直播吧
直播吧 (Zhibo8) is a privately held Chinese sports live-streaming and content aggregator covering football, basketball, esports, and more, operating across web and mobile apps and monetizing through advertising, VIP subscriptions, virtual currency prediction games, and a sports merchandise marketplace for Chinese sports fans.
- Company typePrivate
- Founded-
- HeadquartersXiamen, China
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What 直播吧 does
直播吧 (Zhibo8) is a privately held Chinese sports content and live-streaming aggregation platform operated by Xiamen Aobang Network Technology Co., Ltd. (厦门傲播网络科技有限公司), headquartered in Siming District, Xiamen, Fujian. Its core product is a multi-sport live-streaming hub that aggregates broadcaster feeds for football (CSL, Premier League, La Liga, Serie A, Bundesliga, Champions League), basketball (NBA, CBA, WNBA), esports (LPL, LCK, KPL, TI/Dota2), and additional sports such as badminton, tennis, F1, NFL, MLB, and UFC. The platform is exposed via the zhibo8.com PC site, m.zhibo8.com mobile web, and native iOS and Android applications, and is supplemented by sub-products including a sports news feed, a score and statistics center (188bifen.com), a Prediction Center where users wager virtual currency on match outcomes, sport-specific video hubs, and a sports-merchandise marketplace.
Underlying technology combines third-party SDK integrations rather than proprietary AI — Tencent Cloud Mobile Live Streaming for video playback and recording, Baidu Speech Synthesis for voice broadcasts, Google ML KIT for motion-pose recognition, Umeng and Huawei AGC for analytics and crash monitoring, NetEase Yidun for content moderation, and Aliyun HTTPDNS for anti-hijacking DNS — layered on top of an algorithm-driven recommendation engine that uses browsing history, likes, and favorites for personalization. Distribution is anchored to multi-OEM push services (Huawei, Xiaomi, OPPO, VIVO, Honor, Meizu) and broad Chinese social login and sharing (WeChat, QQ, Weibo), with carrier-based one-click login via China Mobile, China Unicom, and China Telecom.
The business model combines five revenue streams: programmatic advertising via Pangle (ByteDance) and Tencent Ads (优量汇); a paid VIP membership with annual billing tied to WeChat Pay and Alipay; virtual currency used in prediction games and for virtual goods; fantasy sports and casual sports-themed games; and transaction fees from a third-party sports-merchandise marketplace. The platform holds multiple sector-specific regulatory licenses including an Online Audio-Visual Program Production and Operating License, an ICP filing (闽ICP备15018471号-2), a Fujian Online Publishing Cultural License, and a Fujian Level-2 Internet Culture Business License (闽B2-20160123). The company is private with 11–50 employees, has no disclosed funding rounds, and serves Chinese-speaking sports fans as its primary user segment across both traditional and esports sports.
直播吧 firmographics
Firmographics- Name
- 直播吧
- Legal name
- 厦门傲播网络科技有限公司
- Website
- https://zhibo8.cc
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 直播吧 (Zhibo8) is a privately held Chinese sports live-streaming and content aggregator covering football, basketball, esports, and more, operating across web and mobile apps and monetizing through advertising, VIP subscriptions, virtual currency prediction games, and a sports merchandise marketplace for Chinese sports fans.
- Ownership category
- akta.pro rank
直播吧 industry classification
Industry- Product category
- Sports Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industry
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
Keywords
Where 直播吧 is headquartered
LocationHeadquarters
- HQ city
- Xiamen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
直播吧 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Others
Revenue model
- Advertising: Programmatic advertising through third-party ad networks including Pangle (穿山甲), Tencent Ads (优量汇), and other ad platforms. The platform generates revenue by displaying ads to users based on device information and browsing behavior.
- VIP Membership/Subscription: VIP membership service offering exclusive features and content. Users can subscribe for premium access with payment processed through WeChat Pay, Alipay, and other third-party payment providers.
- Virtual Currency and Virtual Goods: Virtual currency system for purchasing virtual goods, participating in guess games, and other in-app purchases. Revenue generated from virtual currency sales and transactions.
