Brown & Brown
Brown & Brown (NYSE: BRO) is a publicly traded insurance brokerage and risk management firm operating in the US, Canada, Ireland, and the UK, serving multinational enterprises to individuals through 20+ industry verticals spanning P&C, Employee Benefits, Personal Lines, and Consulting.
- Company typePublic
- Founded1939
- HeadquartersDaytona Beach, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Brown & Brown does
Brown & Brown (NYSE: BRO) is a publicly traded insurance brokerage and risk management firm headquartered in Daytona Beach, Florida, with operations across the United States, Canada, Ireland, and the United Kingdom. The firm sells and services P&C, Employee Benefits, Personal Lines, and Consulting services through a global/local hybrid distribution model that serves customers ranging from multinational enterprises to individual consumers. It maintains 20+ specialized industry verticals, including Technology and Data Centers, Private Equity, and Captive Insurance, with a dedicated multinational liability capability added in 2025.
The company operates a commission-based brokerage business model, earning revenue primarily from insurance carriers on policies placed, supplemented by fee-based consulting and risk advisory services. Its technology surface includes a recently launched Casualty Analytics Solutions product line that brings analytics-driven risk services to commercial clients, alongside a partnership with AeroMD for aviation/air-ambulance risk management. The firm is recognized externally as a top employer (Great Place to Work certified, multiple "Best Places to Work" awards), which supports recruitment and retention of specialized broker talent.
Strategically, Brown & Brown runs a dual organic-plus-inorganic growth model: it expands product lines (multinational liability, Casualty Analytics, captive insurance), deepens industry verticals (Technology/Data Centers, Private Equity), and pursues an active M&A roll-up strategy that is prominently featured on the corporate website. Corporate governance is being reinforced with the appointment of Eileen Akerson as Chief Legal Officer in 2026, and the firm continues to add capabilities through acquisitions and partnerships across its four-country footprint.
Brown & Brown firmographics
Firmographics- Name
- Brown & Brown
- Legal name
- Brown & Brown, Inc.
- Website
- https://bbmia.com
- Company type
- Public
- Founded year
- 1939
- Operating status
- Operating
- Short description
- Brown & Brown (NYSE: BRO) is a publicly traded insurance brokerage and risk management firm operating in the US, Canada, Ireland, and the UK, serving multinational enterprises to individuals through 20+ industry verticals spanning P&C, Employee Benefits, Personal Lines, and Consulting.
- Ownership category
- akta.pro rank
Brown & Brown industry classification
Industry- Product category
- Insurance Brokerage and Risk Management
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where Brown & Brown is headquartered
LocationHeadquarters
- HQ city
- Daytona Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brown & Brown business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Brown & Brown generates revenue as an insurance broker by earning commissions from insurance carriers on policies placed for clients. The company brings together insurance, risk management, and employee benefits solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Business Insurance |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Brown & Brown product offering
Product offeringCore offering
Brown & Brown is an insurance brokerage and risk management firm that places commercial and personal insurance policies, designs employee benefits programs, and provides related consulting services in exchange for commissions from insurance carriers. Core offerings are organized into Property & Casualty, Employee Benefits, Personal Lines Insurance, and Consulting Services, supplemented by specialty solutions (Captive, Cyber, Environmental, Executive Liability, Multinational Liability, Surety, Trade Credit) and industry-specific programs spanning Aviation, Construction, Healthcare, Real Estate, Financial Services, and more than a dozen additional verticals.
Product overview
Brown & Brown is an insurance and risk management brokerage firm that offers a comprehensive portfolio of insurance products, risk management services, and consulting solutions. The company's core offerings are organized around four main categories: Property & Casualty Insurance (including workers' compensation, general liability, auto liability, and specialty lines like cyber and environmental liability), Employee Benefits (encompassing administration, compliance support, data analytics, population health, pharmacy benefits, and voluntary benefits), Personal Lines Insurance (covering homeowners, auto, umbrella, wildfire, flood, boats, private client, and collections), and Consulting Services (including actuarial, healthcare claims audit, health and welfare, M&A, pharmacy, and retirement benefits consulting). These core products are supplemented by industry-specific solutions across sectors including Aviation, Construction, Healthcare, Real Estate, Financial Services, Technology, Marine, Entertainment, Hospitality, Fine Art, Agriculture, and more. The firm operates as a unified service offering rather than a modular software platform, providing integrated risk management solutions to businesses and individuals.
