MarketAcross
- Company typePrivate
- Founded2014
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
MarketAcross firmographics
Firmographics- Name
- MarketAcross
- Legal name
- InboundJunction
- Website
- https://marketacross.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where MarketAcross is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
MarketAcross business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Blockchain PR and Marketing Services: MarketAcross generates revenue through retainer-based PR and marketing service agreements with blockchain and Web3 projects. Their results-based retainer model charges clients based on tangible media coverage and deliverables rather than flat representation fees. Services include media outreach, thought leadership placement, SEO, event strategy, and strategic advisory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Results-Based Retainer |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
MarketAcross product offering
Product offeringCore offering
MarketAcross is a crypto-native PR and marketing agency that delivers end-to-end communications and growth services for blockchain and Web3 companies. Its core offerings include tier-1 media outreach (placements, interviews, op-eds, press releases), strategic communications advisory, Web3-specific SEO, event strategy and media partnership support, plus amplification services such as KOL campaigns, podcast placements, Reddit marketing, Chainwire distribution, and content marketing. Engagements are sold on a results-based retainer model to enterprise blockchain protocols, exchanges, DeFi platforms, and traditional firms entering Web3.
Product overview
MarketAcross is a crypto-native blockchain PR and marketing agency operating since 2014, providing end-to-end marketing services for blockchain and Web3 projects. The company operates under both InboundJunction and MarketAcross brands (marketacross.com and inboundjunction.com), serving clients ranging from startups to industry leaders. The core service portfolio consists of three foundational offerings: PR & Media Outreach (tier-1 media placements, newsjacking, interviews, op-eds, press releases), Strategic Advisory (messaging frameworks, market positioning, comms strategy, launch planning), and SEO for Web3 Companies (keyword strategy, link building, SERP analysis, on-page and technical SEO). These are supplemented by Event Strategy & Support (event media partnerships, pre-event PR, press liaison, side-event production) and additional services including KOL amplification, podcast services, Reddit marketing, Chainwire distribution, and content marketing. The agency operates on a results-based retainer model, emphasizing delivery of tangible media outcomes rather than representation fees.
Differentiator
Problem solved
Functional benefit
Brands
- MarketAcross Podcast: The company's podcast featuring interviews and discussions on blockchain, Web3, and crypto marketing topics.
- Crypto Events
Products and services
- PR & Media Outreach Tier-1 media placements through newsjacking, interviews, op-eds, commentaries, and press releases designed to give blockchain brands authority and visibility in the crypto press ecosystem. Targeted at crypto protocols, exchanges, DeFi platforms, and Web3 companies needing credible coverage.
- Strategic Advisory Strategic advisory providing messaging frameworks, market positioning, comms strategy, launch planning, and Web3-specific expertise from crypto-native professionals. Targeted at blockchain founders, CMOs, and communications leads.
- SEO for Web3 Companies Web3-specific SEO services including keyword strategy, link building, SERP analysis, on-page optimization, and technical SEO to rank clients for high-intent blockchain keywords. Targeted at Web3 companies seeking organic search visibility.
- Event Strategy & Support Pre-event PR, content strategy, press liaison, and side-events production for crypto conferences and blockchain events, including media partnership services for globally recognized industry events such as TOKEN2049, Consensus, ETHDenver, and Paris Blockchain Week. Targeted at blockchain companies participating in or sponsoring major crypto conferences.
- KOL Amplification Key Opinion Leader (KOL) amplification campaigns designed to expand reach across crypto-native and mainstream audiences through trusted voices in the blockchain space. Targeted at Web3 brands seeking credible influencer-driven distribution.
- Podcast Services Podcast placement and production services to establish thought leadership and reach targeted crypto and Web3 audiences through audio content. Targeted at blockchain executives and brands seeking audio thought leadership.
- Reddit Marketing Community-driven Reddit marketing campaigns to engage crypto-native audiences through authentic community participation and discussion. Targeted at Web3 brands seeking credibility with crypto Reddit communities.
- Chainwire Distribution Press release distribution through the Chainwire newswire service to reach broad crypto and blockchain media audiences. Targeted at blockchain companies needing wide crypto-native press release distribution.
- Content Marketing Comprehensive content marketing including thought leadership positioning, brand awareness campaigns, and multi-channel content strategy for blockchain companies. Targeted at Web3 brands seeking sustained narrative and content programs.
Quantifiable outcome
- 300+ Web3 brands served including Binance, Solana, and Polygon
- +2 more outcomes
Companies that use MarketAcross
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles3 records
MarketAcross technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MarketAcross partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core, major and minor.
- Cyberscope Web3 SecuritystrategicMarketAcross partnered with Cyberscope Web3 Security to integrate security validation into their PR and marketing offerings for blockchain clients. The collaboration connects technical security assessments with public-facing positioning, enhancing project credibility and stakeholder trust. This partnership allows MarketAcross to offer clients a security credibility layer alongside their communications services.
- ChainwirecoreChainwire is a newswire service specifically for blockchain and crypto companies. MarketAcross lists Chainwire as one of their partners on their website. Chainwire enables press release distribution across crypto-native media outlets, supporting MarketAcross's PR service delivery for clients needing broad crypto press coverage.
