I2ibenefits
OneDigital is an integrated US insurance brokerage, financial services, and HR consulting firm serving 100,000+ employers and millions of individuals across five verticals: employee benefits, retirement and wealth, property and casualty, PEO, and Medicare Advantage.
- Company typePrivate
- Founded2000
- HeadquartersAtlanta, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What I2ibenefits does
OneDigital (legal entity Digital Insurance LLC) is a US-headquartered, privately held insurance brokerage, financial services, and HR consulting firm founded in 2000 by Adam Bruckman in Atlanta, Georgia. It serves more than 100,000 employers and millions of individuals across the United States and Canada through five integrated verticals: employee benefits and HR, retirement and wealth management, property and casualty insurance, professional employer organization (PEO) services, and Medicare Advantage distribution. The platform is delivered through 200+ office locations, a national field sales force, a Chicago-based inside-sales unit for Medicare (OneDigital Advanced Health, formerly HealthWorks), and the OneDigital Investment Advisors registered investment adviser platform that oversees $150B+ in assets under advisement across 5,500+ retirement plans and 1.5 million participants.
The company's product surface spans Employee Benefits, Business Insurance and Risk Management, Retirement Plan Services, HR Consulting, PEO, Executive Benefits, Financial Education and Guidance, Wealth Management, and Medicare enrollment. Its underlying technology layer includes an AI Workforce Strategy with deployed AI coworkers (DEX Coworker), a proprietary WI Score methodology for measuring blended human-and-AI workforce performance developed internally, and SOC-2 certified data-handling controls. In September 2025, Stone Point Capital and CPP Investments completed a majority recapitalization valuing the firm in excess of $7 billion, with Onex Partners retaining a significant minority stake, funding continued organic expansion and an institutional M&A program that has absorbed more than 200 firms.
OneDigital monetizes through four primary revenue streams: insurance carrier commissions (transactional, percentage of premium or flat amounts with overrides and persistency bonuses), professional services fees (PEPM subscriptions for benefits administration and HR consulting, plus project-based hourly rates), investment advisory fees (AUM-based recurring fees through OneDigital Investment Advisors), and PEO managed-services fees (combined payroll, HR, and benefits administration). Pricing is quote-based and customized by service scope and employee census, billed monthly, per placement, or on milestone completion. The customer base spans mid-to-large employers and individuals, including Medicare-eligible seniors served via Advanced Health, with an 82 Net Promoter Score and 90% post-acquisition leader retention supporting a distributed, low-churn revenue profile.
I2ibenefits firmographics
Firmographics- Name
- I2ibenefits
- Legal name
- Digital Insurance LLC
- Website
- https://i2ibenefits.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- OneDigital is an integrated US insurance brokerage, financial services, and HR consulting firm serving 100,000+ employers and millions of individuals across five verticals: employee benefits, retirement and wealth, property and casualty, PEO, and Medicare Advantage.
- Ownership category
- akta.pro rank
I2ibenefits industry classification
Industry- Product category
- Insurance Brokerage & HR Consulting
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Professional Employer Organizations (561330), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Portfolio Management and Investment Advice (523940)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321), Finance Services (6199)
- akta.pro primary industry
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)
Keywords
Where I2ibenefits is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
I2ibenefits business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: OneDigital earns commissions as an appointed agent for insurance companies, receiving percentages of premiums or flat dollar amounts for placing insurance products. Additional compensation may come as commission overrides, bonuses, or marketing fees based on volume, new business, persistency and other factors.
- Professional Services Fees: Fee-based services including HR consulting, compliance advisory, benefits administration, and retirement plan consulting. Fees can be structured as per employee per month (PEPM) charges, hourly rates, or flat fees per agreement.
- Investment Advisory Fees: Investment advisory services through OneDigital Investment Advisors LLC, a registered investment adviser overseeing retirement plan consulting and wealth management. Securities offered through Osaic Wealth Inc.