Differentiator
Problem solved
Functional benefit
Products and services
- Property & Casualty Insurance Property & Casualty insurance brokerage solutions that help organizations manage risk, protect assets, and support ongoing operations, including workers' compensation, general liability, product recall, excess liability, and auto liability coverage.
- Employee Benefits Brokerage and administration programs that support employees while balancing cost considerations, compliance needs, and organizational priorities — including administration, compliance support, data analytics, population health, pharmacy benefits, voluntary benefits, and absence management solutions.
- Personal Lines Insurance Coverage options for individuals and families, including homeowners, auto, umbrella, wildfire, flood, boats/yachts, private client specialty, family office, and private collections insurance.
- Consulting Services Services designed to help organizations gain clarity, evaluate financial risk, and support informed decision-making — including actuarial services, healthcare claims audit, health and welfare consulting, mergers and acquisitions consulting, pharmacy consulting, and retirement benefits consulting.
- Captive Insurance Alternative risk financing solutions through captive insurance structures for organizations seeking to optimize their risk management programs.
- Cyber Insurance Specialized coverage for cyber risks, data breaches, and network security incidents.
- Environmental Liability Insurance Coverage for environmental risks including pollution legal liability, remediation cost cap, secured creditor protection, and environmental coverage for real estate development.
- Executive Liability Insurance Protection for corporate executives and board members including D&O, E&O, and industry-specific liability coverage.
- Multinational Liability Insurance Global liability coverage for organizations with international operations.
- Retirement and Wealth Solutions Financial and wealth management solutions including life insurance, executive benefits, long-term care insurance, and retirement plan services.
- Risk Management Services Comprehensive risk management including loss control, safety services, risk analytics, workers' compensation management, claims advocacy, and Pro Safety Training.
- Surety Bonds Contract and commercial surety bonds for construction and commercial clients.
- Trade Credit Risk Solutions Protection against credit losses from buyer insolvency or protracted default.
- Property & Risk Management Solutions Property insurance and risk management including natural catastrophe modeling, property valuations, builder's risk, marine insurance, loss prevention, and political violence coverage.
- Aviation Insurance Comprehensive aviation coverage including manned aircraft, drone/UAV, non-owned aircraft, private aircraft, and travel medical insurance for the aviation industry.
- Construction Insurance Specialized insurance programs for construction businesses including builder's risk, wrap-up programs, and construction risk management solutions.
- Healthcare Insurance Tailored insurance solutions for the healthcare industry including medical professional liability, managed care, stop loss, and accident and health reinsurance.
- Real Estate Insurance Innovative insurance solutions for real estate portfolios including risk identification, insurance programs, risk management, and community associations coverage.
- Financial Services Insurance Insurance solutions for financial institutions including consumer financial services, collections, banks, asset managers, insurers, brokers, adjusters, and fintech companies.
- Technology and Data Centers Insurance Specialized coverage for technology companies and data center operations addressing unique tech industry risks.
- Marine Insurance Comprehensive marine coverage including commercial marine, recreational marine, aquaculture, cargo, hull and machinery, ports and terminals, and protection and indemnity insurance.
- Entertainment Insurance Coverage for film and television production, advertising, event cancellation, touring, live performances, and entertainment venues.
- Hospitality Insurance Insurance solutions for restaurants, hotels, motels, resorts, golf courses, country clubs, and casinos.
- Fine Art Insurance Protection for private art collections, museums, fine art businesses, artist-endowed foundations, and artist studios.
- Agriculture Insurance Specialized coverage for agricultural operations and farming businesses.
- Dealer Services Insurance Insurance programs for automotive, RV, marine, and powersports dealerships.
- Education Insurance Coverage for educational institutions including property and casualty, employee benefits, and student health insurance.
- Logistics and Transportation Insurance Coverage for freight forwarders, last mile delivery, trucking, intermodal operations, and transportation companies.
- Energy and Power Insurance Insurance solutions for the energy and power sector.
- Nonprofit Insurance Coverage for nonprofit organizations and human services agencies.
- Private Equity Insurance Insurance solutions tailored for private equity firms and their portfolio companies.
- Public Sector Insurance Coverage for government entities and public sector organizations.
- Wineries Insurance Specialized coverage for wineries including vineyard, crop, and hospitality insurance.
