Camile
Camile is an Irish-founded Thai food restaurant and delivery operator running 50+ franchise and company-owned locations across the UK and Ireland via two formats (High Street and Petite), serving health-conscious consumers, commuters, and corporate catering clients with sustainability-led differentiation including carbon-labeled menus and reusable packaging.
- Company typePrivate
- Founded2010
- HeadquartersDún Laoghaire, Ireland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Camile does
Camile is an Irish-founded Thai food restaurant and delivery operator established in 2010 by serial franchise entrepreneur Brody Sweeney, headquartered in Dublin under Camile Franchising Limited (Company No. 542277). The business operates a hybrid franchise and direct-store model across 50+ locations in the UK and Ireland, with two core formats: the flagship High Street Camile (1,000-1,500 sq ft, €250-450K capital) serving residential delivery markets, and the compact Petite Camile (from 180 sq ft, from €70K capital) targeting high-footfall transit hubs including Dublin Airport, Circle K motorway services, and Connolly Station. The company is differentiated by a sustainability-led proposition: it was the first European takeaway to display carbon footprint ratings on individual dishes (A-E scale via My Emissions), launched Ireland's first reusable packaging pilot with Vytal Ireland, operates below 1% food wastage, and has won multiple sustainability awards.
The underlying technology stack centers on a proprietary mobile application (iOS and Android) for direct ordering, integrated with OpenTable for dine-in reservations at select sites, plus kitchen operations incorporating water-regulating woks and reference to robotics and AI. Revenue is generated through three primary streams: franchise fees and royalties from a growing multi-unit franchisee base (largest operators running 4-10 outlets each), direct food sales through dine-in, collection, and delivery channels, and tiered corporate catering (Finger Food from €8.50/person, Party Pots from €9.50/person, Main Courses from €12.99/person). Pricing is transaction-based with promotional levers including gift vouchers (up to €500, 5-year validity) and free delivery thresholds. Customer segmentation spans health-conscious consumers, commuters and travelers, corporate event clients, and fitness enthusiasts (via MyFitnessPal integration with dietitian-certified nutritional data).
Camile remains founder-owned, with Brody Sweeney as CEO and Daniel Greene as Managing Director for Ireland (appointed 2022). The company is not backed by institutional venture or private equity, and no parent entity or subsidiary structure is disclosed. Strategic emphasis has shifted toward sustainability-driven brand differentiation and format diversification rather than aggressive new-market entry, with recent US market trials underway. Headcount sits in the 251-500 band, and larger restaurants generate €1.2-€2.2M in annual turnover, indicating a stable mid-stage franchise operator with a differentiated positioning in a competitive food delivery category.
Camile firmographics
Firmographics- Name
- Camile
- Legal name
- Camile Franchising Limited
- Website
- https://camile.ie
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Camile is an Irish-founded Thai food restaurant and delivery operator running 50+ franchise and company-owned locations across the UK and Ireland via two formats (High Street and Petite), serving health-conscious consumers, commuters, and corporate catering clients with sustainability-led differentiation including carbon-labeled menus and reusable packaging.
- Ownership category
- akta.pro rank
Camile industry classification
Industry- Product category
- Thai Restaurant Chain
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
- akta.pro secondary industries
- Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF), Private Chef & In-Home Dining Services (HSACAGAE)
Keywords
Where Camile is headquartered
LocationHeadquarters
- HQ city
- Dún Laoghaire
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Camile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees and Royalties: Camile Thai Kitchen operates primarily as a franchisor, collecting franchise fees and ongoing royalties from franchisees who operate individual restaurant locations. Initial franchise capital required: €250-450k for High Street Camile, from €70,000 for Petite Camile format.
- Direct Food Sales: Revenue from direct food sales to consumers through delivery, collection, and dine-in channels at company-owned and franchise locations. Menu includes Thai curries, stir-fries, and specialty dishes.
- Catering Services: Corporate and event catering with finger food (from €8.50/person), party pots (from €9.50/person), and main courses (from €12.99/person).