- Game Services: Fantasy sports games and casual games including 中超风云, NBA范特西, 狂野足球, and other sports-themed games generating revenue through in-game purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features available to all users |
| Subscription | Annual | VIP membership for premium features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
直播吧 product offering
Product offeringCore offering
直播吧 (Zhibo8) operates a Chinese-language sports content aggregation platform providing free live streaming, real-time scores, sports news, video highlights, and interactive features across football, basketball, esports (LPL/LCK/KPL), and other sports. The platform aggregates content from multiple broadcasters and sports leagues (including Chinese Super League, Premier League, La Liga, NBA, CBA) into a unified web and mobile experience, with freemium access and an optional VIP membership for premium features.
Product overview
直播吧 (Zhibo8) is a comprehensive sports live streaming and content aggregation platform operated by Xiamen Aobo Network Technology Co., Ltd. (厦门傲播网络科技有限公司). The platform is built around a core live streaming hub that aggregates multiple broadcaster streams for football (soccer), basketball (NBA/CBA/WNBA), esports (LPL, LCK, KPL, TI), and other sports. It is offered as a web platform (zhibo8.com), native iOS/Android mobile apps, and a WAP mobile site (m.zhibo8.com). The product portfolio consists of the live streaming platform as the primary offering, supplemented by integrated sub-products: a sports news/editorial section (资讯), a dedicated score center with team/player statistics (数据/资料库), a user prediction center (竞猜), a football video hub (足球视频), a basketball video hub (NBA视频), an esports section (电竞), and a comprehensive other-sports video section (综合视频). Supporting infrastructure includes the 188比分 score subdomain (188bifen.com), the live score widget for desktop overlay, the VIP membership tier for ad-free/premium access, and an e-commerce marketplace for sports merchandise. The platform also integrates third-party SDKs for push notifications, live streaming, authentication, payments, advertising, analytics, and motion detection.
Differentiator
Problem solved
Functional benefit
Products and services
- 直播吧 (Zhibo8) Live Sports Streaming Platform Core Chinese-language sports streaming and content platform aggregating live broadcasts, real-time scores, sports news, video highlights, and interactive features across football (soccer), basketball (NBA, CBA, WNBA), esports (LPL, LCK, KPL, TI/Dota2), badminton, tennis, and other sports. Provides real-time live streams from multiple broadcaster sources, text commentary, match animations, live scores, and on-demand replays for individual sports fans in China.
- 直播吧 VIP Membership (会员服务) Premium subscription tier offering enhanced features such as ad-free experience, exclusive content, and priority access to certain streams. Governed by a separate Membership Service Agreement with payment processed through WeChat Pay and Alipay. Available as annual billing to individual sports consumers.
- 直播吧 Sports Merchandise Marketplace Marketplace feature within the Zhibo8 platform where individual sellers can list and sell sports merchandise. Requires real-name identity verification from sellers and integrates third-party payment (WeChat Pay, Alipay) for transaction settlement.
Companies that use 直播吧
Customer profileSegments3 records
Ideal customer profiles2 records
直播吧 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability8 records
Feature6 records
直播吧 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- 腾讯 (Tencent)coreTencent provides WeChat login, WeChat Pay, and WeChat sharing integration. Also provides QQ login/sharing functionality. Tencent Cloud mobile live streaming SDK is integrated for video playback and recording features.
- 支付宝 (Alipay)coreAlipay provides payment services for VIP membership, virtual currency purchases, and other in-app transactions.
- 穿山甲 (Pangle/ByteDance)corePangle advertising SDK for programmatic ad placement and monetization.
- 腾讯广告 (Tencent Ads/优量汇)coreTencent advertising platform for ad display and analytics.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
直播吧 competitors and assessment
Company assessmentBroad incumbents
- Sohu Sports (搜狐体育): Long-standing Chinese sports news and scores portal under Sohu Media. Comparable on editorial/scoreboard sub-products and audience overlap, though weaker on live streaming.
