Zambrero Ireland
Zambrero Ireland operates the Irish franchise of the international Zambrero fast-casual Mexican restaurant brand, serving individual consumers and corporate clients through dine-in, takeaway, delivery, and catering channels under a "Feel Good Mex" positioning tied to its Plate 4 Plate social mission.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zambrero Ireland does
Zambrero Ireland operates the Irish franchise of the international Zambrero fast-casual Mexican restaurant brand, headquartered in Dublin with a headcount of 38. The company serves individual consumers and corporate clients through physical restaurant locations offering dine-in, takeaway, and delivery service, alongside a catering line for events and functions (collection and select-location delivery, with 24-hour notice for large orders).
The core product is freshly prepared Mexican food — primarily burritos and bowls — positioned around modern, superfood-ingredient formulations under the "Feel Good Mex" positioning. A defining feature of the offering is the Plate 4 Plate initiative, under which a meal is donated to someone in need for every burrito or bowl purchased; the company states it has donated millions of meals through this program.
The business operates as a private franchise restaurant chain with no public listing. Revenue is generated through transaction fees on food and beverage sales and on catering orders. The company does not publish menu pricing, has no proprietary mobile app, and distributes primarily through its own retail storefronts plus franchise operator recruitment. It is part of a wider Zambrero network spanning Australia, New Zealand, Ireland, the United States, and the United Kingdom, and supports brand awareness via organic social media, community events, and purpose-driven marketing.
Zambrero Ireland firmographics
Firmographics- Name
- Zambrero Ireland
- Legal name
- Zambrero
- Website
- https://zambrero.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zambrero Ireland operates the Irish franchise of the international Zambrero fast-casual Mexican restaurant brand, serving individual consumers and corporate clients through dine-in, takeaway, delivery, and catering channels under a "Feel Good Mex" positioning tied to its Plate 4 Plate social mission.
- Ownership category
- akta.pro rank
Zambrero Ireland industry classification
Industry- Product category
- Fast-Casual Mexican Restaurants
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Zambrero Ireland is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Zambrero Ireland business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Restaurant Food Sales: Revenue generated from food and beverage sales at Zambrero restaurant locations, including dine-in, takeaway, and delivery orders.
- Catering Services: Catering orders for events and functions, available for in-restaurant collection or delivery at select locations. Large orders require 24 hours advance notice.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Zambrero Ireland product offering
Product offeringCore offering
Zambrero Ireland operates fast-casual Mexican restaurant locations across Ireland, serving freshly-prepared burritos, bowls, and other Mexican favourites with a focus on modern, superfood ingredients through dine-in, takeaway, and delivery channels. The business also offers catering services for events and functions, with in-restaurant collection or delivery available at select restaurants, supported by the Plate 4 Plate social impact initiative that donates a meal for every burrito or bowl purchased.
Product overview
Zambrero is a single-location Mexican restaurant chain offering freshly-prepared Mexican cuisine with a focus on modern, superfood ingredients. The core offering is in-restaurant dining featuring burritos and bowls, supplemented by a catering service for events and functions. The business also operates a social impact initiative called Plate 4 Plate, where a meal is donated to those in need for each food purchase made.
Differentiator
Problem solved
Functional benefit
Products and services
- Mexican Restaurant Dining
Quantifiable outcome
- Millions of meals donated to those in need through Plate 4 Plate initiative
Companies that use Zambrero Ireland
Customer profileSegments2 records
Ideal customer profiles2 records
Zambrero Ireland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zambrero Ireland partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Zambrero Ireland competitors and assessment
Company assessmentDirect peers
- Tortilla Mexican Grill: Tortilla is the UK's largest fast-casual Mexican chain, operating across a similar burrito/bowl/taco menu with dine-in, takeaway, and delivery. It is a sister-format peer to Zambrero operating in an adjacent European geography with a directly comparable concept.
- Moe's Southwest Grill: Moe's is a US franchise-led fast-casual Mexican chain offering burritos, bowls, tacos, and queso-driven sides. It is closely comparable on franchise-based growth model and fast-casual positioning, though it operates in a different geography.
- Boojum: Boojum is Ireland's largest Mexican fast-casual chain, offering burritos, bowls, and tacos for dine-in, takeaway, and delivery. It is the most direct competitor to Zambrero in the Irish market with a closely aligned product, price point, and channel mix.
Broad incumbents
- Chipotle Mexican Grill: Chipotle is the global benchmark for fast-casual Mexican, serving customizable burritos, bowls, and tacos via dine-in, digital, and delivery. It shapes consumer expectations for the segment and represents the upper-end benchmark Zambrero's concept aspires to.
- Qdoba Mexican Eats: Qdoba is a US-based fast-casual Mexican chain with a similar burrito/bowl/taco customizable menu. It operates as a broad incumbent in the same category and serves as a direct comparable on unit economics and franchise dynamics.
- Supermac's: Supermac's is Ireland's largest domestic QSR chain, with broad menu, dine-in, drive-thru, and delivery. It represents the incumbent foodservice scale competitor in Ireland for foot traffic, real estate, and labor.
Emerging players
- Freshii: Freshii is a health-forward fast-casual chain offering bowls, salads, wraps, and burritos with an emphasis on 'superfood' and wellness ingredients. It competes with Zambrero on the health-and-Mexican crossover positioning and the franchise expansion model.
Regional players
- Camile Thai Kitchen: Camile is an Irish fast-casual chain with dine-in, delivery, and digital ordering, competing for similar customer occasions and locations. While Thai rather than Mexican, it is a directly comparable Irish fast-casual peer in scale, channel mix, and franchise model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Zambrero Ireland social profiles
Digital presenceZambrero Ireland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zambrero Ireland leadership team
Management profileNumber of profiles
Zambrero Ireland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zambrero Ireland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zambrero Ireland
What does Zambrero Ireland do?
Zambrero Ireland operates fast-casual Mexican restaurant locations across Ireland, serving freshly-prepared burritos, bowls, and other Mexican favourites with a focus on modern, superfood ingredients through dine-in, takeaway, and delivery channels. The business also offers catering services for events and functions, with in-restaurant collection or delivery available at select restaurants, supported by the Plate 4 Plate social impact initiative that donates a meal for every burrito or bowl purchased.
Is Zambrero Ireland a public or private company?
Zambrero Ireland is a private company. It is classified as corporate owned and is currently operating.
When was Zambrero Ireland founded?
Zambrero Ireland was founded in -1. It employs 11 to 50 people.
Where is Zambrero Ireland based?
Zambrero Ireland is headquartered in Dublin, Ireland, in the Europe region.
How does Zambrero Ireland make money?
Two revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services.
Who are Zambrero Ireland's main competitors?
Direct peers on record are Tortilla Mexican Grill, Moe's Southwest Grill and Boojum. Broad incumbents are Chipotle Mexican Grill, Qdoba Mexican Eats and Supermac's. Freshii is listed as an emerging player. Camile Thai Kitchen is listed as a regional player.
Does Zambrero Ireland have an API?
No public API is recorded for Zambrero Ireland.
What industry is Zambrero Ireland in?
Zambrero Ireland's product category is Fast-Casual Mexican Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5810.