Zapel

What Zapel does

Zapel (legal entity Bom Pastor Reciclagem de Papel Ltda, also operating under the Bomp mark) is a Brazilian hygienic and sanitary paper manufacturer headquartered in Divinópolis, Minas Gerais. The company originated in 1972 and has been producing hygienic paper products since 1983, building a multi-brand portfolio that includes the Zapel Plus, Zapel Bomp Folha Dupla, Máci 60, and Garça toilet paper lines, Bomp-branded napkins and paper towels, and an institutional product range. It reports more than 4,000 registered customers across 10+ Brazilian states and travels to market through a sales-led go-to-motion with 18 sales representatives, while operating as part of a diversified group that also holds distribution, real estate, and agriculture/livestock businesses.

The business model is the sale of paper-based consumer and institutional hygiene products to a wide retail and B2B customer base in Brazil, distributed through a commissioned/rep-based field sales force rather than a direct-store-delivery or e-commerce-led model. The product mix is commodity-adjacent (toilet paper, napkins, paper towels) sold across multiple brand tiers to capture different price points in the Minas Gerais region and beyond. The firm is privately held, discloses no external funding, and currently has a Recuperação Judicial (Brazilian judicial recovery) filing visible on its website, indicating an active financial restructuring process.

Operationally, the company is small (approximately 9 direct employees per firmographics, with the 18 sales representatives likely functioning as commissioned agents) and physically concentrated in Minas Gerais, but commercially extended across 10+ states. Its competitive positioning relies on local brand recognition (evidenced by the Top of Mind recognition from TV Integração / Rede Globo) and field-sales reach rather than technological differentiation, scale advantage, or premium product positioning. Technology adoption is conventional; no AI/ML capabilities, digital channels, or proprietary platforms are described in the available data.

Name

Zapel

Legal name

Bom Pastor Reciclagem de Papel Ltda

Website

https://zapel.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Zapel is a Brazilian hygienic paper manufacturer (Bom Pastor Reciclagem de Papel Ltda) headquartered in Divinópolis, Minas Gerais, producing toilet paper, napkins, paper towels, and institutional paper products across multiple brands for 4,000+ retail and institutional customers in 10+ Brazilian states via a 18-rep field sales force.

Ownership category

akta.pro rank

Product category

Tissue and Hygiene Paper Products

NAICS

Sanitary Paper Product Manufacturing (322291), Pulp, Paper, and Paperboard Mills (3221)

SIC

Paper Mills (2621), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Bathroom Tissue & Toilet Paper (CRADALAA)

akta.pro secondary industries

Paper Towels & Kitchen Rolls (CRADALAC), Paper Towels & Tissue Dispensers (Consumer/At-home) (CRAJAFAH), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Tissue paper products
• Hygienic sanitary paper
• Toilet paper manufacturing
• Paper napkins towels
• Institutional paper supplies

Headquarters

HQ city

Divinópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Hygienic and Sanitary Paper Products Sales: Sale of tissue paper products including toilet paper (Zapel Plus, Zapel Bomp, Máci 60, Garça brands), paper towels, and napkins under the Bomp brand. Products sold through direct sales network and distributed across 10+ Brazilian states.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Zapel manufactures and sells branded hygiene and sanitary paper products — toilet paper (Zapel Plus, Zapel Bomp Folha Dupla, Máci 60, Garça), paper napkins, and paper towels under the Bomp brand — for household consumers and institutional/business buyers across Brazil. Production takes place at the company's facility in Divinópolis, Minas Gerais, with distribution handled through an in-house sales representative network reaching 4,000+ registered customers across 10+ states.

Product overview

Zapel is a Brazilian paper products company owned by Bom Pastor Reciclagem de Papel Ltda, founded in 1972 and specializing in hygiene and sanitary paper products since 1983. The product portfolio centers around the ZAPEL brand and includes multiple toilet paper lines (Zapel Plus, Zapel Bomp Folha Dupla, Máci 60, Garça), napkins and paper towels (Guardanapos e Toalhas de Papel Bomp), and institutional products. The company operates from Divinópolis/MG, serving over 4,000 registered clients across more than ten Brazilian states through a network of 18 representatives.