- Gift Vouchers: Sale of gift vouchers with maximum value of €500, valid for 5 years from purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catering - Finger Food |
| Unit Pricing | Pay-as-you-go | Catering - Party Pots |
| Unit Pricing | Pay-as-you-go | Catering - Main Courses |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
| Transaction based/ take rate | Pay-as-you-go | Delivery Threshold Offer |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
Camile product offering
Product offeringCore offering
Camile Thai Kitchen is a multi-format Thai restaurant chain operating across Ireland and the UK, offering healthy Thai cuisine through dine-in, takeaway, and home delivery service. The brand runs on a franchise model with company-owned and franchise-operated locations in High Street, Petite, and Transit Hub formats. The offering emphasizes sustainability through carbon footprint labeling on individual dishes, 100% compostable packaging, and integration with the Vytal reusable container system.
Product overview
Camile Thai Kitchen is a multi-format Thai restaurant chain operating as a unified brand with two franchise formats: the full-service High Street Camile (1,000-1,500 sq ft) serving residential communities with delivery and dine-in, and the compact Petite Camile (as small as 180 sq ft) for high-traffic locations like airports and motorway services offering collection and limited dine-in. The core offering includes Thai cuisine for dine-in, takeaway, and delivery, supported by proprietary mobile apps for iOS and Android, catering services, gift vouchers, and extensive nutrition/allergen information. The brand differentiates through sustainability initiatives including carbon-counted menus, compostable packaging, and reusable container programs via Vytal Ireland. The company also publishes blog content and maintains partnerships with OpenHive (honey sourcing) and My Emissions (carbon labeling).
Differentiator
Problem solved
Functional benefit
Brands
- Petite Camile: A compact format suitable for high footfall locations like transit stations (motorway services, airports, train stations) and shopping centres, with footprints as little as 180 sq. ft. Capital required from €70,000 with fitout costs of €100-€150K.
- High Street Camile
Products and services
- Camile Thai Kitchen Restaurant Service
- Camile Catering Service
- Camile Gift Vouchers
Quantifiable outcome
- Vegan dishes have 51% fewer emissions on average
- +4 more outcomes
Companies that use Camile
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Camile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Camile partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- All About Drinks (Gach Rud Kombucha Teoranta)minorJoint promotion offering one lucky customer a full year of free Camile Thai plus 12 months of All About Drinks. Customers enter by placing orders including All About beverages between April 24 and July 31, 2026.
- Galz Gone WildminorPartnership for 'Camile Gone Wild' outdoor adventure series around Dublin and Wicklow. Community-focused events combining outdoor activities with Camile food, designed to make outdoor experiences accessible to all body types, backgrounds, and abilities.
- OROKO TravelminorIreland's premier bespoke tour operator partnered with Camile for Thailand trip giveaway competition. OROKO curated a 10-day all-inclusive trip to Thailand including flights, accommodation, and guided tours for competition winner.
- Vytal IrelandcoreExclusive pilot program making Camile Thai Ireland's first takeaway restaurant group to introduce reusable packaging. Vytal's digital reusable platform allows customers to borrow QR-coded packaging with no deposit required, returnable within 14 days.
- SCOOP FoundationminorDonating €1 from every Christmas Special sold to SCOOP Foundation for development of The SCOOP Kitchen Training Pilot Programme. Programme aims to offer free kitchen training to those exiting homelessness or at risk, in partnership with Focus Ireland.
- OpenHive ApiarycoreThree-year partnership supporting over 100,000 Irish honeybees through sponsorship of hives in Wicklow. Partnership aims to preserve Ireland's native honey bee (Apis mellifera mellifera) and develop sustainable menu items using locally sourced honey. Created Honey Crispy Chicken Bao dish using OpenHive honey.
- My EmissionscorePartnership with award-winning UK food carbon label provider to develop carbon footprint ratings for Camile's menu. My Emissions created A-E rating scale based on carbon intensity, making Camile the first in Europe to display carbon footprints for individual dishes.