- Tribal Insurance Insurance solutions for tribal nations and tribal enterprises.
Companies that use Brown & Brown
Customer profileSegments13 records
Ideal customer profiles4 records
Brown & Brown technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brown & Brown partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AeroMDminorBrown & Brown offers peace of mind for Caribbean-based travel and trips through an exclusive partnership with AeroMD, providing direct access to medical transport solutions tailored for individuals, families, and groups who live in or travel to Caribbean locations with limited healthcare resources. Benefits include on-island aircraft, global command center, on-island medical team, disaster preparedness and response, and dedicated Caribbean-based medevac service using fleets equipped as flying intensive care units.
Scale indicators1 record
Recent moves6 records
Expansion highlights7 records
Brown & Brown competitors and assessment
Company assessmentEmerging players
- Acrisure: Tech-enabled, PE-backed insurance brokerage aggregator combining traditional broking with proprietary technology and capital partnerships, increasingly competing for middle-market and personal lines clients.
Direct peers
- Lockton Companies: Largest privately held insurance broker in the U.S., competing across P&C, Employee Benefits, and specialty practices, with comparable industry-vertical coverage in construction, healthcare, and financial services.
- Aon plc: Global risk management, insurance brokerage, and HR consulting firm that competes head-to-head with Brown & Brown in P&C, Employee Benefits, and specialty lines for mid-market and large enterprise clients.
- USI Insurance Services: U.S. middle-market insurance brokerage and consulting firm delivering comparable property & casualty, employee benefits, and personal lines solutions to similarly sized commercial clients.
- Willis Towers Watson (WTW): Global advisory, insurance brokerage, and solutions company with overlapping corporate risk, benefits, and specialty lines, including aviation and marine, competing for the same multinational client roster.
- AssuredPartners: Fast-growing retail insurance brokerage competing directly in property & casualty, employee benefits, and personal lines, with strong overlap in construction, healthcare, and real estate vertical expertise.
- Alliant Insurance Services: Specialty-focused U.S. insurance brokerage offering P&C, Employee Benefits, and surety solutions for mid-market and growing industries, with comparable specialty practices.
- Marsh McLennan: World's largest insurance brokerage and risk advisory firm, offering P&C, Employee Benefits, and consulting across the same customer base and product lines as Brown & Brown, including specialty marine, aviation, and cyber practices.
- Arthur J. Gallagher & Co. Closely aligned publicly traded insurance broker with a nearly identical mix of retail P&C brokerage, Employee Benefits, and risk management services for commercial and public-sector clients.
- Hub International: North American retail insurance brokerage focused on middle-market commercial lines, employee benefits, and personal lines, with comparable verticalized teams in industries like construction and healthcare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Brown & Brown social profiles
Digital presenceBrown & Brown financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brown & Brown leadership team
Management profileNumber of profiles
Profiles4 records
Brown & Brown funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brown & Brown M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brown & Brown
What does Brown & Brown do?
Brown & Brown is an insurance brokerage and risk management firm that places commercial and personal insurance policies, designs employee benefits programs, and provides related consulting services in exchange for commissions from insurance carriers. Core offerings are organized into Property & Casualty, Employee Benefits, Personal Lines Insurance, and Consulting Services, supplemented by specialty solutions (Captive, Cyber, Environmental, Executive Liability, Multinational Liability, Surety, Trade Credit) and industry-specific programs spanning Aviation, Construction, Healthcare, Real Estate, Financial Services, and more than a dozen additional verticals.
Is Brown & Brown a public or private company?
Brown & Brown is a public company. It is classified as public and is currently operating.
When was Brown & Brown founded?
Brown & Brown was founded in 1939.
Where is Brown & Brown based?
Brown & Brown is headquartered in Daytona Beach, United States, in the North America region.
How does Brown & Brown make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Brown & Brown's main competitors?
Acrisure is listed as an emerging player. Direct peers are Lockton Companies, Aon plc, USI Insurance Services, Willis Towers Watson (WTW), AssuredPartners, Alliant Insurance Services, Marsh McLennan, Arthur J. Gallagher & Co. and Hub International.
Does Brown & Brown have an API?
No public API is recorded for Brown & Brown.
What industry is Brown & Brown in?
Brown & Brown's product category is Insurance Brokerage and Risk Management. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 524210 and its SIC code is 6411.