What Intermestic Inc. does

Intermestic Inc. (株式会社インターメスティック) is the privately held parent of Zoff Co., Ltd. (株式会社ゾフ), which operates the Zoff eyewear retail brand founded in February 2001 with its first store in Shimokitazawa, Tokyo. The company designs, manufactures (through partner factories in Japan and Italy), and retails prescription eyeglasses, sunglasses, and contact lenses through a vertically integrated model spanning 220+ directly operated stores across Japan, the proprietary zoff.co.jp e-commerce site, ZOZOTOWN, Rakuten, and Amazon Japan, plus international locations in Shanghai, Hong Kong, and Singapore under the Zoff Illumine brand. Its technology stack centers on proprietary frame engineering (Zoff SMART at 5M+ cumulative units, ULTRA LIGHT at 4.3g minimum weight), patented magnetic detachable hood pollen eyewear (Patent No. 6547051), patent-pending telescoping sports temples, 100% UV-blocking clear lenses (up to 420nm), 50% blue-light cutting lenses, and a Zoff-original remote vision testing system using video call equipment. Sub-brands include Zoff SMART, Zoff PC, Zoff DECA, Zoff SPORTS, Zoff NIGHT&DAY, Zoff UV CLEAR, Zoff +PROTECT, AIR VISOR, ULTRA LIGHT, VC / Visual Communication, Zoff MART, and Zolita TOKYO.

Zoff generates revenue primarily through direct retail of frame-and-lens packages at industry-disrupting transparent price points (¥5,400 tax-inclusive entry tier, ¥5,500-¥11,100 core range, up to ¥30,800 for super-premium designer collaborations) plus paid lens upgrades, after-sales service fees, and a recurring contact lens subscription (¥2,200 first delivery, scaling down to ¥3,520 from delivery 13). The company targets a broad consumer base segmented across General Consumers (Women, Men, Kids), Fashion-Conscious Buyers (via Disney/Pixar, Tamae Hirokawa × SOMARTA, LOVE BY e.m., BEDWIN, UNITED ARROWS GOLF collaborations), Digital Device Users and E-Sports Players (Zoff PC), Sports and Active Lifestyle users (Zoff SPORTS), Pollen and Dust Allergy sufferers (Zoff +PROTECT, AIR VISOR), Seniors and Presbyopia patients (Zoff DECA), and Children (Zoff KIDS with U-18 lens warranty). Brand-building channels include the invitation-only Zoff Rock music event series, fashion collaborations, e-sports sponsorships, and a multilingual video interpretation service (10 languages plus sign language) deployed across all domestic stores.

Name

Intermestic Inc.

Legal name

株式会社ゾフ

Website

https://zoff.co.jp

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Intermestic Inc. is the privately held parent of Zoff Co., Ltd., a vertically integrated Japanese eyewear retailer founded in 2001 that designs, manufactures, and sells prescription glasses, sunglasses, and contact lenses through 220+ directly operated stores in Japan, e-commerce, third-party marketplaces, and international locations in China, Hong Kong, and Singapore, serving general consumers, seniors, children, fashion buyers, digital device users, and sports customers.

Ownership category

akta.pro rank

Product category

Optical Retail / Eyewear Retail

NAICS

Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Prescription Eyewear Frames (Optical) (CRAAAKAA)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)

Keywords

• Prescription eyewear
• Sunglasses retail
• Blue light glasses
• Contact lens subscription
• Designer eyeglasses

Headquarters

HQ city

Tokyo (Minato-ku)

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Eyewear Product Sales (Frames + Lenses): Zoff generates revenue primarily through direct retail sales of eyeglasses and sunglasses. Products are sold as frame+lens packages with standard lenses included at set prices (starting from ¥5,400 tax-inclusive per the sitemap), with optional paid upgrades for premium lens types (blue-light cut, thin lenses, progressive lenses, color lenses, polarized lenses). The company uses a vertically integrated model designing, manufacturing (through partner factories in Japan and Italy), and selling through its own retail stores and online store.
2. Premium Lens Upgrades and Add-ons: Revenue is generated from lens upgrade options: blue-light cutting lenses (Zoff PC), ultra-thin lenses, anti-fog lenses, UV-protecting lenses, photochromic (adjustable tint) lenses, polarized lenses, and progressive (far-near) lenses. Prices for lens upgrades start from ¥3,300 for anti-fog coating and ¥6,000 for Zoff PC ULTRA in prescription.
3. Contact Lens Subscription (Zoff Contact Lens Regular Delivery): Zoff offers a subscription contact lens delivery service. Customers receive 30-day supplies (2 boxes of 30 lenses per delivery) on a regular schedule. First purchase is ¥2,200 (50% off regular price), ¥3,960 for deliveries 2–12 (10% off), ¥3,520 from delivery 13 onward (20% off). This is a recurring subscription revenue stream.
4. Lens Replacement Voucher Service: Customers who purchase frames online can opt for a 'lens exchange voucher' that allows them to have prescription lenses fitted in-store. This bridges online frame sales with in-store lens fitting services. Valid for 6 months from shipment.
5. Aftermarket Services: Revenue from frame adjustments, cleaning, lens replacement (within warranty period), and warranty services. Frame warranty is 1 year, lens prescription exchange is 6 months (2x), and youth (under-18) lens warranty is 1 year (2x free exchanges).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Intermestic Inc. operates the Zoff eyewear brand in Japan, designing, developing, and retailing prescription eyeglasses, sunglasses, blue-light cutting glasses, pollen-protection eyewear, sports eyewear, magnifier glasses for seniors, and contact lenses. Zoff pioneered the industry's transparent three-price model (frame + standard lens bundle) with same-day fitting at 220+ directly operated stores nationwide, complemented by a proprietary online store (zoff.co.jp) and listings on ZOZOTOWN, Rakuten, and Amazon. The company differentiates through proprietary patented product innovations (magnetic pollen hood, magnetic 2-way day/night glasses, 100% UV clear lenses), designer collaborations (Disney/Pixar, LOVE BY e.m., Tamae Hirokawa, VC by Masafumi Watanabe), and a METI-certified hospitality service culture.

