What Earth Story does

Earth Story is the trading brand of Vegankart Enterprises Private Limited, a Chennai-registered Indian private limited company that operates a direct-to-consumer e-commerce platform specializing in vegan and plant-based food products. The platform aggregates curated SKUs primarily from Auroville-based and South Indian producers — including Aurosoya (organic and smoked tofu), Beeja (sprouted nuts, seeds, and nut butters), Millie's (vegan cheese and butter), Nectar Superfoods (freeze-dried fruits and smoothie mixes), Nagomi's (Japanese matcha and hojicha), Gnack's (energy bars and chocolate-coated hazelnuts), and Okara (muesli) — into a single storefront serving health-conscious consumers, vegans, vegetarians, and flexitarians across India.

The technical stack is a standard, Shopify-hosted storefront (earthstory.co.in) with no proprietary technology, app, or API surface; checkout supports major card networks including Visa, Mastercard, American Express, RuPay, Diners Club, and Maestro. Distribution was historically concentrated in Bangalore with 2-4 working-day delivery and free shipping on orders above Rs. 500, and has expanded into Tamil Nadu and Puducherry. Marketing is limited to an organic Instagram account (@earthstory.natural) and an email newsletter; no paid acquisition, app, or marketplace presence is documented.

The business model is straightforward one-time retail: unit-priced direct sales with no subscription tier, no B2B channel, no enterprise accounts, and no recurring revenue component. The company is bootstrapped with no disclosed venture or private-equity funding, no M&A activity, and no documented leadership team beyond the founder-operator profile implied by the registered Chennai address. Customer concentration is structurally low given a pure-B2C, self-serve model, and revenue scale is best estimated at sub-$1M annual run-rate given the constrained geography, ~47-SKU catalog, and absence of paid growth investment.

Name

Earth Story

Legal name

Vegankart Enterprises Private Limited

Website

https://earthstory.co.in

Company type

Private

Operating status

Operating

Short description

Earth Story, operated by Vegankart Enterprises Private Limited (Chennai), is a direct-to-consumer e-commerce platform that curates and sells vegan and plant-based food products sourced from Auroville-based brands to health-conscious consumers across southern India.

Ownership category

akta.pro rank

Product category

Online Vegan Food Retail

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industries

Grocery & Specialty Food Marketplaces (CRAFABAE), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Vegan food retail
• Plant-based products
• Organic grocery online
• Freeze-dried fruits
• Vegan dairy alternatives

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: The company generates revenue through direct sales of curated vegan and plant-based products via their e-commerce storefront. Customers purchase products at listed prices with transaction processing handled through Shopify's payment infrastructure. Revenue appears to be entirely from product transactions with no subscription or recurring revenue components mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Earth Story is a direct-to-consumer e-commerce platform that aggregates and retails a curated range of vegan and plant-based food products (organic tofu, sprouted nuts and seeds, nut butters, vegan cheese and butter, freeze-dried fruits, matcha tea, smoothie mixes, energy bars, and muesli) sourced primarily from hand-picked Auroville-based brands. Customers browse and purchase directly through the Shopify-hosted online storefront at fixed unit prices ranging from Rs. 120 to Rs. 3,000, with free shipping on orders above Rs. 500.

