Univfy
Univfy is an AI/ML platform company that delivers personalized IVF success predictions and value-based refund programs to fertility centers, employers, and health plans across the US, Canada, and the EU.
- Company typePrivate
- Founded2013
- HeadquartersLos Altos, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Univfy does
Univfy is a private, venture-backed healthcare AI company headquartered in Los Altos, California, that builds machine-learning models to predict individualized IVF live birth probabilities. Founded by Stanford University researchers Dr. Mylene Yao (CEO) and Professor Wing H. Wong (Scientific Advisor), the company developed its proprietary Machine Learning Center-Specific (MLCS) modeling approach to address the limitations of age-based and national registry (SART) predictions. The platform is protected by US Patent 9,458,495B2 and corresponding foreign patents, and its methods have been validated in peer-reviewed journals including Nature Communications, Fertility and Sterility, PNAS, and Reproductive Biomedicine Online.
The company operates a B2B SaaS model with two commercial products layered on a single underlying AI platform. The Univfy PreIVF Report delivers personalized probability-of-success reports to patients counseled by fertility specialists in the Univfy Provider Network, drawing on each patient's holistic health profile and the fertility center's own clinical outcomes data. The Univfy-Powered IVF Refund Program uses those predictions to qualify 50-80% of patients for value-based refund or multi-cycle discount programs, compared with very low qualification rates under traditional shared-risk programs. Reported outcomes include more than 95% prediction accuracy, 2-5x IVF conversion lift for providers, and up to 30% revenue increase for participating fertility centers.
Univfy generates revenue primarily through subscription licensing of its platform to fertility centers and providers in the US, Canada, and the EU, with a secondary go-to-market motion targeting employers and health plans seeking cost-predictable fertility benefits. The company is HIPAA- and GDPR-compliant and reports prior FDA submission experience plus EU MDD/MDR certification experience. Across its funding history it has raised roughly $25 million in aggregate through six rounds, with the most recent being a $6 million Series B led by a portfolio company of Atlantic Street Capital in December 2021.
Univfy firmographics
Firmographics- Name
- Univfy
- Legal name
- UNIVFY Inc.
- Website
- https://univfy.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Univfy is an AI/ML platform company that delivers personalized IVF success predictions and value-based refund programs to fertility centers, employers, and health plans across the US, Canada, and the EU.
- Ownership category
- akta.pro rank
Univfy industry classification
Industry- Product category
- Fertility Treatment Prediction Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industry
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)
Keywords
Where Univfy is headquartered
LocationHeadquarters
- HQ city
- Los Altos
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Univfy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- B2B Platform Licensing to Fertility Centers: Univfy generates revenue by providing its AI/ML platform to fertility centers through a B2B model. Fertility centers pay for access to the platform to support patient counseling, clinical analytics, and business analytics including CRM tools.
- Enterprise Health Plan Partnerships: Plans to extend services to health plans and employers who want to offer IVF benefits to members/employees. The platform is scaled to support enterprise-level health plans and benefits programs.
- Value-Based IVF Pricing Programs: Fertility centers use Univfy's prediction models to develop special pricing programs (IVF refund programs, multi-cycle discount programs) that qualify 50-80% of patients, creating a value-based pricing structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Univfy PreIVF Report - Complimentary for Patients |
| Outcome Based/ Performance | Pay-as-you-go | IVF Refund Program Qualification |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Univfy product offering
Product offeringCore offering
Univfy develops and commercializes an AI/ML platform that delivers personalized IVF success predictions to fertility centers, healthcare providers, employers, and health plans. The platform powers two primary offerings: the Univfy PreIVF Report (a personalized patient counseling report providing individual probability of having a baby from IVF) and the Univfy-Powered IVF Refund Program (a value-based financial program qualifying 50-80% of patients for refund offers). Revenue is generated B2B from fertility centers and providers accessing the platform.
Product overview
Univfy offers a platform-plus-products architecture centered on its proprietary AI/ML Platform for IVF, which powers two primary commercial products: the Univfy PreIVF Report (a personalized patient counseling report delivering individual IVF success probabilities validated against each fertility center's own data) and the Univfy-Powered IVF Refund Program (a financial program that uses AI predictions to qualify patients for refund offers). The platform enables fertility centers to offer personalized counseling and value-based pricing, with the PreIVF Report serving as the core patient-facing deliverable and the Refund Program building on its predictions to support financial accessibility.
Differentiator
Problem solved
Functional benefit
Brands
- Univfy PreIVF Report: Personalized IVF success prediction report that shows patients their probability of having a baby from IVF based on their holistic health profile and their fertility center's data.
- Univfy-Powered IVF Refund Program
Products and services
- Univfy PreIVF Report A scientifically validated personalized report that provides each patient their probability of having a baby with IVF in the first three cycles, based on their holistic health profile and the fertility center's own clinical data. The report is delivered to patients by fertility specialists in the Univfy Network at no cost.
- Univfy-Powered IVF Refund Program A financial program enabled by ML-based IVF predictions that qualifies 50-80% of patients for refund offers, compared to traditional refund programs that qualify only a few patients. Helps patients afford multiple IVF treatments to maximize chances of having a baby while reducing financial risk.
- Univfy AI/ML Platform for IVF The underlying AI/machine learning platform that develops and validates center-specific prediction models for fertility centers. The platform transforms raw clinical data into patient counseling reports and value-based IVF pricing solutions. Used by fertility centers in the US, Canada, and EU to support patient counseling, clinical analytics, and business analytics.
