Ziraat Filo Yönetimi ve Mobilite Çözümler A.Ş.

What Ziraat Filo Yönetimi ve Mobilite Çözümler A.Ş. does

Ziraat Filo Yönetimi ve Mobilite Çözümler A.Ş. (operating as ZiraatFİLO) is a Turkish car rental and mobility solutions provider founded in 2001 and headquartered in Turkey, with operations spanning more than 13 cities. The company is a wholly-owned subsidiary of Ziraat Bank, Turkey's largest state-owned agricultural bank, and positions itself as Turkey's first domestically branded car rental company. It serves both individual consumers (B2C) and corporate clients (B2B), offering short-term daily rentals, monthly rentals, and long-term fleet programs through a multilingual online platform (Turkish, English, German) and a nationwide physical branch network, supplemented by a 24/7 reservation and roadside assistance hotline.

The company operates a three-pillar mobility platform. The core offering is vehicle rental, with a fleet spanning economy, medium, upper, and luxury classes across multiple body types and fuel categories, including petrol, diesel, hybrid, and electric vehicles such as the Turkish-domestic TOGG alongside international brands (Fiat, Renault, Volkswagen, Toyota, BMW, Mercedes-Benz, Audi, Volvo, BYD). Second, UTTS (Taşıt Tanıma Birimi / Vehicle Identification Unit) is a hardware-based fleet fuel management system in which TTB devices installed in vehicles enable automated recognition and pump-level fuel procurement at compatible Turkish fuel stations. Third, Z-Sarj is an electric vehicle charging service offering AC (11–22 kWh) and DC (80 kWh) options with publicly posted tariffs (9.60 TL/kWh and 11.94 TL/kWh, effective 22.01.2026). Ancillary services include a used-vehicle sales channel routed through Ziraat Bank's e-aracsatis portal.

ZiraatFİLO monetizes through a mix of subscription/recurring rental fees (daily, weekly, monthly), usage-based fees from UTTS fuel management and Z-Sarj charging, and one-time revenue from fleet vehicle sales. Distribution is hybrid: a self-serve direct-to-consumer website, company-operated physical branches, a dedicated corporate sales team, and ecosystem partnerships with ZiraatPay and Ziraat Finance Group entities that deliver captive customer channels (employee discounts, card-linked promotions). The company does not publicly disclose rental pricing, while EV charging tariffs are posted. Headcount stands at 124, and the company is privately held with no external funding rounds.

Name

Ziraat Filo Yönetimi ve Mobilite Çözümler A.Ş.

Legal name

Ziraat Filo Yönetimi ve Mobilite Çözümler A.Ş.

Website

https://ziraatfilo.com.tr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

ZiraatFİLO is a Turkish car rental and mobility solutions provider, wholly owned by Ziraat Bank, offering vehicle rentals, UTTS automated fuel management, and Z-Sarj EV charging across Turkey for individual and corporate customers.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Corporate Mobility & Ground Transport Management (THALANAI), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Car rental services
• Fleet management
• Vehicle leasing
• EV charging
• Mobility solutions

Headquarters

HQ city

Ankara

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Car Rental Services: Core revenue stream from short-term and long-term vehicle rentals to individual and corporate customers. Pricing is per rental period with options for daily, weekly, and monthly rentals. The fleet spans economy to luxury segments.
2. UTTS Fuel Management System: Revenue generated from the UTTS (Vehicle Identification System) which enables automatic fuel purchase at compatible fuel stations. The system uses TTB (Vehicle Identification Unit) devices installed in vehicles for automated recognition.
3. Vehicle Sales: Sale of rental fleet vehicles through the Ziraat Bank e-vehicle sales portal (e-aracsatis.ziraatbank.com.tr).
4. Z-Sarj EV Charging: Electric vehicle charging service with unit-based pricing: AC Type Sockets (11-22 kWh) at 9.60 TL/kWh and DC Type Sockets (80 kWh) at 11.94 TL/kWh, effective from 22.01.2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ZiraatFİLO provides car rental and fleet management services across Turkey for both individual consumers and corporate customers, with daily, weekly, and monthly rental options covering economy to luxury vehicle classes including Turkish-domestic EVs such as TOGG. The company also operates the UTTS (Vehicle Identification System) for automated fleet fuel management and the Z-Sarj EV charging service, while reselling retired rental fleet vehicles through the Ziraat Bank e-vehicle sales portal.

Product overview

ZiraatFİLO is Turkey's first domestic car rental brand, operated by Ziraat Filo Yönetimi ve Mobilite Çözümler A.Ş. The company offers a comprehensive car rental platform combining core rental services with fleet management technology and EV charging solutions. The product portfolio includes the main ZiraatFİLO Car Rental service for individual and corporate customers, the ZiraatFİLO Fleet vehicle inventory, the UTTS (Vehicle Identification System) for automated fuel management at compatible stations, the Z-Sarj electric vehicle charging service, and vehicle sales from the rental fleet. The company operates through Ziraat Bank branches across Turkey, provides both individual and corporate rental options, and features Turkish domestic vehicles including TOGG electric cars alongside international brands.

Differentiator

Problem solved

Functional benefit

Brands

• Z-Şarj: Electric vehicle charging service brand offering AC and DC charging solutions for electric vehicles including Turkish domestic brand TOGG

Products and services

• ZiraatFİLO Car Rental Primary car rental service offering vehicles from economy to luxury classes for individual and corporate customers across Turkey, with daily, weekly, and monthly options and powertrains including petrol, diesel, hybrid, and electric.
• Corporate Vehicle Rental Dedicated corporate rental service with account management, flexible monthly terms, and special corporate pricing for business clients and Ziraat Finance Group employees.
• UTTS (Taşıt Tanıma Birimi - Vehicle Identification System) Automated vehicle identification and fuel purchase system using TTB (Taşıt Tanıma Birimi) devices installed in vehicles that integrate with compatible fuel station pump systems to enable seamless fleet fuel procurement and monitoring without physical payment at the pump.
• Z-Sarj EV Charging Electric vehicle charging service offering AC Type Sockets (11-22 kWh) at 9.60 TL/kWh and DC Type Sockets (80 kWh) at 11.94 TL/kWh, supporting Turkish-domestic EVs including TOGG in addition to other electric models.
• Vehicle Sales Resale of used vehicles retired from the company's rental fleet, listed on the Ziraat Bank e-vehicle sales portal with online offer functionality.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ZiraatPayminorGTM or Marketing PartnerZiraatPay physical and digital card users receive special discount offers on ZiraatFİLO car rental services. This is a cross-promotional partnership between the Ziraat Bank payment ecosystem and ZiraatFİLO mobility services.
• Ziraat Finance Group (Ziraat Finans Grubu)coreGTM or Marketing PartnerZiraatFİLO offers exclusive employee car rental discount programs for Ziraat Finance Group and its subsidiary company employees. This partnership leverages the Ziraat Bank group's employee base as a captive customer segment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Enterprise Turkey: Turkish arm of Enterprise Mobility, the world's largest rental company. Competes in the same self-drive rental segment with comparable B2C and corporate offerings, backed by significantly greater scale and global infrastructure.
• Europcar Turkey: Turkish operations of Europcar, the European car rental brand. Competes in the same self-drive rental market with comparable services for both individual and corporate customers.
• Otokoc (Otokoç Otomotiv): Turkey's largest automotive retail and mobility group, operating Avis and Budget franchises plus corporate fleet services. A larger incumbent offering directly comparable rental and fleet management services with broader scale.
• Avis Turkey: Turkish operations of the global Avis Budget Group, offering short-term and long-term rentals directly comparable to ZiraatFİLO's core offering. Larger international brand with broader fleet and global corporate account coverage.
• Hertz Turkey: Turkish franchise of the global Hertz brand, providing short-term and corporate car rentals comparable to ZiraatFİLO. Brings international brand recognition and corporate account access to the same Turkish market.

Direct peers

• Garenta: One of Turkey's largest domestic car rental brands, operating a multi-branch network across major cities. Directly comparable as a Turkish self-drive rental operator serving both B2C and B2B customers with a comparable fleet and service structure.
• Teylan: Turkish car rental company with a multi-branch network comparable to ZiraatFİLO's footprint. Direct domestic competitor focused on both individual and corporate rental customers.
• Derindere Otomotiv: Turkish car rental and corporate fleet supplier with a multi-city presence. Comparable as a domestic operator offering both retail and corporate fleet services, with similar scale and structure.

Emerging players

• Trugo: Turkish EV charging network built specifically around the TOGG domestic EV brand. Directly comparable to ZiraatFİLO's Z-Sarj charging service and a potential partner or competitor in domestic EV charging infrastructure.
• Volta (Togg / Togg Energy partner): The TOGG EV brand and its associated mobility ecosystem represent both a vehicle source for ZiraatFİLO's fleet and a potential competitor in EV charging infrastructure. Highly relevant for the EV-charging strategic thrust.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ziraatfilo
• LinkedInlinkedin.com/company/ziraatfilo
• Instagraminstagram.com/ziraat_filo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziraat Filo Yönetimi ve Mobilite Çözümler A.Ş.