Differentiator

Problem solved

Functional benefit

Brands

• Zoff SMART: Lightweight, flexible, and durable glasses frame series; the brand's best-selling line with cumulative sales exceeding 4.5 million units.
• VC / Visual Communication
• LOVE BY e.m.
• Zoff SMART Disney Model
• Zoff SPORTS
• Zoff ULTRA LIGHT
• Zoff +PROTECT
• Zoff DECA
• Disney Collection created by Zoff
• Zoff MART
• Zoff NIGHT&DAY
• Zoff PC

Products and services

• Prescription Eyeglasses (Frame + Lens Packages)
• Sunglasses
• Zoff PC Blue-Light Cutting Glasses
• Zoff +PROTECT Pollen Protection Eyewear
• Zoff SPORTS Sports Eyewear
• Zoff NIGHT&DAY 2-Way Glasses
• Zoff DECA Magnifier Glasses
• Zoff Contact Lens Regular Delivery Subscription
• Designer & Fashion Brand Collaborations
• Remote Vision Testing Service
• ToZoff Delivery Kit (Prescription Transfer Service)

Quantifiable outcome

• 100% UV blocking up to 420nm — industry highest rate for clear lenses
• +5 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered key, minor and core.

• SOMARTA / Tamae Hirokawa (Fashion Designer)keyStrategic or Co-development Partner · 13 September 2019Zoff collaborated with Tokyo Collection participating fashion designer Tamae Hirokawa (brand: SOMARTA, SOMA DESIGN) for the 'Zoff×Tamae Hirokawa' collection launched September 13, 2019. Collection concept 'Skin & Bone' used etching-processed metal for lightness and design, covered with plastic 'skin'. 5 types at ¥30,800 each. Featured collaborations with architect Junya Ishigami, artist Ayako Suwa, beatboxer REATMO, and Noh singer Ryoko Aoki.
• UNITE I (Tonda L. / Artist)minorStrategic or Co-development Partner · 12 September 2019Tonda L., lead vocalist and creative director for LOVE BY e.m., designed the 'Zoff×LOVE BY e.m. eyewear collection' featuring jewelry-inspired metal frames. Tonda's unique jewelry aesthetic influenced frame designs with straight lines, soft curves, spheres, and elegant twists.
• LOVE BY e.m. (e.m. / Jewelry Brand)keyStrategic or Co-development Partner · 30 August 2019Zoff collaborated with jewelry brand LOVE BY e.m. (operated by e.m.) for a second collaboration collection launched August 30, 2019 (advance reservation) and September 12, 2019 (general sale). The collection featured 4 models of metal-frame eyewear at ¥16,500 each, blending jewelry design elements with eyewear. The first collaboration was in 2016. 2024 collaboration features 5 models at ¥19,900 with new Scent, Culet, Flutter, Atmosphere, and Staccato designs.
• AWA (Music Streaming Platform)minorGTM or Marketing Partner · 29 August 2019Zoff partnered with AWA music streaming service to power 'Zoff Rock Sound Station powered by AWA' at Zoff Grand Tokyo Shibuya store opened August 29, 2019. The concept store features a headphone music listening space where customers can experience music curated by Zoff. Aligns with Zoff's music/fashion crossover brand identity.
• 大和ハウス工業 (Daiwa House Industry) / 谈合坂SA (Dangoazaki Service Area)minorGTM or Marketing Partner · 1 March 2019Zoff opened its first highway service area pop-up shop at EXPASA Dangoazaki (Chuo Expressway, downhill, Yamanashi Prefecture) in partnership with the service area operator (Daiwa House Group / C-nexco). Open July 13–15, 2019 targeting travelers with UV-protecting sunglasses and outdoor eyewear. Average 30,000 weekend visitors to the SA.
• 泰山堂硝子店 / 板硝子協会 (Lens Industry)coreTechnology or Integration · 24 January 2019Zoff uses specialized lens manufacturers and optical industry partners for its proprietary UV CLEAR LENS (industry's highest UV blocking at 100% up to 420nm), Zoff PC ULTRA lens (50% blue-light cutting), photochromic, polarized, and progressive lenses. Lens quality and proprietary coating technologies are fundamental to Zoff's product differentiation.
• 渡辺真史 / DLX CO., LTD. (BEDWIN & THE HEARTBREAKERS)keyStrategic or Co-development Partner · 16 November 2018Masafumi Watanabe, director of fashion brand BEDWIN & THE HEARTBREAKERS, serves as creative director for Zoff's 'VC / Visual Communication' menswear eyewear line. Series launched November 2018 with 6 models (18 variants) at ¥7,700–¥9,900. Second wave launched November 2019 (18 types at ¥8,800–¥11,000). Third wave (2022) features 6 models in 17 variants. Heritage-meets-technology concept with classic archive designs updated with modern materials.
• J-WAVE / INNOVATION WORLD FESTA 2018minorGTM or Marketing Partner · 13 July 2018Zoff co-sponsored the 'e-SPORTS イノフェスCUP Powered by Zoff' held as part of J-WAVE's INNOVATION WORLD FESTA 2018 at Roppongi Hills (September 29, 2018). Event included e-sports tournament (Winning Eleven 2019), guest appearances, and Zoff product sales. MC was J-WAVE navigator John Kabira. Zoff used this to target e-sports players with Zoff PC products.
• 株式会社テリロジーサービスウェアcoreTechnology or Integration · 1 May 2018Zoff deployed Terilogy Service Ware's tablet-based multilingual interpretation services ('みえる通訳', 'さわって通訳', '手話通訳') across all domestic Zoff stores in May 2018. The service provides video interpretation in 10 languages (English, Chinese, Korean, Thai, Russian, Portuguese, Spanish, Vietnamese, French, Tagalog) 24/7, plus sign language interpretation with certified operators. Enhances accessibility for international and hearing-impaired customers.
• ZOZOTOWN (ゾゾタウン / Start Today)coreChannel Partner/ Reseller/ Distributor · 8 June 2017Zoff opened its first branded store on ZOZOTOWN, Japan's largest fashion e-commerce marketplace, on June 8, 2017 at 13:00. ZOZOTOWN provides Zoff with access to millions of fashion-conscious online shoppers. The opening was celebrated with exclusive Disney Collection and RINA TANAKA collaboration pre-orders, plus a 24-hour opening sale.

