Zeiss Forkliftcenter GmbH

What Zeiss Forkliftcenter GmbH does

Zeiss Forkliftcenter GmbH is an Austrian dealer of forklifts and material handling equipment headquartered in Sommerein, Lower Austria (near Vienna), founded in 1993 as Zeiss Staplerservice. The company operates a four-pillar business: new equipment sales, used equipment sales (40+ brands), a rental fleet covering all of Austria, and service/maintenance including Ö-Norm safety inspections, on-site repairs, battery and tire service, spare parts supply, and driver training. The technology stack is non-proprietary: there is no internally developed platform or software product; the only software referenced (ENRO) is resold as an accessory alongside forklifts.

The firm serves three principal customer segments: the wood/forestry industry (primary, with specialized Svetruck and Ljungby equipment for long-log and round-timber handling); logistics and port terminals (container handlers, reach stackers, terminal tractors via Terberg and Kalmar); and general warehouse and manufacturing (electric, diesel, and gas forklifts from brands including Hyundai, Konecranes, Linde, Still, Jungheinrich, and Hyster). Pricing is per-unit for used equipment (approximately €3,500–€64,900 ex-VAT, sold without guarantee), subscription/monthly for rental (rates not publicly disclosed), and professional services for maintenance.

Go-to-market is direct-to-customer enterprise field sales, with Managing Director Rudolf Zeiss personally leading customer consultation. The company sells only direct — no resellers — and distributes through its own website, phone/email, on-site service technicians, and a presence on the LiftFinder.com marketplace for cross-border used-equipment reach. With 5 employees, the firm is a small founder-led dealership; it is privately held, has no disclosed institutional investment, and operates as a private Austrian GmbH.

Name

Zeiss Forkliftcenter GmbH

Legal name

Zeiss Forkliftcenter GmbH

Website

https://zeiss-forkliftcenter.at

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Zeiss Forkliftcenter GmbH is an Austrian dealer founded in 1993 in Sommerein, Lower Austria, selling, renting, and servicing forklifts and material handling equipment — including heavy timber and container-handling equipment — to wood, logistics, and warehouse customers across Austria.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire and Tube Merchant Wholesalers (42313)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Forklift sales
• Material handling equipment
• Used forklifts
• Forklift rental
• Warehouse equipment

Headquarters

HQ city

Sommerein

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. New Equipment Sales: Sale of new forklifts and material handling equipment from brands including Svetruck, Hyundai, Konecranes, Terberg, Zephir, Agrimac, and accessories such as Ramplo loading docks and ENRO software.
2. Used Equipment Sales: Sale of pre-owned forklifts and material handling equipment including diesel, electric, gas, and heavy-duty forklifts. Prices range from approximately €3,500 to €64,900 depending on equipment type, age, and condition.
3. Rental Revenue: Short-term and long-term rental of forklifts and warehouse equipment across Austria. Rental fleet covers all major equipment categories including electric, diesel, and gas forklifts, as well as heavy-duty and container handling equipment.
4. Service & Maintenance: Full-service maintenance including Ö-Norm testing, on-site service, battery service, tire service, spare parts supply, and driver training for all common forklift brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Zeiss Forkliftcenter GmbH is a full-service forklift and material handling equipment dealership based in Sommerein, Austria. The company sells new and pre-owned forklifts (diesel, electric, gas, heavy-duty, container handlers, warehouse equipment), rents forklifts short-term and long-term across Austria, and provides comprehensive maintenance, safety inspection (Ö-Norm), battery, tire, and driver training services for all common forklift brands.

