Zoe Clews & Associates

What Zoe Clews & Associates does

Zoe Clews & Associates is a specialist private hypnotherapy, therapy and coaching practice based in London's Marylebone district (93 Gloucester Place, W1U 6JG), founded by Zoë Clews and operating since 2002. The firm delivers a broad portfolio of approximately 24 treatment services spanning anxiety, stress, trauma, PTSD, OCD, phobias, depression, insomnia, weight management, smoking cessation, habits, relationship issues, sex therapy, fertility and hypnobirthing, sports performance, public speaking, neurodiversity coaching, medical hypnotherapy, narcissistic abuse recovery, mindfulness coaching, and family therapy. Clients are matched with one of 11 associate specialists based on sub-specialization, and sessions are delivered in-person at the London clinic or online via video.

The business model is direct-to-consumer professional services with quote-based pricing, pay-as-you-go billing, and free initial consultations; no pricing is publicly disclosed. Distribution is through the practice's own website (with Acuity Scheduling for direct booking), organic social channels (Facebook, LinkedIn, Instagram, YouTube), and significant earned media coverage across BBC, The Independent, Vogue, Elle, Glamour, Marie Claire, Metro, Daily Mail, The Sun, Daily Express, and Women's Own. The firm is founder-owned with no external investment, no parent company, no subsidiaries, and no public listing, and it holds a 5.0 Google rating across 25 reviews and a 2021-22 Prestige Awards London recognition.

Underlying technology is limited to standard scheduling and web infrastructure; there are no proprietary AI/ML systems, no app, no API, and no patents. Competitive positioning rests on depth of practitioner specialization, founder-led brand credibility, and a comprehensive treatment catalog, with a referral relationship into leading London fertility clinics as the only formal channel partnership. The practice operates as a single UK-domiciled entity serving primarily London-based in-person clients and remote clients nationwide and internationally.

Name

Zoe Clews & Associates

Legal name

Zoë Clews Hypnotherapy London

Website

https://zoeclews-hypnotherapy.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoe Clews & Associates is a London-based private practice delivering specialist hypnotherapy, therapy, and coaching across ~24 treatment areas, matching individual, couple, and family clients with one of 11 associate practitioners via in-person and online sessions.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Therapy and Coaching Sessions: Professional hypnotherapy, therapy and coaching sessions offered to individuals, couples, families, children and teens. Sessions available both in-person at the London clinic and online.
2. Specialist Treatment Programs: Specialized treatment programs for specific issues such as weight loss, smoking cessation, phobias, PTSD, OCD, and other conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Zoë Clews & Associates is a specialist private hypnotherapy, therapy and coaching practice based in London, offering focused, expert support for a wide range of emotional, behavioural and performance-related challenges. The practice operates through a team of associate specialists, each with defined areas of expertise, delivering services both in-person at the London Marylebone clinic and online to clients across the UK and internationally.

Product overview

Zoe Clews & Associates is a specialist private hypnotherapy, therapy and coaching practice offering a comprehensive portfolio of treatment services. The practice operates as a single unified service model with individual practitioners specializing in different therapeutic areas. The core offering centers on hypnotherapy treatments covering mental health (anxiety, depression, trauma, PTSD, OCD, phobias), behavioral issues (smoking cessation, weight loss, habits), performance enhancement (sports, public speaking, career), and relationship concerns. Additional specialized services include neurodiversity coaching, sex therapy, medical hypnotherapy, hypnobirthing, narcissistic abuse recovery, mindfulness coaching, family therapy, and fertility support. All services are available in-person at their London Marylebone clinic or online, with clients matched to specialists based on their specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypnotherapy for Weight Loss

Quantifiable outcome

• High success rate for smoking cessation - clients typically stop after one two-hour session
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor.

• HypnoArts AcademyminorOthersProfessional hypnotherapy training and certification body. Zoe Clews and team members trained through HypnoArts Academy.
• General Hypnotherapy RegisterminorOthersProfessional hypnotherapy register providing Senior Practitioner membership status for qualified hypnotherapists.
• LCCH InternationalminorOthersLondon College of Clinical Hypnotherapy - professional training organization for hypnotherapy certification.
• Academy of Hypnotic ArtsminorOthersProfessional hypnotherapy training academy providing practitioner certification.
• AAMETminorOthersAssociation for Emotional Freedom Techniques - professional organization for energy psychology practitioners.
• The National Hypnotherapy SocietyminorOthersUK-based professional society for hypnotherapists providing practitioner registration and standards.
• Virtual Gastric BandminorOthersSpecialized technique for weight management through virtual gastric band hypnosis procedure.
• The JourneyminorOthersBrandon Sarshik's The Journey - therapeutic technique integrated into practice offerings.
• Leading London Fertility ClinicsminorOthersKristin Hayward works with leading fertility clinics in London and internationally, providing hypnobirthing and fertility hypnotherapy support to clients undergoing fertility treatment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Awareness Centre: London therapy and counselling practice with a multi-therapist model and broad specialism coverage. Comparable as a London private therapy brand with online delivery and a wide menu of conditions treated.
• Harley Therapy: London-based psychotherapy and counselling practice with multiple specialists across conditions. Comparable as a multi-practitioner private therapy brand serving similar London consumer and online clients with specialist matching.
• The London Hypnosis Centre: London hypnotherapy practice offering clinical and performance hypnotherapy to individual clients. Direct peer in the same specialty, same geography, and similar specialist-practitioner model.
• City Hypnosis: UK-based hypnotherapy practice offering in-person and remote sessions for anxiety, phobias, weight loss and habit change. Comparable on specialty, geography, and direct-to-consumer delivery model.

Broad incumbents

• BetterHelp: Global online therapy platform with thousands of licensed therapists. Comparable as a digital consumer-therapy alternative; competes for the same online hypnotherapy/therapy demand Zoe Clews serves, but at much greater scale and lower price points.
• Priory Group: UK's leading private mental health provider offering inpatient, outpatient and online therapy. Comparable on UK mental-health delivery but operates at vastly larger scale and a broader clinical portfolio.
• Calmerry: Online therapy subscription platform connecting clients with licensed therapists. Comparable as a scaled online therapy alternative competing for the same direct-to-consumer therapy demand via lower-friction subscription pricing.

Regional players

• Octavia Health: UK-focused women's mental health platform offering therapy and coaching. Comparable as an online therapy/coaching brand targeting similar adult consumer segments with specialist practitioners.

Others

• Counselling Directory: UK directory connecting clients with counsellors and therapists. Comparable as an ecosystem touchpoint — clients may discover the practice via directory listings, while the platform itself aggregates practitioner supply the practice competes against.
• The Hypnotherapy Academy: UK hypnotherapy training and certification body referenced in Zoe Clews's credentials. Comparable as an adjacent ecosystem player that trains competitor practitioners and shapes the supply of qualified hypnotherapists in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGOENnksQSUb2_3vAhZCgXw
• Facebookfacebook.com/zoeclewsandassociates
• LinkedInlinkedin.com/company/zoe-clews---hypnotherapy
• Instagraminstagram.com/zoeclewsandassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoe Clews & Associates