Blue Tribe Foods
Blue Tribe Foods is an Indian plant-based meat company that manufactures and sells vegetarian meat alternatives — nuggets, kebabs, sausages, and soya chaap — via D2C e-commerce, quick commerce, retail, and B2B food service channels, targeting flexitarian, vegetarian, health-conscious, and environmentally conscious consumers across India and Singapore.
- Company typePrivate
- Founded2019
- HeadquartersPanvel, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blue Tribe Foods does
Blue Tribe Foods is an Indian plant-based meat company founded in 2019 and headquartered in the Mumbai metropolitan area (registered office in Panvel; customer-facing address in Worli). It manufactures and sells meat alternatives — including plant-based nuggets, kebabs, sausages, and a range of ready-to-eat soya chaap products in Indian flavor profiles (Tandoori, Afghani, Korean BBQ, Tawa, Hyderabadi) — designed to replicate the taste, texture, and cooking behavior of conventional chicken and mutton. The products are produced through protein extrusion from soy, pea, wheat, and lentil ingredients, and are positioned as 100% vegetarian, preservative-free, non-GMO, antibiotic- and steroid-free, and enriched with Vitamin B12 and essential minerals. Pricing is set at fixed unit packs (₹150–₹420 per 250–600g pack, approximately $2–$5), with no subscription or recurring billing model.
The company operates a multi-channel go-to-market: direct-to-consumer via its Shopify-hosted e-commerce site; instant delivery through all three leading Indian quick commerce platforms (Blinkit, Swiggy Instamart, Zepto); retail distribution through premium grocery chains (BigBasket, Nature's Basket, Foodhall); and a B2B food-service channel with menu placements at premium hospitality and entertainment accounts including Taj Land's End, Four Seasons Mumbai, Grand Hyatt, ITC Maratha, Oberoi Gurgaon, Claridges New Delhi, and INOX cinemas. The customer base spans flexitarian and non-vegetarian consumers seeking meat substitutes, vegetarian and vegan consumers, health-conscious shoppers, and environmentally motivated buyers; B2B is a secondary channel that doubles as chef-endorsed marketing.
Capital structure is light: the only disclosed funding is an undisclosed angel round in February 2022 from cricketer Virat Kohli and actor Anushka Sharma, who simultaneously became brand ambassadors. The company holds an FSSAI food-safety license, won the Indian Vegan Food Award in 2022, achieved plastic-neutral certification via a partnership with The Disposal Company, expanded into Singapore in March 2022, launched plant-based momos into the snacks category in September 2024, and has publicly targeted ₹200 crore (~$24M USD) in revenue within five years. It operates as a private company under the BlueTribe / Shivania Foods Pvt Ltd legal structure with 1–10 employees.
Blue Tribe Foods firmographics
Firmographics- Name
- Blue Tribe Foods
- Legal name
- BlueTribe
- Website
- https://bluetribefoods.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Tribe Foods is an Indian plant-based meat company that manufactures and sells vegetarian meat alternatives — nuggets, kebabs, sausages, and soya chaap — via D2C e-commerce, quick commerce, retail, and B2B food service channels, targeting flexitarian, vegetarian, health-conscious, and environmentally conscious consumers across India and Singapore.
- Ownership category
- akta.pro rank
Blue Tribe Foods industry classification
Industry- Product category
- Plant-based meat alternatives
- NAICS
- Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Frozen Plant-Based & Vegetarian Meals (CRADADAF), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL), Texturization & Structuring Technologies (Extrusion, Shear-Cell, Spinning, 3D Printing) (AFANAKAI)
Keywords
Where Blue Tribe Foods is headquartered
LocationHeadquarters
- HQ city
- Panvel
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Blue Tribe Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (B2C): Blue Tribe Foods sells plant-based meat products directly to consumers through its e-commerce website (bluetribefoods.com), with order fulfillment via direct delivery and quick commerce partners (Blinkit, Swiggy Instamart, Zepto). Products are sold in predefined unit sizes (250g, 400g, 600g) at fixed price points.