- PEO Services: Professional Employer Organization services combining technology, HR expertise, payroll, and benefits administration for clients, generating revenue through service fees and payroll processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on service scope and employee count |
| Transaction based/ take rate | Multi-year contract | Insurance placement with commission-based compensation |
| Other | Pay-as-you-go | Project-based consulting services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
I2ibenefits product offering
Product offeringCore offering
OneDigital is an integrated insurance brokerage, financial services, and HR consulting platform that delivers employee benefits, business and personal insurance, retirement plan services, wealth management, HR consulting, PEO, executive benefits, and financial education to employers and individuals across North America. Revenue is generated through insurance commissions, advisory fees, and recurring service fees delivered via field sales, inside sales, and digital platforms.
Product overview
OneDigital is an integrated insurance brokerage, financial services, and HR consulting platform offering a comprehensive suite of solutions for employers and individuals. The portfolio includes Employee Benefits, Business Insurance, Retirement Plan Services, HR Consulting, PEO services, Executive Benefits, and Financial Education & Guidance. The company also provides Wealth Management through OneDigital Investment Advisors and Medicare enrollment services through OneDigital Advanced Health. All services are supported by an AI Workforce strategy featuring AI coworkers and an AI Hub for workforce transformation.
Differentiator
Problem solved
Functional benefit
Brands
- OneDigital Investment Advisors: Registered investment adviser providing retirement plan consulting, administration, financial wellness, and wealth management solutions. Securities offered through Osaic Wealth, Inc.
Products and services
- Employee Benefits Data-driven employee benefits brokerage and advisory that helps employers optimize benefits performance while giving employees well-being support, visibility, and management tools.
- Business Insurance / Insurance & Risk Management Property and casualty risk management and insurance placement that helps organizations identify vulnerabilities, manage exposures, and build resilience through proactive planning.
- Retirement Plan Services Retirement plan consulting, administration, and financial education/savings programs that help businesses prepare employees for financial security.
- HR Consulting HR consulting to build stronger teams, modernize processes, and create people strategies that drive lasting business results.
- Professional Employer Organization (PEO) All-in-one workforce solution combining technology, HR and compliance expertise, payroll, and benefits administration for efficient business operations.
- Executive Benefits Tailored executive compensation strategies and specialized plans to attract executives, align incentives with business goals, and strengthen leadership retention.
- Financial Education & Guidance Financial wellness programs integrating education, planning, and guidance into benefits to empower employees and strengthen engagement and retention.
- Wealth Management Holistic financial planning for mass-affluent and high-net-worth families delivered through credentialed advisors across local markets.
- OneDigital Investment Advisors Registered investment adviser providing retirement plan consulting, administration, financial wellness, and wealth management with over $150 billion in assets under advisement; securities offered through Osaic Wealth, Inc.
- OneDigital Advanced Health Medicare distribution and enrollment service helping individuals enroll in Medicare Advantage, supplemental, and prescription drug plans.
Quantifiable outcome
- 82 Net Promoter Score consistently exceeding industry benchmarks
- +5 more outcomes
Companies that use I2ibenefits
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
I2ibenefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
I2ibenefits partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered strategic.
- Osaic Wealth, Inc.strategicSecurities offered through Osaic Wealth, Inc., member FINRA/SIPC. Osaic Wealth and OneDigital Investment Advisors are independent and unaffiliated entities. This partnership enables OneDigital to offer securities and investment products through a registered broker-dealer.
- Insurance Carriers (Appointed Agent Relationships)strategicOneDigital serves as an appointed agent for multiple insurance companies, providing services on behalf of carriers in connection with insurance placement. Special relationships may include more favorable rates, product terms or services.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
I2ibenefits competitors and assessment
Company assessmentBroad incumbents
- Marsh McLennan: Global professional services firm and largest insurance broker worldwide offering benefits consulting (Mercer), risk management (Marsh), and wealth advisory (Oliver Wyman). Massive scale advantage but competes for the same large employer benefits and retirement accounts.
