Ziada Solutions

What Ziada Solutions does

Ziada Solutions is a Kenyan private limited company founded in 2023 that operates a climate-smart, fully circular agri-processing business built around the banana supply chain in Taita-Taveta County. The company partners directly with the Taita-Taveta Banana Cooperative Society (1,500 member farmers) to purchase banana pseudo-stems — an agricultural waste product typically left to degrade and emit emissions — at above-market prices, and processes them through a proprietary 5-step extraction pipeline (harvesting, peeling, decortication, sun-drying, finishing) into natural fibres, banana paper, and biochar-based enriched soil conditioner via an integrated biogas system that produces digestate for the fertilizer line.

The company operates two physical sites in Taita-Taveta: a processing facility staffed by seven individuals (43% women, ages 18–25) supervised by named personnel (Site Manager Andrew Ndung, Biogas Supervisor Esther Chesanga, Fibre Drying & Processing Supervisor Esther Mwikali Kyalo), and a weaving workshop that diverts 20% of extracted fibres to employ 10 local women producing baskets, rugs, ottomans, storage units, carpets, placemats, coasters, and furniture under the consumer-facing sub-brand Ziada Craft. Operations are directed by Samuel Thuo (Operations Director) and Alex Gotley (Commercial Director), with Isaac Woniala serving as Farm Manager coordinating cooperative relationships.

The business model combines a domestic B2B agricultural-inputs stream (enriched soil conditioner and liquid slurry sold to smallholder farmers to address Kenya's 50% soil degradation rate) with a global D2C e-commerce channel via an Etsy storefront (Ziada Craft, UK-focused) selling handwoven banana-fibre rugs and homeware to eco-conscious consumers. Marketing is organic and content-driven through LinkedIn, Instagram, WhatsApp, and a blog. The company maps its activities to seven UN Sustainable Development Goals (SDG 1, 5, 8, 10, 12, 13, 17) and is positioned as a youth- and women-led social enterprise. No external funding rounds, revenue figures, or AI/ML capabilities are disclosed in available sources.

Name

Ziada Solutions

Legal name

Ziada Solutions Ltd

Website

https://ziadasolutions.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ziada Solutions is a Kenyan climate-smart agri-processor that converts waste banana stems into fibres, biochar soil conditioner, banana paper, and handwoven homeware via a 1,500-farmer cooperative and a women-led weaving workshop, selling D2C through Etsy.

Ownership category

akta.pro rank

Product category

Sustainable Materials Manufacturing

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

Keywords

• Banana fibre processing
• Circular agri-processing
• Sustainable homeware products
• Biochar soil conditioner
• Natural fibre textiles

Headquarters

HQ city

Taita-Taveta County

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Banana Fibre Products: Sale of banana fibres extracted from waste stems, used for textiles, basket weaving, insulation and homeware products including rugs, baskets, ottomans and furniture.
2. Sustainable Rugs and Homeware: Handwoven banana fibre rugs and home products sold directly to consumers via Etsy marketplace. Products include carpets, placemats, coasters, baskets, trays, and furniture.
3. Enriched Soil Conditioner (Biochar Products): Sale of digestate-based soil conditioner to Kenyan farmers to improve crop yields and combat soil degradation. With 50% of Kenya's soils degraded, this addresses significant market need.
4. Banana Paper Products: Eco-packaging and paper products made from banana stems. Includes packaging materials and hang-tags for other products.
5. Liquid Slurry (Soil Improver): Waste pulp from banana paper production converted to liquid slurry sold back to farmers as a soil improver, contributing to sustainable agriculture.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ziada Solutions is a circular agri-processing business that purchases banana stems (typically wasted after harvest) from the Taita-Taveta Banana Cooperative Society and transforms them into natural banana fibres, biochar-based enriched soil conditioner, banana paper, and handwoven homeware products (rugs, baskets, ottomans, trays, furniture, carpets, placemats and coasters). It sells agricultural inputs to local Kenyan farmers and finished artisan homeware internationally through the Etsy marketplace.

