Zero Zero

What Zero Zero does

Zero Zero operates the Incognito Casino brand, a browser-based online gambling platform accessible at zerozerohome.co.uk that targets adult consumers in the UK and other jurisdictions where online gaming is permitted. The platform aggregates over 1,000 casino game titles spanning slots, table games, live dealer, and jackpot products from more than ten third-party providers including Red Tiger Gaming, Microgaming, and NetEnt. It is a no-download, responsive-design product supporting both desktop and mobile browsers across iOS and Android devices.

Name

Zero Zero

Legal name

Incognito Casino

Website

https://zerozerohome.co.uk

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Incognito Casino, operated by Zero Zero, is an MGA- and UKGC-licensed browser-based online casino offering 1,000+ slots, table, and live dealer games to adult retail players in the UK and other permitted jurisdictions.

Ownership category

akta.pro rank

Product category

Online Casino Gambling

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

White-Label / Turnkey Online Casino Brands (MPAEABAH)

akta.pro secondary industries

Mobile-First / App-Based Online Casinos (MPAEABAG), Gaming-Focused Payment Gateways & Orchestration (MPAEALAB), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online casino gaming
• Slots and table games
• Live dealer casino
• Responsible gambling tools
• Loyalty VIP program

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Casino Gaming (House Edge): Primary revenue from house edge built into casino games including slots, table games, and live dealer offerings. RTP rates disclosed per game (e.g., 95.5%-99%). Over 1,000 game titles available from integrated providers.
2. Bonus Wagering Requirements: Revenue generated from wagering requirements on bonus funds. Welcome bonuses have 35x-40x wagering; reload bonuses have 30x wagering requirements.
3. Payment Processing: Transaction fees and processing windows on deposits and withdrawals. E-wallets have fastest payouts (same day to next business day); bank transfers have 3-6 working day processing time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zero Zero operates as an online gambling platform branded as Incognito Casino, offering over 1,000 casino game titles including slots, table games, live dealer experiences, and jackpot titles sourced from 10+ integrated game providers (Red Tiger Gaming, Microgaming, NetEnt). The platform supports multiple payment methods including credit cards, e-wallets (PayPal, Skrill, Neteller), bank transfers, and cryptocurrencies, with regulatory licensing from the Malta Gaming Authority and UK Gambling Commission.

Product overview

Incognito Casino is a single unified online gambling platform offering a comprehensive gaming experience. The platform features over 1,000 casino game titles including slots, table games, live dealer experiences, and jackpot titles from over 10 integrated game providers. It provides integrated payment processing supporting credit cards, e-wallets (PayPal, Skrill, Neteller), bank transfers, and cryptocurrencies. The platform includes responsible gambling tools, a loyalty/VIP program, and promotional offerings including welcome bonuses, reload bonuses, cashback rewards, and free spins. Games are powered by integrated providers including Red Tiger Gaming, Microgaming, and NetEntertainment, with RNG systems certified for fairness.

Differentiator

Problem solved

Functional benefit

Products and services

• Incognito Casino Online Gambling Platform An online gambling platform offering over 1,000 casino game titles including slots, table games, live dealer experiences, and jackpot titles from 10+ integrated providers. Targeted at adult players seeking online gambling entertainment, supporting multiple payment methods and licensed by Malta Gaming Authority and UK Gambling Commission.
• Welcome Bonus Promotion New player promotional offer providing 100% bonus up to £200 plus 20 free spins. Requires £10 minimum deposit within the first hour, with opt-in required. Wagering requirements of 35x for slots and 40x for table games, valid for 7 days.
• Loyalty and VIP Program Tier-based loyalty program for frequent players featuring points accumulation redeemable for cash or bonus funds. Higher tiers unlock increased cashback rates, faster support, and exclusive tournament rewards. Targeted at players seeking enhanced value from regular play.
• Reload Bonus Promotion Weekly Monday deposit bonus offering 50% up to £50 on minimum £20 deposits. Opt-in required with 30x wagering requirements on all games. Claim available once weekly within 72-hour window.

