What Zebu Live - UK's Flagship Web3 Summit does

Zebu Live is the UK's flagship annual web3 summit, founded in 2021 and operated by Flight3, the web3 marketing agency that sits within Steven Bartlett's Flight Story group. The company is headquartered in London and runs a two-day in-person conference at Tobacco Dock, augmented by a YouTube livestream, that brings together web3 founders, venture capitalists, crypto exchanges and protocols, and traditional finance participants. Its core product is the event itself, structured around three curated stages (Main Stage, Future of Money, and Developers' Portal), a Startup Village and Expo Space, plus ancillary networking experiences such as a VIP Evening and the Zebu Party. Underlying technology is light: ticketing runs on Eventbrite, livestreaming on YouTube, and community engagement is supported through Telegram groups and standard social channels — there is no proprietary software platform underpinning the summit.

Revenue is generated from three streams: tiered corporate sponsorship (Platinum, Gold, Silver and Media Partner packages spanning budget ranges from £5k to £150k+), ticket sales across four pass types (Core, VIP, Startup and VC/Investor), and Startup Showcase fees where selected early-stage companies pay to pitch to Flight Fund and attending VCs. Distribution combines self-serve ticket sales via Eventbrite with direct enterprise sponsorship sales, and marketing relies on organic social (LinkedIn, X, Instagram), email newsletters, earned media through crypto press partnerships, and the wider London Web3 Week festival platform.

In 2025, Zebu Live is in its fifth edition and is scaling materially: the London Web3 Week festival (Oct 15-25, 2025) extends the brand across a 10-day city-wide programme of 50+ side events reaching 7,500+ attendees, while the main summit targets 4,500+ in-person attendees, 135,000+ streamers, 200+ curated speakers and 500+ partners. The business remains a small, privately-held operation with 8 disclosed employees and no external institutional funding, and is differentiated less by technology than by its brand position, its anchor role in London Web3 Week, and its access to Steven Bartlett's media and capital ecosystem.

Name

Zebu Live - UK's Flagship Web3 Summit

Legal name

Zebu Live

Website

https://zebulive.xyz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Zebu Live is the UK's flagship annual web3 summit, a two-day conference at Tobacco Dock, London, run by Flight3 with Steven Bartlett's backing. It serves web3 founders, venture capitalists, crypto protocols, and TradFi institutions through ticketing, tiered sponsorships, and a Startup Showcase.

Ownership category

akta.pro rank

Product category

Web3 Conferences and Industry Events

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)

Keywords

• Web3 conferences
• Crypto events
• Blockchain summits
• Tech conferences
• Industry events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Sponsorship & Partnership Revenue: Corporate sponsors pay tiered packages (5k-10k, 10k-25k, 25k-50k, 50k-150k, 150k+) to gain brand visibility, exhibition space, speaking slots, and access to investors and attendees. Platinum, Gold, Silver, and Media Partner tiers available.
2. Ticket Sales: Revenue from Core Pass (2-day access), VIP Access, Startup Pass, and VC/Investor Pass ticket categories. Early bird tickets sold out; standard tickets available via Eventbrite.
3. Startup Showcase Fees: Selected startups pay to participate in the Startup Showcase program, gaining visibility to VCs and Steven Bartlett's Flight Fund, with top 100 pitch decks shared with investors and top 10 presenting on stage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Zebu Live organizes and operates an annual 2-day Web3 conference held at Tobacco Dock in London, bringing together Web3 founders, investors, developers, and enterprise leaders through keynote talks, panel discussions, networking sessions, and a startup showcase. The event is positioned as the UK's flagship Web3 summit and is operated by Flight3, with adjacent programming including London Web3 Week. Revenue is generated through corporate sponsorship packages, individual ticket sales, and startup showcase participation fees.

Product overview

Zebu Live is a single unified product - the UK's flagship annual Web3 summit event. It is not a software platform but rather a two-day conference product held at Tobacco Dock, London featuring multiple content tracks (Main Stage, Future of Money Stage, Developers' Portal Stage), networking spaces (Startup Village, Expo Space, VIP Evening), and entertainment (Zebu Party). The event anchors the broader London Web3 Week festival. Additional offerings include sponsorship packages at various tiers (Platinum, Gold, Silver), media partnership programs, and specialized ticket tiers (VIP Access, Startup Pass, VC/Investor Pass). The event is organized by Flight3, a Web3 marketing agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Zebu Live Conference Annual 2-day Web3 conference held at Tobacco Dock in London, featuring keynote talks, panel discussions, networking sessions, and a startup showcase. The event brings together Web3 founders, investors, developers, and enterprise leaders, with co-located programming under London Web3 Week. Sponsored by corporate partners and supported by tiered ticket sales.
• London Web3 Week Adjacent city-wide programming umbrella that extends the Zebu Live Web3 conference into a broader week of partner-led events across London, providing additional audience reach and ecosystem engagement.
• Startup Showcase On-stage pitching competition for early-stage Web3 startups held during the Zebu Live conference, providing finalists investor exposure, ecosystem visibility, and associated passes via application and showcase fees.
• Corporate Sponsorship Packages Tiered sponsorship offerings for Web3 companies, crypto exchanges, and enterprise tech firms seeking brand visibility, on-site activations, and access to senior Web3 founders, investors, and developers at the Zebu Live conference. Sold via direct sponsorship sales.
• Media Partnership Program Partnership program for media organizations to co-brand and amplify Zebu Live's content and audience reach, including collaborations with named media partners such as the Financial Times.

