Primal Queen

What Primal Queen does

Primal Queen is a direct-to-consumer women's health supplement company that sells a portfolio of four branded products through its own e-commerce website. Its flagship Beef Organs product is a freeze-dried blend of six grass-fed beef organs from Argentina (liver, heart, kidney, uterus, fallopian tubes, ovaries) formulated for female hormonal and energy support. Three adjacent SKUs extend the line into adjacent use cases: PQ7, a seven-botanical natural GLP-1 alternative for appetite and craving control; Goddess Bites, a chewable creatine product using patent-protected Creapure for lean muscle and brain longevity; and Marrow, a bone-marrow-based joint support supplement with Curcuwin Ultra+, Boswellia, and hyaluronic acid. All products are encapsulated in FDA-registered US facilities and verified by Eurofins third-party lab testing.

The business runs entirely on a Shopify storefront with no retail or third-party distribution. Revenue is generated through subscription AutoShip & Save programs offering ~30% discounts versus one-time purchases, with pricing in the $38-$99 per monthly supply range depending on SKU. A Build Your Own Bundle option enables cross-product attach with tiered 10-20% discounts. Marketing relies on Facebook, Instagram, email, SMS, and founder-led storytelling, and the company integrates Truemed for HSA/FSA payment. Primal Queen targets women across segments including those with hormonal imbalances, weight management goals, fitness goals, and joint/mobility concerns; the company claims 1M+ customers and a 4.64/5 average rating.

Primal Queen is structured as Primal Queen LLC, incorporated in Wyoming and headquartered in DuBois, PA, and remains founder-owned and bootstrapped with no disclosed venture funding. It serves customers in the USA and Canada. Strategic ingredient partnerships include Creapure (Germany), Metabolaid, and AstraGin, anchoring the company's differentiation claims in clinically studied inputs.

Name

Primal Queen

Legal name

Primal Queen LLC

Website

https://primalqueen.com

Company type

Private

Operating status

Operating

Short description

Primal Queen is a bootstrapped, founder-owned direct-to-consumer supplement company selling a four-SKU lineup of female-focused products — beef organs, a GLP-1 alternative, creatine bites, and a joint supplement — via subscription e-commerce to women in the USA and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

DuBois

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Beef Organs Subscription: Monthly or quarterly AutoShip subscription model offering 1st month free and ongoing discounts. Customers receive recurring deliveries with ability to skip, pause, or cancel.
2. Beef Organs One-Time Purchase: Single purchase option at full price for customers preferring no subscription commitment
3. PQ7 Sales: Appetite control supplement sold via subscription (30% off) or one-time purchase. Priced at $58 one-time or $38 subscription per month.
4. Goddess Bites Sales: Creatine bites sold via subscription ($49/month) or one-time purchase ($99). AutoShip offers 30% recurring discount plus exclusive flavor access.
5. Marrow Sales: Joint support supplement sold via one-time purchase ($68) with subscription option available.
6. Bundle Sales: Build Your Own Bundle option offering 10-20% discount based on number of products and subscription commitment. Mix and match any products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Primal Queen manufactures and sells female-focused nutritional supplements centered on a proprietary blend of six freeze-dried beef organs (liver, heart, kidney, uterus, fallopian tubes, ovaries) sourced from grass-fed Argentine cattle. The company has expanded into PQ7 (natural GLP-1 alternative for appetite control), Goddess Bites (creatine for lean muscle and brain longevity), and Marrow (bone marrow joint support). All products are sold direct-to-consumer via the company's Shopify storefront with subscription AutoShip & Save and one-time purchase options.

Product overview

Primal Queen is a direct-to-consumer supplement company offering four core products formulated specifically for women's health, delivered via a subscription e-commerce model. The flagship Beef Organs supplement provides foundational nutrition through a proprietary blend of six freeze-dried beef organs targeting female hormone health and energy. PQ7 is a natural GLP-1 alternative for appetite and craving control supporting weight management. Goddess Bites are creatine chewable bites for lean muscle, strength, and brain longevity. Marrow is a bone marrow-based joint health supplement. A Build Your Own Bundle option lets customers combine 2-4 products with tiered discounts. All products are manufactured in FDA-registered facilities in the USA with third-party lab testing, grass-fed/pasture-raised sourcing from Argentina for organ ingredients, and are positioned as alternatives to synthetic supplements or pharmaceuticals.