Product overview

Zeiss Forkliftcenter GmbH is a full-service forklift and material handling equipment dealership based in Sommerein, Austria (near Vienna), established in 1993. The company operates a multi-channel business model comprising three core pillars: (1) New Equipment Sales (Neugeräte) offering forklifts, heavy-load stackers, container handlers, and terminal vehicles from brands including Svetruck, Hyundai, Konecranes, Terberg, Zephir, Agrimac, and Ramplo; (2) Used Equipment Sales (Gebrauchtstapler) with inventory spanning over 40 brands such as Baoli, Jungheinrich, Linde, Still, Hyster, Kalmar, Combilift, Crown, BT, Merlo, Komatsu, and Svetruck; and (3) Rental Equipment (Mietstapler) for flexible short and long-term needs across Austria. A fourth pillar is comprehensive Service & Maintenance covering Ö-Norm safety inspections, on-site repairs, battery service, spare parts, tires, and driver training, plus ENRO Software for fleet management. The company also supplies loading dock equipment (Ramplo Verladerampe) as accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Sales (Neugeräte)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SvetruckcoreTechnology or IntegrationSvetruck (Sweden) is a key equipment partner providing heavy-duty forklifts (Langholzstapler/Logstacker) suited for the wood industry. Svetruck forklifts handle cut lumber packages and individual logs, and can be equipped with rotating grapples (360° rotation) for round timber handling.
• Hyundai Heavy IndustriescoreTechnology or IntegrationHyundai Heavy Industries supplies gas, electric, and diesel forklifts to the company's new equipment portfolio.
• Terberg TerminalfahrzeugecoreTechnology or IntegrationTerberg provides specialist terminal vehicles (terminal tractors, terminal trains) for port and logistics operations, sold and serviced by the company.
• LiftFinder.comminorChannel Partner/ Reseller/ DistributorLiftFinder.com is a European equipment marketplace on which the company publishes its used equipment listings, extending reach to a wider European buyer audience.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Konecranes: Finland-based heavy material handling OEM with strong container-handling, reach stacker, and port tractor product lines that directly overlap with Zeiss's Terberg/Kalmar terminal tractor and reach stacker offerings to Austrian logistics customers.
• Manitou Group: French material-handling OEM covering forklifts and telescopic handlers with European dealer coverage; competes with Zeiss in Teleskopstapler, all-wheel-drive forklift (Agrimac segment), and broader industrial handling categories in Austria.
• Crown Equipment Corporation: US-headquartered forklift and warehouse equipment OEM with a meaningful Austrian and broader European presence; strong in electric counterbalance and warehouse trucks, directly overlapping with Zeiss's electric and warehouse equipment business.
• Jungheinrich AG: German intralogistics leader and one of Europe's largest forklift manufacturers; sells direct and through dealer/service networks in Austria, offering counterbalance and warehouse trucks, racks, and full-service contracts that directly overlap with Zeiss's multi-stream dealer model.
• Hyster-Yale Materials Handling: Global industrial truck OEM with a European dealer network including Austrian sales and service; broad counterbalance and warehouse truck ranges overlap directly with Zeiss's mid- and heavy-duty offerings.
• Linde Material Handling (KION Group): Top-tier global forklift brand under KION Group with a dedicated Austrian dealer/service network; competes head-on with Zeiss for material handling equipment sales, rental, and after-sales service contracts in the same Austrian mid- and heavy-duty categories.
• Toyota Material Handling: Global forklift OEM with a Europe-wide dealer footprint including Austria; competes for new/used equipment sales, finance-led purchase offers, and service contracts leveraging the Toyota brand and financial-arm strength.
• Doosan Bobcat Industrial Vehicle: Forklift and compact-equipment brand with a growing European presence; competes for entry-to-mid-range counterbalance forklift buyers in Austria, putting price-led pressure on the entry tier of Zeiss's portfolio.
• STILL GmbH (KION Group): Sister KION forklift and warehouse-truck brand operating through its own Austrian sales/service network; product portfolio and service-led business model closely mirror what Zeiss offers to its Austrian customers.

Emerging players

• Hangcha Group: Chinese forklift OEM with an expanding European dealer footprint, particularly aggressive in value-tier counterbalance and electric forklift segments; an emerging price-led competitive threat to multi-brand dealers like Zeiss at the entry end of the Austrian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zeiss-forkliftcenter-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeiss Forkliftcenter GmbH