Zita West Clinic

What Zita West Clinic does

Care Fertility is one of the UK's largest private fertility clinic networks, founded in 1998 by Professor Simon Fishel — a pioneer involved in the delivery of the world's first IVF baby in 1978 — and headquartered in Nottingham under the legal entity Care Fertility Group Ltd. The group operates 15+ clinics across the UK spanning Bath, Birmingham, Cardiff, Cheshire, Leeds, Liverpool, London, Manchester, Northampton, Nottingham, Plymouth, Sheffield, Tamworth, Tunbridge Wells, and Woking, with additional international sites in Ireland, Spain, and the United States. Its core offering spans the full fertility care continuum: IVF, IUI, ICSI, shared motherhood, elective freeze-all, surrogacy, fertility preservation (egg/sperm/embryo freezing), donation services (egg/sperm/embryo), and genetic testing via PGT-A. The platform is HFEA-licensed, GDPR-compliant, and audited under the Human Fertilisation and Embryology Act 1990.

The technical centrepiece is Caremaps-AI, a proprietary embryo selection system developed in-house by Care Fertility scientists and trained on data from over 60,000 embryos using nearly 500 million time-lapse images captured by EmbryoScope incubators. The system ranks each embryo from 1 to 10 based on implantation and live birth potential and has been independently recognised with UK IT Awards, National Technology Awards, and AWS Partner of the Year. Supporting infrastructure includes the Salve patient companion app (iOS and Android) with direct clinic messaging and EmbryoScope video access, plus integrations with HubSpot, Access Fertility, and Stork medication delivery.

Care Fertility generates revenue primarily through tiered per-cycle IVF packages — Care Value from £3,500, Care Classic from £4,500, Care Enhanced from £16,175, and Care Advanced from £17,250 — with separately billed medication (£900-£2,000 per cycle), add-on Caremaps-AI (£1,075), and ancillary services. Distribution combines direct self-pay clinic visits, NHS/GP referrals via Integrated Care Board contracts (the group treats over 2,000 NHS patients annually, making it the UK's largest NHS-funded fertility provider), private health insurance partnerships with Bupa and AXA, and Access Fertility multi-cycle/refund programmes. Customer segments span heterosexual couples, same-sex couples, single individuals, transgender/non-binary patients, women over 40, and NHS-funded patients. Marketing leverages content, PR, Trustpilot social proof, charity partnerships (Fertility Network UK, Donor Conception Network, Progress Educational Trust), and a strategic partnership with the Professional Footballers' Association.

Name

Zita West Clinic

Legal name

Care Fertility Group Ltd

Website

https://zitawestclinic.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Care Fertility is a UK fertility clinic network with 15+ UK clinics plus sites in Ireland, Spain, and the US, offering IVF, IUI, fertility preservation, and donor services to NHS-funded and private-pay patients using its proprietary Caremaps-AI embryo selection technology.

Ownership category

akta.pro rank

Product category

Healthcare Clinic Services

NAICS

Offices of All Other Health Practitioners (62139)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Private clinic services
• Healthcare consultations
• Medical clinic services
• Patient care services
• Clinical health services

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. IVF Treatment Services: Care Fertility generates revenue through multiple IVF treatment packages at different price points (Care Value from £3,500, Care Classic from £4,500, Care Enhanced from £16,175, Care Advanced from £17,250), pre-treatment bundles (£575), and additional services including medication, genetic testing, egg/sperm/embryo freezing, and donor services.
2. Medication Sales: Fertility medications are billed separately from treatment packages and typically range from £900 to £2,000 per cycle.
3. Payment Programme Partnerships: Partnership with Access Fertility provides fixed-cost IVF plans with multi-cycle packages and refund programmes, generating revenue through discounted pre-paid treatment packages.
4. NHS Funded Treatment: Care Fertility is the UK's largest NHS-funded fertility provider, treating over 2,000 NHS patients yearly through ICB contracts.
5. Private Health Insurance: Revenue from patients with private healthcare insurance coverage who are entitled to fertility treatment as part of their cover.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

No descriptive information about Zita West Clinic's core offerings is present in the aggregated source material. Only firmographic data (7 employees, London, UK, website https://zitawestclinic.com/) is available. Based on the company name and clinic classification, it likely operates as a small healthcare clinic; however, no specific product or service detail is evidenced.

Product overview

Care Fertility is a comprehensive fertility treatment provider offering a portfolio of coordinated treatment packages and services. The core offering consists of four IVF treatment packages (Care Value from £3,500, Care Classic from £4,500, Care Enhanced from £16,175, and Care Advanced from £17,250) that build in increasing levels of technology support including the proprietary Caremaps AI embryo selection system, PGT-A genetic testing, and embryo banking. Supporting services include donor egg/sperm/embryo programmes, fertility preservation (egg/sperm/embryo freezing), IUI, ICSI, surrogacy, and Shared Motherhood. Digital infrastructure includes the Salve companion app for patient treatment management and integration with Access Fertility for payment programmes. The company operates a national network of UK clinics with international presence in Ireland, Spain, and the US.

