GeoIQ Analytics Pvt. Ltd.

What GeoIQ Analytics Pvt. Ltd. does

GeoIQ Analytics Pvt. Ltd. (legally Quantduo Technologies Pvt Ltd) operates an AI-powered location intelligence platform used by enterprise expansion teams making physical-site and network decisions in India. The company's core product, RetailIQ, scores candidate locations against 200+ variables including footfall, demographics, competition density, and catchment demographics across 3,000+ Indian cities, and produces monthly revenue forecasts with confidence percentages and payback periods. Supporting modules include a Visualization Platform, MarketConnect for market expansion planning, a GeoIQ API for programmatic data access, and a Data Catalog — together representing a modular platform built from the same underlying location data assets.

The platform is delivered as a cloud-based SaaS subscription with a freemium self-serve entry point and a structured enterprise sales motion: 15-minute discovery calls followed by personalized 30-minute live demos. GeoIQ serves five primary verticals — Retail & QSR (primary), BFSI, D2C & Quick Commerce, Consumer Brands, and Fitness & Wellness — with a customer base of 200+ enterprise teams including Lenskart, Starbucks, Subway, ICICI Lombard, Piramal Finance, Swiggy, BigBasket, Philips, Havells, Hitachi, Bata, Jockey, and Cult.fit. The company holds ISO 27001 and SOC 2 Type 2 certifications, positioning it for procurement at financial services and large enterprise buyers. GeoIQ is headquartered in Bengaluru, operates as a private limited company, and has not disclosed external funding, parent ownership, or detailed headcount in available sources.

Name

GeoIQ Analytics Pvt. Ltd.

Legal name

Quantduo Technologies Pvt Ltd

Website

https://geoiq.io

Company type

Private

Operating status

Operating

Short description

GeoIQ is an India-focused AI-powered location intelligence platform that helps enterprise retail, QSR, BFSI, and D2C brands select sites, forecast revenue, and profile catchments across 3,000+ cities.

Ownership category

akta.pro rank

Product category

Location Intelligence Platform

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Geospatial BI & Location Analytics (HDAEAMAK)

akta.pro secondary industries

Location Intelligence, Analytics & Geospatial BI (BPAMANAE), GIS & Spatial Data Management Platforms (BPAMANAK)

Keywords

• Location intelligence
• AI site selection
• Retail network planning
• Consumer intelligence analytics
• Revenue forecasting platform

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based location intelligence platform delivered via subscription. Customers access site selection, consumer intelligence, revenue forecasting, and network planning tools through web applications at app.geoiq.ai/evaluate and app.geoiq.ai/rank. Revenue is recurring in nature with enterprise accounts likely on annual contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GeoIQ provides an AI-powered location intelligence platform that helps enterprises select physical store sites, profile catchment consumers, and forecast revenue at the address level across 3,000+ Indian cities. The platform evaluates locations against 200+ variables including footfall, demographics, competition density, and catchment demographics, and delivers site score, predicted monthly revenue, payback period, and confidence percentages. It is sold primarily to retail, QSR, BFSI, D2C/quick commerce, and consumer brands expansion teams in India.

Product overview

GeoIQ is a location intelligence platform built as a unified platform with modular components. The core product is RetailIQ, which provides site selection, consumer intelligence, and network planning capabilities. Supporting modules include the Visualization Platform for mapping and rendering, MarketConnect for market expansion planning, the GeoIQ API for programmatic data access, and a Data Catalog for discovering available datasets. The platform serves multiple industry verticals including Retail & QSR, BFSI, D2C & Quick Commerce, Consumer Brands, and Fitness & Wellness.

Differentiator

Problem solved

Functional benefit

Brands

• RetailIQ: AI-powered location intelligence platform for retail site selection, consumer intelligence, and network planning.
• GeoIQ API
• Visualization Platform
• MarketConnect
• Data Catalog

Products and services

• RetailIQ Core SaaS platform for AI-powered site selection, consumer intelligence, network planning, and revenue forecasting. Scores locations against 200+ variables including footfall, demographics, competition density, and catchment demographics; provides monthly revenue prediction, payback period, confidence scores, and white-space identification. Used by retail, QSR, BFSI, D2C, consumer brand, and fitness/wellness expansion teams across India.
• GeoIQ API (Data APIs) Data API product providing programmatic access to GeoIQ's location intelligence datasets and analytics capabilities for enterprise integrations. Sold as a standalone offering for embedding location data into customer systems.
• Visualization Platform Visualization and mapping tool for rendering location intelligence data, catchment maps, and trade area visualizations. Sold as a standalone product page on GeoIQ's website.
• MarketConnect Market connection and expansion planning module for identifying and evaluating market opportunities. Listed as a standalone product on GeoIQ's website.
• Data Catalog Catalog of available location intelligence datasets, variables, and data attributes for analytical use. Listed as a standalone product on GeoIQ's website.

Quantifiable outcome

• Evaluation cycle reduced from 6 weeks to under 4 days for Lenskart across 600+ locations
• +5 more outcomes

Named customers35 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mapbox: Large mapping and location platform providing maps, geospatial APIs, and analytics infrastructure. Broader incumbent offering than GeoIQ — provides underlying geospatial capabilities rather than verticalized site selection.
• Esri (ArcGIS): Global GIS and spatial analytics incumbent powering enterprise mapping, location intelligence, and geospatial BI across retail, government, and utilities. Overlaps with GeoIQ's geospatial BI capabilities as a much larger established platform.
• HERE Technologies: Global location data and mapping platform offering geospatial analytics, location intelligence, and footfall datasets. Broader incumbent with significantly larger scale and broader geography than GeoIQ.

Direct peers

• xMap: India-focused location intelligence platform offering territory mapping, catchment analysis, and site selection for retail and consumer brands. Competes head-to-head with GeoIQ for Indian enterprise retail customers.
• Locale.ai: India-based location analytics and customer intelligence platform for D2C, retail, and QSR brands. Direct Indian-market peer competing for similar expansion and catchment use cases.
• Near (formerly Near.com): Singapore- and India-headquartered location intelligence and consumer intelligence platform serving retail, real estate, and CPG with footfall and audience analytics. Closest geographic peer to GeoIQ, operating in overlapping APAC and Indian markets.
• Placer.ai: US-based location intelligence platform providing foot traffic, demographic, and competitive analytics for retail and real estate. Direct competitor to GeoIQ in AI-powered site selection and catchment analysis, but operates globally with a larger dataset.

Emerging players

• CARTO: Cloud-native location intelligence and spatial analytics platform offering geospatial BI, mapping, and data visualization for enterprises. Adjacent competitor offering GIS-style infrastructure where GeoIQ plays in verticalized site selection.
• Predindo: India-focused location intelligence and consumer insights platform for retail expansion. Emerging peer competing for similar retail site selection and catchment use cases in India.

Regional players

• Tanla Platforms (Location & Data Services): Indian-listed communications and data analytics company with location-based service offerings relevant to Indian enterprises. Regional adjacency — broader focus on messaging and digital services, with location as one vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeoIQ Analytics Pvt. Ltd.