- Circle KcorePetite Camile locations inside Circle K motorway service stations at Athlone (M6), Kilcullen (M9), Carlow (M9), and Dundalk (Marshes Shopping Centre). Non-delivery collection-only format at motorway locations.
- OpenTableminorIntegration for dine-in table reservations at select Camile locations including Walkinstown and Greystones.
- Jack McGrathcoreFormer Ireland and Lions rugby prop and beekeeper, co-founder of OpenHive. Partnered with Camile to create honey-sourced menu items and support Irish honeybee conservation efforts.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Camile competitors and assessment
Company assessmentDirect peers
- Giggling Squid: Thai restaurant group with ~50 UK locations offering dine-in and delivery. Closely matched to Camile in cuisine, size, and multi-site expansion trajectory.
- Wagamama: Pan-Asian casual dining chain with strong UK and Ireland presence offering delivery alongside dine-in. Most direct competitor to Camile given overlapping cuisine, delivery focus, and footprint.
- Busaba Eathai: Thai casual dining chain in the UK offering dine-in and delivery. Overlaps with Camile on Thai specialization and delivery-focused urban positioning.
- Rosa's Thai Cafe: UK-based Thai restaurant chain offering dine-in, takeaway, and delivery. Directly comparable to Camile in cuisine specialization and delivery-centric growth model.
- Thai Express: Thai-focused quick-service restaurant chain with a franchise model. Comparable on cuisine focus and franchise-driven expansion, though operating in different geography.
Others
- Just Eat Takeaway: Food delivery platform partner/enabler for Camile rather than a competitor. Relevant ecosystem participant given delivery share of Camile's GTM and Just Eat Takeaway Awards nomination.
- Superdrug: Not a direct peer, included only as illustrative adjacency; comparable in leveraging high-street and transit-hub real estate across UK/Ireland.
Broad incumbents
- Pret a Manger: Established UK/Ireland healthy fast-casual chain with dine-in, takeaway, and delivery. Comparable on health-conscious positioning and commuter-focused locations, though broader menu.
- Leon Restaurants: Healthy fast-casual chain operating in UK and Ireland. Comparable on healthy-eating positioning and sustainability credentials, though broader menu than Camile's Thai focus.
Emerging players
- Chopstix: Asian QSR chain with multiple UK locations including motorway service stations and transit hubs. Comparable on Asian QSR positioning and transit-channel footprint similar to Petite Camile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Camile social profiles
Digital presenceCamile compliance and trust
Trust signalCompliance2 records
Camile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camile leadership team
Management profileNumber of profiles
Profiles7 records
Camile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camile
What does Camile do?
Camile Thai Kitchen is a multi-format Thai restaurant chain operating across Ireland and the UK, offering healthy Thai cuisine through dine-in, takeaway, and home delivery service. The brand runs on a franchise model with company-owned and franchise-operated locations in High Street, Petite, and Transit Hub formats. The offering emphasizes sustainability through carbon footprint labeling on individual dishes, 100% compostable packaging, and integration with the Vytal reusable container system.
Is Camile a public or private company?
Camile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Camile founded?
Camile was founded in 2010. It employs 251 to 500 people.
Where is Camile based?
Camile is headquartered in Dún Laoghaire, Ireland, in the Europe region.
How does Camile make money?
Four revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are direct Food Sales, catering Services and gift Vouchers.
Who are Camile's main competitors?
Direct peers on record are Giggling Squid, Wagamama, Busaba Eathai, Rosa's Thai Cafe and Thai Express. Others are Just Eat Takeaway and Superdrug. Broad incumbents are Pret a Manger and Leon Restaurants. Chopstix is listed as an emerging player.
Does Camile have an API?
No public API is recorded for Camile.
What industry is Camile in?
Camile's product category is Thai Restaurant Chain. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean), with a secondary code of THAFAAAF, Asian QSR (Chinese/Thai/Japanese/Korean). Its NAICS code is 722513 and its SIC code is 5810.