Differentiator

Problem solved

Functional benefit

Brands

• Zapel plus: Premium toilet paper product line
• Zapel bomp
• Máci 60
• Garça
• Bomp

Products and services

• Zapel Plus Toilet paper SKU under the Zapel brand sold to Brazilian household consumers via retail/dealer channels served by Zapel's sales rep network.
• Zapel Bomp Folha Dupla Double-sheet (folha dupla) toilet paper variant under the combined Zapel/Bomp branding, positioned as a higher-value toilet paper SKU for households.
• Máci 60 Toilet paper product under the Máci brand, part of Zapel's multi-brand portfolio targeting the Brazilian consumer tissue market.
• Garça Toilet paper product under the Garça brand within Zapel's multi-brand tissue portfolio for Brazilian consumers.
• Bomp Paper Napkins Paper napkins manufactured under the Bomp brand, sold to Brazilian households and institutional buyers via Zapel's direct sales rep network.
• Bomp Paper Towels Paper towels manufactured under the Bomp brand, sold to Brazilian households and institutional buyers via Zapel's direct sales rep network.
• Bomp Institutional Line Dedicated institutional-format hygiene paper products under the Bomp brand, sized and packaged for commercial buyers such as offices, foodservice operators, and small businesses in Brazil.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Santher - Fábrica de Papel Santa Therezinha: Brazilian tissue manufacturer historically behind the Mili brand and private-label programs. Direct comparable in product mix (toilet paper, towels, napkins) and Brazilian CPG distribution model.
• Kimberly-Clark Brasil: Brazilian subsidiary of Kimberly-Clark, the dominant tissue manufacturer in Brazil with brands such as Neve and Personal. Most direct competitor to Zapel in toilet paper, paper towels, and napkins across Brazilian retail channels.
• CMPC Brasil (Melhoramentos): Brazilian operation of Chilean pulp and tissue group CMPC, owner of Melhoramentos tissue brands. Competes head-to-head with regional converters in toilet paper and paper towels across Brazilian retail and institutional channels.
• Essity do Brasil (Tork): Brazilian arm of Swedish hygiene group Essity, focused on the Tork AFH/towels brand plus consumer lines. Direct competitor in institutional paper towels and napkins, the same AFH segment Zapel's 'Institucionais' line targets.

Broad incumbents

• Klabin: One of Brazil's largest pulp and paper producers with tissue operations (Klabin Tissue). Larger, vertically integrated incumbent competing on scale, brand, and trade terms, but operating across broader paper and packaging categories beyond just tissue.
• Suzano Papel e Celulose: Brazil's largest pulp producer with a growing tissue and consumer-goods business (Suzano Tissue). Vertical integrator that supplies short-fiber pulp into the Brazilian tissue market and competes in finished tissue categories as well.
• Procter & Gamble do Brasil: Global CPG giant with tissue and hygiene product lines in Brazil. Not a pure tissue player, but competes in overlapping household paper and hygiene categories with much larger marketing and distribution resources.

Emerging players

• Bigsoflex (Bigso): Brazilian paper products manufacturer with a regional footprint and presence in napkins, paper towels, and AFH products. Smaller, more comparable scale player to Zapel, with similar focus on Brazilian regional tissue markets.
• Atlas Papelaria: Smaller Brazilian paper and tissue converter with presence in household paper categories. Comparable regional/scale profile and similar CPG distribution dynamics to Zapel, including exposure to commodity-grade tissue competition.
• Industria de Papeis e Embalagens São José: Brazilian regional paper converter producing household and institutional tissue products. Comparable scale and channel mix (retail + AFH) to Zapel, often competing in the same mid-tier Brazilian state markets.

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zapel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zapel