Zoomart - ზოომარტი

What Zoomart - ზოომარტი does

Zoomart (ზოომარტი) is a Georgian pet supplies retailer founded in 2014, operating 41 physical stores across Georgia with concentration in Tbilisi and additional locations in Batumi and Saguramo. The company serves Georgian pet owners through three product verticals: dogs, cats, and small animals (rodents and birds), offering food, treats, hygiene and grooming supplies, toys, beds, carriers, collars and leashes, bowls, and pharmacy/veterinary products. International premium pet nutrition brands such as ACANA, Orijen, Advance, Josera, Nature's Variety, MORANDO, and animonda form the core assortment, alongside accessories and care supplies across roughly a dozen categories.

The company operates a Georgian- and English-language e-commerce platform at zoomart.ge built on Powerflow's e-commerce technology, supporting store location lookup, online ordering, and free 1-hour delivery within Tbilisi. The platform integrates Google OAuth for account creation and Visa/Mastercard for checkout, and the company operates a ZOOCARD loyalty program that provides special pricing to registered members. Marketing is conducted through organic social channels (Facebook, Instagram, LinkedIn), an email newsletter, and a pet care blog.

Zoomart's business model is direct-to-consumer omnichannel retail, generating revenue from one-time unit-priced product sales across both physical stores and the e-commerce site, with prices displayed in Georgian Lari. With 33 employees supporting the entire retail and digital operation, the company is lean relative to its 41-store footprint. No public revenue figures, funding events, ownership structure details, or management team disclosures are available in the input data.

Name

Zoomart - ზოომარტი

Legal name

Zoomart

Website

https://zoomart.ge

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoomart is a Georgian pet supplies retailer founded in 2014, operating 41 physical stores nationwide and an e-commerce platform serving pet owners with premium food, accessories, hygiene, grooming, and pharmacy products for dogs, cats, and small animals.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet & Animal Supplies Marketplaces (CRAFABAH)

akta.pro secondary industry

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Pet supplies retail
• Premium pet food
• Pet accessories
• Pet care products
• Animal nutrition

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: Revenue generated from selling pet food, accessories, hygiene products, toys, and pet care supplies through physical retail stores and e-commerce channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Zoomart is a Georgian pet supplies retailer selling premium pet food, treats, hygiene products, grooming supplies, toys, beds, carriers, collars and leashes, bowls, and health/pharmacy items for dogs, cats, and small animals (rodents and birds). The assortment is anchored by internationally recognized brands such as ACANA, Orijen, Advance, Josera, Nature's Variety, MORANDO, and animonda. The company distributes these products through 41 physical retail stores across Georgia and an own e-commerce platform at zoomart.ge that offers 1-hour free delivery within Tbilisi.

