Bäckerei Huth Gmbh & Co. Kg

What Bäckerei Huth Gmbh & Co. Kg does

Bäckerei Huth GmbH & Co. KG is a seventh-generation, family-owned artisan bakery headquartered in Limburg/Lahn, Germany, tracing its origins to a mill and bakery opened by Phillip Siefer in 1828 and now led by brothers Sascha and Dominique Huth, who took over in 2004. The company produces bread, rolls, pastries, and confectionery using seven proprietary natural sourdoughs, stone ovens, and slow fermentation processes (for example, 48-hour rests for its Baguette Pierre), and explicitly refuses to use industrial ready-mixes, artificial preservatives, or chemical additives. Its portfolio spans 30+ bread varieties (Nassauer Landbrot, Bio-Steinofenbrot, KKK-Brot, Huth's Fladenbrot, Roggen pur, Junggesellenbrot, and others), 20+ roll types, sweet pastries, and seasonal specialties, supported by organic, Slow Baking Verein, DLG, 'Geprüfte Qualität aus Hessen,' and 'Die Bäcker. Zeit für Geschmack' certifications and 200+ DLG awards.

The business operates a multi-channel retail model across 20+ locations in the Limburg-Weilburg, Main-Taunus, Rhein-Lahn, and Rheingau-Taunus districts, combining standalone Bäckerei & Café formats (including the 400-sqm Dippsche flagship and 80-seat UNGRAD), concession counters inside REWE, NORMA, and Karstadt stores, and a high-footfall train-station café open 364 days per year. Revenue is generated primarily through in-store retail transactions and café sales, supplemented by a nationwide e-commerce channel (ich-liebe-brot.de), a home/office breakfast delivery partnership (Gute-Laune-Service), bulk holiday/event orders, and a prepaid digital loyalty program (Huth-Kundenkarte via bonvito) with 80,000 cards in circulation and 3% reload discounts, bonus points, and free-product rewards. Marketing relies on DLG awards, ZDF 'Deutschlands bester Bäcker' PR, regional sports sponsorships, a Produkttester community, a company blog, and Facebook, targeting regional consumers in Hesse and Rhineland-Palatinate.

Name

Bäckerei Huth Gmbh & Co. Kg

Legal name

Bäckerei Huth GmbH & Co. KG

Website

https://baeckerei-huth.de

Company type

Private

Founded year

1828

Operating status

Operating

Headcount range

1–10 employees

Short description

Bäckerei Huth is a seventh-generation, family-owned artisan bakery in Limburg/Lahn, Germany, producing handcrafted breads, rolls, and pastries using proprietary natural sourdoughs and selling through 20+ retail and café locations, supermarket concessions, and a nationwide online shop to regional consumers in Hesse and Rhineland-Palatinate.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAFAA

Retail Bakeries (Bread & Daily Bakery)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYTHAFAFAG

Cafe-Bakeries (Bakery + Coffee/Foodservice)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYAFAIANAF

DTC Bakery & Desserts Delivery

Agriculture & Food Production/Food Distribution & Wholesale/Direct-to-Consumer Food Distribution

Keywords

• Artisan bakery products
• Handcrafted sourdough bread
• Retail bakery cafe
• Organic stone oven bread
• Bakery loyalty program

Headquarters

HQ city

Hochheim Am Main

HQ country

Germany

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Sale of bread, rolls, pastries, and cakes through owned bakery retail stores (Fachgeschäfte) and café-bakeries. Core revenue stream from walk-in customers.
2. In-Store Café: Café operations at selected locations (Bäckerei & Café 364, Dippsche, Café am Rathaus) serving coffee, breakfast, snacks, and pastries.
3. E-commerce (Ich-liebe-brot.de): Online shop for nationwide delivery of specialty products. Ships bread and pastries across Germany.
4. Customer Loyalty Card (Huth-Kundenkarte): Prepaid card system with stored value, bonus point accumulation, and free product rewards. Generates customer retention and prepaid revenue.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Bäckerei Huth is a seventh-generation family-owned artisan bakery that produces and sells handcrafted breads, rolls, pastries, and cakes made exclusively from seven self-made natural sourdoughs without industrial ready-mixes, chemical additives, or artificial preservatives. The company operates more than 17 retail bakery-café locations across Hesse and Rhineland-Palatinate, complemented by the ich-liebe-brot.de online shop for nationwide delivery and a Bonvito-powered loyalty card (Huth-Kundenkarte) with mobile app. Key signature products include Nassauer Landbrot, Huth's Fladenbrot, Bio-Steinofenbrot, KKK (Kartoffel-Karotten-Kürbisbrot), Pierre das Baguette, and Hütchen rolls.

Product overview

Bäckerei Huth GmbH & Co. KG is a seventh-generation artisan bakery company based in Limburg/Lahn, Germany, founded in 1828. The company operates as a traditional handcraft bakery producing breads, rolls, pastries, and sweets. Their core product portfolio includes signature breads such as Nassauer Landbrot (21+ DLG awards), Huth's Fladenbrot (signature flatbread), Bio-Ährengold (organic whole grain rye), and the KKK (Kartoffel-Karotten-Kürbisbrot), along with specialty rolls like Hüthchen and Ciabattini. All products are made without ready-mix powders using house-made natural sourdoughs. The company operates multiple retail bakery-café locations and offers an e-commerce platform (ich-liebe-brot.de) for national online sales. A loyalty program (Huth-Kundenkarte) provides cashless payment, bonus rewards, and mobile app integration. The product range spans breads, rolls, sweet pastries, and seasonal specialties.

Differentiator

Problem solved

Functional benefit

Brands

• Ich liebe Brot: Online-Shop für Bäckerei-Huth-Produkte, über den Spezialitäten deutschlandweit bestellt werden können
• Bäckerei & Café Dippsche
• Bäckerei & Café Wilhelm's
• Bäckerei & Café 364

Products and services

• Nassauer Landbrot Flagship rye-wheat artisan bread from the Nassauer Land region, awarded 21+ DLG medals. A traditional artisan bread made with natural sourdough, sold across Bäckerei Huth retail stores and online.
• Bio-Ährengold Organic whole grain rye bread with sunflower seeds, certified organic (DE-ÖKO-060), featuring high fiber content. Targeted at organic-conscious consumers.
• Bio-Steinofenbrot Organic stone oven bread with 90% rye content and mild flavor, made with organic stone oven sourdough. 11 DLG awards plus DLG gold medal for Bio foods at BioFach 2011.
• Kartoffel-Karotten-Kürbisbrot (KKK) Wheat-rye mixed bread with over 20% fresh carrots, potatoes, and pumpkin seeds, coated in pumpkin seed crust. 8 DLG awards. Sourced in collaboration with regional pumpkin farmer Hof Heckelmann.
• Nassauer Mühlenbrot Rye mixed bread with hearty flavor and juicy crumb, annually awarded by CMA and DLG. 15 DLG awards.
• Huth's Fladenbrot Signature flatbread made with 70% rye and 30% wheat, highlighted as the specialty of the bakery and shipped worldwide through the online shop.
• Dinkel-Chia-Kruste Whole grain spelt bread with chia seeds, oats, and sesame, made with spelt sourdough for a full-bodied flavor.
• Junggesellenbrot 50/50 rye and wheat mixed bread baked in stone oven with a hearty crust, sold as two 500g loaves baked together.
• Roggen pur 100% rye bread baked as a classic loaf, known for juicy crumb and savory crust with excellent freshness retention. 2 DLG awards.
• Nassauer Omega 3 Landkornbrot Light wheat-rye mixed bread with omega-3 rich sesame crust, containing flaxseed, soybeans, and sunflower seeds.
• Nassauer Bauernlaib Rye mixed bread (70% rye, 30% wheat) from the heart of Nassauer Land with hearty flavor and juicy crumb.
• Pierre das Baguette French-style wheat baguette with 48-hour dough fermentation and resting time before baking. 5 DLG awards.
• Hütchen Signature roll baked hourly, made with clean label margarine and slow baking malt.
• Ciabattini Italian-style wheat roll with long wheat pre-dough fermentation for maximum flavor and crispy crust.
• Death by Chocolate American-style chocolate cake reinterpreted by Bäckerei Huth, featuring cocoa, milk, eggs, and premium chocolate.
• Bailey's Berliner Fine butter yeast dough filled with homemade bourbon vanilla pudding and Bailey's liqueur.
• Huth-Kundenkarte (Customer Loyalty Card) Payment and bonus card for cashless purchases in Huth bakery stores, offering 3% discount on recharge, double bonus points, free hot drinks and bread rewards, and mobile app support via bonvito.net.
• Bäckerei Fachgeschäfte (Bakery Retail Stores and Café-Bakeries) Chain of 17+ bakery-café retail locations across Limburg, Diez, Hahnstätten, Idstein, Kelkheim, Kirberg, Niedernhausen and surrounding regions, offering breakfast, lunch snacks, Fair Trade coffee, and dine-in seating.
• Ich liebe Brot Online Shop Online shop for ordering Bäckerei Huth products nationally for delivery, launched in 2014.
• Gutscheine Online (Online Gift Vouchers) Online gift voucher purchasing service for Bäckerei Huth, including Mother's Day and Father's Day heart sets, available through bonvito.net platform.