- Sina Sports (新浪体育): Established Chinese sports portal offering news, scores and video highlights across major leagues. Overlaps with Zhibo8's news/score sub-products and targets the same mainstream sports-fan audience.
- Tencent Sports (腾讯体育): The dominant Chinese sports streaming platform, operated by Tencent with deep exclusive rights to NBA, EPL, UCL and the full WeChat ecosystem distribution. Directly comparable as a multi-sport live-streaming destination serving the same Chinese sports audience.
Direct peers
- Migu Video (咪咕视频): China Mobile's streaming platform and a direct multi-sport live-streaming competitor — already integrated with Zhibo8 as a content source for events such as badminton world championships. Comparable in product surface (live streams, scores, multi-sport coverage).
- Hupu (虎扑): Leading Chinese sports community and content platform centered on NBA and football, with scoreboards, news and forums. Comparable target audience (Chinese sports fans) and content aggregation model, with stronger community/news DNA.
- Dongqiudi (懂球帝): Chinese football-centric live streaming, scores, news and community platform. Closest product analog for Zhibo8's football coverage, with overlapping live-stream and prediction-game mechanics.
- PP Sports (PP体育): Streaming-focused sports platform with prior rights to European football leagues, providing live streams, news and scores. Direct multi-sport live-streaming peer, now operating at smaller scale after retrenchment.
- iQiyi Sports (爱奇艺体育): Baidu-affiliated premium sports streaming service holding key rights in football, tennis and combat sports. Competes head-on for Chinese fans seeking integrated live-streaming, scores and editorial coverage.
Emerging players
- Bilibili Sports (哔哩哔哩体育): Already a Zhibo8 distribution partner for live streams, Bilibili is expanding dedicated sports coverage for younger Chinese audiences. Comparable video-led sports product with overlapping esports coverage.
Regional players
- Huya Sports (虎牙体育): Esports and live-streaming heavyweight already integrated as a Zhibo8 syndication partner. Overlaps on live sports/esports streaming and Chinese user base, with a stronger creator/livestream community angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
直播吧 social profiles
Digital presence直播吧 compliance and trust
Trust signalCompliance5 records
直播吧 financial estimates
Financial estimateRevenue estimate
Valuation estimate
直播吧 leadership team
Management profileNumber of profiles
直播吧 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
直播吧 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 直播吧
What does 直播吧 do?
直播吧 (Zhibo8) operates a Chinese-language sports content aggregation platform providing free live streaming, real-time scores, sports news, video highlights, and interactive features across football, basketball, esports (LPL/LCK/KPL), and other sports. The platform aggregates content from multiple broadcasters and sports leagues (including Chinese Super League, Premier League, La Liga, NBA, CBA) into a unified web and mobile experience, with freemium access and an optional VIP membership for premium features.
Is 直播吧 a public or private company?
直播吧 is a private company. It is classified as unknown and is currently operating.
When was 直播吧 founded?
直播吧 was founded in -1. It employs 11 to 50 people.
Where is 直播吧 based?
直播吧 is headquartered in Xiamen, China, in the Asia region.
How does 直播吧 make money?
Four revenue lines are on record. Advertising is the primary driver. The others are VIP Membership/Subscription, virtual Currency and Virtual Goods and game Services.
Who are 直播吧's main competitors?
Broad incumbents on record are Sohu Sports (搜狐体育), Sina Sports (新浪体育) and Tencent Sports (腾讯体育). Direct peers are Migu Video (咪咕视频), Hupu (虎扑), Dongqiudi (懂球帝), PP Sports (PP体育) and iQiyi Sports (爱奇艺体育). Bilibili Sports (哔哩哔哩体育) is listed as an emerging player. Huya Sports (虎牙体育) is listed as a regional player.
Does 直播吧 have an API?
No public API is recorded for 直播吧.
What industry is 直播吧 in?
直播吧's product category is Sports Streaming Platform. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds). Its NAICS code is 516210 and its SIC code is 7900.