Quantifiable outcome

• 135,000+ streamers reached across 2-day main summit (some sources cite 10,000+)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and flagship.

• Flight3 (part of Flight Story)coreStrategic or Co-development PartnerFull-service web3 marketing agency that designs, organizes, and delivers Zebu Live. Part of Flight Story company that sits at the intersection of disruption and innovation in marketing. They create tailored activations for sponsors to guarantee exceptional outcomes.
• London Web3 WeekcoreStrategic or Co-development Partner10-day city-wide web3 festival (October 15-25, 2025) with 50+ events across London. Zebu Live serves as the flagship anchor event, with satellite events extending the web3 ecosystem throughout the capital.
• Stand With CryptoflagshipGTM or Marketing Partner2025 Platinum Sponsor. Coinbase-affiliated initiative advocating for cryptocurrency-friendly policies and regulation.
• The BlockflagshipGTM or Marketing Partner2025 Global Headline Media Partner. Leading crypto media outlet providing editorial coverage and promotional support.
• Andersen LLPcoreGTM or Marketing Partner2025 Gold Sponsor. Professional services firm providing tax and legal services to web3 companies, recently launched TaxSync product.
• MercuryocoreGTM or Marketing Partner2025 Gold Sponsor. Multi-currency wallet and crypto payment platform expanding European presence.
• SuperteamUKcoreGTM or Marketing Partner2025 Gold Sponsor. UK chapter of global Solana talent accelerator with 400+ events across 11 cities and 12,000+ attendees.
• Xapo BankcoreGTM or Marketing Partner2025 Gold Sponsor. Bitcoin-focused neobank bridging cryptocurrency and traditional finance.
• OrbscoreGTM or Marketing Partner2025 Gold Sponsor. Layer 1 blockchain infrastructure project.
• CelebratixcoreGTM or Marketing Partner2025 Gold Sponsor. Marketing services provider.
• AlkimicoreGTM or Marketing Partner2025 Gold Sponsor. Web3 advertising and data monetization platform.
• WireXcoreGTM or Marketing Partner2025 Gold Sponsor. Crypto-friendly banking and payment solutions.
• RaylscoreGTM or Marketing Partner2025 Gold Sponsor. Privacy-preserving blockchain infrastructure.
• Bitget WalletcoreGTM or Marketing Partner2025 Silver Sponsor. Multi-chain crypto wallet with rebranded identity championing 'crypto is for everyone'.
• StarknetcoreTechnology or Integration2025 Silver Sponsor. Layer 2 scaling solution for Ethereum using STARK-based validity proofs.
• Market AcrossflagshipGTM or Marketing Partner2025 Global PR Partner. Web3 PR and marketing agency providing communications support.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Web Summit: One of the world's largest technology conferences with significant crypto/web3 track presence; broader in scope than Zebu Live but attracts similar enterprise sponsors and startup showcases.
• TechCrunch Disrupt: Premier tech startup conference with web3 programming and notable crypto/web3 sponsors; comparable B2B tech event format but broader than Zebu Live's web3 specialization.
• Money 20/20: Large global fintech conference increasingly featuring crypto/web3 programming and sponsors; competes for institutional financial services sponsors and serves an overlapping payments/TradFi audience.

Direct peers

• Web3 Summit: Berlin-based flagship web3 conference focused on protocols, governance, and developer communities; a direct European peer with comparable curation and audience profile.
• EthCC: Ethereum Community Conference held annually in Brussels; developer-first web3 conference with overlapping speaker and protocol sponsor pools as Zebu Live's Developers' Portal Stage.
• NFT.NYC: Annual web3 conference in New York focused on NFTs, gaming, and consumer crypto; comparable multi-day, multi-track event format targeting similar founder and brand audiences.
• Devcon: Ethereum Foundation's flagship developer conference; comparable curated, content-rich web3 summit with strong institutional and protocol sponsorship.
• Paris Blockchain Week: Major European web3 summit combining main conference, hackathons, and exhibitions; competes for the same European institutional and crypto-native sponsor pool.
• Consensus: CoinDesk's flagship annual crypto/web3 conference; the largest and most established North American web3 summit, directly comparable as a multi-track industry event serving founders, VCs, and protocols.
• Token2049: Premier crypto conference held in London and Dubai, attracting the same web3 founder/VC audience and competing for the same platinum/gold sponsors as Zebu Live.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zebu_live
• YouTubeyoutube.com/@zebulive
• LinkedInlinkedin.com/company/zebu-live
• Instagraminstagram.com/zebu_live

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zebu Live - UK's Flagship Web3 Summit