YuWaah India at UNICEF

What YuWaah India at UNICEF does

YuWaah (Generation Unlimited in India) is a multi-stakeholder Public-Private-Youth Partnership platform launched in 2019 and operated under UNICEF India. It targets India's approximately 300 million young people (ages 15-24), with explicit focus on young women, persons with disabilities, and marginalized groups. Its mandate is to address youth exclusion from education, training, and employment by brokering pathways from learning to earning through skills development, employment support, apprenticeships, entrepreneurship enablement, career guidance, civic action, volunteering, and youth-led climate action.

The platform's core product suite includes YuWaah Platform (digital hub for skills, career, and entrepreneurship resources), Didi Ki Dukaan (young women's economic opportunities), Digital Girls Hub (digital skills for girls), Leaders Council (leadership development), Mental Wellbeing for Young People, and Yutopia (cross-sector collective). Programmatic delivery is anchored by six Indian government ministries — Women and Child Development, Youth Affairs and Sports, Skills Development and Entrepreneurship, Education, Environment/Forest and Climate Change, and Labour and Employment — and by a private-sector and philanthropic partner ecosystem including Amazon, Capgemini, SAP, CIFF, Rohini Nilekani Philanthropies, and UNFPA. The Young People's Action Team (YPAT) institutionalizes youth governance by embedding young representatives in board meetings, task forces, and working groups.

YuWaah operates as a non-profit UNICEF initiative, not a commercial entity. It is funded through UNICEF's multilateral funding mechanisms, corporate partnerships, and philanthropic contributions, and delivers all programs free of charge to beneficiaries. Since 2019 it reports reaching over 100 million young people, with 15 million supported into economic pathways, 412,711 enabled to start enterprises, 12 million accessing career guidance, 5.5 million acquiring 21st-century skills, and over 58 million engaged as changemakers. The 2024 Annual Report formalizes ambitions for 100 million economic pathways, 200 million skill-ready youth, and 300 million change-maker partnerships.

Name

YuWaah India at UNICEF

Legal name

YuWaah (UNICEF India's Youth Generation Unlimited Program)

Website

https://yuwaah.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

YuWaah is a UNICEF India non-profit initiative launched in 2019 that operates a multi-stakeholder Public-Private-Youth Partnership platform delivering free skills, employment, entrepreneurship, career-guidance, mental-wellbeing, and climate-action programs to India's 300 million young people, prioritizing young women and marginalized groups.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industry

Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)

Keywords

• Youth skills development
• Employment pathways
• Youth entrepreneurship enablement
• Career guidance services
• Civic engagement programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YuWaah is a UNICEF India initiative that operates as a multi-stakeholder Public-Private-Youth Partnership platform providing free skills development, employment pathways, entrepreneurship enablement, career guidance, civic action, volunteering, and youth-led climate action programs for India's 300 million young people aged 15-24, with emphasis on young women and marginalized groups. It blends physical and digital solutions through programs such as Didi Ki Dukaan, Digital Girls Hub, YuWaah Leaders Council, Mental Wellbeing for Young People, Yutopia collective, and the Young People's Action Team (YPAT).

Product overview

YuWaah is a unified platform (Generation Unlimited in India) operated by UNICEF that serves as a multi-stakeholder Public-Private-Youth Partnership ecosystem. It operates through multiple integrated programs including Didi Ki Dukaan (economic opportunities for young women), Digital Girls Hub (digital skills), YuWaah Leaders Council (leadership development), Mental Wellbeing for Young People (mental health support), Yutopia (cross-sector collective), and the Young People's Action Team (YPAT governance structure). These programs collectively address skills development, employment, entrepreneurship, career guidance, civic action, volunteering, and climate action for India's youth.

Differentiator

Problem solved

Functional benefit

Brands

• Didi Ki Dukaan: A YuWaah initiative/platform for young people
• Digital Girls Hub
• Yutopia
• Young People's Action Team (YPAT)
• #ImpactWithYouth

Products and services

• YuWaah Platform (Generation Unlimited in India) A multi-stakeholder Public-Private-Youth partnership platform that fosters innovative solutions blending physical and digital approaches to create pathways for learning to earning transitions, civic action, and youth-led climate action for India's young people aged 15-24.
• Didi Ki Dukaan A YuWaah initiative providing economic opportunities and support services for young women, focused on empowering marginalized groups with pathways for economic mobility.
• Digital Girls Hub A digital platform focused on equipping young women with digital skills and opportunities, enabling them to navigate their personal and professional lives in the digital economy.
• YuWaah Leaders Council A leadership development initiative bringing together young changemakers to guide YuWaah's governance and strategic priorities through participation in board meetings, task forces, and working groups.
• Mental Wellbeing for Young People A program focused on the mental health and psychological wellbeing of young people, providing resources and support for navigating personal and professional challenges.
• Yutopia (Public-Private-Youth Collective) A collective platform that brings together public sector, private sector, and youth stakeholders to collaborate on creating socio-economic opportunities and change-making initiatives.
• Young People's Action Team (YPAT) A team of young Indians from diverse backgrounds who form YuWaah's core governance body, actively participating in strategic decision-making and representing youth voices across sectors.

