Vision Now!
Vision Now! is a privately held Colorado optometry practice operating nine retail locations that deliver eye exams, prescription eyewear, same-day single vision glasses, contact lens services, and pediatric myopia management to individual consumers across the state.
- Company typePrivate
- Founded-
- HeadquartersPueblo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vision Now! does
Vision Now! is a privately held, direct-to-consumer optometry practice operating nine retail locations across Colorado, with a primary site at 2568 Taylor Lane in Pueblo. The company offers comprehensive eye exams, contact lens evaluations and fittings, prescription eyewear, pediatric myopia management using Essilor Stellest lenses, dry eye treatment, and eye and facial aesthetics (IPL and LLLT). Its core operational technology is an in-house lens finishing lab at the primary Pueblo location that enables same-day single vision glasses service, complemented by teleoptometry virtual eye exam capability at select sites and a teleoptometry-supported appointment booking flow powered by the RevIntake scheduling widget.
Vision Now! firmographics
Firmographics- Name
- Vision Now!
- Legal name
- VISION NOW!
- Website
- https://yourvisionnow.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vision Now! is a privately held Colorado optometry practice operating nine retail locations that deliver eye exams, prescription eyewear, same-day single vision glasses, contact lens services, and pediatric myopia management to individual consumers across the state.
- Ownership category
- akta.pro rank
Vision Now! industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Vision Now! is headquartered
LocationHeadquarters
- HQ city
- Pueblo
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Vision Now! business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Eye Care Services: Revenue from comprehensive eye exams, contact lens exams and fittings, and specialized eye care services like myopia management and dry eye treatment
- Eyewear Sales: Revenue from prescription glasses and eyewear products, including single vision glasses and specialty lenses like Essilor Stellest
- Contact Lens Sales: Revenue from contact lens products, with patients ordering through the Dr. Contact Lens portal
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Vision Now! product offering
Product offeringCore offering
Vision Now! is a Colorado-based optometry practice operating 9 retail locations that delivers in-person eye care services including comprehensive eye exams, same-day single vision glasses (via in-house lens finishing labs), contact lens exams and fittings, myopia management for children using Essilor Stellest lenses, dry eye treatment, and eye and facial aesthetics (IPL and LLLT). The company supports appointment scheduling through an online booking system and accepts a wide range of insurance plans including Colorado Medicaid, VSP, EyeMed, Spectera, United Healthcare, Medicare, Cigna, and Anthem Blue Cross Blue Shield.
Product overview
Vision Now! is an optometry practice operating 9 locations across Colorado, offering a unified suite of eye care services anchored by comprehensive eye exams, same-day single vision glasses (via in-house finishing lab at the Pueblo Taylor Ln location), and contact lens services. Additional specialty offerings include myopia management using Essilor Stellest lenses for children, dry eye treatment, and eye & facial aesthetics using IPL and LLLT. The company also provides membership and no-interest financing programs to improve accessibility for uninsured patients. All locations support appointment scheduling through an online booking system.
Differentiator
Problem solved
Functional benefit
Brands
- Sweet Optics Alamosa: Vision Now! location operating under the Sweet Optics brand name at the Alamosa, CO location.
Products and services
- Comprehensive Eye Exams Complete eye examinations including visual acuity testing, refraction assessment, retinal examination, intraocular pressure measurement, stereo and color vision tests, and eye health evaluation for conditions such as cataracts and glaucoma. Targeted at individual patients seeking vision and eye health assessments.
- Same Day Glasses Same-day single vision glasses service enabled by in-house lens finishing labs at select locations including Pueblo, Pueblo West, Green Valley Ranch, Alamosa, and Rifle. Customers can receive prescription glasses on the same day as their eye exam.
- Contact Lens Exams and Fittings Contact lens evaluation including vision and eye health assessment, precise eye measurements for proper fit, trial lens testing, usage and care instruction, and follow-up support, with ongoing ordering via the Dr. Contact Lens portal.
- Myopia Management with Essilor Stellest Lenses Specialized myopia management program for children using Essilor Stellest Lenses, an advanced lens technology designed to slow the progression of nearsightedness through specialized optical signals.
- Dry Eye Treatment Treatment services for relieving dry, irritated eyes with appropriate care to ensure eye comfort.
- Eye and Facial Aesthetics IPL (Intense Pulsed Light) and LLLT (Low-Level Light Therapy) treatments for skin and eye rejuvenation, reducing inflammation, improving comfort, and restoring a healthy glow.
Quantifiable outcome
- Same-day single vision glasses service
- +1 more outcomes
Companies that use Vision Now!
