Gabrielle
Gabrielle Paris is a French home décor e-commerce brand founded in 2016 by Julie Sauvage, selling furniture, cushions, curtains, bedding, and accessories via its DTC site, a B2B wholesale portal, and a Paris showroom across 13 European countries.
- Company typePrivate
- Founded2016
- HeadquartersVilleneuve, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gabrielle does
Gabrielle Paris is a French home décor and lifestyle brand founded in 2016 and headquartered in Villeneuve d'Ascq, France, operating as a privately held EURL with registered capital of approximately €25,000–€31,250 and 11–50 employees. The product portfolio spans four categories: furniture (sofas, dining tables, coffee tables, consoles, desks, chairs, armchairs, poufs); decoration (cushions, curtains, rugs, mirrors); home linen (bedding and table linen); and accessories (bags, pouches, scarves, scrunchies, foutas, and a kids collection). Manufacturing is geographically dispersed: linen products are sourced from Portugal, bags from India, and cushions from France, with materials including OEKO-TEX® certified fabrics and Master of Linen® certified linen. The founder and Publication Director is Julie Sauvage, who appears to lead the business as a single named principal with no disclosed institutional investor involvement.
The commercial model is omnichannel: a direct-to-consumer e-commerce storefront at gabrielle-paris.com with French/English language support and worldwide delivery claims; a dedicated B2B wholesale portal at b2b.gabrielle-paris.com serving retailers and resellers; and a physical showroom at 52 Rue MontMartre in Paris. The technology stack is built on PrestaShop e-commerce software with payment processing through CIC Bank/Monetico and PayPal, SSL-secured checkout, Google Analytics for audience measurement, and third-party hosting via ONLINE SAS with development support from agency FRACTORY. Distribution to 13 European countries for furniture is enabled through a white-glove delivery partnership with Guisnel covering assembly and installation.
Monetization is pure transactional retail with one-time unit pricing across a broad range (accessories from roughly €7.80 up to sofas at approximately €4,970), supported by a €150 free-delivery threshold and a 3-installment interest-free payment option. Marketing relies on organic Instagram (@gabrielle.paris), email newsletters with a 10%-off first-order incentive, SEO-optimized category pages, and an editorial "The Magazine" content vertical. The "GABRIELLE" brand is registered with INPI under trademark no. 4217432, and the company holds RCS registration 818 438 590. Revenue is not publicly disclosed, and there are no funding rounds on record, indicating a bootstrap, founder-financed operating profile.
Gabrielle firmographics
Firmographics- Name
- Gabrielle
- Legal name
- GABRIELLE
- Website
- https://gabrielle-paris.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gabrielle Paris is a French home décor e-commerce brand founded in 2016 by Julie Sauvage, selling furniture, cushions, curtains, bedding, and accessories via its DTC site, a B2B wholesale portal, and a Paris showroom across 13 European countries.
- Ownership category
- akta.pro rank
Gabrielle industry classification
Industry- Product category
- Home Décor & Furnishings
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), All Other Home Furnishings Retailers (449129), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Apparel & Accessory Stores (5600), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industries
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Luxury Leather Goods & Handbags (CRAKAFAB), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
Keywords
Where Gabrielle is headquartered
LocationHeadquarters
- HQ city
- Villeneuve
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Gabrielle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Retail: Gabrielle Paris generates revenue through direct online sales of home décor, furniture, home linens, and accessories to consumers via its owned e-commerce storefront. Products are sold as one-time purchases with pricing ranging from budget accessories to premium furniture pieces.
- Wholesale B2B Sales: The company operates a separate B2B wholesale portal (b2b.gabrielle-paris.com) serving retailers and business customers who purchase Gabrielle Paris products for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and small items (bags, pouches, scrunchies, scarves) |
| Unit Pricing | Pay-as-you-go | Home linens (bedding, table linens, curtains) |
| Unit Pricing | Pay-as-you-go | Furniture (sofas, tables, chairs, poufs) |
| Other | Monthly | Interest-free installment payment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gabrielle product offering
Product offeringCore offering
Gabrielle Paris designs, sources, and sells French-style home décor, furniture (sofas, tables, seating, poufs), home linens (bedding, table linens, curtains in linen and cotton), and accessories (bags, pouches, scarves, scrunchies). The brand sells directly to consumers via its own e-commerce storefront and to retailers through a dedicated wholesale portal, emphasizing signature stripe and Vichy patterns, OEKO-TEX® certified materials, and French/European manufacturing.