Quantifiable outcome

• Over 100 million young people reached since 2019 launch
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and major.

• Ministry of Women and Child Development, Government of IndiacoreStrategic or Co-development PartnerGovernment ministry partnership addressing challenges young people face in learning, skilling, employment, and entrepreneurship. YuWaah collaborates with this ministry to implement programs targeting young women and marginalized groups.
• Ministry of Youth Affairs and Sports, Government of IndiacoreStrategic or Co-development PartnerKey government partner for youth-focused initiatives across India, supporting YuWaah's mission to build skills and create socio-economic opportunities for young people.
• Ministry of Skills Development and Entrepreneurship, Government of IndiacoreStrategic or Co-development PartnerStrategic partnership for skills development aligned with future of work, providing pathways for young people to gain relevant skills and transition from learning to earning.
• Ministry of Education, Government of IndiacoreStrategic or Co-development PartnerPartnership to address educational access and quality, helping young people transition from education to employment and entrepreneurship.
• Ministry of Environment, Forest and Climate Change, Government of IndiacoreStrategic or Co-development PartnerPartnership supporting youth-led climate action initiatives, empowering young people as environmental changemakers.
• Ministry of Labour and Employment, Government of IndiacoreStrategic or Co-development PartnerPartnership focused on employment opportunities and work pathways for young people across India.
• AmazonmajorStrategic or Co-development PartnerPrivate sector partner supporting YuWaah's employment and entrepreneurship initiatives, providing opportunities for skills development and economic pathways for young people.
• CapgeminimajorStrategic or Co-development PartnerTechnology and consulting partner contributing to skills development and digital literacy initiatives for India's youth.
• SAPmajorStrategic or Co-development PartnerTechnology partner supporting skills development and digital transformation initiatives for young people in India.
• UNFPA (United Nations Population Fund)majorStrategic or Co-development PartnerUN agency partner collaborating on youth-focused programs addressing population, development, and youth empowerment issues.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Skill Development Corporation (NSDC): Government-backed umbrella body for skilling in India, operating flagship programs that overlap with YuWaah's skills, apprenticeship, and employment mandates. Directly comparable as the dominant public-sector skilling platform.
• Pratham: One of India's largest NGOs focused on education, skilling, and youth employability, reaching millions of children and young people. Highly comparable to YuWaah's mission of bridging learning and earning for India's underserved youth.
• Quest Alliance: Non-profit focused on equipping young people with 21st-century skills and connecting them to employment opportunities, particularly in underserved Indian states. Highly comparable mission, target segment, and partner-led delivery model.
• Magic Bus India Foundation: NGO working with underprivileged adolescents and youth on education, life skills, and livelihoods across India. Comparable target population, outcomes (education-to-employment), and partnership-driven operating model.
• Naandi Foundation: Indian foundation working on education, skilling, and livelihoods for youth, including large-scale employability and entrepreneurship programs. Comparable scale, India focus, and Public-Private partnership approach.

Broad incumbents

• UNDP Youth Programmes: United Nations agency running youth employment, skills, and civic engagement programs in developing markets. Comparable in mandate and partnership approach but with a broader development agenda beyond youth.
• UNICEF (Global): Parent organization and global UN agency for children's rights and youth welfare, operating across 190+ countries. YuWaah is a country-level program within UNICEF's broader global portfolio.
• Generation Unlimited (Global): Global UNICEF-led multi-stakeholder platform for young people that YuWaah is the India chapter of. Comparable mandate and partnership model but operates at a global, less country-deep level.

Others

• Naukri.com (InfoEdge): India's largest private-sector employment and career-guidance platform serving job seekers and employers. Comparable as a career-pathway resource for India's youth, though operating as a commercial entity rather than a development program.
• ILO (International Labour Organization): UN agency focused on global labor standards, youth employment, and skills development. Comparable in policy-level engagement on youth workforce outcomes and works in partnership with similar government ministries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yuwaahindia
• YouTubeyoutube.com/c/YuWaahIndia
• Facebookfacebook.com/YuWaahIndia
• LinkedInlinkedin.com/company/yuwaahindia
• Instagraminstagram.com/yuwaahindia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about YuWaah India at UNICEF