- ADP TotalSource: Largest PEO in the U.S. and division of ADP, offering payroll, benefits administration, HR technology, and compliance services. Directly comparable to OneDigital's PEO offering with significantly larger scale and bundled HR/payroll technology stack.
- Aon: Global professional services firm with major employee benefits, retirement, and risk brokerage practices that competes for large employer accounts. Aon's acquisition of NFP further expanded its middle-market presence, increasing overlap with OneDigital.
Direct peers
- Insperity: Public Professional Employer Organization offering PEO services, HR technology, and benefits administration to small and mid-sized employers. Most direct competitor in OneDigital's PEO vertical with comparable service model.
- USI Insurance Services: National insurance brokerage and consulting firm offering employee benefits, P&C, retirement, and specialty solutions. Closely comparable in target market, product mix, and acquisition-driven growth strategy across middle-market employer accounts.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep employee benefits, retirement, and wealth advisory practices directly competing with OneDigital across commercial insurance brokerage, P&C, and benefits consulting. Public peer at significantly larger scale providing direct head-to-head competition for mid-to-large employer accounts.
- Alliant Insurance Services: Specialty insurance brokerage with strong employee benefits and retirement consulting practices targeting mid-to-large employers. Directly comparable customer segment, product portfolio, and decentralized acquisition approach.
- Lockton: Largest independent insurance broker globally with extensive employee benefits, retirement, and P&C practices. Competes for mid-to-large employer accounts with a similar entrepreneur-led, decentralized model and comparable cross-sell across benefits and retirement consulting.
- Brown & Brown, Inc. National insurance brokerage offering employee benefits, P&C, and risk management solutions with a similar decentralized acquisition-driven growth strategy. Competes directly with OneDigital for mid-market benefits accounts and follows a comparable roll-up playbook.
- Hub International: Large North American insurance brokerage and financial services firm with comparable employee benefits, retirement, and PEO-adjacent offerings. Closely matched peer in scale, customer segment (mid-market employers), and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
I2ibenefits social profiles
Digital presenceI2ibenefits compliance and trust
Trust signalCompliance4 records
I2ibenefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
I2ibenefits leadership team
Management profileNumber of profiles
Profiles7 records
I2ibenefits subsidiaries and ownership
Company hierarchySubsidiaries2 records
I2ibenefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I2ibenefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I2ibenefits
What does I2ibenefits do?
OneDigital is an integrated insurance brokerage, financial services, and HR consulting platform that delivers employee benefits, business and personal insurance, retirement plan services, wealth management, HR consulting, PEO, executive benefits, and financial education to employers and individuals across North America. Revenue is generated through insurance commissions, advisory fees, and recurring service fees delivered via field sales, inside sales, and digital platforms.
Is I2ibenefits a public or private company?
I2ibenefits is a private company. It is classified as private equity controlled and is currently operating.
When was I2ibenefits founded?
I2ibenefits was founded in 2000.
Where is I2ibenefits based?
I2ibenefits is headquartered in Atlanta, United States, in the North America region.
How does I2ibenefits make money?
Four revenue lines are on record. Insurance Commissions are the primary driver. The others are professional Services Fees, investment Advisory Fees and PEO Services.
Who are I2ibenefits's main competitors?
Broad incumbents on record are Marsh McLennan, ADP TotalSource and Aon. Direct peers are Insperity, USI Insurance Services, Arthur J. Gallagher & Co., Alliant Insurance Services, Lockton, Brown & Brown, Inc. and Hub International.
Does I2ibenefits have an API?
No public API is recorded for I2ibenefits.
What industry is I2ibenefits in?
I2ibenefits's product category is Insurance Brokerage & HR Consulting. Its primary akta.pro industry code is BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration. Its NAICS code is 5242 and its SIC code is 6411.