Product overview

Earth Story is a vegan and plant-based food e-commerce platform that aggregates products from multiple curated brands. The platform offers a curated collection including organic tofu and smoked tofu from Auroville (Aurosoya), sprouted nuts and seeds (Beeja brand), vegan cheese and butter (Millie's), Japanese teas (Nagomi's), freeze-dried fruits and smoothie mixes (Nectar Superfoods), energy bars and chocolate drops (Gnack's), and muesli (Okara). Products are primarily sourced from Auroville and South Indian farms, with free shipping on orders above 500 Rs. The platform operates as a single unified storefront (not a modular platform) powered by Shopify e-commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurosoya Organic Tofu Organic tofu produced by Aurosoya, sold through Earth Story's curated online storefront for vegan and plant-based consumers seeking dairy-free protein alternatives.
• Aurosoya Organic Smoked Tofu Smoked variant of Aurosoya's organic tofu, offered to vegan consumers looking for flavored dairy-free protein options.
• Beeja Sprouted Walnuts Sprouted walnuts from Auroville-based Beeja, sold as a healthy vegan snack and nutrient-dense ingredient for individual consumers.
• Beeja Sprouted Almonds Sprouted almonds from Beeja, marketed to health-conscious vegan consumers as a nutrient-dense snack.
• Beeja Sprouted Sunflower Seeds Sprouted sunflower seeds from Beeja, sold as a plant-based snack and topping for vegan consumers.
• Beeja Sprouted Pumpkin Seeds Sprouted pumpkin seeds from Beeja, sold as a plant-based snack and salad ingredient for vegan consumers.
• Beeja Almond Butter Almond butter produced by Beeja, sold to vegan consumers as a dairy-free spread.
• Beeja Sprouted Trail Mix Mixed sprouted nuts and seeds trail mix from Beeja, offered as a portable vegan snack.
• Beeja Deserve Butter A specialty nut/seed butter variant from Beeja, sold as a plant-based spread for vegan consumers.
• Beeja Sprouted Almond Butter (Chocolate) Chocolate-flavored sprouted almond butter from Beeja, sold to vegan consumers as a flavored dairy-free spread.
• Gnack's Choco Hazelnut Drops Vegan choco hazelnut drops produced by Gnack's, marketed as a cruelty-free confectionery snack.
• Gnack's Vegan Energy Bar Plant-based energy bar produced by Gnack's, sold to vegan consumers as an on-the-go protein snack.
• Millie's Vegan Cheese Collection Curated collection of Millie's vegan cheese variants including Crushed Pepper Wheel, Rosemary Thyme & Oregano, Green Chilli Chutney, Methiyan o Masalo, Garlic & Pink Himalayan Salt, and Burnt Red Chilli & Garlic flavors, sold to vegan consumers as dairy-free cheese alternatives.
• Millie's Salted Vegan Butter Salted vegan butter produced by Millie's, sold to vegan consumers as a dairy-free spread and cooking fat.
• Millie's Vegan Garlic Butter Garlic-flavored vegan butter produced by Millie's, marketed to vegan consumers as a flavored dairy-free spread.
• Millie's Vegan White Truffle Oil White truffle oil produced by Millie's, sold to vegan consumers as a gourmet plant-based finishing oil.
• Nagomi's Uji Ceremonial Matcha Ceremonial-grade matcha from Nagomi's Uji line, sold to vegan and health-conscious consumers as a premium Japanese green tea.
• Nagomi's Deep Roasted Hojicha Deep-roasted Japanese hojicha tea from Nagomi's, marketed to vegan consumers as a low-caffeine roasted green tea.
• Nectar Superfoods Freeze-Dried Fruits Range of freeze-dried fruits (multiple variants) produced by Nectar Superfoods, sold to vegan consumers as nutrient-dense, shelf-stable fruit snacks.
• Nectar Superfoods Smoothie Mixes Plant-based smoothie mixes from Nectar Superfoods, sold to vegan consumers as ready-to-blend fruit and superfood blends.
• Okara Muesli Plant-based muesli produced by Okara, marketed to vegan consumers as a dairy-free breakfast cereal.
• Conscious Connections Specialty Vegan Products Specialty vegan items from Conscious Connections, curated by Earth Story for health-conscious vegan consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pluckk: Indian plant-based food brand with strong D2C presence offering ready-to-cook vegan alternatives. Comparable to Earth Story's curated plant-based positioning, though Pluckk is primarily a single brand rather than a multi-brand aggregator.
• Naturally Yours: India-based online retailer specializing in plant-based and natural foods with a curated multi-brand catalog. Operates a similar niche D2C vegan/specialty grocery model to Earth Story, serving health-conscious Indian consumers.
• Blue Tribe Foods: Indian plant-based brand selling vegan dairy and meat alternatives direct-to-consumer. Overlaps with Earth Story's plant-based positioning and target health-conscious Indian consumer, though it operates as a single brand rather than a curated marketplace.
• EVO Foods: India-based plant-based dairy alternatives brand focused on vegan milks, yogurts and cheese. Directly comparable to Earth Story's vegan-cheese and dairy-alternative product categories and overlapping consumer base.
• GoodDot: Indian plant-based meat brand operating a D2C channel targeting vegan and flexitarian consumers. Comparable to Earth Story in serving plant-based-curious Indian shoppers, though focused specifically on meat analogues.

Broad incumbents

• BigBasket: India's largest online grocery retailer offering broad assortment including growing vegan and organic subcategories. Represents the broad-incumbent threat: as BigBasket adds specialty vegan SKUs at scale, it competes with Earth Story for the same shopper basket.
• Nature's Basket: Premium online and offline grocery retailer in India with strong assortment in organic, imported and specialty foods. Comparable to Earth Story's premium organic positioning but operates at much larger scale and across multiple categories.
• Amazon Fresh India: Amazon's online grocery offering in India with growing specialty and organic assortment. Represents scale-driven competitive pressure on boutique vegan retailers like Earth Story as the platform expands its plant-based catalog.

Others

• cult.fit (Healthy Food Vertical): Indian health and wellness platform with a growing healthy-food commerce vertical. Adjacent rather than directly competitive — operates a different primary business (fitness) but targets the same health-conscious consumer and increasingly offers plant-based products.

Emerging players

• Ahimsa Foods: India-based vegan food brand offering plant-based alternatives. Smaller and earlier-stage than the other direct peers, but competes for the same health-conscious and vegan-curious Indian consumer segment as Earth Story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/earthstory.natural

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth Story