- Quick Commerce / Instant Delivery: Partnerships with quick commerce platforms (Blinkit, Swiggy Instamart, Zepto) for rapid last-mile delivery of plant-based products to consumers in metro cities, generating transaction-based revenue through platform sales.
- B2B Food Service / Restaurant Supply: Blue Tribe supplies its plant-based meat products to restaurants, hotels, cloud kitchens, and food service operators who feature the products on their menus. This B2B channel includes premium hotel chains (Taj, Four Seasons, Grand Hyatt, ITC Maratha, Oberoi) and independent restaurants.
- Retail Distribution: Distribution of Blue Tribe products through retail stores (BigBasket, Nature's Basket, Foodhall) and general trade, with products available across physical retail outlets and store locators across India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plant-Based Nuggets (250g) |
| Unit Pricing | Pay-as-you-go | Plant-Based Kebab (250g) |
| Unit Pricing | Pay-as-you-go | Plant-Based Spicy Kebab (250g) |
| Unit Pricing | Pay-as-you-go | Plant-Based Smoked Chicken Sausage (250g) |
| Unit Pricing | Pay-as-you-go | Ready to Eat - Tandoori Soya Chaap (250g) |
| Unit Pricing | Pay-as-you-go | Ready to Eat - Afghani Soya Chaap (250g) |
| Unit Pricing | Pay-as-you-go | Korean BBQ Soya Chaap (250g) |
| Unit Pricing | Pay-as-you-go | Ready to Eat - Tandoori Soya Chaap (400g) |
| Unit Pricing | Pay-as-you-go | Party Pack (600g) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Blue Tribe Foods product offering
Product offeringCore offering
Blue Tribe Foods manufactures and sells plant-based meat alternatives designed to replicate the taste, texture, look, and cooking behavior of conventional chicken, mutton, and pork. The product portfolio spans plant-based nuggets, kebabs, sausages, and ready-to-eat soya chaap variants in Indian flavors (Tandoori, Afghani, Korean BBQ, Tawa, Hyderabadi), produced from soy, wheat, pea, and lentil proteins using protein extrusion and double-steam processing. Products are 100% vegetarian, preservative-free, non-GMO, and enriched with Vitamin B12.
Product overview
Blue Tribe Foods is a plant-based snacking company offering a portfolio of vegetarian meat alternatives made from soy, wheat, pea protein, and grains. The product line includes plant-based nuggets, kebabs, sausages, and a range of ready-to-eat soya chaap products in various Indian flavors (Tandoori, Afghani, Korean BBQ, Tawa, Hyderabadi). Products are designed to replicate the taste, texture, and cooking experience of traditional meat while being 100% vegetarian, high in protein, and free from cholesterol, antibiotics, steroids, maida, and preservatives. The company also offers party packs combining multiple products for gatherings.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-Based Nuggets (250g)
Quantifiable outcome
- India has a 94.5% consumer acceptance rate for meat alternatives, one of the highest globally
- +2 more outcomes
Companies that use Blue Tribe Foods
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Blue Tribe Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Blue Tribe Foods partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- The Disposal Company (TDC)coreBlue Tribe has partnered with The Disposal Company (TDC), an authorized plastic recycler, to achieve plastic neutrality. TDC retrieves, recycles, and safely disposes of plastic waste equivalent to the plastic used in Blue Tribe's packaging, with waste workers in the informal economy receiving dignified livelihoods.
- BlinkitcoreBlue Tribe products are available for instant delivery through Blinkit (quick commerce platform), enabling 10-30 minute delivery to consumers in metro cities. Blinkit is listed as a primary quick commerce partner on the company's instant deliveries page.
- Swiggy InstamartcoreBlue Tribe products are available for instant delivery through Swiggy Instamart, Swiggy's quick commerce grocery delivery service. The partnership enables same-day delivery to consumers ordering through the Swiggy platform.
- ZeptominorBlue Tribe products are available for instant delivery through Zepto, a quick commerce platform focused on 10-minute deliveries in select Indian cities, complementing the Blinkit and Swiggy Instamart partnerships.
- BigBasketminorBlue Tribe products are available through BigBasket, India's leading online grocery platform, providing consumers with scheduled delivery options for plant-based meat products.
- Nature's BasketminorNature's Basket, a premium grocery retail chain, stocks Blue Tribe products in their physical and online stores, targeting affluent urban consumers seeking premium health and plant-based food options.
- FoodhallminorFoodhall, an upscale food retail chain, stocks Blue Tribe products, aligning with the brand's positioning in the premium health-conscious consumer segment.
- Taj Land's End, MumbaiminorTaj Land's End, a 5-star hotel in Bandra, features Blue Tribe's plant-based meat products across multiple dining outlets. Blue Tribe's products (sausages, kebabs, keema, momos) are incorporated into Indian and multi-cuisine menus.
- Four Seasons MumbaiminorFour Seasons Mumbai's award-winning restaurant San:Qi uses Blue Tribe's plant-based meat options (sausages, pepperoni, kebabs, keema, momos) across its Thai, Chinese, Japanese, and Indian kitchen offerings.
- Grand Hyatt MumbaiminorGrand Hyatt Mumbai incorporates Blue Tribe's plant-based meat options in dishes across China House Restaurant, Celini, Soma, Fifty-Five East, and in-room dining, targeting both vegetarian and flexitarian guests.
- ITC Maratha, MumbaiminorITC Maratha features Blue Tribe's plant-based keema, kebab, and momo options across its diverse dining outlets including Peshawri, Dum Pukht, Pan-Asian, Dakshin Coastal, and Peshwa Pavilion.
- Smoke House DeliminorSmoke House Deli, with multiple locations in Mumbai (Colaba, Lower Parel, Goregaon, Bandra, BKC), features Blue Tribe's plant-based crispy chicken nuggets on their menu, targeting European cuisine-loving consumers seeking plant-based options.
- Cou Cou by OberoiminorCou Cou by Oberoi at Jio World Drive, BKC, uses Blue Tribe's plant-based chicken nuggets, offering vegan and vegetarian options alongside their salad, sandwich, and bakery offerings.
- The Oberoi GurgaonminorThe Oberoi Gurgaon serves Blue Tribe's plant-based sausages and meat options across their Japanese, Chinese, and Indian cuisine offerings, providing high-end dining options for plant-based consumers.
- The Claridges Hotel, New DelhiminorThe Claridges Hotel in New Delhi features Blue Tribe's plant-based pepperoni and salamis on their menus, serving vegan and vegetarian guests seeking high-quality meat-like culinary experiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Blue Tribe Foods competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
Blue Tribe Foods social profiles
Digital presenceBlue Tribe Foods compliance and trust
Trust signalCompliance2 records
Blue Tribe Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Tribe Foods leadership team
Management profileNumber of profiles
Profiles6 records
Blue Tribe Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Tribe Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Tribe Foods
What does Blue Tribe Foods do?
Blue Tribe Foods manufactures and sells plant-based meat alternatives designed to replicate the taste, texture, look, and cooking behavior of conventional chicken, mutton, and pork. The product portfolio spans plant-based nuggets, kebabs, sausages, and ready-to-eat soya chaap variants in Indian flavors (Tandoori, Afghani, Korean BBQ, Tawa, Hyderabadi), produced from soy, wheat, pea, and lentil proteins using protein extrusion and double-steam processing. Products are 100% vegetarian, preservative-free, non-GMO, and enriched with Vitamin B12.
Is Blue Tribe Foods a public or private company?
Blue Tribe Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Tribe Foods founded?
Blue Tribe Foods was founded in 2019. It employs 1 to 10 people.
Where is Blue Tribe Foods based?
Blue Tribe Foods is headquartered in Panvel, India, in the Asia region.
How does Blue Tribe Foods make money?
Four revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are quick Commerce / Instant Delivery, B2B Food Service / Restaurant Supply and retail Distribution.
Does Blue Tribe Foods have an API?
No public API is recorded for Blue Tribe Foods.
What industry is Blue Tribe Foods in?
Blue Tribe Foods's product category is Plant-based meat alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its NAICS code is 311 and its SIC code is 2013.