an 80-capacity bar on Kembla Street and has evolved into a multi-venue booking and promotion operation coordinating live entertainment across 18+ partner venues in NSW, Victoria, the ACT and Queensland, with venue capacities spanning roughly 150 to 6,000+ patrons. Its owned-venue footprint includes La La La's, an art space and live music venue, alongside a broader partner network such as Towradgi Beach Hotel, UniBar, UTS Underground Sydney, Waves, Keystone 1889, Six Strings Brewing, Marlin Hotel, Sussex Inlet Tavern, The Whalers, Avalon Beach RSL, Everglades Country Club, Ocean View and Laundry Bar.

The company's core product is live event programming and ticketed promotion, anchored by the annual Yours & Owls Festival held at Flagstaff Hill in Wollongong (the 2026 edition scheduled for October 3-4). Listings and ticketing are surfaced through a centralised Gig Guide integrated with the Moshtix third-party ticketing platform, while marketing reaches audiences via Instagram, Facebook, email and the company website. No proprietary technology, AI/ML systems or funding rounds are disclosed.

The revenue model rests on ticket sales routed through Moshtix, booking and promotion fees from partner venues, and festival operations at Flagstaff Hill. The company is privately held, independently owned, and operates with a 14-employee team. No customer logos, revenue figures, or institutional investors are publicly disclosed, limiting visibility into contract value or anchor relationships.

Name

Yours & Owls Festival

Legal name

Yours and Owls

Website

https://yoursandowls.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yours & Owls Festival is a Wollongong, NSW-based live music operator that books and promotes entertainment across 18+ venues in NSW, VIC, ACT and QLD, and runs the annual Yours & Owls Festival at Flagstaff Hill.

Ownership category

akta.pro rank

Product category

Live Music Events and Venue Booking

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL), Live Music Venues & Concert Bars (THAFAEAD), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Live music events
• Music festival production
• Venue booking services
• Live entertainment promotion
• Concert booking coordination

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Venue Booking and Promotion Services: Coordinates bookings and promotion of live entertainment for venue clients across eight venues. Revenue generated through partnership arrangements with venues and ticket sales coordination.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yours & Owls coordinates live music booking and promotion across a network of approximately 19 venues in New South Wales, the Australian Capital Territory, Victoria, and Queensland. The company programs acts ranging from emerging local performers to national and international touring artists across venues with capacities from 150 to over 6,000. Its flagship consumer-facing product is the annual Yours & Owls Festival held at Flagstaff Hill, Wollongong, complemented by an online Gig Guide listing service.

Product overview

Yours & Owls is a live music events company that began as an 80-capacity bar and cafe on Kembla Street in Wollongong and has expanded into a comprehensive live entertainment business. The company operates a network of venues across NSW, Canberra, and the Gold Coast, ranging in capacity from 150 to 6000+ attendees. Core offerings include the annual Yours & Owls Festival, the Gig Guide event listing service, and venue booking and promotion services. The portfolio includes diverse venue types: live music bars and clubs (La La La's, Dicey Rileys, UTS Underground Sydney), beachside hotels (Waves, Towradgi Beach Hotel), craft breweries (Six Strings Brewing), pubs, RSL clubs, and event spaces (Keystone 1889). The venues cater to emerging and DIY local performers as well as large-scale national and international touring acts.

Differentiator

Problem solved

Functional benefit

Products and services

• Yours & Owls Festival Annual music festival at Flagstaff Hill, Wollongong featuring national and international touring acts; consumer-facing ticketed event run by Yours & Owls.
• Venue Booking and Promotion Services Coordinates bookings and promotion of live entertainment across the Yours & Owls venue network for venue operator clients, supporting emerging local performers through to national and international touring acts.
• Gig Guide Website-based event listing service showing all upcoming shows across the Yours & Owls venue network, with venue filtering for consumer discovery of live music.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• La Maraka Music Group: Wollongong-based independent label and live music operator (formerly 1989 Records). Comparable as a regional Australian live music company operating in the same Illawarra market as Yours & Owls' headquarters.

Direct peers

• Frontier Touring: Australia's largest concert promoter, handling major international and domestic tours. Comparable as the dominant Australian live music booking and touring counterpart to Yours & Owls' venue booking work.
• Chugg Entertainment: Australian live entertainment promoter founded by Michael Chugg. Directly comparable as a mid-to-large scale Australian concert and festival promoter competing for the same artist and venue economics.
• Destroy All Lines: Australian independent music promoter and label services company running tours and festivals. Comparable as an independent Australian promoter competing for mid-tier touring acts and festival audiences.
• Secret Sounds: Australian live music promoter and festival operator (Splendour in the Grass, Falls Festival, Laneway). Directly comparable as a multi-festival, multi-venue live entertainment business in Australia.
• FB Live (Falls Music & Arts Festival operator): Operator of the multi-city Falls Music & Arts Festival across Australia. Comparable as a multi-region Australian festival and live event brand competing for similar audiences and touring lineups.

Broad incumbents

• TEG (Ticketek Entertainment Group): Australia's largest live entertainment and ticketing group (Ticketek, TEG Live, TEG Dainty). Comparable as a broad incumbent integrating ticketing, venue operations, and tour promotion across Australia and Asia-Pacific.
• Live Nation Australia: Australian arm of the global Live Nation entertainment group. Comparable as a broad incumbent operating concerts, festivals (e.g., Download, Splendour), and venue partnerships at scale.
• AEG Presents (Australia): Global live entertainment giant with Australian touring and festival operations. Comparable as a broad incumbent with concert promotion, venue partnerships and ticketing capabilities.

Emerging players

• UNIFIED Music Group: Australian independent music group combining label, artist management and live touring (e.g., Untitled Group festivals such as Pitch, Ability Fest). Comparable as a younger Australian live-music and festival operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/YoursAndOwls
• Facebookfacebook.com/yoursandowls
• Instagraminstagram.com/yoursandowls
• LinkedInlinkedin.com/company/yours-and-owls

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yours & Owls Festival