Quantifiable outcome

• 200+ DLG awards received, including 'Preis der Besten' in Gold for 18+ consecutive years
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• SC Offheim 1919 e.V.minorGTM or Marketing Partner · 1 January 2023Youth football club sponsorship. Provides sports equipment, sponsors events, and supplies baked goods for tournaments.
• VfR 07 LimburgminorGTM or Marketing Partner · 1 January 2023Local football club sponsorship as part of community engagement program.
• FC WaldbrunnminorGTM or Marketing Partner · 1 January 2023Local football club sponsorship.
• SV Rot-Weiß HadamarminorGTM or Marketing Partner · 1 January 2023Local football club sponsorship.
• Albert Weil AGminorGTM or Marketing Partner · 1 January 2023Joint participation in Albert Weil Benefizcup charity football tournament. Huth supplied products for the event.
• Steffen Heckelmann (Hof Heckelmann, Mensfelden)minorStrategic or Co-development Partner · 1 January 2023Regional pumpkin farmer supplying Ölkürbis (oil pumpkins) seeds for Huth's KKK (Kartoffel-Karotten-Kürbis) bread. 15 hectares of pumpkin cultivation in Mensfelden.
• Swiss German University of JakartaminorStrategic or Co-development Partner · 1 January 2014International cooperation hosting food technology students for training in Huth's master bakery. Represents global recognition of Huth's craftsmanship.
• REWE GroupcoreChannel Partner/ Reseller/ DistributorHuth operates bakery counters inside multiple REWE supermarket locations in Limburg, Ennerich, Wörsdorf, Kirberg, and other locations. Provides REWE with fresh baked goods and specialty products.
• NORMA LebensmitteldiscounterminorChannel Partner/ Reseller/ DistributorBakery counter operated in NORMA supermarket in Altendiez (Diez area).
• Karstadt (Departe) (now Galeria)minorChannel Partner/ Reseller/ DistributorBakery counter inside Karstadt department store in Limburg (Werner-Senger-Straße location).
• bonvito GmbH (Customer Card Platform)coreTechnology or IntegrationProvides digital customer loyalty card platform (Huth-Kundenkarte) with mobile app, online management portal, and cashless payment system. URL: secure.bonvito.net/consumer/.
• Gute-Laune-ServiceminorChannel Partner/ Reseller/ DistributorIndependent breakfast delivery service partner bringing Huth products to homes and offices in Limburg area. Customers order via gute-laune-service.de or phone.
• Bündnis für Familie LimburgminorStrategic or Co-development PartnerLocal family alliance bringing together businesses, welfare organizations, city administration, and citizens to create family-friendly environment.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Harry-Brot GmbH: Germany's largest industrial bread producer, supplying branded and private-label bread to major grocery chains. Comparable end-product category but industrial scale; useful reference point for pricing pressure from mass-market competitors.
• Brotmeisterei Steinecke: Industrial German bakery supplying in-store counters for Rewe and other chains across multiple regions. Comparable supermarket-concession channel model, though at industrial scale.
• Kamps GmbH: Major German retail-bakery chain with stores inside Rewe and Edeka markets. Comparable in-store-bakery channel strategy; serves as broad incumbent benchmark for supermarket-concession economics.
• Dat Backhus: Large German in-store bakery chain operating counters inside EDEKA and other retail chains. Comparable retail-bakery-in-supermarket channel, though more industrial in production style; useful benchmark for concession economics inside German retail chains.
• Lieken AG (Lieken Brot- und Backwaren): Industrial German bakery producing branded bread (Lieken Picker) for supermarket shelves. Comparable end-product (bread) but industrial production; relevant for understanding pricing dynamics Huth competes against in grocery channels.

Direct peers

• Sternenbäck: Regional German craft bakery chain operating retail stores with café components. Comparable in craft-bakery positioning, multi-location retail model, and traditional sourdough-based production similar to Huth.
• Junge Die Bäckerei: One of Germany's largest regional craft bakery chains, headquartered in Lübeck. Directly comparable as a multi-generation craft bakery operating its own retail-café network with strong regional brand recognition, similar traditional handcraft positioning, and DLG quality focus.
• Schäfer's Brot- und Backwaren: Family-owned regional German bakery chain with retail stores and café locations, emphasizing traditional handcraft and DLG-quality products. Directly comparable craft positioning and regional retail-café model to Huth.

Emerging players

• Beumer & Lutum Bäckerei: Berlin-based craft bakery-café emphasizing slow fermentation, organic ingredients, and traditional sourdough. Comparable premium craft positioning, café-bakery model, and DLG-style quality certifications; represents urban craft-bakery trend Huth's positioning aligns with.
• Bäckerei-Konditorei Rolf Wenzel: German regional craft bakery with retail-café network. Comparable traditional craft positioning with multi-location regional model; smaller scale than Huth, useful for benchmarking growth trajectories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baeckerei.huth

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Huth Gmbh & Co. Kg