Product overview
Gabrielle Paris is a French home décor and lifestyle brand offering a unified e-commerce platform for decoration, furniture, home linens, and accessories. The product portfolio centers on furniture (sofas, tables, seating, poufs), decorative cushions (various materials and patterns), window treatments (curtains in linen and linen voile), bedding (duvet covers, sheets, pillowcases), table linens, and a comprehensive accessories line including bags, pouches, scarves, and children's items. Many products feature signature stripe and Vichy check patterns. The brand emphasizes craftsmanship, OEKO-TEX® certified materials, and French/European manufacturing (linen products from Portugal, bags from India, cushions from France). Items are available with personalization options including embroidery.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture
Companies that use Gabrielle
Customer profileSegments2 records
Ideal customer profiles2 records
Gabrielle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gabrielle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CIC Bank / MoneticocorePayment processing partner providing secure credit card transaction handling through Monetico payment system integrated into the e-commerce platform.
- PayPalcoreOnline payment gateway enabling customers to pay securely using PayPal accounts without sharing financial information directly with Gabrielle Paris.
- GuisnelcoreFurniture delivery partner handling white-glove delivery, assembly, and installation services for furniture items in France, Belgium, Luxembourg, Netherlands, Germany, Austria, Denmark, Portugal, Spain, United Kingdom, Switzerland, Sweden, and Norway.
- ONLINE SAScoreWebsite hosting provider for gabrielle-paris.com, located in Paris with servers at BP 438 - 75366 Paris CEDEX 08.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Gabrielle competitors and assessment
Company assessmentDirect peers
- Caravane: Paris-based home and lifestyle brand selling furniture, lighting and textiles with a similar French craftsmanship / natural-materials aesthetic. Comparable mid-premium positioning and curated, lifestyle-led merchandising.
- Anthropologie: Lifestyle retailer with strong home category (furniture, bedding, decorative accessories) and editorial brand storytelling. Comparable mix of home goods and personal accessories, and similar premium-but-accessible aesthetic.
- Maisons du Monde: French home furnishings retailer offering furniture, décor, linens and accessories across multiple European countries. Direct competitor in category, price band (mid-premium) and target customer (style-conscious homeowners).
- Westwing: European online home and living retailer with curated furniture, décor and accessories assortment. Comparable direct-to-consumer e-commerce model, European delivery footprint and discount-driven promotional cadence.
- The Conran Shop: Multi-channel premium home furnishings retailer (UK-origin) selling furniture, textiles and decorative accessories with a design-led assortment. Comparable curation model, premium price positioning and lifestyle brand identity.
- Toast: UK-based lifestyle brand selling home textiles, furniture and accessories with a focus on natural materials and craftsmanship. Highly comparable in product mix (linens, cushions, curtains, home accessories) and editorial-led brand building.
- AM.PM: La Redoute Group's premium home furnishings brand selling furniture, linens and decorative accessories with a strong French design identity — directly comparable in assortment and positioning to Gabrielle.
Broad incumbents
- Zara Home: Global home textiles and accessories concept from Inditex. Overlaps with Gabrielle's cushions, curtains, table linen and accessories assortment, though at mass-market price points and scale.
- H&M Home: Global home textiles and accessories retailer operating online and through dedicated stores. Direct overlap on cushions, bedding, curtains and decorative accessories at more accessible price points.
- La Redoute: Large French general-merchandise retailer with a substantial home and furniture category. Overlaps with Gabrielle on furniture, linens and décor but operates at much larger scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gabrielle social profiles
Digital presenceGabrielle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gabrielle leadership team
Management profileNumber of profiles
Profiles1 record
Gabrielle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gabrielle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gabrielle
What does Gabrielle do?
Gabrielle Paris designs, sources, and sells French-style home décor, furniture (sofas, tables, seating, poufs), home linens (bedding, table linens, curtains in linen and cotton), and accessories (bags, pouches, scarves, scrunchies). The brand sells directly to consumers via its own e-commerce storefront and to retailers through a dedicated wholesale portal, emphasizing signature stripe and Vichy patterns, OEKO-TEX® certified materials, and French/European manufacturing.
Is Gabrielle a public or private company?
Gabrielle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gabrielle founded?
Gabrielle was founded in 2016. It employs 11 to 50 people.
Where is Gabrielle based?
Gabrielle is headquartered in Villeneuve, France, in the Europe region.
How does Gabrielle make money?
Two revenue lines are on record. Direct E-commerce Retail is the primary driver. The others are wholesale B2B Sales.
Who are Gabrielle's main competitors?
Direct peers on record are Caravane, Anthropologie, Maisons du Monde, Westwing, The Conran Shop, Toast and AM.PM. Broad incumbents are Zara Home, H&M Home and La Redoute.
Does Gabrielle have an API?
No public API is recorded for Gabrielle.
What industry is Gabrielle in?
Gabrielle's product category is Home Décor & Furnishings. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 4491 and its SIC code is 5700.