eastinsurancegroup.com

What eastinsurancegroup.com does

East Insurance Group is an independent insurance agency founded in 2015 and operating primarily across the Mid-Atlantic United States, with active licensing in Maryland, New Jersey, New York, Pennsylvania, and Washington DC and advertised service availability across all 50 states. The company functions as a multi-carrier broker, representing numerous insurance carriers to match commercial customers with coverage options across pricing, service quality, and policy terms. Its core product portfolio centers on commercial lines: commercial auto, commercial truck, commercial property, workers compensation, and umbrella insurance, supplemented by specialized offerings for niche SMB verticals including trucking owner-operators, fleet operators, landlords, multifamily property owners, photographers, caterers, and cleaning businesses. Customer acquisition is sales-led, driven by phone-based outreach, website quote requests, content marketing through educational insurance guides, and inbound leads routed through the Midas Rates marketplace platform.

The business model is commission-based: as an independent agency, East Insurance Group earns carrier commissions on policies placed, with pricing structured as custom quotes rather than published rates and policies typically billed monthly. The go-to-motion combines direct phone sales (via a single Maryland-area contact line), self-serve website quote forms, and organic social channels (Twitter and Facebook) for top-of-funnel brand presence. The company describes itself as a small team of insurance specialists with over 10 years of industry experience, and customer testimonials indicate repeat, multi-account SMB relationships particularly in the Baltimore market.

The agency operates without any disclosed proprietary technology platform, AI capabilities, mobile application, or public API. No funding rounds, acquisitions, parent company relationships, or institutional investors are identified, and the company appears to be privately held and founder/owner-operated. Operating status is active and ongoing, with the business functioning as a traditional independent brokerage rather than a technology-enabled insurtech.

Name

eastinsurancegroup.com

Legal name

East Insurance Group

Website

https://eastinsurancegroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

East Insurance Group is an independent, multi-carrier insurance agency founded in 2015, focused on commercial and business insurance for SMBs across the Mid-Atlantic. It brokers commercial auto, truck, property, workers comp, and specialized niche coverage to small business owners, owner-operators, and property investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Not disclosed

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, East Insurance Group earns commissions from insurance carriers for policies placed. They represent many different insurance companies and carefully select carriers to provide the best level of service, price, and coverage to their customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

East Insurance Group is an independent insurance agency that places commercial and business insurance policies on behalf of clients by representing multiple insurance carriers. The agency shops across carriers to deliver tailored coverage and pricing for products such as commercial auto, commercial truck, commercial property, workers compensation, and small business insurance, along with specialized niche coverages for landlords, photographers, caterers, cleaning businesses, owner-operators, and fleets.

Product overview

East Insurance Group is an independent insurance agency offering a comprehensive portfolio of commercial and business insurance products. The core offerings include Commercial Auto Insurance, Commercial Property Insurance, Commercial Truck Insurance, Business Insurance, and Workers Compensation Insurance, supplemented by specialized niche products like Photographer Insurance, Catering Insurance, and Cleaning Business Insurance. The company also provides commercial umbrella and fleet insurance for businesses with multiple vehicles. Property insurance products include landlord, multifamily, business renters, real estate investor, and vacant home coverage. Trucking-specific products include commercial truck insurance, bobtail coverage, owner operator insurance, and commercial fleet insurance. The agency operates as a broker representing multiple insurance carriers, allowing them to shop coverage options to match customer needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Comprehensive small business insurance package including general liability, property insurance, business auto, and workers compensation coverage tailored for various industries, served through an independent multi-carrier agency.
• Commercial Auto Insurance Insurance coverage for business vehicles including cars, vans, trucks, and fleet vehicles that protects against liability, collision, and comprehensive risks for small and mid-sized businesses.
• Commercial Truck Insurance Insurance for trucking companies and owner-operators covering liability, physical damage, cargo, bobtail, and non-trucking liability for various truck types.
• Commercial Property Insurance Coverage for business assets including office space, furniture, fixtures, equipment, inventory, and supplies against fire, storms, theft, and vandalism.
• Workers Compensation Insurance Coverage for medical care and lost wages for employees injured in the course of employment, required in most states for businesses with employees.
• Commercial Umbrella Insurance Additional liability coverage that extends beyond the limits of primary insurance policies to protect against major claims and lawsuits.
• Photographer Insurance Specialized coverage for professional photographers including general liability, business property, professional liability (E&O), and data compromise coverage.
• Catering Insurance Insurance for catering businesses covering general liability, product liability, inland marine, cyber liability, and workers compensation.
• Cleaning Business Insurance Coverage for cleaning and janitorial services including general liability, commercial property, commercial auto, workers comp, surety bonding, and professional liability.
• Landlord Insurance Insurance for rental property owners covering dwelling, other structures, personal property, vandalism, fair rental value, personal liability, and medical payments.
• Multifamily Insurance Coverage for residential buildings with multiple units, protecting against liability claims, lost rent income, fires, storms, vandalism, and natural disasters.
• Business Renters Insurance Protection for businesses that rent property, covering liability, property damage from natural disasters, crime/theft, equipment breakdown, and professional liability.
• Real Estate Investor Insurance Liability and property coverage for real estate investors renting or leasing buildings, including dwelling coverage, landlord property, liability, and loss of rent.
• Vacant Home Insurance Coverage for unoccupied properties protecting against vandalism, theft, weather damage, and liability claims during vacancy periods.
• Bobtail Insurance Coverage Commercial auto coverage for truck drivers operating without a trailer attached, covering property damage, medical expenses, and defense costs from accidents.
• Owner Operator Insurance Transportation coverage for independent truck owner-operators including physical damage, equipment coverage, gap insurance, cargo insurance, bobtail, and non-trucking liability.
• Commercial Fleet Insurance Policy covering multiple business vehicles under one plan, offering bodily injury liability, property damage liability, combined single limit, physical damage, and collision coverage.

