What Fertigation Automation does

Irrigation Automation Systems (IAS), doing business in part as Fertigation Automation, is a US-based provider of irrigation automation and remote monitoring systems serving the agricultural and industrial markets. Founded in 2014 and privately held with no disclosed institutional funding, the company designs and sells purpose-built hardware and cloud-based software that automate pump control, deliver frost protection, and provide soil-moisture, temperature, and weather monitoring and alerting. The product stack centers on the IAS XR3000™ II Configurable Logic Controller (CLC) and the underlying Core IAS Technology platform, complemented by the Alert III and Alert IV remote monitoring stations, RF90II wireless sensor radios, and the HarvestWatch™ cloud-based monitoring and control system.

The company generates revenue primarily through hardware sales of controllers, sensor radios, and monitoring stations, supplemented by installation and ongoing maintenance services. Pricing is custom and quote-based, structured around multi-year contracts sized to the customer's operation, with no publicly disclosed price list. Distribution occurs through direct enterprise field sales (phone and email engagement) and through a regional channel partnership with Dos Rios Inc. in California, announced in May 2020. The primary customer segment is large-scale agricultural operations — including potato growers such as Irving Farms in Maine and cranberry growers — with a secondary segment covering industrial automation use cases in natural gas, waste water management, and process monitoring.

IAS operates as a founder/operator-owned, sub-scale specialist with a geographically narrow US footprint (documented activity in California and Maine), a niche vertical go-to-market motion, and no public M&A, leadership change, or capital-raise history disclosed in the available data.

Name

Fertigation Automation

Legal name

Irrigation Automation Systems

Website

https://fertigationautomation.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Irrigation Automation Systems (IAS), also doing business as Fertigation Automation, designs and sells configurable-logic irrigation controllers, wireless sensor radios, and the HarvestWatch cloud monitoring platform for large-scale agricultural operations and select industrial automation customers in the United States, generating revenue via custom-priced hardware sales and multi-year maintenance contracts.

Ownership category

akta.pro rank

Product category

Irrigation Automation Systems

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industries

Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Frost Protection & Specialty Water Applications (Overhead Frost, Cooling, Dust Control) (AFACAFAO)

Keywords

• Irrigation automation systems
• Agricultural monitoring hardware
• Frost protection solutions
• Soil moisture monitoring
• Pump control controllers

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Products: Sale of automation hardware including XR3000 II controllers, Alert IV monitoring stations, sensor radios, and related equipment. Products are sold directly to agricultural and industrial customers with installation and ongoing maintenance services.
2. Maintenance Services: Ongoing maintenance services for installed automation systems including the irrigation automation, monitoring, and control systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fertigation Automation (operating as Irrigation Automation Systems / IAS) manufactures and sells proprietary hardware controllers and wireless monitoring products that automate irrigation pump control, frost protection, and soil moisture/temperature/weather monitoring for agricultural and industrial customers. The company pairs these devices with installation, monitoring, and maintenance services delivered primarily through direct enterprise sales.

Product overview

Irrigation Automation Systems (IAS) offers a unified portfolio of irrigation automation products and services for the agricultural and industrial markets. The core technology centers on the IAS XR3000™ II configurable logic controller, complemented by the Core IAS Technology platform. The product suite includes IAS Alert III and Alert IV remote monitoring stations, and IAS HarvestWatch™ for cloud-based monitoring and control. Services encompass installation, monitoring, and maintenance for automated irrigation pump control, frost protection, and soil moisture/temperature/weather monitoring and alerting.

Differentiator

Problem solved

Functional benefit

Brands

• IAS XR3000™ II: Agent Configurable Logic Controller for automation applications
• IAS HarvestWatch™
• Alert IV
• Alert III

Products and services

• IAS XR3000 II A configurable logic controller (CLC) designed for automated irrigation pump control, enabling remote management and automation of agricultural irrigation systems. Built on the proprietary Core IAS Technology platform.
• IAS Alert III A remote monitoring station that provides data monitoring for agricultural and industrial applications, offering operational visibility for growers.
• IAS HarvestWatch A cloud-based monitoring and control system for agricultural operations that provides real-time data visibility and remote management capabilities for irrigation and crop monitoring.
• IAS Alert IV A data monitoring system that lets growers link up to 8 RF90II sensor radios throughout their operation for comprehensive monitoring without pump automation, designed for agricultural operations.
• Installation, Monitoring, and Maintenance Services Full-service offering covering installation, ongoing monitoring, and maintenance of the company's irrigation automation systems for agricultural and industrial customers.

Quantifiable outcome

• Reduced water and natural resources usage through optimized irrigation automation
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dos Rios Inc.coreChannel Partner/ Reseller/ Distributor · 14 May 2020Irrigation Automation Systems announced partnership with Dos Rios Inc. of Colusa, CA on May 14, 2020. Dos Rios is a family-owned business providing wide variety of services within the natural gas and agricultural industries. They were challenged by a key customer to remote start and monitor diesel driven pumps for irrigation applications. This partnership extends IAS distribution and service capabilities in the agricultural sector.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hunter Industries: Established manufacturer of irrigation controllers, valves, and central-control software used in agriculture, landscaping, and golf; competes with IAS in irrigation controllers and remote scheduling/control.
• Trimble Agriculture: Major precision-agriculture vendor offering guidance, variable-rate irrigation, and connected farm software; overlaps with IAS on data-driven irrigation management and remote control for larger farming operations.
• Jain Irrigation Systems: Global irrigation equipment and solutions provider (drip, sprinkler, automation) with presence in specialty agriculture; a broad incumbent that addresses similar customer needs to IAS at greater scale.
• Lindsay Corporation: Through Zimmatic and FieldNET, Lindsay provides irrigation equipment plus connected monitoring/control platforms, a broader portfolio that overlaps with IAS's pivot and pump automation use cases.
• Valley Irrigation (Valmont Industries): Large incumbent in mechanized irrigation (center pivot and linears) that has been adding remote monitoring and automation; competes with IAS for irrigation-control budgets on larger farm operations.

Emerging players

• Semios: Precision-agriculture platform combining field sensors, weather data, and remote monitoring for tree crops and specialty agriculture; comparable to IAS in addressing monitoring-and-control use cases on the farm.
• CropX: Soil-sensor and irrigation-decision-support platform for precision agriculture; overlaps with IAS on soil-moisture monitoring and data-driven irrigation automation but is software-led rather than controller-led.

Direct peers

• Ranch Systems: Provides wireless irrigation and environmental monitoring/control systems for specialty crops and vineyards, directly overlapping with IAS's controller-plus-sensor-plus-cloud offering for agricultural operations.
• Pessl Instruments (METOS): Manufactures agricultural weather stations, soil-moisture sensors, and field-monitoring platforms with remote alerting — closely comparable to IAS Alert III/IV and RF90II sensor radio offerings.
• WiseConn: Offers drip and pivot irrigation automation with cloud-based remote monitoring and control, competing head-to-head with IAS XR3000 II controllers and HarvestWatch-style cloud visibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertigation Automation