Scale indicators11 records

Recent moves12 records

Expansion highlights7 records

Emerging players

• Hubble Contacts: Subscription-based contact lens retailer in the US. Comparable to Zoff's contact lens subscription service (regular delivery) in revenue model and target use case (vision correction consumables).
• Zenni Optical: Online-first affordable eyewear retailer with strong direct-to-consumer e-commerce model. Overlaps with Zoff Online Store on prescription eyewear sales through digital channels and entry-level pricing.

Others

• Clearly (formerly Coastal): Online prescription eyewear and contact lens retailer (Canada/global). Adjacent to Zoff Online Store in e-commerce distribution of prescription and non-prescription eyewear.

Direct peers

• JINS Inc. Japan's largest direct-to-consumer eyewear retailer with ~700+ stores, vertically integrated model and proprietary lens tech (e.g., JINS SCREEN). Most directly comparable to Zoff in target market, pricing architecture, and store-based dispensing.
• Warby Parker Inc. US-based DTC eyewear retailer combining e-commerce and physical stores with vertically integrated brand. Comparable to Zoff in vertical integration, direct-to-consumer ethos, and accessible premium positioning.
• OWNDAYS Inc. Japanese eyewear retailer with 400+ stores across Asia, known for affordable one-price frames and aggressive omnichannel expansion. Competes head-to-head with Zoff on entry-level pricing and international growth strategy.
• Paris Miki Inc. Long-established Japanese optical chain (founded 1930) operating traditional optician stores with prescription dispensing. Comparable in retail-channel mix and ophthalmic-goods focus, though more legacy-oriented than Zoff.
• Eyemega (Megane Super): Japanese fast-fashion eyewear retailer focused on ultra-low-priced frames. Competes with Zoff in the affordable-segment tier and shares the high-volume, standardized product approach.

Regional players

• Baroque Global Limited (BCG / eyevana): Japan-based multi-brand eyewear company owning brands such as eyevana and Oliver Peoples Asia. Comparable as a domestic Japanese eyewear group operating vertically across brand, retail, and licensing.

Broad incumbents

• EssilorLuxottica (LensCrafters / Oakley / Persol): Global eyewear conglomerate with retail chains (LensCrafters) and brands (Oakley, Persol, Ray-Ban). Operates in the same optical retail space with overlapping product mix, but at vastly larger scale and through multi-brand portfolio distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/zoff_info
• YouTubeyoutube.com/zoff
• Facebookfacebook.com/zoff.jp
• Instagraminstagram.com/zoff_eyewear
• LinkedInlinkedin.com/company/intermestic-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intermestic Inc.