ZOO BRNO
ZOO Brno is a municipal zoological garden in Brno-Bystrc, Czech Republic, operating since 1953 as a government contributory organization. It serves families, tourists, schools, and conservation supporters through ticketed admissions, animal adoption programs, educational services, and international EEP conservation breeding.
- Company typePrivate
- Founded-
- HeadquartersBrno, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ZOO BRNO does
ZOO Brno is a municipal zoological garden located in Brno-Bystrc, South Moravia, Czech Republic, operating as a příspěvková organizace (governmental contributory organization) under the legal name "ZOO Brno a stanice zájmových činností, příspěvková organizace" (IČ: 00101451). Founded in 1953 and self-described as one of the most visited tourist destinations in South Moravia, the zoo is built around core exhibits including the Beringie polar bear habitat, Afrika, and the Exotarium, supplemented by an integrated environmental education center (SEV Hlídka) and a wildlife rescue station at Jinačovice. The organization participates in international conservation networks including WAZA, EAZA (with EEP breeding programs), UCSZOO, IZE, and Species360, and conducts both in-situ and ex-situ conservation work, evidenced by the July 2026 release of 20 critically endangered European ground squirrels and the first-ever breeding of the San Martin racer snake.
The zoo's commercial offering spans multiple revenue streams: direct ticket admissions (190 CZK adult / 130 CZK reduced) sold on-site and through the Brno iD online platform; a recurring animal adoption program that bundles free entry with conservation sponsorship; donations, bench adoptions, and corporate sponsorship packages; an e-shop for merchandise; live animal streams and photo/video content; commercial space rental on the premises; and structured educational programs for kindergartens, primary and secondary schools, including excursions, worksheets, lectures, clubs, and summer camps. Customer segments span the general public and families (primary), schools and educational institutions, and conservation supporters.
Operationally, ZOO Brno runs with a headcount of approximately 33 employees and is governed by director MVDr. Martin Hovorka, Ph.D. The underlying technology stack is conventional zoological infrastructure (habitat design, animal-care systems, and conservation record-keeping via Species360) with no disclosed AI/ML capability. Digital distribution is concentrated in the zoo's own website, Facebook, Instagram, YouTube, and the Brno iD ticketing integration; the organization's revenue is not publicly disclosed, as it is funded primarily through municipal allocation from the city of Brno, ticket sales, adoption revenue, donations, and corporate sponsorship.
ZOO BRNO firmographics
Firmographics- Name
- ZOO BRNO
- Legal name
- ZOO Brno a stanice zájmových činností, příspěvková organizace
- Website
- https://zoobrno.cz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZOO Brno is a municipal zoological garden in Brno-Bystrc, Czech Republic, operating since 1953 as a government contributory organization. It serves families, tourists, schools, and conservation supporters through ticketed admissions, animal adoption programs, educational services, and international EEP conservation breeding.
- Ownership category
- akta.pro rank
ZOO BRNO industry classification
Industry- Product category
- Zoological Gardens and Wildlife Conservation
- NAICS
- Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
- akta.pro secondary industries
- Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG), Wildlife Health & Conservation Disease Management (HLAMAJAM)
Keywords
Where ZOO BRNO is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
ZOO BRNO business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Ticket Sales: Direct admission fees from visitors entering the zoo, with different pricing tiers for adults and reduced rates for children, students, seniors, and disabled visitors.
- Animal Adoptions: Visitors can adopt animals, receiving benefits including free entry tickets in return for supporting endangered species care.
- Donations and Sponsorship: Charitable donations, bench adoptions, feeding programs, and corporate sponsorship arrangements with local businesses.
- E-commerce and Retail: Online merchandise and ticket sales through Brno iD platform and zoo e-shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adult admission ticket |
| One time/ perpetual license | Pay-as-you-go | Reduced admission (children, students, seniors, ZTP) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
ZOO BRNO product offering
Product offeringCore offering
ZOO BRNO is a zoological garden operating themed animal exhibits (Indonesian Jungle, Panthera, Yukon, South America, Children's Zoo, Exotarium, Aviary) and providing wildlife conservation, breeding of endangered species, environmental education programs for schools, guided visitor experiences, and animal adoption/sponsorship programs for the public.
Product overview
Zoo Brno is a modern zoological garden focused on nature conservation, education, and breeding of endangered species. The organization offers a comprehensive portfolio of visitor services centered around its core animal exhibitions (including Beringie, Afrika, and Exotárium pavilions), complemented by educational programs for schools, animal adoption opportunities, live streaming services, photo/video galleries, and special experience offerings. The zoo also operates a wildlife rescue station, commercial space rentals, and an e-commerce store.
Differentiator
Problem solved
Functional benefit
Brands
- SEV Hlídka (Středisko ekologické výchovy Hlídka): Environmental education center operating as part of the zoo, providing educational programs and ecological learning services.
