Zeeland West High School

What Zeeland West High School does

Zeeland West High School is one of two high schools operated by Zeeland Public Schools (ZPS), a public school district headquartered in Zeeland, Michigan, serving Ottawa County. The district operates 12 school buildings covering Young 5's kindergarten through 12th grade, including six elementary schools (Adams, Lincoln, New Groningen, Quincy, Roosevelt, Woodbridge), two middle schools (Cityside, Creekside), and two high schools (Zeeland East and Zeeland West) on a unified campus. Zeeland West High School is distinguished by the Z-PBL (Zeeland Project-Based Learning) specialty track, contrasting with the Spanish Immersion track at Zeeland East.

ZPS delivers a diversified portfolio of educational services. Core academic offerings include the standard K-12 curriculum plus specialty programs: Spanish Immersion (K-12), Z-PBL (PreK-8), and Z-Virtual (online high school). Ancillary services include Z-KIDS before/after-school childcare, Young 5's transitional kindergarten, preschool programs (including Farm School at Critter Barn), Adult Education (GED, diploma, ESL), and Z Recreation community programming (aquatics, fitness, sports). The technology infrastructure integrates Infinite Campus (student information), Tyler (HR), Moodle (learning management), Frontline (absence management), Discovery Education (content), Follett Destiny (library), RevTrak (payments), Applitrack (recruitment), and FMX (facilities).

The district is funded through state aid, local property taxes, and voter-approved bond measures. In 2025, voters approved a $186 million bond proposal for facility improvements. A newly appointed Superintendent, Rodney R. Hetherton, leads administration. The district faces declining enrollment challenges affecting state funding, while simultaneously pursuing expansion through specialty programming, capital investment, and community partnerships. The Zeeland Education Foundation operates as a separate nonprofit supporting the district through grants and scholarships.

Name

Zeeland West High School

Legal name

Zeeland Public Schools

Website

https://zhs.zps.org

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeeland West High School is one of two high schools in Zeeland Public Schools, a Michigan public school district serving students from Young 5's through 12th grade across 12 school buildings, offering specialty tracks including Z-PBL project-based learning, Z-Virtual online programs, and community recreation services.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111), Educational Support Services (611710), Educational Services (611)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Public High Schools (EDAJAAAD)

Keywords

• Public K-12 education
• Secondary education services
• Specialty academic programs
• Childcare and preschool
• Community recreation

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Zeeland West High School is a public secondary school (grades 9-12) operating as part of Zeeland Public Schools (ZPS), a K-12 public school district in Zeeland, Michigan. The school delivers tuition-free standard secondary education, athletics, performing and visual arts, and serves as the high school continuation for the Z-PBL (Project-Based Learning) specialty track. The district also provides before/after-school Z-KIDS childcare, summer meal programs, and the broader Adult Education, preschool, and Z Recreation community programs.

Product overview

Zeeland Public Schools operates a portfolio of educational programs and community services across multiple campuses, including Zeeland West High School and Zeeland East High School. The district offers two specialty academic tracks: Spanish Immersion (East Track, K-12) and Z-PBL Project-Based Learning (West Track, PreK-8). Additional programs include Z-Virtual online learning, Z-KIDS childcare, Young 5's transitional kindergarten, Adult Education, Farm School preschool, and standard preschool. The district also provides Z Recreation community services including aquatics and fitness facilities. The technology infrastructure integrates Infinite Campus for student information, Tyler for HR, Moodle for learning management, and RevTrak for online payments. No AI capabilities or public API are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Spanish Immersion Full Spanish language immersion program for grades K-12, teaching Michigan State Standards primarily in Spanish with emphasis on bilingualism, biliteracy, and biculturalism. Located at Lincoln Elementary (K-5), Cityside Middle School (6-8), and Zeeland High Schools (9-12).
• Z-PBL (Zeeland Project-Based Learning) Project-based learning specialty program for grades PreK-8 combining elements of Gifted & Talented and ZQuest programs, with emphasis on outdoor, place-based, and farm-connected learning. Located at Quincy Elementary (PreK-5) feeding into Creekside Middle School (6-8), with continuation pathways to Zeeland West High School.
• Z-Virtual Flexible virtual high school pathway combining Venture and Michigan Virtual coursework, allowing students to enroll in individual courses or participate as full-time online learners while remaining connected to Zeeland schools.
• Z-KIDS Childcare Before and after-school childcare program for ZPS students in Young 5's through 5th grade, available 6:30-8:35 AM and 3:40-6:00 PM at all elementary school buildings, plus summer camp.
• Young 5's Program Full-day transitional program for children who meet kindergarten age requirements but are young according to state cut-off dates, providing extra time for emotional, social, and academic growth before traditional kindergarten.
• Adult Education Free GED preparation, high school completion, and ESL classes for adults 18 and older, including the Literacy to Work program with career coaching, computer literacy, and college credit opportunities through M-TEC partnership.
• Farm School PreK farm school program at Critter Barn providing hands-on agricultural education with structured farm-based learning experiences, aligned with Creative Curriculum for preK students.
• Preschool Programs Early childhood education including three-year-old (2-4 day/week, 2.5 hour sessions) and four-year-old programming (4-5 day/week with AM/PM and full day options), PreK Spanish Immersion, and GSRP state-funded preschool.
• Athletics & Arts Athletic programs for both high schools (West Athletics and East Athletics) including multiple sports, plus performing arts (theater, music) and visual arts programs across the district.
• Z Recreation Community recreation programs offering aquatics, fitness, sports, youth and adult programs, including pools, fitness centers, and various classes from yoga to martial arts.