Quantifiable outcome
- More than 95% accuracy in predicting IVF success rates
- +7 more outcomes
Companies that use Univfy
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Univfy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Univfy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Atlantic Reproductive Medicine SpecialistsminorResearch collaborator in multi-center study analyzing variation of patient clinical profiles across 9 fertility centers at 33 sites in 11 US states and Ontario, Canada.
- Fertility Center of San AntoniominorResearch collaborator and fertility center network participant. Dr. Joseph Martin (Medical Director and Founder) and Dr. Matthew G. Retzloff are featured users of the Univfy platform.
- Piedmont Reproductive Endocrinology Group (PREG)minorResearch collaborator in multi-center study. Dr. John Payne featured as provider testimonial for Univfy PreIVF Report.
- Gago Center for FertilityminorResearch collaborator in multi-center study and fertility center network participant.
- NewLIFE FertilityminorResearch collaborator in multi-center study analyzing inter-center variation of patient clinical profiles.
- POMA FertilityminorResearch collaborator in multi-center study.
- SpingCreek FertilityminorResearch collaborator in multi-center study.
- TRIO Fertility (Canada)minorResearch collaborator in multi-center study with sites in Ontario, Canada.
- Fertility Center of ChattanoogaminorResearch collaborator in multi-center study.
Scale indicators11 records
Recent moves5 records
Expansion highlights3 records
Univfy competitors and assessment
Company assessmentDirect peers
- Alife Health: Alife Health applies AI to IVF treatment decisions, including embryo selection and IVF optimization. It is the closest direct competitor to Univfy's AI-driven fertility prediction platform, targeting the same provider buyers with adjacent decision-support products.
- TMRW Life Sciences: TMRW Life Sciences provides AI-enabled automated cryo-storage and embryology workflow tools for IVF clinics. While focused on embryo storage rather than success prediction, it sells into the same fertility-center buyer and overlaps in digital transformation of IVF lab operations.
- Overture Life: Overture Life is building AI and automation for IVF embryology, including automated ICSI and embryo assessment. It competes with Univfy for the same fertility-center AI budget and shares the thesis that automation and prediction will reshape IVF economics.
Broad incumbents
- Progyny: Progyny is a leading US fertility benefits management platform serving employers and health plans. It is a broader incumbent that could integrate or partner with prediction tools like Univfy's, and competes for the same employer-fertility-benefits wallet.
- Carrot Fertility: Carrot Fertility provides a global fertility and family-building benefits platform for employers and health plans. It overlaps with Univfy's employer GTM motion and is a potential channel partner or competitor for value-based IVF pricing solutions.
- Maven Clinic: Maven Clinic is a large virtual care platform for women's and family health, including fertility, pregnancy, and postpartum. It serves employer-sponsored benefits and competes for the same employer benefits RFPs as Univfy, while offering broader scope than pure IVF prediction.
Emerging players
- Kindbody: Kindbody operates tech-enabled fertility clinics and employer-facing fertility benefits. It is an emerging vertically integrated player that competes with Univfy on employer benefits and could in-source AI prediction capabilities over time.
- Future Family: Future Family offers fertility financing and subscription plans, including IVF refund-style programs. It overlaps with Univfy's refund-program value proposition and shares the goal of making multi-cycle IVF financially accessible.
Regional players
- Genea Biomedx: Genea Biomedx (part of Australia's Genea group) develops ART lab technologies and clinical software for IVF clinics across APAC. It is a regional peer serving the same fertility-center buyer as Univfy in geographies where Univfy is not yet present.
Others
- Glow, Inc. Glow operates consumer-facing fertility tracking apps and an analytics platform. While not a direct competitor to Univfy's B2B IVF prediction platform, it sits in the same fertility AI/data ecosystem and could become a consumer-side complement or competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Univfy social profiles
Digital presenceUnivfy compliance and trust
Trust signalCompliance2 records
Univfy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Univfy leadership team
Management profileNumber of profiles
Profiles4 records
Univfy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Univfy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Univfy
What does Univfy do?
Univfy develops and commercializes an AI/ML platform that delivers personalized IVF success predictions to fertility centers, healthcare providers, employers, and health plans. The platform powers two primary offerings: the Univfy PreIVF Report (a personalized patient counseling report providing individual probability of having a baby from IVF) and the Univfy-Powered IVF Refund Program (a value-based financial program qualifying 50-80% of patients for refund offers). Revenue is generated B2B from fertility centers and providers accessing the platform.
Is Univfy a public or private company?
Univfy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Univfy founded?
Univfy was founded in 2013. It employs 11 to 50 people.
Where is Univfy based?
Univfy is headquartered in Los Altos, United States, in the North America region.
How does Univfy make money?
Three revenue lines are on record. B2B Platform Licensing to Fertility Centers are the primary driver. The others are enterprise Health Plan Partnerships and value-Based IVF Pricing Programs.
Who are Univfy's main competitors?
Direct peers on record are Alife Health, TMRW Life Sciences and Overture Life. Broad incumbents are Progyny, Carrot Fertility and Maven Clinic. Emerging players are Kindbody and Future Family. Genea Biomedx is listed as a regional player. Glow, Inc. is listed as an others.
Does Univfy have an API?
No public API is recorded for Univfy.
What industry is Univfy in?
Univfy's product category is Fertility Treatment Prediction Software. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 54151 and its SIC code is 7372.