What Tanla does

Tanla Platforms Limited is a publicly listed Indian AI-native CPaaS (Communications Platform as a Service) company headquartered in Hyderabad. Founded in 1999 and listed on NSE (TANLA) and BSE (532790), Tanla serves over 2,500 enterprise customers globally, including all five major global technology companies, 24 of India's top 30 BFSI institutions, and 12 of India's top 15 digital-native brands. The company's product architecture is organized around the Wisely platform, which provides omnichannel communication (SMS, voice, WhatsApp Business API, RCS, email, Truecaller Business Messaging) through a Single API, layered with security, AI, and blockchain modules.

The core technology stack combines AI/ML with blockchain for secure, compliant communications. Proprietary products include Wisely AI (an anti-fraud platform processing 11+ billion communications with 99% model efficacy, deployed at Indosat Ooredoo Hutchison in Indonesia and protecting 100 million users within six months), Wisely ATP (four patent-pending AI/ML engines for anti-phishing), Trubloq (blockchain-based single source of truth), Wisely Consent (compliance management), and Wise Albert (a generative AI fabric underlying Tanla products). Subsidiaries include Karix, Gamooga (acquired 2019), and ValueFirst (acquired from Twilio in 2023 for $42 million). The company maintains regional offices in India, Indonesia, Australia, the Philippines, Saudi Arabia, and the UAE.

Tanla monetizes through a hybrid of subscription-based recurring contracts and usage-based pricing on communication volume. Distribution combines direct enterprise field sales, API-based self-service, and flagship channel partnerships with Google, Meta, WhatsApp, Truecaller, and NVIDIA. FY26 revenue was ₹4,418 Crores (up 9.7% YoY, with Q4 FY26 up 15% YoY), placing the company at approximately $520-530M in annual revenue. The leadership team is founder-led by Uday Reddy (Founder Chairman & CEO), with functional CXOs covering finance, business, technology, and trust.

Name

Tanla

Legal name

Tanla Platforms Limited

Website

https://tanla.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Tanla Platforms Limited is an India-headquartered, publicly listed AI-native CPaaS provider serving 2,500+ enterprise customers globally, including all five global tech giants and 24 of India's top 30 BFSI institutions, through a Single API unifying omnichannel communications and AI-driven anti-fraud technology.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Network Exposure & API Platforms (NEF, CAMARA, CPaaS enablement) (HDAIAIAG)

akta.pro secondary industries

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Network Monitoring, Assurance & Managed NOC Services (SLA Ops) (HDAIAGAJ)

Keywords

• Cloud communications platform
• Anti-fraud messaging
• Omnichannel CPaaS
• Blockchain communication registry
• Enterprise messaging API

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based CPaaS Services: Annual and multi-year subscription contracts for platform access and communication services, providing recurring revenue with enterprise customers.
2. Usage-based Communication Services: Consumption-based pricing for message and voice traffic volume. Revenue scales with customer usage of SMS, voice, WhatsApp, and other communication channels.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tanla Platforms Limited is an AI-native Communications Platform as a Service (CPaaS) company that provides enterprises with a single API-led platform to unify digital interactions across SMS, voice, WhatsApp, email, RCS, and other channels. Its offerings combine omnichannel communication services with proprietary AI-driven anti-fraud and anti-phishing protection (Wisely AI, Wisely ATP), blockchain-based sender verification (Trubloq), and consent management. The company sells these capabilities to BFSI institutions, government entities, telecom operators, and global technology companies.

Product overview

Tanla Platforms Limited is an AI-native platform company offering a comprehensive suite of communication and security solutions organized as a platform-plus-modules architecture. The core Wisely platform unifies all digital interactions through a single API, supported by AI capabilities through Wisely Ai and Wise Albert (Generative AI integration). Security products include Trubloq (blockchain-enabled), Wisely ATP (anti-phishing), Wisely Consent (compliance), and End-to-End Encryption. The Channel.ai suite provides multi-channel communication coverage including SMS, WhatsApp Business API, Voice, Email, RCS Business Messaging, and Truecaller Business Messaging. Enterprise.ai products include Surbo (chatbots), MaaP, Gamooga, and automation tools (Marketing Automation, Smart Campaign Manager, Journey Builder). Intelligence features include Location-Based Services, Channel Affinity Intelligence, and URL Shortener. The company also operates subsidiaries Karix and ValueFirst, and serves over 2,500 enterprises globally including leading tech companies like Google, Meta, Amazon, Apple, and Microsoft.

Differentiator

Problem solved

Functional benefit

Brands

• Wisely: AI-native intelligent platform for unified digital communications
• Wisely AI
• Trubloq
• Karix
• ValueFirst
• Gamooga
• Wise Albert
• User.ai
• Enterprise.ai

