Zoom Imagem

What Zoom Imagem does

Zoom Imagem is a privately held Brazilian advertising production company founded in 1999, headquartered in São Paulo with a regional office in Lauro de Freitas (Bahia). The company plans, produces, and executes three integrated service lines for enterprise brand clients: Out of Home (OOH) advertising covering billboards, urban furniture, and metro/train environments; Ponto de Venda (PDV) point-of-sale materials including displays, totems, wobblers, and promotional structures; and Projetos Especiais (Special Projects) encompassing custom brand activations, set design, and high-complexity hybrid installations. Operations span 120+ cities across Brazil, with 15,000+ installation points and 2,000+ projects executed over its 25+ year operating history.

The company's technology is fundamentally physical-execution rather than software-based: own production facilities ("produção própria"), in-house installation teams, and project management from planning through field execution and monitoring. It does not operate a software platform, API, or app; commercial engagement is direct, primarily via WhatsApp and phone for quote requests. The firm carries no disclosed patents or proprietary software IP, and its differentiators are operational (national coverage, integrated OOH/PDV/Special Projects delivery, quality control across distributed sites) rather than algorithmic.

Zoom Imagem's business model is project-based, quote-driven B2B services sold to enterprise brands, with revenue derived from one-time engagements rather than recurring subscriptions. It serves marquee clients across banking (Santander, Itaú), technology (AWS, Netflix), beverage (Heineken, Ambev), food service (Burger King), telecommunications (Vivo), automotive (BYD), and delivery/mobility (99, Keeta). Distribution is direct enterprise sales with no intermediaries. Marketing combines content (blog, Instagram), earned media, and WhatsApp-driven direct response. The company is independently owned with no disclosed institutional investors, funding rounds, or parent company.

Name

Zoom Imagem

Legal name

Zoom Imagem

Website

https://zoomimagem.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Zoom Imagem is a Brazilian advertising production company that plans, produces, and installs out-of-home, point-of-sale, and special-project brand campaigns across 120+ cities for enterprise clients including Santander, Netflix, AWS, and Ambev.

Ownership category

akta.pro rank

Product category

Advertising Production Services

NAICS

Indoor and Outdoor Display Advertising (54185), Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

OOH Production, Printing & Installation Services (BPAFALAL)

akta.pro secondary industries

Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising production
• Point of sale materials
• Brand activation services
• Out-of-home advertising
• Special projects execution

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. OOH Media Production and Execution: Production and installation of out-of-home advertising materials including outdoor billboards, urban furniture, metro/train environments, tunnels, and panels across Brazil.
2. Point of Sale (PDV) Materials: Production of promotional displays, totems, wobblers, banners, and promotional structures for retail environments.
3. Special Projects: Custom-designed and executed special communication projects including brand activations, set design, installations, and hybrid projects combining OOH and PDV elements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zoom Imagem plans, produces, and executes advertising materials and campaigns for enterprise brands across Brazil. The company handles out-of-home (OOH) advertising including billboards, panels, urban furniture, and transport environments; point-of-sale (PDV) promotional materials including displays, totems, and banners; and custom special projects combining creativity, engineering, and production for brand activations and installations. Services span from planning and production through field installation and monitoring.

Product overview

Zoom Imagem is a Brazilian advertising production company offering three interconnected service lines: Out of Home (OOH) for outdoor media execution, Ponto de Venda (PDV) for point-of-sale material production, and Projetos Especiais for custom special projects. The company plans, produces, and executes campaigns nationwide, handling everything from material production to field installation and monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Out of Home (OOH) Production and execution of outdoor advertising campaigns including billboards, panels, urban furniture, and transport environments (metro, train, tunnels) with nationwide coverage across 120+ cities in Brazil. Targeted at enterprise brands seeking consistent outdoor brand presence.
• Ponto de Venda (PDV) Production of point-of-sale materials including displays, totems, wobblers, banners, and promotional structures for retail environments. Targeted at brands executing in-store promotional campaigns and retail activations.
• Projetos Especiais (Special Projects) Custom special projects combining creativity, engineering, and production for brand activations, custom installations, set design, and hybrid campaigns combining OOH and PDV elements. Includes execution of high-complexity projects such as the Lacta project recognized by Guinness World Records. Targeted at enterprise brands seeking high-impact custom brand experiences.

Quantifiable outcome

• 2,000+ projects executed successfully
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Outfront Media: Global OOH media company operating billboards, transit, and digital displays in the U.S. and Latin America. Compares as a broad incumbent peer in the same OOH category serving large national advertisers, though at much greater scale.
• Eletromidia: One of Brazil's largest OOH media companies, operating digital and static billboards, transit, and urban furniture nationwide. Comparable in market and customer profile, but materially larger and focused on media ownership rather than production execution.
• JCDecaux Brazil: Brazilian arm of global OOH leader JCDecaux, operating street furniture, billboards, and transit advertising across São Paulo, Rio, and other major cities. Overlaps with Zoom Imagem on outdoor formats and enterprise client base, but operates at significantly larger scale and owns inventory.
• Lamar Advertising: U.S.-headquartered OOH media operator with international presence including Latin America. Compares as a broad incumbent in the same OOH category serving enterprise advertisers, though structurally different as a media-owner versus production house.
• Clear Channel Outdoor Brazil: Global OOH incumbent with Brazilian operations managing traditional billboards and digital displays. Comparable as a competing OOH provider to enterprise brands, though it primarily operates as a media-owner rather than a production-and-execution specialist.

Direct peers

• Visual Group Brasil: Brazilian signage, visual communication, and OOH production house serving enterprise clients with end-to-end fabrication and installation. Comparable scope across OOH production, point-of-sale, and special project execution.
• Elemídia: Brazilian media company specializing in digital OOH advertising in shopping malls, supermarkets, and retail environments, with nationwide execution across Brazil. Directly comparable in market, customer base (major Brazilian brands), and OOH execution model.
• AdDisplay: Brazilian OOH and retail media company producing in-store, point-of-sale, and outdoor advertising displays for major brands. Closely comparable to Zoom Imagem's PDV and OOH production offering for enterprise advertisers in Brazil.

Others

• Multiplan (Mídia programática e OOH): Major Brazilian shopping mall operator with growing DOOH and retail media inventory. Adjacent comparable as it monetizes physical-foot-traffic advertising audiences; competes with PDV and mall-OOH budgets Zoom Imagem services.

Regional players

• Alliage Mídia Exterior: Brazilian OOH media company operating billboards and special-format outdoor displays across multiple regions. Comparable in Brazil-specific OOH execution but primarily a media-owner rather than production-and-execution provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zoom-imagem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoom Imagem