Cheeky Strut

What Cheeky Strut does

Cheeky Strut is a privately held, founder-owned boutique hair salon operating two locations in Grand Rapids, Michigan. Founded in 2009 by Kaite Lyn Christofferson, the business specializes in luxury hair color services (transformation color, balayage, highlights), extensions, cuts, and styling, serving a primarily female clientele seeking premium salon experiences. The company employs approximately 30+ stylists/artists plus management and front desk staff, with service prices tiered across stylist experience levels (Salon Assistant through Level 10), with transformation color starting at $250 and reaching $360 at top tiers.

The company operates a hybrid distribution model: the downtown Cesar E. Chavez Ave SW location functions as a traditional full-service salon, while Cheeky + Co East (3655 Lake Eastbrook Blvd SE) operates an independent chair rental model where stylists run their own businesses within the Cheeky ecosystem. Service delivery is supported by the Zenoti online booking platform, phone reservations, and walk-in inquiries. Revenue streams include core hair services, bridal services (Cheeky Weddings) with on-location offerings within 65 miles, the recently launched Head Spa line with multi-session packages up to $2,200, and retail product sales including K18, Oribe, Malibu, and Metal Detox brands.

The company is entirely founder-owned with no disclosed external investment, parent company, or acquisition activity. Marketing is conducted through Instagram, Facebook, TikTok, Pinterest, Google reviews, and wedding directories (The Knot, WeddingWire). There is no proprietary technology platform, no AI/ML capabilities, and no app — the business is fundamentally a people-driven service operation dependent on stylist talent and client relationships rather than technology differentiation.

Name

Cheeky Strut

Legal name

Cheeky Strut

Website

https://cheekystrut.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Cheeky Strut is a privately held boutique hair salon founded in 2009 in Grand Rapids, Michigan, operating two locations that offer luxury hair color, extensions, bridal services, and scalp spa treatments to individual consumers, primarily women, with a team of 30+ stylists.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Bridal Hair Styling Services (HSALALAA), Special Occasion Styling (Weddings, Galas, Events) (HSACAJAC), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)

Keywords

• Hair salon services
• Hair color treatments
• Bridal hair styling
• Head spa treatments
• Hair extension services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Hair Services: One-time service revenue from hair color, cuts, styling, extensions, and treatments. Services are priced at varying levels based on stylist experience and service type.
2. Bridal Services: Wedding hair and makeup services with deposit requirements and package pricing. Includes trial appointments, day-of services, and bridal party coordination.
3. Head Spa Services: Scalp treatment and head spa services offered as individual sessions or multi-session packages (Four Seasons, Scalp Reset, Scalp Reset Deluxe, Full Reset packages).
4. Retail Products: Retail haircare products sold at the salon, including professional-grade products from brands like K18, Oribe, Malibu, and Metal Detox.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Cheeky Strut is a luxury boutique hair salon in Grand Rapids, Michigan offering hair color (Transformation Color, Balayage, Highlights, Root Touch Up, Bleach & Tone, Gloss, Corrective Color, Fashion Color), cuts, styling and texture services (Keratin, Curly Perm, Silk Press, updos), hair extensions (Beaded Row, Hand-tied, K-Tips, tapes), makeup and eyebrow services, a dedicated Head Spa (scalp treatments and relaxation packages), and Cheeky Weddings bridal services including trials, day-of styling, and travel within 65 miles. A second location, Cheeky + Co East, operates as an independent chair rental salon.

