AU Small Finance Bank

What AU Small Finance Bank does

AU Small Finance Bank is India's largest Small Finance Bank, headquartered in Jaipur, Rajasthan, and publicly listed on the BSE/NSE under the ticker AUBANK. The institution was founded in 1996 by Sanjay Agarwal as AU Financiers, a non-banking vehicle-finance company, and converted into a Small Finance Bank in April 2017 after receiving RBI approval. As of March 2026 it operates from 2,790 banking touchpoints spread across 21 states and 4 union territories, employs approximately 59,000 people, and serves over 1.22 Cr (12.2 million) customers. The bank has been awarded in-principle approval by the RBI to transition into a Universal Bank, and has announced a merger with Fincare Small Finance Bank — moves that together would meaningfully reset the perimeter of its permissible activity and geographic depth.

The bank's product set spans retail and business banking, MSME and small-business lending, microfinance, vehicle finance, housing finance, corporate banking, and NRI services. Premium programmes — AU ivy, AU Eternity and AU Royale — address higher-tier retail customers, while the NRI-focused Traverse credit card targets cross-border remittance and spend. The digital stack comprises the AU 0101 mobile app (with 40 lakh+ registered customers), NetBanking, WhatsApp Banking, Video Banking and API Banking, collectively covering 180+ banking services and supporting an API-first, fintech-partner-friendly posture.

Economically, the bank runs a classic deposit-funded balance sheet model: a Rs. 1,91,797 Cr balance sheet (up 22% YoY), funded by Rs. 1,52,661 Cr of deposits (23% YoY, CASA at 28.4%) and capitalised with Rs. 19,974 Cr of shareholders' funds (16% YoY). The gross loan portfolio stood at Rs. 1,40,327 Cr (21% YoY). Earnings drivers are net interest income (NIM 5.96%), fee and commission income (including a newly partnered Zaggle co-branded credit card) and treasury income. Profitability metrics — ROA of 1.8%, ROE of ~17%, GNPA 2.03% and NNPA 0.74% — combined with capital adequacy at 18.7% indicate a profitable, well-capitalised franchise scaling into its next phase as a universal bank.

Name

AU Small Finance Bank

Legal name

AU Small Finance Bank Limited

Website

https://au.bank.in

Company type

Public

Founded year

2017

Operating status

Operating

Short description

AU Small Finance Bank is India's largest Small Finance Bank, headquartered in Jaipur, offering retail, MSME, NRI and corporate banking through 2,790 touchpoints and a digital-first platform (AU 0101) serving 12.2 million+ customers across 21 states and 4 union territories.

Ownership category

akta.pro rank

Product category

Small Finance Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), SME/Business Neobanks (FSABAFAB), SME Lending Platforms & Embedded SME Credit (FSAKAGAJ), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)

Keywords

• Retail banking services
• Small finance banking
• Deposit accounts
• Loan products
• Digital banking platform

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Net Interest Income: Interest income from loan portfolio (vehicle loans, home loans, personal loans, gold loans, business loans, agri loans) minus interest paid on deposits. Primary revenue driver with 5.96% NIM as of Q4 FY26.
2. Fee Income: Processing fees on loans, account maintenance charges, transaction fees (NEFT/RTGS for business accounts), credit card fees, and forex charges for NRI customers
3. Credit Card Operations: Revenue from credit card interest, interchange fees, and annual fees across multiple card variants including Zenith+, Ananta, Laksya, and commercial cards
4. Insurance Distribution: Bancassurance revenue from distribution of life, health, motor, and SME insurance products through the bank's branch network

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

AU Small Finance Bank Limited is a publicly listed Indian Small Finance Bank headquartered in Jaipur, Rajasthan. The bank provides a full suite of retail and commercial banking services including savings and current accounts, fixed deposits, personal/home/vehicle/gold/business loans, credit and debit cards, NRI banking, and digital banking channels (AU 0101 App, NetBanking, WhatsApp Banking, Video Banking). It operates through 2,790 banking touchpoints across 21 states and 4 union territories serving over 1.22 crore customers.

Differentiator

Problem solved

Functional benefit

Brands

• AU ivy: Premium banking program offering zero cross-currency markup, exclusive Taj offers, dedicated wealth specialist, and premium debit card with airport lounge access
• AU Eternity
• AU Royale
• Zenith+ Credit Card
• AU 0101
• Traverse Credit Card
• AU Remit

Products and services

• Savings Account
• Fixed Deposit
• Current Account
• Personal Loan
• Home Loan
• Vehicle Loan
• Gold Loan
• Credit Cards
• Debit Cards
• NRI Banking Services
• AU 0101 Mobile Banking App

Quantifiable outcome

• 27-31% YoY deposit and loan expansion rate
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• ZagglecoreGTM or Marketing Partner · 9 July 2026AU Small Finance Bank and Zaggle launched a customizable co-branded credit card offering personalized benefits and rewards for customers. This partnership enhances AU's credit card portfolio with Zaggle's engagement and rewards platform capabilities.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ujjivan Small Finance Bank: Listed Indian SFB with comparable microfinance-originated customer base and SFB license constraints; directly comparable in product mix, regulatory profile, and target segments.
• Equitas Small Finance Bank: Another listed Indian Small Finance Bank with similar retail, SME, and vehicle finance focus; directly comparable in license type, target segments, and regulatory constraints as AU SFB.
• Fincare Small Finance Bank: SFB currently merging with AU SFB — directly comparable in license type, microfinance/SME origination, and South India geographic concentration; relevant for merger integration benchmarking.
• Bandhan Bank: Indian private bank that transitioned from microfinance origin similar to AU's vehicle finance roots; comparable in customer base profile (mass-market/emerging India) and growth trajectory post-bank conversion.
• Federal Bank: Indian private bank with strong NRI banking franchise and similar mid-sized scale; comparable customer segments including NRI remittances and retail/SME banking.
• RBL Bank: Mid-sized Indian private bank serving similar retail, SME, and NRI segments with comparable scale and product portfolio; relevant peer for benchmarking AU's growth and profitability profile.

Broad incumbents

• IndusInd Bank: Larger Indian private bank with strong vehicle finance and commercial vehicle lending franchise — directly overlaps AU's legacy vehicle loan book and shares exposure to commercial vehicle cycles.
• Kotak Mahindra Bank: Larger Indian private bank known for digital-first banking (811) and premium segments — represents the digital-banking benchmark AU is moving toward as it scales AU 0101 platform.
• HDFC Bank: India's largest private bank — represents the scale and product breadth AU aspires to via Universal Bank transition; directly competes for retail deposits, cards, and SME banking customers.

Emerging players

• Jana Small Finance Bank: Unlisted Indian SFB with similar microfinance-originated customer base and SFB license constraints; comparable in product mix and target segments though smaller scale than AU SFB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AUBankOfficial
• YouTubeyoutube.com/@AUBankOfficial
• Facebookfacebook.com/AUBankOfficial
• LinkedInlinkedin.com/company/au-small-finance-bank
• Instagraminstagram.com/aubankofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AU Small Finance Bank