Product overview

Zoomart is a Georgian pet supply retail chain operating both online and through 41 physical stores across Georgia. The company offers a comprehensive portfolio of pet products organized into three main categories: Dogs (with subcategories including food, treats, hygiene, grooming, toys, beds, carriers, collars/leashes, and health products), Cats (including food, litter, hygiene, grooming, toys, beds, and health products), and Other Animals (rodents and birds with food, cages, and accessories). The product lineup spans multiple international premium brands including Advance, ACANA, MORANDO, animonda, Nature's Variety, Josera, Orijen, and many others. The company provides both dry and wet pet food formulations, including specialized veterinary diets, breed-specific formulas, and age-appropriate nutrition. Beyond food, the assortment includes treats, toys, bedding, carriers, grooming supplies, and health products. Zoomart operates a loyalty program (ZOOCARD) offering special pricing to members.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food Dry and wet pet food for dogs, cats, and other animals including specialized veterinary diets, puppy/kitten formulas, sterilized-cat formulas, and breed-specific formulations, distributed through stores and e-commerce.
• Pet Treats and Snacks Snacks and treats for dogs and cats including soft treats, biscuits, hard/chewable treats, puppy treats, and freeze-dried snacks.
• Pet Hygiene Products Cat litter, hygiene pads, waste bags, eye and ear hygiene, litter rollers, scratching posts, and miscellaneous hygiene items for dogs and cats.
• Pet Toys Toys for dogs and cats including rubber toys, plush toys, balls, ropes, wand toys, extra-durable toys, and interactive toys.
• Pet Bedding and Furniture Beds (waterproof, soft, and plastic options) and pet houses for dogs and cats.
• Pet Carriers and Transport Carriers, transport bags, houses, and muzzles for safe pet transportation of dogs and cats.
• Pet Bowls and Feeders Food and water bowls in plastic, metal, and ceramic materials, plus food storage containers for dogs and cats.
• Pet Collars, Leashes and Harnesses Collars, leashes, harnesses, and retractable leashes for dogs and cats.
• Pet Health and Pharmacy Veterinary food, vitamins, anti-parasitic products, calming supplements, and malt paste (for cats) covering dog and cat health needs.
• Pet Grooming Products Shampoos, dry shampoos, wet wipes, perfumes, combs, and nail clippers for grooming dogs and cats.
• Small Animal Supplies Food, hygiene products, cages, and accessories for rodents and birds (other animals category).
• ZOOCARD Loyalty Program Loyalty card program offering special discounts and member pricing to registered repeat customers across Zoomart stores and online.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• PowerflowcoreTechnology or IntegrationPowerflow (palindroma.com/powerflow) provides the e-commerce platform technology powering Zoomart's online store. The website is noted as being 'Powered by Powerflow'.
• Multiple Pet Food BrandscoreChannel Partner/ Reseller/ DistributorZoomart serves as a retailer/distributor for major international pet food brands including ACANA, Orijen, Advance, Josera, Nature's Variety, MORANDO, animonda, Canvit Plus, Versele-Laga, Animology, Ferplast, BAVARO, Moderna, catzone, KONG, Antos, flexi, Brekkies, beaphar, Earth Rated, DORIAN, inodorina, Jerk Time, wanpy, Oxbow, applaws.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Petco: US specialty pet retailer combining physical stores, e-commerce, grooming, and veterinary services with a curated premium-brand assortment. Closest analog to Zoomart's premium-positioning + pharmacy/vet-food + accessories mix.
• Tom & Co: Belgian/French pet specialty retailer (Maxi Zoo's main continental European competitor) with 200+ stores and an integrated grooming/vet offering. Comparable European multi-store specialty pet retailer.
• PetSmart: Largest specialty pet retailer in North America with a multi-category assortment (food, accessories, pharmacy, services) across hundreds of physical stores plus e-commerce. Highly comparable omnichannel model to Zoomart, just at vastly larger scale.
• Pet Supplies Plus: US neighborhood-format pet specialty retailer (franchise model) carrying food, supplies, and accessories across 400+ stores. Comparable in store-level format and assortment breadth to Zoomart's urban Tbilisi locations.
• Pet Valu: Canadian specialty pet retailer operating 700+ corporate and franchised stores plus e-commerce, focused on premium nutrition, treats, and accessories. Closely mirrors Zoomart's mid-market scale and franchise/loyalty-style model.
• Jollyes: UK specialty pet retailer (100+ stores) offering food, accessories, grooming, and vet services with a strong value-positioning on premium brands. Comparable mid-sized omnichannel operator.
• Pets at Home: UK's leading pet specialty retailer with ~450 stores, an e-commerce platform, a veterinary services arm (Vets4Pets), and a loyalty program (Puppy/kitten/Kitten & Cat Club). Closest international structural parallel to Zoomart in terms of retail + vet-pharmacy + loyalty model.
• Chewy: US pure-play online pet retailer with a strong subscription/auto-ship model and premium-brand assortment. Comparable to Zoomart's e-commerce and premium-brand positioning, illustrating the digital ceiling and growth trajectory available to Zoomart's online channel.
• Fressnapf / Maxi Zoo: Europe's largest pet specialty retailer (Fressnapf in DACH, Maxi Zoo elsewhere) with 1,800+ stores across multiple countries. Direct comparable for multi-country expansion playbook from a single-country origin.

Broad incumbents

• Amazon: Global e-commerce incumbent that carries the same premium pet food brands (ACANA, Orijen, etc.) Zoomart distributes, with cross-border delivery into Georgia. Not a direct competitor in physical retail, but a structural ceiling on Zoomart's online pricing power and assortment defensibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zoomart.ge
• LinkedInlinkedin.com/company/zoomartgeorgia
• Instagraminstagram.com/zoomart.ge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoomart - ზოომარტი