Product overview

Cheeky Strut is a high-end boutique hair salon with two locations in Grand Rapids, Michigan. The main downtown location operates as a full-service salon offering luxury hair color services (Transformation Color, Balayage, Highlights, Gloss, Bleach & Tone), hair cuts, styling and treatments (Keratin, Curly Perm, Silk Press), hair extensions, makeup and eyebrow services, and the Head Spa experience. Cheeky + Co East is an independent chair rental salon model featuring independent stylists operating as their own businesses within the collaborative space. The salon also offers dedicated Cheeky Weddings services for bridal parties including trials, wedding day hair and makeup, and travel services. The salon operates on a stylist level-based pricing system with tiered service costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Color Services Comprehensive hair coloring services including Transformation Color, Balayage, Full/Partial/Flash Highlights, All Over Color, Root Touch Up, Bleach & Tone, Gloss, Corrective Color, and Fashion Color. Longer color services include K18 treatment and blow-dry. Pricing is tiered starting at $40 (Gloss) up to $360 (Transformation Color Level 7).
• Hair Cut Services Haircut services including standard haircuts with shampoo and blowout, barber cuts, children's cuts, dry cuts, and bang trims. Pricing varies by stylist level, starting at $40 (Salon Assistant) up to $95 (Level 7–10).
• Styling, Treatments & Texture Services Blow outs, styling for curls/waves, updos, tinsel hair accessories, treatment add-ons (Fusio Dose, Fusio Luxe, Oribe Mirror Glaze, Metal Detox, Chroma Gloss, Malibu), curly perms, keratin treatments, and silk press services. Blowouts start at $36 (Salon Assistant) to $65 (Level 7); keratin treatments start at $280; curly perms start at $300; updos/special occasion styling start at $125.
• Hair Extension Services Various extension methods including wefts (Beaded Row, Hand-tied, Machine Weft), K-Tips, and tapes. Includes extension consultations and custom extension coloring. Pricing is quoted upon consultation, and hair must be paid in full before booking installation.
• Makeup & Eyebrow Services Event makeup with airbrush foundation and optional strip lashes, personalized makeup lessons with artist Chrissy, eyebrow waxing, and eyebrow tinting services. Event makeup price varies.
• Head Spa Services Scalp-focused spa treatments including 30-minute ($60), 60-minute ($120), and 75-minute ($150) services, with optional blowouts ($115, $175, $205 respectively). Services feature deep cleanse, scalp exfoliation, oil-balancing serum, and massage therapy for scalp, neck, shoulders, chest, arms, and hands. Multi-session packages available: Four Seasons Package ($650), Scalp Reset Package ($300–$600), Scalp Reset Deluxe Package ($660–$1,950), and The Full Reset Package ($800–$2,200).
• Cheeky Weddings (Bridal Hair and Makeup Services) Bridal hair and makeup services including trial appointments, wedding day styling, hair and makeup services for the bridal party, and travel services up to 65 miles from the salon. Bridal Beauty Coordinator Alyssa manages all wedding inquiries and coordination. Includes hair coloring and extension enhancement services. Pricing is available via downloadable price sheet, with deposit requirements.
• Cheeky + Co East (Independent Chair Rental Salon) Independent chair rental salon location at 3655 Lake Eastbrook Blvd SE, Grand Rapids, MI 49546. Features independent stylists (e.g., Sabina, Lindsey P., Ezrah, Michelle, Troy, April) operating as separate businesses within the collaborative salon community. Open Monday–Saturday 9am–9pm with hours varying by stylist. Phone: (616) 289-1956.

Quantifiable outcome

• Founded in 2009 with 16+ years of continuous operation

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Siren & ProperminorOthersNeighboring business with shared designated parking spots in the Custer lot across from the downtown salon location. Not an official business partnership but a shared parking arrangement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drybar: Drybar is a national blowout-bar chain specializing in a single high-volume service ($36–$65+ pricing maps almost exactly to Cheeky Strut's blowout range). It is the most direct category benchmark for Cheeky Strut's blowout and styling vertical.
• Glamsquad: Glamsquad provides on-location hair and makeup services with a strong bridal and events positioning, including travel to the client. Directly comparable to Cheeky Strut's on-location Cheeky Weddings offering within a 65-mile radius.
• Blo Blow Dry Bar: Blo is a multi-location blowout and styling franchise with bridal/event add-ons. Comparable to Cheeky Strut on the blowout, bridal-updo, and event-styling side of the business.
• Sola Salon Studios: Sola is the largest salon-suite concept in North America, offering independent chair-rental units inside branded buildings. It is the closest scaled analog to Cheeky + Co East's chair-rental operating model.
• Salon Lofts: Salon Lofts operates upscale salon-suite locations where independent stylists rent their own space under a shared brand. Directly comparable to the Cheeky + Co East concept and a competitive pressure on Cheeky Strut's local stylist recruiting.

Broad incumbents

• Ulta Beauty: Ulta operates in-store salon services alongside its mass and prestige beauty retail assortment. Comparable because it sells many of the same professional haircare brands (K18, Oribe, etc.) and offers color and styling services, though at a different price tier and broader scale.
• Regis Corporation: Regis is one of the largest operators of corporate-owned salons in North America (SmartStyle, Cost Cutters, Supercuts). Relevant as a broad incumbent in the salon services category, though it competes on value rather than the luxury tier Cheeky Strut occupies.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national franchise offering massage, facial, and scalp-focused services in a recurring-membership model. Comparable to Cheeky Strut's Head Spa packages on service type (scalp/wellness) and package-pricing structure, though positioned as a franchise rather than boutique.
• Aveda Salons (Estée Lauder): Aveda operates a global network of luxury concept salons that retail Aveda products and offer premium color, cut, and spa services. Comparable to Cheeky Strut as a luxury salon brand with strong color and treatment focus, but at much larger scale via Estée Lauder.

Emerging players

• Priv: Priv (which acquired Glamsquad) is an on-demand mobile beauty platform connecting consumers to freelance hair and makeup pros for events, weddings, and in-home services. Directly comparable to Cheeky Strut's bridal and on-location service motion, but technology-mediated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cheekystrut
• Pinterestpinterest.com/cheekyweddings

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheeky Strut