Customer profileSegments4 records
Ideal customer profiles3 records
Vision Now! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vision Now! partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- EssilorcoreVision Now! offers Essilor Stellest Lenses, an advanced lens technology designed specifically to help slow the progression of myopia in children. The partnership provides specialized optical technology for myopia management services.
- Dr. Contact LenssupportingVision Now! partners with Dr. Contact Lens portal for contact lens ordering and management services.
- Abb Optical GroupsupportingContact lens distribution and fulfillment partner for Vision Now! locations.
- RevIntakesupportingOnline appointment scheduling widget provider used across Vision Now! location pages for booking appointments.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vision Now! competitors and assessment
Company assessmentBroad incumbents
- LensCrafters: Large national optical retailer owned by EssilorLuxottica offering comprehensive eye exams, prescription eyewear, and contact lenses. Comparable to Vision Now! as a multi-location retail optical chain, but with vastly greater scale and same-day eyewear capability in many of its stores.
- EyeCare Partners: Large, PE-backed optometry and ophthalmology practice roll-up. Highly relevant as both a competitor and potential acquirer/strategic for Vision Now!, given its model of consolidating independent regional optometry practices.
- Costco Optical: In-store optical departments within Costco warehouses offering eye exams and value-priced eyewear. Comparable to Vision Now! on commodity eyewear and contact lens fulfillment, though anchored to a different retail format.
Direct peers
- Warby Parker: Direct-to-consumer eyewear brand combining retail stores with digital channels; offers eye exams and prescription glasses comparable to Vision Now!, with stronger brand awareness and omnichannel reach.
- Pearle Vision: Franchised optical chain offering comprehensive eye exams and eyewear; comparable to Vision Now! as a multi-location neighborhood optical provider, with a hybrid franchise model that Vision Now! could pursue to scale.
- Stanton Optical: Value-positioned optical retailer offering eye exams, glasses, and contact lenses; competes with Vision Now! for price-sensitive and Medicaid-covered patients in similar suburban and secondary-market locations.
- MyEyeDr. Multi-state optometry group practice offering comprehensive eye exams, eyewear, and contact lenses through owned retail locations — a closer operational analog to Vision Now! than national optical retailers, with a similarly clinic-led model.
- For Eyes: Multi-location optical retailer owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses — directly comparable to Vision Now! on store-based eye care delivery.
- America's Best Contacts & Eyeglasses: High-volume optical retailer combining eye exams with affordable eyewear bundles, owned by National Vision. Comparable to Vision Now! on the value-conscious patient segment, particularly in markets where Medicaid acceptance is a key patient-acquisition lever.
Emerging players
- AEG Vision: PE-backed roll-up of independent optometry practices providing back-office, purchasing, and growth support. Comparable to Vision Now! as a regional optometry consolidator model and a potential strategic acquirer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Vision Now! social profiles
Digital presenceVision Now! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Now! leadership team
Management profileNumber of profiles
Vision Now! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Now! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Now!
What does Vision Now! do?
Vision Now! is a Colorado-based optometry practice operating 9 retail locations that delivers in-person eye care services including comprehensive eye exams, same-day single vision glasses (via in-house lens finishing labs), contact lens exams and fittings, myopia management for children using Essilor Stellest lenses, dry eye treatment, and eye and facial aesthetics (IPL and LLLT). The company supports appointment scheduling through an online booking system and accepts a wide range of insurance plans including Colorado Medicaid, VSP, EyeMed, Spectera, United Healthcare, Medicare, Cigna, and Anthem Blue Cross Blue Shield.
Is Vision Now! a public or private company?
Vision Now! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vision Now! founded?
Vision Now! was founded in -1. It employs 11 to 50 people.
Where is Vision Now! based?
Vision Now! is headquartered in Pueblo, United States, in the North America region.
How does Vision Now! make money?
Three revenue lines are on record. Eye Care Services are the primary driver. The others are eyewear Sales and contact Lens Sales.
Who are Vision Now!'s main competitors?
Broad incumbents on record are LensCrafters, EyeCare Partners and Costco Optical. Direct peers are Warby Parker, Pearle Vision, Stanton Optical, MyEyeDr., For Eyes and America's Best Contacts & Eyeglasses. AEG Vision is listed as an emerging player.
Does Vision Now! have an API?
No public API is recorded for Vision Now!.
What industry is Vision Now! in?
Vision Now!'s product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAA, Comprehensive Eye Exams & Vision Care, with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 62132 and its SIC code is 8011.