Quantifiable outcome

• Same day certificates available
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Next Insurance: Next Insurance is a digital-first commercial insurance carrier targeting small businesses with instant online binding across general liability, commercial auto, workers comp, and professional lines. It overlaps directly with East Insurance Group's product portfolio and SMB customer base, but competes via a technology-driven self-serve model rather than a phone-led agency model.
• CoverWallet: CoverWallet is a digital commercial insurance marketplace that connects SMBs with carriers across business, auto, property, and workers comp lines. It is comparable to East Insurance Group as a multi-carrier distribution channel for commercial insurance, but uses a fully online experience rather than a phone-based agency.
• Thimble: Thimble offers on-demand, short-term small business insurance (general liability, professional liability, commercial auto) that can be purchased by the hour, day, or month. It targets the same micro-SMB and gig-economy segments that East Insurance Group serves, but with a fundamentally different digital delivery model.
• Simply Business: Simply Business is a digital insurance marketplace that aggregates small business coverage options from multiple carriers. It functions as a multi-carrier distribution channel analogous to East Insurance Group's independent agency model, but with an online quote-bind experience.

Direct peers

• RPS (Risk Placement Services): RPS is a wholesale insurance distributor placing commercial and specialty coverage through retail agents. It is a directly comparable multi-carrier distribution business, but with broader carrier appointments, national reach, and specialty-line expertise that exceeds a regional independent agency.
• Burns & Wilcox: Burns & Wilcox is a specialty insurance wholesale broker placing complex and niche commercial risks with carrier partners. It is a direct peer in multi-carrier specialty distribution, but operates at significantly greater scale and with a more specialized product mix than East Insurance Group.
• USI Insurance Services: USI is a large US insurance brokerage that places commercial property, casualty, and specialty coverage with multiple carriers for middle-market and SMB clients. It is directly comparable to East Insurance Group as a multi-carrier commercial insurance agency, but operates at substantially greater scale.

Broad incumbents

• Progressive Commercial: Progressive Commercial is a major direct writer of commercial auto, truck, and fleet insurance. It is a relevant incumbent in the commercial auto and trucking sub-segments that drive a meaningful share of East Insurance Group's product mix, but operates at national scale with proprietary underwriting.
• The Hartford: The Hartford is a major US insurer offering business owners policies, commercial auto, workers comp, and property coverage to small and mid-sized businesses. It is a broad incumbent competing in the same commercial lines as East Insurance Group, but with carrier-side economics, dedicated SMB underwriting, and a national agency network.
• Hiscox: Hiscox is a specialty insurer and direct distributor of small business insurance including general liability, professional liability, and BOP products. It competes with East Insurance Group for the same small-business customers, but with deeper product breadth and a global brand versus a regional agency footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eastinsurancegr
• Facebookfacebook.com/eastinsurancegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eastinsurancegroup.com