Products and services
- ZOO BRNO Visitor Admission
Quantifiable outcome
- Successful first breeding of Sanmartin racer snake (užovka sanmartinská)
- +1 more outcomes
Companies that use ZOO BRNO
Customer profileSegments3 records
Ideal customer profiles3 records
ZOO BRNO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
ZOO BRNO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- WAZA (World Association of Zoos and Aquariums)coreGlobal organization for zoos and aquariums; Zoo Brno is a member, participating in international conservation standards and programs.
- EAZA (European Association of Zoos and Aquaria)coreEuropean zoological association managing EEP (European Endangered Species Programme) breeding programs; Zoo Brno participates in these conservation initiatives.
- UCSZOO (Unie zoologických zahrad)coreUnion of Czech Zoological Gardens; coordinates domestic conservation and educational efforts among Czech zoos.
- IZE (International Zoo Educators Association)coreGlobal network for zoo education professionals; supports Zoo Brno's educational mission and program development.
- Species360coreGlobal information system serving conservation; provides animal record management and conservation data tools used by Zoo Brno.
- SEV Hlídka (Středisko ekologické výchovy Hlídka)coreEnvironmental education center integrated with Zoo Brno, providing educational programs and resources for schools and visitors.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
ZOO BRNO competitors and assessment
Company assessmentDirect peers
- Zoo Ostrava: Another major Czech zoo with EEP participation, comparable visitor services, and educational programming. Direct peer competing for the same domestic tourist and school-trip market.
- Zoo Plzeň: West Bohemian zoo with similar exhibition, conservation, and education programs under the UCSZOO umbrella. Comparable in scale and direct offerings within the Czech zoo ecosystem.
- Zoo Liberec: Czech regional zoo with EAZA affiliation, ticketed admissions, breeding programs, and educational offerings. A close same-country peer competing for regional visitors and school groups.
- Zoo Praha: Czech Republic's flagship zoo, also a member of WAZA/EAZA and UCSZOO, offering very similar EEP breeding programs, educational programming, and ticketed visitor experiences. The closest domestic direct peer for Zoo Brno.
- Zoo Dvůr Králové: Czech zoo focused on African species and safari-style experiences, also affiliated with EAZA/UCSZOO. Comparable in offering ticketed wildlife experiences, school programs, and conservation breeding within the same regulatory framework.
Broad incumbents
- Tierpark Berlin: Large European zoological park offering a similar combination of ticketed admissions, EEP programs, and educational outreach. Comparable in product offering but operates at much larger scale.
- Leipzig Zoo: Internationally recognized German zoo with major EEP programs and immersive themed exhibits (Pongoland, Gondwanaland). Comparable in conservation program structure and school offerings, but operates at considerably larger scale.
- Tiergarten Schönbrunn (Vienna Zoo): Historic Central European zoo with strong EAZA/WAZA credentials and UNESCO World Heritage status. Comparable mission (conservation, education, exhibits) and visitor experience but at a much larger scale and broader portfolio.
- Chester Zoo: Major UK charitable zoo with deep EAZA/WAZA involvement, conservation fieldwork, and extensive education programs. Mission and service mix (tickets, adoption, education, conservation) closely align with Zoo Brno, though at a much larger scale.
Others
- Záchranná stanice Jinačovice: On-site subsidiary wildlife rescue station operated within Zoo Brno. Adjacent service offering wildlife rehabilitation that complements the zoo's conservation mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ZOO BRNO social profiles
Digital presenceZOO BRNO compliance and trust
Trust signalCompliance2 records
ZOO BRNO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZOO BRNO leadership team
Management profileNumber of profiles
ZOO BRNO subsidiaries and ownership
Company hierarchySubsidiaries1 record
ZOO BRNO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZOO BRNO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZOO BRNO
What does ZOO BRNO do?
ZOO BRNO is a zoological garden operating themed animal exhibits (Indonesian Jungle, Panthera, Yukon, South America, Children's Zoo, Exotarium, Aviary) and providing wildlife conservation, breeding of endangered species, environmental education programs for schools, guided visitor experiences, and animal adoption/sponsorship programs for the public.
Is ZOO BRNO a public or private company?
ZOO BRNO is a private company. It is classified as state government owned and is currently operating.
When was ZOO BRNO founded?
ZOO BRNO was founded in -1. It employs 11 to 50 people.
Where is ZOO BRNO based?
ZOO BRNO is headquartered in Brno, Czechia, in the Europe region.
How does ZOO BRNO make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are animal Adoptions, donations and Sponsorship and E-commerce and Retail.
Who are ZOO BRNO's main competitors?
Direct peers on record are Zoo Ostrava, Zoo Plzeň, Zoo Liberec, Zoo Praha and Zoo Dvůr Králové. Broad incumbents are Tierpark Berlin, Leipzig Zoo, Tiergarten Schönbrunn (Vienna Zoo) and Chester Zoo. Záchranná stanice Jinačovice is listed as an others.
Does ZOO BRNO have an API?
No public API is recorded for ZOO BRNO.
What industry is ZOO BRNO in?
ZOO BRNO's product category is Zoological Gardens and Wildlife Conservation. Its primary akta.pro industry code is THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections), with a secondary code of THAAAAAG, Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations). Its NAICS code is 71213 and its SIC code is 7900.