ZEBRA PR Sp. z o.o.

What ZEBRA PR Sp. z o.o. does

ZEBRA PR Sp. z o.o. is a Polish public relations agency founded in 2006 and headquartered in Warsaw, operating as a professional services firm with a team of 8 employees. The company delivers PR campaigns and communication services across six named specializations: Content Marketing, Product PR (PR produktowy), Public Affairs, Crisis Communication (Komunikacja kryzysowa), Media Relations, and Reputation Management (Zarządzanie reputacją). All engagements follow a proprietary 4-step checkpoint methodology (Analysis, Strategy, Implementation, Evaluation), and project management is conducted through mobile-friendly collaboration tools including Asana and Trello, which provide clients with real-time status visibility.

The firm serves enterprise clients across seven verticals: real estate, finance and banking, energy and power, transport/logistics (TSL), technology and IT, healthcare and pharma, and administration and government. Notable recurring clients include Cisco, Orange, PZU, GPW (Warsaw Stock Exchange), GSK, Roche, PGE, Nordea, Continental, and Qualcomm, indicating a track record with multinational and large domestic enterprises. The company also offers media training and presentation coaching as a complementary service line.

ZEBRA PR operates a sales-led, direct consulting GTM model with custom project-based pricing and multi-year contract cadences. Revenue is generated through retainer engagements and project work, with no publicly disclosed pricing or revenue figures. The company is privately held, has no parent company, no subsidiaries, no reported funding rounds, and no M&A activity. Leadership is split between President Barbara Ryttel (Corporate PR & Strategy) and Vice-President Dominika Kowalczyk (Public Affairs & Crisis Communication), with department heads covering product marketing, content marketing, and creative design.

Name

ZEBRA PR Sp. z o.o.

Legal name

ZEBRA PR Sp. z o.o.

Website

https://zebrapr.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

ZEBRA PR is a Warsaw-based Polish PR agency founded in 2006 with 8 employees, delivering communication strategy, media relations, crisis communication, public affairs, and content marketing services to enterprise clients across real estate, finance, energy, transport, technology, and healthcare sectors.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Crisis communication
• Media relations
• Reputation management
• Corporate communications

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR Campaign Services: Professional PR agency providing communication strategy development, media relations, public affairs, crisis communication, reputation management, content marketing, and product PR services. Revenue generated through project-based consulting and retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ZEBRA PR is a Polish public relations agency that creates and manages the image of organizations, individuals, and products. It delivers PR campaigns and communication strategies across six specializations: Content Marketing, Product PR, Public Affairs, Crisis Communication, Media Relations, and Reputation Management, supported by a four-step checkpoint methodology (Image Analysis, Communication Strategy, Implementation, Evaluation).

Product overview

ZEBRA PR is a Polish public relations agency (Sp. z o.o.) founded in 2006, operating as a single unified service offering rather than a platform-plus-modules architecture. The company does not offer standalone software products; its entire portfolio consists of professional services organized under six named specializations: Content Marketing, Product PR (PR produktowy), Public Affairs, Crisis Communication (Komunikacja kryzysowa), Media Relations, and Reputation Management (Zarządzanie reputacją). These six specializations are delivered by a team organized into departments (Corporate PR & Strategy, Public Affairs & Crisis Communication, Product Marketing & Content Marketing, Creative Department, Social Media, and Media Relations). Additionally, the company offers a complementary media and presentation training program covering areas such as rhetoric and persuasion techniques, television appearances, press conferences, team communication, crisis communication, and change management. All services share a common four-step methodology (Image Analysis, Communication Strategy, Implementation, Evaluation) and are delivered with mobile-friendly project management tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Marketing

Quantifiable outcome

• 74% increase in customer trust through image investment
• +5 more outcomes

Named customers30 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• 24/7 Communication: Polish public relations and communications agency offering media relations, crisis communication, content marketing, and reputation management to enterprise clients, similar in scale and service mix to ZEBRA PR.
• Walk PR: Warsaw-based Polish PR agency providing strategic communications, media relations, and content services to corporate clients across multiple verticals, directly comparable in geography and offering.

Broad incumbents

• Hill+Knowlton Strategies Poland: Global public relations firm with operations in Poland offering corporate, crisis, and public affairs communications to large multinational clients, providing a broader-portfolio alternative to ZEBRA PR.
• MSL Group Poland: Publicis-owned global PR network with Polish operations providing corporate, consumer, and public affairs communications, offering a scaled alternative for multinational clients in ZEBRA PR's verticals.
• Grayling Poland: Global communications consultancy with a Polish presence focused on public affairs, corporate communications, and media relations—an incumbent alternative for clients considering ZEBRA PR.
• Edelman Poland: Global communications firm with Polish operations delivering corporate PR, public affairs, and brand communications to enterprise and multinational clients, overlapping with ZEBRA PR's service lines at greater scale.
• Publicis Groupe Poland: Global advertising and communications holding group with significant Polish operations delivering integrated marketing, PR, and digital services to enterprise clients across multiple sectors.
• Burson Cohn & Wolfe (BCW) Poland: WPP-owned global communications agency with Polish presence offering corporate communications, crisis management, and public affairs; competes for the same enterprise and multinational accounts as ZEBRA PR.
• FleishmanHillard Poland: International PR and communications agency operating in Warsaw, providing corporate communications, public affairs, and content services that compete for the same enterprise clients ZEBRA PR serves.
• Havas PR Poland: Global PR and communications network with Polish operations offering earned media, influencer, and corporate communications; competes for enterprise clients across the same verticals ZEBRA PR addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/zebrapr
• Facebookfacebook.com/zebrapr
• LinkedInlinkedin.com/company/zebra-pr
• Instagraminstagram.com/zebrapr
• Pinterestpinterest.com/zebrapr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZEBRA PR Sp. z o.o.