Differentiator

Problem solved

Functional benefit

Brands

• Salve: Patient companion app that replaces the patient portal, offering messaging features to directly communicate with the Care Fertility team.

Quantifiable outcome

• Pre-Treatment Bundle priced at £575, saving 42%
• +2 more outcomes

Named customers2 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Fertility Network UKcoreStrategic or Co-development PartnerCare Fertility partners with Fertility Network UK, the leading charity supporting people facing fertility challenges. Through this collaboration, they provide expert care, emotional support, and trusted resources to help individuals and couples navigate their fertility journey with confidence.
• Donor Conception NetworkcoreStrategic or Co-development PartnerPartnership ensures those considering or undergoing donor conception have access to expert care, reliable information, and a supportive community. Together they help patients make informed decisions and feel empowered throughout their journey.
• Progress Educational Trust (PET)coreStrategic or Co-development PartnerCare Fertility has partnered with PET for over 20 years. PET provides impartial, accurate information and discussion platforms for people affected by infertility or genetic conditions, helping support the wider fertility industry.
• Professional Footballers' Association (PFA)minorGTM or Marketing PartnerPartnership providing fertility information, expert guidance, and support to professional footballers. Players can access trusted information, expert guidance, and support that fits around their lives, careers, and future plans through Care Fertility.
• Access FertilitycoreGTM or Marketing PartnerPartnership provides fixed-cost IVF plans, refunds up to 100%, and 0% interest payment options for up to 12 months. Includes multi-cycle packages, refund programmes, and finance options to make fertility treatment more accessible.
• NHS EnglandcoreChannel Partner/ Reseller/ DistributorNHS-funded treatment provider through ICB contracts. Care Fertility is the UK's largest NHS-funded fertility provider, treating over 2,000 NHS patients yearly.
• BupaminorChannel Partner/ Reseller/ DistributorPrivate healthcare insurance partner providing fertility treatment coverage for insured patients.
• AXAminorChannel Partner/ Reseller/ DistributorPrivate healthcare insurance partner providing fertility treatment coverage for insured patients.
• Liverpool John Moores University (LJMU)coreStrategic or Co-development PartnerMSc in Clinical Embryology partnership offering hands-on training in assisted reproductive technologies at LJMU and Care Fertility Manchester.
• Birmingham City University (BCU)coreStrategic or Co-development PartnerOnly UK IVF provider offering an MSc module in Ultrasound for Assisted Reproduction, supporting postgraduate training for healthcare professionals.

Scale indicators6 records

Expansion highlights6 records

Broad incumbents

• IVI-RMA Global: IVI-RMA is the world's largest fertility treatment network with hundreds of clinics across Europe, the Americas, and the Middle East, owned by KKR. A broad incumbent peer for Care Fertility's international footprint and a benchmark for global fertility network scale.

Direct peers

• Manchester Fertility: Manchester Fertility is a UK regional fertility clinic offering IVF, ICSI, donor conception, and egg/embryo freezing. Comparable on regional-clinic positioning in the North West, overlapping with Care Fertility's Manchester and Liverpool catchment.
• TFP Fertility (The Fertility Partnership): TFP is one of the largest UK fertility clinic networks offering IVF, ICSI, IUI, donor conception and genetic testing across multiple sites. Directly comparable to Care Fertility on multi-site national network model, NHS-funded treatment, and tiered pricing for private patients.
• CREATE Fertility: CREATE Fertility operates a UK clinic chain focused on natural and mild-stimulation IVF, IUI, and fertility preservation. Competes head-to-head with Care Fertility in self-pay and NHS-funded IVF and is one of the most direct comparable clinic networks in the UK.
• Bourn Hall Clinic: Bourn Hall is a historic UK IVF clinic founded by the original IVF pioneers, with multiple UK locations offering IVF, ICSI, IUI, and donor programmes. Directly comparable to Care Fertility on service mix, NHS-funded treatment, and patient demographic.
• Lister Fertility Clinic: Lister is one of the UK's longest-established and highest-volume fertility clinics, offering a full suite of IVF, ICSI, PGT-A, and donor services. A direct competitor for private and NHS patients, particularly in London, with comparable scale and reputation.
• CRGH (Centre for Reproductive and Genetic Health): CRGH is a London-based fertility and preimplantation genetics clinic offering IVF, PGT-A, and donor programmes. Directly comparable on genetics-led IVF positioning and premium private patient base overlapping with Care Fertility London.
• The London Women's Clinic (LWC): LWC is a London-headquartered fertility and women's health provider offering IVF, ICSI, donor conception, and shared motherhood programmes. Closely comparable to Care Fertility London on offering breadth, LGBTQ+ family-formation services, and premium private positioning.

Others

• Univfy: Univfy is an AI/ML platform Care Fertility has partnered with to provide IVF success-rate predictions for patients. Directly connected to Care Fertility's offering as a technology/informatics enabler rather than a clinic competitor.

Emerging players

• Genea Biomedx / Genea Fertility: Genea is an Australian-headquartered fertility group operating clinics and developing embryology hardware/software including time-lapse incubation systems. Comparable to Care Fertility on embryology-tech focus and clinical-service breadth, with overlapping technological ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zita-west-clinic

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zita West Clinic