Quantifiable outcome

• OverClucked Bots named 2025-2026 FIRST Tech Challenge World Champions in Houston, Texas
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• City of ZeelandminorStrategic or Co-development Partner · 4 November 2025Community partnership celebrating visible sign of community pride with Chix and Dux mascot logos now featured on the backs of City of Zeeland fire trucks. Represents strong school-community connection.
• Critter BarncoreStrategic or Co-development PartnerFarm School collaboration at Critter Barn provides early childhood students with hands-on agricultural education experiences. Children spend time in a small barn classroom and outdoors, observing animals, participating in farm chores, and engaging in seasonal learning tied to farm rhythms. This partnership enables unique farm-to-learning integration for preschool programs.
• Ottawa County Michigan Works!coreStrategic or Co-development PartnerAdult Education program includes Introduction to Ottawa County Michigan Works! Services as part of the Literacy to Work Program. Career coaching helps students plan beyond GED attainment or high school completion, with connections to post-secondary education advising, financial aid assistance, and employment services.
• M-TEC (Michigan Technical Education Center)coreStrategic or Co-development PartnerCareer & Technical Education partnership offering dual enrollment allowing eligible Adult Education students to take CTE classes including Certified Nursing Assistant, FANUC Robotic Weld, Applied Welding Technology, Property Maintenance & Electrical Technician, Medical Records Specialist, Dental Assistant, Teacher Academy, and Plumbing.
• Corewell Health (Zeeland Community Hospital)coreOthersPre-authorized occupational health clinic for workers compensation injuries. Employees must receive treatment at Corewell Health Occupational Health Clinic or Concentra for work-related injuries to be covered by workers compensation insurance.
• Concentra (formerly Holland Medi-Center)coreOthersAlternative pre-authorized occupational health clinic for workers compensation injuries, open until 6pm. Located at 335 N 120th Avenue, Holland, MI. Employees may choose this or Corewell Health for work-related injury coverage.
• EduStaffcoreChannel Partner/ Reseller/ DistributorPartnership with EduStaff to fill substitute teacher openings. ZPS values substitute teachers and partners with EduStaff to manage substitute placement. Daily pay rates: $120 daily subs, $150 permanent subs, $175 long-term subs, with monthly bonuses for 10+ and 15+ days worked.
• Help Me GrowminorStrategic or Co-development PartnerIncome-based assistance and scholarship applications for preschool programs available through Help Me Grow. ZPS partners with Help Me Grow to support families with eligibility questions and application assistance for tuition-based preschool classes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grand Haven Area Public Schools: Ottawa County coastal K-12 district with similar suburban/mid-size profile and School of Choice competition. Comparable in operating structure and dependence on property-tax revenues.
• Byron Center Public Schools: Growing K-12 district in southern Kent County with comparable suburban profile and recent bond-funded facility expansion. Useful comparable for enrollment-growth and bond-capacity benchmarking.
• Holland Public Schools: Public K-12 district in the Holland/Zeeland region of Ottawa County. Comparable in scale, demographic profile, and per-pupil funding exposure, with overlapping feeder patterns for the same labor market.
• Forest Hills Public Schools: Larger Grand Rapids-area K-12 public district with a comparable suburban profile, strong specialty programming, and a diversified feeder geography. Comparable benchmark for enrollment-scale and facilities-bond strategy.
• Hudsonville Public Schools: Adjacent Ottawa County, Michigan K-12 public school district with overlapping School of Choice catchment. Comparable in size, suburban profile, and reliance on property-tax funding, making it the most direct competitor for in-district and choice students.
• Caledonia Community Schools: Southeastern Kent County K-12 district similar in size and suburban character to ZPS. Comparable in community-funded facility investments and exposure to Kent/Ottawa regional labor demand.
• Jenison Public Schools: Georgetown Township (Ottawa County adjacent) K-12 district of similar size and demographic profile. Competes for choice students and faces the same West Michigan workforce and tax-base dynamics.
• West Ottawa Public Schools: Neighboring Ottawa County K-12 district serving Holland/Park Township. Directly competes for School of Choice enrollment and faces similar demographic and funding dynamics in the West Michigan market.

Broad incumbents

• East Kentwood Public Schools: One of the largest K-12 districts in the Grand Rapids metro area with extensive ESL/Adult Education programming. Comparable for the adult education and ESL scale benchmarks, even if competition for high school students is more limited.
• Rockford Public Schools: Larger, faster-growing K-12 district north of Grand Rapids in Kent County. Comparable suburban growth profile and demonstrates how a peer district has scaled specialty programming and bond-funded facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zeelandschools
• Facebookfacebook.com/zpsfuture
• LinkedInlinkedin.com/school/zeeland-west-high-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeeland West High School