- Chainlink LabsmajorMarketAcross and Chainlink Labs established a channel partnership to support Chainlink BUILD members. This partnership enables MarketAcross to offer PR and marketing services to projects within the Chainlink BUILD ecosystem, providing growth support for Chainlink's developer community.
- RepublicminorRepublic is a blockchain investment platform. MarketAcross displays Republic as one of their partner logos on their website, suggesting a collaborative relationship in supporting blockchain startups.
- HashedminorHashed is a blockchain-focused venture capital and investment firm. MarketAcross displays Hashed as one of their partner logos. The relationship appears to be collaborative marketing support for Hashed portfolio companies.
- InboundJunctioncoreMarketAcross and InboundJunction operate as affiliated entities under shared ownership and leadership. InboundJunction is described as a digital marketing and public relations agency providing services related to MarketAcross's offerings. Their Terms of Use state the website is operated by 'InboundJunction.com and/or MarketAcross.com.' The privacy policy is published under InboundJunction.com. Itai Elizur is listed as Co-Founder of MarketAcross and Partner at InboundJunction.
- BinanceminorBinance is listed as a partner logo on MarketAcross's website. While the exact nature of the partnership is not detailed, Binance is also listed as a major client, suggesting a mutual marketing and PR relationship.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
MarketAcross competitors and assessment
Company assessmentDirect peers
- Lunar Strategy: Crypto-native growth marketing agency providing PR, influencer/KOL campaigns, and community management for blockchain projects. Comparable to MarketAcross on its full-stack Web3 marketing offering and crypto-focused client roster.
- Wachsman PR: One of the earliest crypto-native PR agencies, founded in 2015 and headquartered in New York with a Dublin office. Serves similar Web3 clients (exchanges, protocols, foundations) with tier-1 media placements and strategic communications — directly comparable to MarketAcross on positioning, service mix, and customer base.
- Melrose PR: PR agency with strong Web3/crypto practice serving blockchain companies on media relations and thought leadership. Comparable to MarketAcross in serving crypto-native protocols and tier-1 publication targeting.
- Transform Group: Crypto and blockchain PR agency offering media relations, content, and strategic advisory to Web3 companies. Direct competitor to MarketAcross with overlapping service offerings and similar client types.
- Coinbound: US-based crypto marketing agency offering influencer marketing, PR, content, and SEO to Web3 brands. Closely matches MarketAcross's service portfolio and target client base, with similar marquee crypto clients in its roster.
- ReBlonde: PR and communications firm with a dedicated Web3/crypto practice serving blockchain startups and protocols. Similar service mix and crypto specialization as MarketAcross, operating with comparable team size.
- Outset PR: Crypto-native PR agency focused on Web3, DeFi, and NFT projects, offering media relations and strategic communications. Directly comparable in positioning and client type to MarketAcross.
- Bitcoin PR Buzz: Long-running crypto PR agency offering press release distribution and media outreach across crypto outlets. Overlaps with MarketAcross's Chainwire/PR distribution service line, though narrower in scope.
- ZAG Communications: Full-service blockchain marketing agency providing PR, content, KOL, and SEO services to Web3 projects. Comparable in service breadth and crypto focus to MarketAcross's offering.
Broad incumbents
- Edelman (Crypto Practice): Global communications giant with a dedicated blockchain/crypto practice serving enterprise and institutional clients. Competes with MarketAcross for TradFi-to-Web3 bridging mandates, but offers crypto as part of a much broader portfolio rather than as a specialization.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketAcross social profiles
Digital presenceMarketAcross financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketAcross leadership team
Management profileNumber of profiles
Profiles7 records
MarketAcross funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketAcross M&A and investment
M&A and investmentM&A
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketAcross
What does MarketAcross do?
MarketAcross is a crypto-native PR and marketing agency that delivers end-to-end communications and growth services for blockchain and Web3 companies. Its core offerings include tier-1 media outreach (placements, interviews, op-eds, press releases), strategic communications advisory, Web3-specific SEO, event strategy and media partnership support, plus amplification services such as KOL campaigns, podcast placements, Reddit marketing, Chainwire distribution, and content marketing. Engagements are sold on a results-based retainer model to enterprise blockchain protocols, exchanges, DeFi platforms, and traditional firms entering Web3.
Is MarketAcross a public or private company?
MarketAcross is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketAcross founded?
MarketAcross was founded in 2014. It employs 11 to 50 people.
Where is MarketAcross based?
MarketAcross is headquartered in Tel Aviv, Israel, in the Middle East region.
How does MarketAcross make money?
One revenue line is on record: blockchain PR and Marketing Services.
Who are MarketAcross's main competitors?
Direct peers on record are Lunar Strategy, Wachsman PR, Melrose PR, Transform Group, Coinbound, ReBlonde, Outset PR, Bitcoin PR Buzz and ZAG Communications. Edelman (Crypto Practice) is listed as a broad incumbent.
Does MarketAcross have an API?
No public API is recorded for MarketAcross.