Differentiator

Problem solved

Functional benefit

Brands

• Beef Organs: Female-focused beef organ superfood supplement providing energy, hormonal support, and nutrient density for women's health.
• PQ7
• Goddess Bites
• Marrow

Products and services

• Beef Organs A female-focused beef organ superfood supplement containing six freeze-dried beef organs (liver, heart, kidney, uterus, fallopian tubes, and ovaries) sourced from grass-fed, pasture-raised cattle in Argentina. Supports energy, hormonal balance, and micronutrient nutrition for women with two capsules daily.
• Primal Queen PQ7 A natural GLP-1 alternative supplement for women's weight management, formulated with seven clinically studied botanicals (Metabolaid, Gluco Vantage berberine, saffron extract, colostrum, AstraGin, red orange extract, chromium picolinate) supporting four appetite-fullness pathways without stimulants, injections, or pharmaceuticals.
• Goddess Bites Chewable watermelon-flavored creatine bites (gummies) using Creapure patent-protected creatine monohydrate, designed to support lean muscle growth, strength, athletic performance, brain longevity, and recovery in women. Five bites daily provide 5g of creatine.
• Marrow A bone marrow joint support supplement combining grass-fed bone marrow (providing Type II collagen) with Curcuwin Ultra+ turmeric, Boswellia, hyaluronic acid, vitamin C, manganese, and AstraGin to support joint structure, inflammation balance, lubrication, and cartilage rebuilding in a single daily capsule.

Quantifiable outcome

• 1M+ happy customers with 4.64/5 average rating
• +7 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EurofinscoreTechnology or IntegrationThird-party laboratory testing partner providing full transparency, quality, and safety verification for all Primal Queen supplements. Testing results publicly available on website.
• TruemedminorGTM or Marketing PartnerHSA/FSA payment integration partner allowing customers to use health savings accounts for purchases, increasing accessibility and purchase conversion.
• MetabolaidcoreTechnology or IntegrationClinically studied blend of Lemon Verbena and Hibiscus used in PQ7 to support natural GLP-1 activity and appetite regulation.
• AstraGincoreTechnology or IntegrationProprietary absorption enhancement ingredient included in PQ7 and Marrow to improve nutrient uptake and bioavailability of botanical compounds.
• CreapurecoreTechnology or IntegrationPatent-protected creatine monohydrate with 99.99% purity sourced from Germany, exclusively used in Goddess Bites for maximum performance benefits.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heart & Soil: Direct peer in the beef organ supplement space, offering grass-fed organ capsules and whole-food nutrition. Comparable supply chain (pasture-raised organs) and category, though Heart & Soil skews gender-neutral while Primal Queen is female-targeted.
• Ancestral Supplements: Closest direct competitor — sells freeze-dried beef organ supplements (liver, heart, kidney, etc.) targeted at ancestral nutrition consumers. Highly comparable product category and sourcing model, but Primal Queen differentiates via female-specific organs and DTC subscription packaging.
• Dr. Kellyann: Sells bone broth, collagen, and organ-based supplements with a strong DTC and social-media marketing presence. Overlaps with Primal Queen on bone-marrow-adjacent nutrition (Marrow) and women's health positioning, with similar founder-led storytelling.
• MaryRuth's: Direct-to-consumer supplement brand with strong female-customer base, liquid and gummy formats, and subscription offerings. Comparable DTC subscription mechanics and women's wellness audience.
• Moon Juice: Premium women's wellness and supplement brand with a DTC focus, founder-driven storytelling, and high-ASP products. Overlaps with Primal Queen on female-targeted wellness positioning and Instagram-driven acquisition.
• Care/of: Personalized DTC supplement brand with subscription model, third-party testing, and a strong female-skewing customer base. Comparable business mechanics and brand-trust playbook, though product portfolio is broader and not organ-based.
• Organifi: DTC greens and superfood supplement brand with subscription model, social-led marketing, and a wellness/holistic-nutrition positioning. Comparable GTM and audience, though focused on plant-based rather than organ-based nutrition.
• HUM Nutrition: Female-focused DTC supplement brand addressing beauty, hormonal, and wellness needs. Comparable target customer, DTC subscription model, and clean-label positioning; competes for the same women's health and wellness wallet.
• Ritual: Leading women's multivitamin and supplement brand with a DTC subscription model, traceable ingredients, and third-party testing — directly comparable GTM, customer base, and quality/transparency positioning.

Broad incumbents

• AG1 (Athletic Greens): Large-scale DTC supplement brand with subscription model, third-party testing, and influencer-led growth. Comparable GTM playbook at significantly larger scale; competes for share of women's supplement and performance-nutrition spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/primalqueen
• Instagraminstagram.com/primalqueenera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primal Queen