WFC

Name

WFC

Legal name

White Fish Communications

Website

https://wfc.in

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communications Consulting Services: Professional services revenue from public relations campaigns, communication strategy development, media relations, spokesperson training, and other consulting engagements.
2. Project-Based PR Campaigns: One-time project engagements for specific PR campaigns, product launches, crisis communication, and event management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

White Fish Communications is a full-service public relations and communications agency that designs and executes 360-degree communication campaigns for organizations across India. Its core services include Public Relations, Communication Strategy, Crisis Communication, Media Relations, Spokesperson Training, Social Media Management, Employee Communication, Visual Communication, Strategic Content Development, and Video Films, delivered through a pan-India associate network capable of multi-city execution.

Product overview

White Fish Communications is a full-service public relations and communications agency offering a comprehensive suite of 10 integrated communication services. The agency operates as a single unified offering platform where all services work together to deliver 360-degree communication campaigns. Core services include Public Relations, Communication Strategy, Crisis Communication, Media Relations, and Spokesperson Training for training organization representatives. Additional services include Social Media Management, Employee Communication, Visual Communication, Strategic Content Development, and Video Films for multimedia production. The agency serves clients across sectors including IT, financial services, banking, automobiles, entertainment, lifestyle, healthcare, luxury, education, and advertising, with case studies spanning GPS navigation, e-commerce, financial services, information technology, CSR, lifestyle, and direct selling industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Core PR service that develops and executes public relations and image management programs and creates systemic channels for organizations to communicate with target audiences.
• Communication Strategy Strategic planning service that designs communication strategies aligned with organizational goals, target audience, and expected results across brands, products, services, and leadership.
• Crisis Communication Advisory service guiding organizations in creating crisis communication frameworks and monitoring situations during critical moments.
• Media Relations Professional contact management between organizations and media, maintaining regular engagement with journalists across various topics.
• Spokesperson Training Training sessions covering media interview techniques, handling tough questions, staying focused on key messages, and crisis communication for organization spokespeople.
• Social Media Management Social media strategy creation and execution service enabling organizations to connect with target audiences through various creative social channels.
• Employee Communication Internal communication system development that helps organizations communicate better with employees about management changes, policies, milestones, and company news.
• Visual Communication Visual branding service creating effective visual symbols including logos, branding, corporate stationery, letterheads, and websites to connect with target audiences.
• Strategic Content Development Editorial content development service producing in-depth research articles, biographical books, and content published in leading newspapers, magazines, and websites.
• Video Films Corporate video production service creating corporate films, documentaries, motivational films for employees, and advertisements from concept through scripting, direction, and final delivery.

Quantifiable outcome

• GPS navigation company established as leader in both GPS navigation and digital maps space in India
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PR Associates NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of PR associates spread across all major cities and towns in India enabling the execution of multi-city PR campaigns. Associates help organize media activities including press briefings and press releases across multiple locations simultaneously.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Avian Media: Independent Indian PR and communications agency of comparable scale offering integrated PR, digital, and content services to enterprise clients across sectors. Closely aligned business model, similar mid-tier positioning, and overlapping vertical coverage.
• Media Mantra: Independent Indian PR agency of similar scale, offering corporate, consumer, technology, and crisis communications. Closely comparable business model and market positioning, making it a direct mid-tier peer for White Fish.

Broad incumbents

• Perfect Relations: Established Indian PR and communications agency offering corporate, consumer, healthcare, and technology PR services. White Fish co-founder Anil Nagwani previously worked at Perfect Relations, so it is a directly comparable incumbent peer in the same Indian PR market.
• Edelman India: Global communications firm's India operations offering the same integrated services (PR, crisis comms, social media, content) that White Fish Communications provides, but with global network backing and multinational clients. Direct competitor for enterprise mandates in India.
• MSL India (Publicis Groupe): Publicis-owned communications consultancy operating in India with corporate, consumer, and healthcare PR practices that overlap with White Fish's enterprise offerings. Direct competitor for enterprise mandates, with network-level support.
• Adfactors PR: India's largest independent PR firm, offering the full suite of corporate, consumer, financial, and crisis communications services that White Fish Communications also provides. Directly comparable: co-founder Anil Nagwani previously worked at Adfactors PR, making it a benchmark competitor in the same domestic market.
• Genesis BCW (Burson Cohn & Wolfe): Major global PR firm with strong India presence offering corporate, crisis, public affairs, and consumer communications services directly overlapping with White Fish's portfolio. Competes for the same enterprise and MNC clients in India.
• Ogilvy PR India: WPP-owned Ogilvy's PR practice in India offering corporate communications, influencer marketing, and social media services — overlapping with White Fish's enterprise offerings and competing for the same brand and corporate mandates.
• Weber Shandwick India: Global PR network's India practice offering corporate communications, public affairs, healthcare, and consumer PR — directly overlapping White Fish's enterprise service portfolio, with deeper multinational client reach.
• Hill+Knowlton India: Global communications consultancy's India operations providing corporate communications, public affairs, crisis, and content services — directly comparable to White Fish's 360-degree service suite. Competes for multinational and large Indian enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WFC