Products and services

• Wisely Platform A single API-led intelligent platform that unifies all digital interactions, bringing together the entire communication value chain through one platform to deliver distinctive impact for users and enterprises.
• Wisely AI An AI-native intelligence platform protecting billions of users and powering trusted communications at global scale, analyzing communications and identifying spam/scam interactions with 99% AI model efficacy.
• Trubloq A blockchain-enabled stack that combats spam and empowers users with control over their communications, providing a Single Source of Truth (SSOT) for all digital interactions.
• Wisely ATP Advanced protection against phishing attacks - the world's first end-to-end AI/ML based anti-SMS-phishing platform that identifies and prevents scams in real-time.
• Wisely Consent One-stop consent management solution ensuring compliance with data protection regulations while securing communication with blockchain technology.
• Wise Albert The intelligent core of the Wisely Platform that integrates Generative AI to revolutionize digital interactions, serving as a versatile AI fabric underlying Tanla's products.
• Surbo Intelligent chatbot capabilities that equip brands to automate customer interactions across multiple channels, offering personalized and real-time responses.
• MaaP (Messaging as a Platform) MaaP helps enterprises and telecom operators manage rich media messaging campaigns more efficiently using AI/ML to automate message creation and approval.
• SMS Instant message delivery through SMS, the most universal and trusted communication channel for enterprises.
• WhatsApp Business API Scale entire customer journeys with WhatsApp Business API, enabling brands to reach over 2 billion users worldwide through the preferred messaging platform.
• Voice Automate call handling, enhance customer interactions, and ensure compliance with Voice solutions for modern enterprises.
• Email Powerful Email API for effortless email integration into applications.
• RCS Business Messaging Rich and interactive messaging experiences that go beyond traditional SMS, enabling enhanced customer engagement.
• Truecaller Business Messaging Verified messaging capabilities that empower brands with verified identity beyond traditional SMS.
• Karix Wholly-owned subsidiary providing CPaaS and cloud communications services.
• ValueFirst Wholly-owned subsidiary acquired from Twilio providing digital media and messaging solutions.
• Gamooga

Quantifiable outcome

• 100 million+ users protected from digital fraud through Wisely AI deployment
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• GoogleflagshipGTM or Marketing PartnerStrategic growth partnership with Google. Tanla was recognized as Google's Growth Partner of the Year 2025, indicating deep collaboration in marketing, co-selling, and mutual business growth initiatives. Partnership likely involves integration with Google's communication and cloud platforms.
• MetaflagshipGTM or Marketing PartnerStrategic WhatsApp Business API partnership with Meta. Tanla was recognized as Meta's Partner of the Year 2025, demonstrating excellence in WhatsApp Business communication solutions. Partnership enables enterprise customers to leverage WhatsApp as a communication channel.
• NVIDIAcoreTechnology or IntegrationTechnology partnership for AI infrastructure. NVIDIA's Blackwell GPUs power the Wisely AI anti-fraud solution, providing the computational infrastructure for real-time AI threat detection and fraud prevention at scale.
• Indosat Ooredoo HutchisonflagshipStrategic or Co-development PartnerStrategic deployment partnership for Wisely AI anti-scam and anti-spam solution. Indosat, one of Indonesia's largest telecommunications providers, deployed Tanla's Wisely AI to protect its subscribers from digital fraud and spam, representing a flagship implementation of Tanla's technology in the Southeast Asian market.
• TruecallercoreTechnology or IntegrationBusiness messaging partnership enabling enhanced caller identification and spam protection through integration with Truecaller's global caller ID database, improving trust in communications.
• WhatsAppflagshipTechnology or IntegrationWhatsApp Business API partnership enabling enterprises to leverage WhatsApp as a communication channel for customer engagement, marketing, and support through Tanla's CPaaS platform.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Vonage (Ericsson): CPaaS platform owned by Ericsson, providing communications APIs, voice, messaging, and now AI/network APIs. Comparable to Tanla's enterprise and telco-focused CPaaS offerings, especially in regulated industries.
• Twilio: Global CPaaS leader offering SMS, voice, and omnichannel APIs. Directly comparable to Tanla's core Wisely platform and is also the former parent of ValueFirst, which Tanla acquired in 2023, making it both a competitor and indirect partner.

Direct peers

• Plivo: Cloud communications platform offering SMS, voice, and WhatsApp Business APIs for enterprise developers. Closely comparable to Tanla's channel.ai suite and developer-focused Single API strategy.
• MessageBird (Bird): Dutch CPaaS provider rebranded to Bird, offering omnichannel messaging, marketing automation, and AI agents. Comparable to Tanla across enterprise communications and AI-driven customer engagement.
• Route Mobile (Proximus Opal): Indian-headquartered CPaaS company (now part of Proximus Opal) with deep enterprise messaging and A2P SMS capabilities. Closest direct Indian peer to Tanla, competing for similar BFSI and telecom customers across emerging markets.
• Sinch: Swedish-listed CPaaS provider with strong global messaging and conversational AI capabilities. Comparable to Tanla as a full-stack CPaaS competitor serving enterprise customers across multiple geographies.
• Infobip: Global CPaaS platform providing omnichannel communications, conversational AI, and customer engagement solutions. Highly comparable to Tanla across both communications APIs and AI-driven messaging, particularly in emerging markets.
• Bandwidth: US-based CPaaS provider offering messaging, voice, and emergency communications APIs for enterprises and telecom operators. Comparable to Tanla's enterprise CPaaS platform with similar regulatory and enterprise compliance focus.

Emerging players

• Gupshup: Indian conversational AI and messaging platform with deep CPaaS heritage. Overlaps with Tanla's conversational AI chatbots (Surbo), WhatsApp Business API offerings, and emerging market BFSI focus.
• Haptik (Reliance Jio): India-based conversational AI platform acquired by Reliance Jio, offering chatbots and messaging automation. Comparable to Tanla's Surbo conversational AI and serves similar enterprise customers in India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Tanla_India
• YouTubeyoutube.com/c/tanlaplatformslimited
• LinkedInlinkedin.com/company/tanla-platforms
• Instagraminstagram.com/tanlaplatforms
• Facebookfacebook.com/tanlaplatforms

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanla