What ZARDA does

ZARDA operates KlikFifa, an online sports betting platform distributed via the zarda.org web domain and a companion mobile app, targeting adult Indonesian consumers. The product offers wagering on football, basketball, tennis, and niche sports, with betting formats including Mix Parlay, Handicap, and Bola Online, alongside adjacent online casino-style gaming products. The site is positioned as 'Anti Lemot' (anti-lag) and claims infrastructure features such as CDN-served content, SSL encryption, multi-factor authentication, AI-driven betting recommendations, and blockchain-based transaction transparency. Distribution is entirely digital, with users registering via direct links and downloading a mobile app; the platform claims ~8,819 ratings and a 99.55% live RTP rate.

The business model is a pure product-led, transaction-fee model: revenue is generated on each sports betting wager and on casino-style gaming, with deposits and withdrawals supported through Indonesian bank transfer and e-payment rails. Pricing is pay-as-you-go with a minimum deposit of Rp 10,000 (~$0.65) and a stated price range of Rp 10,000–Rp 100,000. The platform's marketing and onboarding surface is unusually intertwined with Lazada Indonesia's branding, help center, and app-download assets, and ancillary logistics partners (JNE Express, GoSend) are listed, suggesting an attempted ecosystem that combines betting, e-commerce, and on-demand delivery.

The firmographic profile shows a 5-employee entity founded in 1998 and domiciled in Harare, Zimbabwe, while the live business is unambiguously Indonesian-language and Indonesia-facing — a significant data inconsistency. There is no disclosed management team, no parent company, no funding history, no M&A activity, no patents or trademarks, no awards, no regulatory licensing, and no certifications. The combination of absent corporate transparency, operation of an online gambling product in a jurisdiction that broadly prohibits it, reliance on unbranded short-link (t.ly) registration portals, and heavy Lazada co-branding is a material governance and legitimacy risk that should weigh heavily on any investment or partnership decision.

Name

ZARDA

Legal name

KlikFifa

Website

https://zarda.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ZARDA operates KlikFifa, an Indonesian online sports betting platform offering wagers on football, basketball, and tennis via web and mobile. It targets individual Indonesian bettors through a self-serve, transaction-fee model using bank transfer and e-payment rails.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Player Account, KYC/AML & Fraud/ID Verification (MPAEACAF), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN)

Keywords

• Online sports betting
• Parlay wagering
• Live betting platform
• Online casino games
• AI betting recommendations

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Sports Betting Wagers: Platform generates revenue through sports betting wagers placed by users on various sports events including football, basketball, tennis, and other sports
2. Casino and Gaming: Revenue from online casino games including Sports Online, Mix Parlay, Handicap, and Bola Online gaming products

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ZARDA runs KlikFifa, an online sports betting platform that lets users place wagers on football, basketball, tennis, and other sports across markets including Mix Parlay, Handicap, and Bola Online. The platform is positioned as a fast, lag-free ("Anti Lemot") wagering experience with AI-assisted recommendations and blockchain-verified bet transparency, distributed via a responsive web platform and a downloadable mobile application.

Product overview

ZARDA operates KlikFifa as its core online sports betting platform, designed to provide a seamless and high-performance wagering experience. The platform is marketed as 'Anti Lemot' (anti-lag) with emphasis on speed, reliability, and user-friendly navigation. KlikFifa integrates AI-powered recommendations, blockchain transparency, and real-time sports updates to serve both novice and professional bettors across diverse sports markets.

Differentiator

Problem solved

Functional benefit

Products and services

• KlikFifa Online Sports Betting Platform KlikFifa is an online sports betting platform offering fast, responsive wagering on football, basketball, tennis, and niche sports, with markets including Mix Parlay, Handicap, and Bola Online, plus AI-driven recommendations and blockchain-verified bet transparency.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• LazadaminorGTM or Marketing PartnerLazada appears to be integrated as a marketing and potentially payment channel. The site displays Lazada branding and references Lazada's help center, payment systems, and logistics partners.
• Bank TransfercoreOthersBank transfer payment method supported for deposits and withdrawals
• E-PaymentcoreOthersElectronic payment methods supported as deposit and withdrawal options
• JNE ExpressminorOthersLogistics partner for delivery services (appears to be for merchandise/products sold through platform)
• GoSendminorOthersOn-demand delivery service partner for same-day shipping

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• W88: Asia-focused online sportsbook and casino operator with multi-sport coverage and Indonesian-facing marketing. Comparable on product, geography, and customer acquisition channels.
• M88 (Mansion88): Pan-Asian online sportsbook and casino operator with strong Indonesia, Vietnam, and Thailand presence. Comparable product offering (sports + casino) and similar mid-tier positioning in the Asian offshore market.
• Fun88: Established Asian online sportsbook and casino with localized Indonesian site and payment options. Comparable product portfolio and target market to KlikFifa.
• Maxbet: Long-standing Asian and European online sportsbook with mix parlay, handicap, and live betting products. Directly comparable product mix to KlikFifa and overlapping target market in Southeast Asia.
• Dafabet: Major Asian online sportsbook and casino group with multi-jurisdiction licensing and Indonesian market focus. Comparable product offering and customer base, with the contrast of operating under formal licensing.
• SBOBET: Established Asian-focused online sportsbook and casino operator with multi-sport coverage and Indonesian market exposure. Comparable as a directly overlapping product offering (online sports betting) and customer base, but operates at significantly larger scale and with formal licensing.
• Bet365: Global online sportsbook leader with full sportsbook and casino product suite. Comparable as the benchmark for product breadth and operational scale, though focused on regulated markets rather than Indonesian grey market.

Direct peers

• 1xBet: Global online sportsbook with deep Asian and Indonesian market penetration, offering mix parlay, handicap, and casino verticals. Closest comparable on product breadth, customer target, and small-team tech-first operating model.
• CMD368: Asian-targeted online sportsbook with mix parlay, handicap, and live betting products. Comparable mid-tier offshore sportsbook profile to KlikFifa with overlapping Indonesian customer base.

Emerging players

• ION Casino: Asia-focused online casino and live dealer platform often co-distributed with sportsbook partners. Comparable as a complementary gaming product and as an emerging player in the Indonesian-facing casino vertical.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/zarda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZARDA