YourStance

What YourStance does

YourStance is a UK-registered Community Interest Company and Charitable Incorporated Organisation (company number 12292711, charity number 1217332) founded in 2019 by Ana Waddington, a Paediatric Critical Care Outreach Nurse. It delivers trauma-informed, clinician-led workshops that teach young people aged 11-25 at risk of serious youth violence how to act as 'Zero Responders' — performing CPR, haemorrhage control, and basic life support in the critical window before first responders arrive. The organisation operates from a registered office at 66 Paul Street, London, EC2A 4NA, and runs its programmes across 20+ London boroughs with a small paid team of around 11 staff, supported by a volunteer base of NHS doctors, nurses, paramedics, and physician associates.

The core product set comprises three workshop tiers: the 1.5-hour Zero Responder Workshop (£590 per session for corporates/schools/funders up to 15 participants, £200 for community hubs/youth clubs up to 20 participants), the 5-week Alternative Educational Provision (AEP) programme, and the half-day CPD-accredited Advanced Responder Workshop (£950, 15-20 participants). The curricula are proprietary, scenario-based, and trauma-informed, with content co-developed alongside London Ambulance Service, MET Police, St Giles Trust, and the Health and Justice Learning Hub, plus a Bleed Control Animation co-produced with Moonbug Entertainment and a Zero Responder Prison Video for HMP residents. The underlying 'technology' is therefore the curriculum itself and the volunteer clinical delivery model, not a software platform; supporting infrastructure is a standard non-profit stack (WordPress, Mailchimp, JustGiving, BT Donate, Eventbrite).

The business model is a hybrid charity model. Earned revenue comes from tiered workshop fees and AEP custom pricing, while the majority of funding flows through restricted and unrestricted grants from the National Lottery Fund, Barts Charity, Camden Giving, Tower Hamlets Fund, NHS England, and various London borough councils, supplemented by individual donations (via JustGiving and BT Donate) and corporate sponsorship. Go-to-market is event-driven and community-led: workshops are delivered on-site at schools, prisons, youth hubs, and through outreach/detachment work, with bookings via direct email, a website funnel, and partnerships. Distribution is now extending nationally via a training-the-trainer model, demonstrated by the Sheffield Children's Hospital partnership, signalling a shift from purely direct delivery toward a hybrid direct-plus-licensed-partner channel.

Name

YourStance

Legal name

YourStance CIC

Website

https://yourstance.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

First Aid and Life-Saving Skills Training

NAICS

Educational Support Services (611710), Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

akta.pro secondary industry

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH)

Keywords

• First aid training
• Youth violence prevention
• Life-saving education
• CPR training
• Community health workshops

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop Fees: YourStance charges tiered pricing for workshops: £590 for corporates/funder/schools (max 15 participants), £200 for community hubs/youth clubs (max 20 participants), and £950 for Advanced Responder workshops (15-20 participants). As a charity, costs are subsidized to ensure accessibility.
2. Grants and Trust Funding: Supported by grants from National Lottery Fund, Tower Hamlets Fund, Camden Giving, Barts Charity, and local councils for project-based work.
3. Corporate Sponsorship: Companies can partner as corporate sponsors to support the programme financially and operationally.
4. Individual Donations: Individual donations at various levels: £25 for bleed control equipment, £100 for resuscitation manikin, £250 for workshop delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

YourStance delivers trauma-informed life-saving skills workshops — the Zero Responder Workshop (1.5 hours), the Advanced Responder CPD Workshop (half-day), and the 5-week Alternative Educational Provision (AEP) programme — to young people aged 11-25 at risk of serious youth violence and to professionals who work with them. Workshops cover CPR, haemorrhage control, basic life support, communication skills, and psychological first aid, and are taught by volunteer NHS healthcare professionals in schools, prisons, youth hubs, and community settings across London and Sheffield.

Product overview

YourStance is a Community Interest Company offering life-saving skills training programmes to young people at risk of serious youth violence in London. The portfolio consists of three core workshop products: the Zero Responder Workshop (1.5-hour basic training in bleed control, CPR, and basic life support for young people aged 11-25), the Alternative Educational Provision (AEP) Workshop (a 5-week expanded programme including psychological safety and wellbeing), and the Advanced Responder Workshop (CPD-accredited half-day professional training). The organisation also produces educational content including the Zero Responder Prison Video and Bleed Control Animation. All workshops are delivered by volunteer healthcare professionals (doctors, nurses, paramedics, physician associates) using a trauma-informed approach.

Differentiator

Problem solved

Functional benefit

Brands

• Zero Responder: Life-saving skills workshops teaching young people CPR, haemorrhage control, and basic life support to enable them to act as 'Zero Responders' before first responders arrive on scene.
• Advanced Responder

Products and services

• Zero Responder Workshop 1.5-hour workshop taught by volunteer healthcare professionals covering bleed control, CPR, basic life support, communication skills and psychological first aid, designed to train young people aged 11-25 to act as 'Zero Responders' before first responders arrive.
• Advanced Responder Workshop CPD-accredited half-day training for professionals (youth workers, teachers, sports coaches, prison officers) covering advanced bleed control, CPR and basic life support, with realistic scenario simulations and debriefs.
• Alternative Educational Provision (AEP) Programme 5-week expanded programme delivering the Zero Responder curriculum alongside psychological safety tools, wellbeing sessions, and inputs from London Ambulance Service, MET police and St Giles Trust for young people in alternative education settings.

Quantifiable outcome

• 34.5% of early trauma deaths from haemorrhage could be prevented by controlling bleeding sooner
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• St Giles TrustcoreStrategic or Co-development PartnerNational charity St Giles and YourStance launched joint sessions bringing lived experience and life-saving skills together. The joint programme provides emergency first aid training (CPR and bleed control) alongside St Giles caseworkers who facilitate trauma-informed conversations based on lived experience. The collaboration aims to reduce harm, build resilience, and empower young people.
• London Ambulance ServicecoreStrategic or Co-development PartnerLAS co-delivers workshops as part of the Alternative Educational Provision (AEP) programme, providing clinical expertise and real-world emergency response context.
• Metropolitan Police (MET)minorStrategic or Co-development PartnerPolice input as part of AEP programme to provide perspectives on youth violence prevention.
• Sheffield Youth Navigator ProjectcoreStrategic or Co-development PartnerYourStance supported the Sheffield team to train coordinators and facilitators to roll out YourStance Zero Responder Workshops in Sheffield. The navigator project runs via the Emergency Department at Sheffield Children's Hospital, targeting peer on peer violence and bullying in schools.
• Moonbug EntertainmentminorGTM or Marketing PartnerMoonbug Entertainment provided workspace and accessed their professionals' training, believing in YourStance's mission and bringing creative talents to create a Bleed Control animation. Connected via Camden Giving.
• NHS EnglandcoreStrategic or Co-development PartnerYourStance is proudly working with support from NHS England as part of London clinical networks violence reduction outreach.
• Health and Justice Learning Hub (HJLH)minorStrategic or Co-development PartnerCo-launched a new 'Zero Responder' video with HJLH that teaches prison residents essential life-saving skills.
• Gabrielle PasselleminorGTM or Marketing PartnerProfessional boxer and first brand ambassador for YourStance. Passionate about empowering young people and serving as role model to young Londoners.
• Arsenal in the CommunityminorGTM or Marketing PartnerConnected YourStance with voiceover talent Sam and Evie for the Bleed Control animation project.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yourstance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourStance