Toyota Center

What Toyota Center does

Toyota Center is a multi-purpose regional entertainment arena located in Kennewick, Washington, operated by VenuWorks of Kennewick L.L.C. as part of the Three Rivers Campus alongside Toyota Arena and the Three Rivers Convention Center. The venue opened in 1988 as the Tri-Cities Coliseum, was financially rescued and acquired by the City of Kennewick in August 2000, and was rebranded under its current Toyota USA naming-rights identity in October 2005. With seating capacity ranging from 2,081 (Retter & Co Theater configuration) up to 7,200 (End Stage Concert), it hosts WHL hockey (Tri-City Americans), touring concerts, comedy, Broadway, family shows, and trade shows. The facility also includes 17,000 sq ft of arena floor exhibit space, 10 luxury suites (10-16 guests each), and in-house food and beverage concessions (Funky Chicken, Mac Daddy's, Snack Shack, Great Grabs).

The venue's core technology is a Ticketmaster-powered ticketing and mobile-access platform (Venue ID 122920), supplemented by Google reCAPTCHA on web forms and GoTo for SMS marketing; there is no proprietary software layer. It serves four primary customer segments: general public ticket-buyers across the Tri-Cities (300,000+ population) and Pacific Northwest drive-in market (Spokane, Portland, Seattle, Boise); corporate suite owners and group bookers (10+); event promoters and touring productions running an RFP process with the Executive Director; and a roster of brand sponsors including Toyota USA, Coca-Cola, HAPO Community Credit Union, Sotheby's Retter & Company, and Wildhorse Resort & Casino.

Revenue is generated through four streams: ticket sales (transaction fees via Ticketmaster and box office), premium suite rentals (multi-year contracts with full catering and concierge), in-house food and beverage concessions, and advertising/sponsorship across digital LED, marquee, and backlit signage. Go-to-market combines a direct-to-consumer consumer channel (Ticketmaster, website, newsletter, mobile app) with an enterprise field-sales motion for corporate suite sales and promoter RFPs. The asset is publicly owned by the Kennewick Public Facilities District, with VenuWorks of Kennewick L.L.C. (a subsidiary of VenuWorks, Inc.) running day-to-day operations under an arrangement in place since April 2004.

Name

Toyota Center

Legal name

Venuworks of Kennewick L.L.C.

Website

https://yourtoyotacenter.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Toyota Center is a 7,200-seat regional entertainment arena in Kennewick, WA, operated by VenuWorks of Kennewick L.L.C. on behalf of the publicly owned Kennewick Public Facilities District as part of the Three Rivers Campus. It hosts WHL hockey, concerts, comedy, Broadway, and family shows for the Tri-Cities market and broader Pacific Northwest drive-in region, with revenue from tickets, luxury suites, concessions, and sponsorships.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Live event venue
• Entertainment arena
• Sports and concerts
• Ticket sales services
• Premium suite rentals

Headquarters

HQ city

Kennewick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for concerts, hockey games, family shows, and other entertainment events. Tickets sold through Ticketmaster platform and box office.
2. Premium Suite Rentals: Revenue from luxury suite rentals accommodating 10-16 guests, including in-suite catering, wait staff, and VIP parking. Suite ownership offers include exclusive suite menu, concierge services, and seating for sporting events, Broadway, concerts, and tournaments.
3. Food & Beverage Concessions: In-house food and beverage concessions including Funky Chicken (Section G), Mac Daddy's, Snack Shack, and Great Grabs. All food and beverage services are provided by in-house catering staff.
4. Advertising & Sponsorship: Revenue from signage advertising including digital LED displays (65-inch in concourse), marquee displays on Columbia Center Blvd, backlit signage (end zone and bowl), and website advertising. Current sponsors include Coca-Cola, HAPO Community Credit Union, Sotheby's Retter & Company, Toyota of Tri-Cities, and Wildhorse Resort & Casino.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Toyota Center is a multi-purpose entertainment venue in Kennewick, WA with flexible seating configurations ranging from 2,081 to 7,200 capacity. The venue hosts concerts, WHL hockey games (home of the Tri-City Americans), Broadway shows, comedy performances, family entertainment, and corporate/private events. Core operations include event ticketing through Ticketmaster, premium suite rentals, in-house food and beverage concessions, and venue rental for promoters and event organizers as part of the Three Rivers Campus.

Product overview

Toyota Center is a multi-purpose entertainment venue operated by VenuWorks of Kennewick L.L.C. as part of the Three Rivers Campus. The core offering is event hosting across multiple configurations (up to 7,200 capacity), with primary revenue from ticket sales via Ticketmaster and venue rentals. The venue houses the WHL Tri-City Americans hockey team. Premium Experiences (Luxury Suites with 10 suites accommodating 10-16 guests each) offer high-margin add-on revenue with exclusive amenities. Additional services include concession stands (Funky Chicken, Mac Daddy's, Snack Shack, Great Grabs), Accessibility Services (ADA seating, wheelchair escorts), and Sponsorship/Advertising opportunities (digital signage, marquee, backlit signage). The venue partners with Ticketmaster for ticketing, uses GoTo for SMS marketing, and employs Google reCAPTCHA for form protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Center Venue Hosting Multi-purpose entertainment venue in Kennewick, WA with capacity up to 7,200, hosting concerts, WHL hockey games, Broadway shows, comedy performances, and family events as part of the Three Rivers Campus.
• Event Ticketing Services Online and box office ticket sales for concerts, hockey games, family shows, and entertainment events via Ticketmaster platform, including mobile tickets, group orders (10+ people), and ADA-accessible seating options.
• Venue Rental & Event Hosting Venue configuration and rental services for promoters and event organizers including End Stage Concert (4,665-7,200 capacity), 3/4 House with Floor Seating (4,039), 1/2 House with Floor Seating (3,281), Retter & Co Theater (2,081), Hockey (5,694), and Basketball (6,519) configurations.
• Premium Experiences (Luxury Suites) 10 luxury suites accommodating 10-16 guests each, featuring wet bar, refrigerator, 34-inch HD flat screen TV, balcony seating, in-suite wait staff, concierge services, exclusive suite menu, and VIP parking for sporting events, concerts, Broadway, and tournaments.
• Concession & Food Services In-house food and beverage concessions including Funky Chicken (Section G), Mac Daddy's, Snack Shack, and Great Grabs, with full catering room available for events.
• Sponsorship & Advertising Marketing and branding opportunities including 65-inch digital LED signage in concourse, marquee displays on Columbia Center Blvd, backlit signage (End Zone and Bowl), and website advertising.
• Accessibility Services ADA-accessible seating, wheelchair escorts, listening devices, interpreters, elevators, and designated accessible parking at the North East entrance.
• HAPO Hangout Private Event Space Private event space available for corporate events, parties, and gatherings within the Three Rivers Campus.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Toyota USA / Toyota of Tri-CitiesflagshipGTM or Marketing Partner · 1 October 2005Naming rights sponsorship agreement completed in October 2005 between City of Kennewick, VenuWorks, and Toyota USA along with Toyota of Tri-Cities. The Three Rivers Coliseum and Three Rivers Ice Arena were rebranded as Toyota Center and Toyota Arena respectively. Toyota logo appears prominently on venue branding, signage, and marketing materials. This is the primary naming rights partnership for the venue.
• Coca-Cola CompanycoreGTM or Marketing PartnerCurrent sponsor of Toyota Center. Coca-Cola logo displayed on website sponsors section with link to us.coca-cola.com. Provides beverage products and branding presence throughout the venue.
• HAPO Community Credit UnioncoreGTM or Marketing PartnerCurrent sponsor of Toyota Center. Logo displayed on website sponsors section with link to hapo.org. HAPO Hangout available for private events. Contact Megan Caldwell at 509-737-3702.
• Sotheby's Retter & CompanycoreGTM or Marketing PartnerCurrent sponsor and naming partner for Retter & Co Theater configuration at Toyota Center. Logo displayed on website with link to rcsothebysrealty.com. Theater configuration seats 2,081.
• Wildhorse Resort & CasinocoreGTM or Marketing PartnerCurrent sponsor of Toyota Center. Logo displayed on website sponsors section with link to wildhorseresort.com.
• TicketmasterflagshipTechnology or IntegrationPrimary ticketing provider for all Toyota Center events. Tickets sold through Ticketmaster platform (ticketmaster.com), mobile app, and phone sales. Venue ID 122920. Box office operates with Ticketmaster system.
• VenuWorks, Inc.flagshipStrategic or Co-development PartnerFacility management company engaged since April 2004 to oversee day-to-day operations of the Three Rivers Campus venues. VenuWorks of Kennewick L.L.C. is the operating entity. Provides professional event management, staffing, marketing, and venue operations.
• Tri-City AmericansflagshipStrategic or Co-development PartnerHome hockey team (WHL) playing at Toyota Center. Primary regular event tenant. Junior hockey team with games contributing to regular venue programming. Contact for Americans tickets and group bookings.
• Kennewick Public Facilities District (KPFD)flagshipStrategic or Co-development PartnerAssigned management and oversight of the Arena and Coliseum in April 2004 through inter-local agreement with City of Kennewick. Governs venue operations and strategic direction.
• City of KennewickflagshipStrategic or Co-development PartnerPurchased troubled Tri-Cities Coliseum in August 2000 to financially rescue the facility. Owner of the Three Rivers Campus property. Inter-local agreement with KPFD for venue oversight.
• SpringHill Suites by Marriott Kennewick/Tri-CitiesminorGTM or Marketing PartnerHotel conveniently connected to Three Rivers Convention Center and minutes from Toyota Center. Located at 7048 W Grandridge Blvd. On-site restaurant The Wheelhouse. Partner venue for visitor accommodations.
• Tri-Cities Figure Skating ClubminorStrategic or Co-development PartnerOriginal tenant organization when doors opened in 1988, along with Tri-Cities Amateur Hockey Association.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Climate Pledge Arena: Larger Seattle-based arena serving as a Pacific Northwest anchor venue. Operates in the same regional touring market but with significantly higher capacity, name talent, and corporate partnership economics.
• Moda Center: Portland's primary arena and home of the Trail Blazers. Competitor for top-tier touring acts in the Pacific Northwest and benchmark venue for pricing and sponsorship economics in the broader regional market.
• Toyota Arena (Ontario, CA): Naming-shared arena operated by different ownership in Ontario, CA. Both venues share the Toyota naming rights structure and host comparable entertainment programming, though Toyota Arena serves a much larger Southern California market.

Direct peers

• BOK Center: Mid-size arena in Tulsa, OK operated by ASM Global, comparable capacity (~19,000) and entertainment programming model. A widely cited regional arena benchmark for operations, premium products, and revenue diversification.
• Angel of the Winds Arena: Multi-purpose arena in Everett, WA, similar capacity (~10,000) serving a Pacific Northwest regional market. Directly competes for touring acts and family entertainment programming in the I-5 corridor.
• Spokane Arena: Mid-size regional arena in Spokane, WA, comparable capacity range and serving as the primary entertainment venue for the Inland Northwest. Directly competes with Toyota Center for the same Pacific Northwest touring acts and regional event wallet.
• Idaho Central Arena: Mid-size arena in Boise, ID, similar capacity profile and regional entertainment role. Both venues draw from Pacific Northwest touring routes and compete for concert and family show bookings.
• Ford Idaho Center: Multi-venue campus in Nampa, ID, that includes an arena and amphitheater — analogous to Toyota Center's Three Rivers Campus structure. Both operate as the primary regional entertainment venues in their respective markets.

Regional players

• Tacoma Dome: Large-capacity venue in Tacoma, WA, serving a Pacific Northwest regional market. Competes for touring concerts and major entertainment events, though with a different configuration and operating model.
• ExtraMile Arena: Boise State University's multi-purpose arena, comparable mid-size capacity serving the regional entertainment market. Operates under different ownership (university-affiliated) but competes for the same touring acts in the Pacific Northwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toyota-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Center