Product overview

Ziada Solutions operates as a climate-smart, fully circular agri-processing business focused on the banana supply chain in Kenya. The company implements a multi-product strategy comprising three core processing outputs—Banana Fibres, Enriched Soil Conditioner, and Banana Paper—derived from transforming banana agri-waste. Banana Fibres serve as raw materials for the company's artisan workshop, which produces finished consumer products including Banana Fibre Rugs, Carpets, Baskets & Trays, Ottomans, Storing Units, Furniture, and Placemats & Coasters. The Enriched Soil Conditioner (biochar-based soil improver) and Banana Paper products complete the circular economy approach by converting all waste streams into valuable goods for agricultural and packaging markets.

Differentiator

Problem solved

Functional benefit

Brands

• Ziada Craft: Homeware brand made from banana fibres, producing rugs and other home décor products.

Products and services

• Banana Fibres Natural fibres extracted from banana pseudo-stems after fruit harvesting using a proprietary 5-step process. Versatile raw material used in textiles, insulation, and basket weaving applications.
• Enriched Soil Conditioner Soil improvement product made from biochar, compost, and digestate slurry from the biogas system. Designed to increase crop yields and improve nutrient supply to degraded soils in Kenya. Sold to local farmers.
• Banana Paper Eco-friendly paper product developed from banana waste for uses including eco-packaging, paper production, and agricultural applications. Waste pulp is also converted into liquid slurry sold to farmers as a soil improver.
• Banana Fibre Rugs Handwoven rugs crafted from banana fibres by skilled Kenyan artisans in Taita-Taveta County. Features silk-like texture, natural sheen, durability for high-traffic areas, and is fully biodegradable. Sold to UK and international consumers via Etsy.
• Handwoven Workshop Products (Baskets, Trays, Ottomans, Storage Units, Furniture, Carpets, Placemats & Coasters) Handwoven baskets, trays, ottomans, storage units, furniture, carpets, placemats and coasters made from banana fibres at the Ziada workshop, crafted by women artisans using traditional weaving techniques enhanced with new banana fibre skills.

Quantifiable outcome

• 50% of Kenya's soils degraded, addressed by enriched soil conditioner product
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Taita-Taveta Banana Cooperative SocietycoreStrategic or Co-development PartnerZiada Solutions works directly with the Taita-Taveta Banana Cooperative Society, which has 1,500 members. The cooperative supplies banana stems (typically wasted after harvest) and bananas at above-market prices. In return, farmers receive fair prices for their produce and access to subsidized organic fertilizers. This partnership is central to Ziada's mission of adding value to smallholder farmers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanergy: Kenya-based circular-economy company that converts urban organic waste into fertilizer and animal feed. Operates a comparable waste-to-fertilizer circular model in Kenya with formal smallholder farmer distribution channels.
• Sistema.bio: Mexico-origin biogas systems company with major East Africa operations serving smallholder farmers. Uses anaerobic digestion of agricultural waste to produce biogas and digestate (organic fertilizer), sharing Ziada's biogas-plus-soil-amendment circular architecture and smallholder farmer distribution model.
• Safi Organics: Kenya-based social enterprise that converts agricultural waste (including rice husks and other biomass) into organic fertilizer products for smallholder farmers. Operates a directly comparable circular agri-waste-to-soil-amendment model targeting the same Kenyan smallholder farmer segment.
• EcoPost: Nairobi-based social enterprise that upcycles plastic waste into durable fencing posts and other products. Shares the Kenyan circular-economy social-enterprise DNA, B2B sustainable materials positioning, and youth employment impact model.
• Green Banana Paper: Costa Rica-based company that produces banana-fibre paper, textiles, and handicrafts from banana plant waste. Most direct product-level peer in banana-fibre paper and sustainable handicraft manufacturing, with established export channels.

Broad incumbents

• EcoAct: International carbon project developer and climate consultancy with active Africa operations. Relevant as a potential buyer of carbon credits generated by Ziada's biochar and avoided banana-stem burning, and as a broader incumbent in the carbon/circular-economy space Ziada operates in.

Regional players

• BURN Manufacturing: Kenya-based clean cookstoves and clean energy manufacturer serving East African households. Operates a comparable Kenyan impact-driven manufacturing model with carbon-finance credibility, but in the adjacent clean cooking rather than agri-processing category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ziada-solutions
• Instagraminstagram.com/ziada_solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziada Solutions