Quantifiable outcome

• 99% RTP on Blackjack Grand Master table game
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Red Tiger GamingcoreTechnology or IntegrationIntegrated game provider studio supplying slot games to the platform. Provides titles like 'Starlight Deluxe' with 96% RTP featuring expanding wilds and re-spins.
• MicrogamingcoreTechnology or IntegrationEstablished game provider supplying popular casino titles. Provides slots like 'Golden Wins' with 95.5% RTP featuring avalanche wins and multipliers.
• NetEntertainment (NetEnt)coreTechnology or IntegrationWell-established game studio providing table games including 'Blackjack Grand Master' optimized for high-rollers with 99% RTP and large betting limits.
• Malta Gaming Authority (MGA)coreOthersRegulatory licensing body that has granted gaming license to Incognito Casino, ensuring compliance with gaming standards and fair play requirements.
• UK Gambling CommissioncoreOthersRegulatory authority governing UK gambling operations. Incognito Casino operates under UKGC regulations ensuring player protection and fair play adherence.
• Visa/MastercardminorChannel Partner/ Reseller/ DistributorPayment processing partner for card transactions. Supports instant deposits and withdrawals after approval. Limits: £20-£2,500 per transaction.
• PayPalminorChannel Partner/ Reseller/ DistributorE-wallet payment partner providing fast payouts (same day to next business day). Limits: £10-£1,000 per transaction.
• SkrillminorChannel Partner/ Reseller/ DistributorE-wallet payment partner with typically fast withdrawals (within hours). Limits: £20-£5,000 per transaction.
• NetellerminorChannel Partner/ Reseller/ DistributorE-wallet payment partner offering same day to next business day payouts. Limits: £20-£2,000 per transaction.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PlayOJO: PlayOJO is a Malta-licensed online casino with UKGC approval, differentiated by its no-wagering bonus model. Comparable as a similarly regulated, bonus-led online casino targeting UK and EU players.
• LeoVegas: LeoVegas is a mobile-first European online casino and sportsbook with MGA and multi-jurisdictional licences. It is directly comparable as a similarly positioned, multi-licensed online casino targeting the same regulated European player base.
• Casumo: Casumo is an MGA and UKGC-licensed online casino known for its gamified loyalty program and broad game aggregation. Directly comparable to Incognito Casino in licensing footprint, gamification, and game-library breadth.
• Videoslots: Videoslots is an MGA and UKGC-licensed online casino famous for its deep aggregated game library (thousands of titles). Directly comparable to Incognito Casino via its large aggregated game catalogue and dual licensing.
• Casimba: Casimba is a White Hat Gaming-operated online casino with MGA and UKGC licensing, large game library, and bonus-led acquisition. Directly comparable in regulatory setup, content breadth, and bonus-driven acquisition.
• Betsson Casino: Betsson is a long-established MGA-licensed European online casino and sportsbook with deep game aggregation. Comparable in regulatory positioning, content breadth, and pan-European targeting.
• Rizk Casino: Rizk is an MGA and UKGC-licensed online casino with gamified loyalty and broad game aggregation. Comparable in regulatory footprint, gamification-led retention model, and player-segment focus.

Broad incumbents

• Betway Casino: Betway operates a vertically integrated online casino and sportsbook with MGA and UK licensing. Comparable as a multi-vertical regulated operator, though it operates at considerably larger scale and marketing spend.
• 888 Casino: 888 Casino is one of the largest publicly listed online casino operators with extensive multi-jurisdictional licensing. Comparable as an established regulated-casino brand but operates at significantly larger scale and capital base.
• Mr Green: Mr Green is a long-established MGA and UKGC-licensed online casino (now part of William Hill/888). Comparable as a dual-licensed brand operator with broad game aggregation and a long-standing responsible-gambling posture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/zero-zero-home

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Zero