What supersure.com does

Supersure Insurance Agency, LLC is a privately held business insurance brokerage headquartered at 333 SE 2nd Avenue in Miami, Florida, operating under the trade name Supersure. The firm holds active insurance producer/agency licenses (NPN 21659195) in all 50 U.S. states and the District of Columbia, and distributes coverage as a non-underwriting intermediary through relationships with more than 50 insurance carriers. Its target market is small and medium-sized businesses with 2-250 employees across verticalized industry segments including construction, healthcare, retail, restaurants, manufacturing, and professional services. Supersure is the named Official Small and Medium Business Insurance Partner of UFC, extending across UFC, Zuffa Boxing and BJJ with public endorsement from UFC President Dana White.

Name

supersure.com

Legal name

Supersure Insurance Agency, LLC

Website

https://supersure.com

Company type

Private

Operating status

Operating

Short description

Supersure is a Miami-based, 50-state licensed insurance brokerage that combines proprietary AI tools with licensed agents to deliver commercial P&C, workers' comp, employee benefits and benefits administration to SMBs with 2-250 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Commission: Supersure receives commissions from insurers for policies placed through their brokerage. The company is a licensed insurance producer (agency) that facilitates quotes and coverage from 50+ carrier partners.
2. Brokerage Fees: Supersure may charge fees where permitted by law; any fees will be disclosed in writing before binding coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Supersure is a licensed business insurance brokerage that places commercial P&C, workers' compensation, employee benefits, and personal high-net-worth coverage with 50+ carrier partners. Its core offering combines proprietary AI assessment tools (Value Calculator, Fine Print Facts, Insurance Portfolio Health Score) and a centralized Supersure Platform with dedicated licensed agents who deliver year-round advisory support, policy management, claims tracking, and benefits administration for businesses with 2–250 employees.

Product overview

Supersure is a business insurance brokerage licensed in all 50 states, combining proprietary AI-powered tools with dedicated licensed agents to provide commercial P&C insurance, employee benefits, and benefits administration. The core Supersure Platform serves as the centralized hub integrating: Value Calculator (AI-powered business valuation), Fine Print Facts (AI-powered policy analysis), Insurance Portfolio Health Score (AI-generated coverage assessment), and Benefits Administration (year-round health benefits management). The portfolio spans Commercial P&C products (General Liability, Commercial Property, BOP, Cyber, Professional Liability, Workers' Comp, Commercial Auto, Surplus Lines, D&O), Employee Benefits (Medical, Dental, Vision, Life, STD/LTD, COBRA, Open Enrollment), and Personal High Net Worth products (Home, Umbrella, Jewelry, Classic Auto, Watercraft, Identity Protection). Supersure provides quotes facilitated through 50+ carrier relationships.

Differentiator

Problem solved

Functional benefit

Brands

• SuperAgency: Supersure-designated term for insurance brokerage services, licensed across property & casualty, life, and health in multiple states.
• SuperAgent

Products and services

• Supersure Platform Centralized platform serving as the main user interface for policy management, document storage, broker communication, claims submission and tracking, and compliance support across business insurance and employee benefits.
• Commercial Property & Casualty Insurance Business insurance coverage placed through 50+ carrier partners including General Liability, Commercial Property, Business Owners Policy (BOP), Cyber Liability, Professional Liability, Surplus Lines, D&O, Commercial Auto, and Workers' Compensation, for small and medium businesses across construction, healthcare, retail, restaurants, manufacturing, and professional services verticals.
• Employee Benefits Comprehensive group employee benefits including Group Health & Benefits, Medical, Dental & Vision, Group Life & AD&D, STD/LTD, COBRA Administration, and Open Enrollment Support for SMB customers.
• Benefits Administration Year-round group health administration platform supporting enrollment, payroll coordination, billing accuracy, compliance support, COBRA administration, and employee communications, with a dedicated benefits advisor, designed for businesses with 2–250 employees.
• Workers' Compensation Workers' compensation coverage including Statutory WC (49 States), Class Code Optimization, Experience Mod Review, Audit Preparation, Pay-As-You-Go, and Return-To-Work Programs.
• Personal & High Net Worth Insurance Personal insurance products for high-net-worth individuals including High Net Worth Home, Personal Umbrella, Jewelry & Fine Art, Classic & Luxury Auto, Watercraft & Recreational, and Identity Protection.

Quantifiable outcome

• Supersure is the Official Small and Medium Business Insurance Partner of UFC

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• UFCflagshipGTM or Marketing PartnerOfficial Small and Medium Business Insurance Partner of UFC. UFC President & CEO Dana White has publicly endorsed Supersure, stating they are 'tech-driven, think differently, and aren't afraid to challenge the old way of doing business.' The partnership extends across UFC, Zuffa Boxing and BJJ.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Next Insurance: Next Insurance is a tech-enabled SMB commercial insurance carrier/broker focused on the same 2-250 employee segment Supersure targets, offering GL, Workers Comp, Professional Liability, and BOP online. Direct competitor in digital-first SMB commercial insurance.
• Embroker: Embroker is a technology-forward commercial insurance brokerage offering digitally delivered coverage for SMB and mid-market segments with proprietary assessment tools — overlapping with Supersure's AI-driven Value Calculator and Fine Print Facts positioning.
• Simply Business: Simply Business is a digital insurance marketplace that connects SMBs with carriers and brokers for commercial coverage, using a tech-led intake and quoting flow — closely aligned with Supersure's web-first brokerage distribution model.
• Thimble (Next Insurance): Thimble offers on-demand and short-term small business insurance purchased online — overlapping Supersure's SMB commercial focus with a digital, self-service product for very small businesses.
• Bold Penguin: Bold Penguin operates an SMB commercial insurance exchange that connects agents and carriers via a digital marketplace — a peer in the technology layer enabling small business commercial insurance placement.
• Insureon: Insureon is an online commercial insurance brokerage focused on small businesses, offering quotes across multiple carriers through a digital platform — a comparable SMB-focused multi-carrier brokerage with similar vertical coverage menus.
• CoverWallet (Aon): CoverWallet is a digital SMB insurance brokerage (now owned by Aon) that uses an online platform to place commercial coverage for small businesses across multiple industries — the closest direct peer in product, target customer, and distribution model.

Emerging players

• Policygenius: Policygenius is a digital insurance marketplace that started in life insurance and expanded into adjacent personal and small commercial lines using AI-driven quote comparison — a comparable AI-first distribution play in insurance, with partial overlap in SMB commercial and benefits-adjacent coverage.

Broad incumbents

• Marsh McLennan Agency: Marsh McLennan Agency is a large national insurance brokerage serving mid-market and SMB segments with proprietary digital tools — a broad incumbent competing for the same SMB business insurance wallet Supersure targets.
• Hiscox Insurance: Hiscox is a specialty insurer with a major small business insurance division, direct-to-customer digital platform, and is cited by Supersure in its underinsurance statistics — competing for the same SMB commercial customers with both carrier and agency capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about supersure.com