Westbrae Natural, Inc.

What Westbrae Natural, Inc. does

Westbrae Natural, Inc. is a privately held U.S. packaged-foods company founded in 1970 in Berkeley, California, specializing in organic canned beans and lentils. The company sells an 11-SKU portfolio — Black Beans, Garbanzo Beans, Lentils, Chili Beans, Great Northern Beans, Kidney Beans, Pinto Beans, Black Lentils, Salad Beans, Red Beans, and Baked Beans — packaged in BPA-free recyclable steel cans and sized at 15oz, 16oz, and 25oz formats. Every SKU carries USDA Organic certification, Non-GMO Project verification, and Gluten-Free and Vegetarian credentials; most products are formulated as simple two-ingredient items (beans and water) with no added salt, except the seasoned Baked Beans line.

The underlying technology is organic bean processing and preparation rather than a software or platform architecture: sourcing of certified-organic inputs, controlled processing that preserves organic integrity, specialized seasoning blends for the baked-bean SKU, and recyclable steel-can packaging. The company owns the registered Westbrae Natural® trademark and brand identity, and supports consumers with a recipe content hub and active social channels under @eatwestbrae on Instagram, TikTok, and Facebook.

Westbrae Natural generates revenue exclusively through wholesale retail distribution. Products are sold through mainstream grocery chains and natural/specialty food retailers across the United States, and the company directs consumers to a 'Where to Buy' store locator rather than operating a direct-to-consumer e-commerce channel. Customer segments are horizontal — health-conscious consumers seeking organic, non-GMO, plant-based options, alongside mainstream grocery shoppers looking for convenient organic staples — and pricing is set at standard packaged-goods price points determined by retail partners. No revenue figures, headcount, or financial metrics are publicly disclosed.

Name

Westbrae Natural, Inc.

Legal name

Westbrae Natural, Inc.

Website

https://westbrae.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Westbrae Natural, Inc. is a privately held U.S. packaged-foods company, founded in 1970 in Berkeley, California, that sells an 11-SKU line of USDA Organic and Non-GMO canned beans and lentils in recyclable steel cans through mainstream grocery and natural food retailers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Carson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail Packaged Goods Sales: Westbrae Natural generates revenue through the sale of packaged organic beans and lentils sold in retail grocery stores. Products are sold through traditional retail channels including mainstream grocery chains and natural food stores. Revenue is derived from wholesale and retail distribution of canned bean products in various sizes (15oz, 16oz, 25oz cans).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Westbrae Natural, Inc. is a packaged food manufacturer that produces and sells USDA Certified Organic, Non-GMO Project verified, gluten-free canned beans and lentils under the Westbrae Natural® brand. The company offers approximately 11 ready-to-eat bean and lentil SKUs (including black, garbanzo, kidney, pinto, lentil, chili bean, Great Northern, black lentil, salad bean, red, and baked bean varieties) packed in BPA-free recyclable steel cans, sold through retail grocery and natural food stores in the United States.

Product overview

Westbrae Natural, Inc. is a food products company founded in 1970 in Berkeley, California, specializing in organic canned beans and lentils. The company offers a portfolio of 11 organic bean and lentil products: Westbrae Organic Black Beans, Garbanzo Beans, Lentils, Chili Beans, Great Northern Beans, Kidney Beans, Pinto Beans, Black Lentils, Salad Beans, Red Beans, and Baked Beans. All products are USDA Certified Organic, Non-GMO Project verified, and Gluten-Free, with most being vegetarian/vegan. The products are packaged in BPA-free recyclable steel cans and are fully cooked and ready to eat. The company also provides three featured recipes using their products: Black Beans and Rice, Lentil Soup, and Mediterranean Garbanzo Salad.

Differentiator

Problem solved

Functional benefit

Products and services

• Westbrae Organic Black Beans
• Westbrae Organic Garbanzo Beans USDA Certified Organic, Non-GMO Project verified, Gluten-Free garbanzo beans with mild, nutty flavor, available in 15 oz and 25 oz cans. Suitable for hummus, salads, and grain bowls.
• Westbrae Organic Lentils USDA Certified Organic, Non-GMO Project verified, Gluten-Free lentils with earthy flavor and tender texture, available in 15 oz cans for soups, stews, and grain bowls.
• Westbrae Organic Chili Beans USDA Certified Organic, Non-GMO Project verified, Gluten-Free blend of organic kidney, black, and pinto beans, available in 15 oz cans, intended for chili preparation.
• Westbrae Organic Great Northern Beans USDA Certified Organic, Non-GMO Project verified, Gluten-Free large white beans, available in 15 oz cans, suitable for stews, dips, and side dishes.
• Westbrae Organic Kidney Beans USDA Certified Organic, Non-GMO Project verified, Gluten-Free kidney beans, available in 15 oz and 25 oz cans, for marinated salads, Mexican dishes, and chili.
• Westbrae Organic Pinto Beans USDA Certified Organic, Non-GMO Project verified, Gluten-Free pinto beans, available in 15 oz and 25 oz cans, with creamy texture for burritos, enchiladas, and Mexican dishes.
• Westbrae Organic Black Lentils USDA Certified Organic, Non-GMO Project verified, Gluten-Free small disk-shaped black lentils, available in 15 oz cans for side dishes, salads, entrees, burgers, and soups.
• Westbrae Organic Salad Beans USDA Certified Organic, Non-GMO Project verified, Gluten-Free mix of kidney, pinto, and garbanzo beans, available in 15 oz cans, ready to use in salads, with marinades, or as a side dish.
• Westbrae Organic Red Beans USDA Certified Organic, Non-GMO Project verified, Gluten-Free red beans, available in 15 oz cans, suitable for salads and entrees.
• Westbrae Organic Baked Beans USDA Certified Organic, Non-GMO Project verified, Gluten-Free baked beans made with organic navy beans, cane sugar, and a signature blend of spices, available in 16 oz cans.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Amy's Kitchen: Major organic vegetarian/plant-based packaged-food brand with national grocery distribution — broader portfolio but overlapping USDA Organic, Non-GMO, and vegetarian consumer base and shelf positioning.
• Cascadian Farm: General Mills-owned pioneer organic brand spanning frozen, canned, and pantry categories — directly comparable organic positioning and certifications, backed by a substantially larger parent.
• Annie's Homegrown: General Mills-owned natural and organic packaged-food brand with national grocery distribution — comparable consumer demographic and natural-channel strategy, though broader in scope.
• Bush's Best: Category-leading conventional canned bean brand now offering organic and specialty lines — competes for the same canned-bean shelf set with substantially greater scale, marketing spend, and trade leverage.

Direct peers

• Bob's Red Mill: Major organic brand spanning dry beans, lentils, grains, and flours distributed nationally through natural and mainstream grocery — directly comparable on product mix, organic positioning, and channel strategy.
• Field Day: Natural-foods private label brand covering canned beans and pantry staples with USDA Organic positioning — directly comparable on product format and natural channel distribution.
• Natural Value: Organic canned bean and tomato specialist with national natural-food distribution — comparable product format, certification stack, and channel mix to Westbrae Natural.
• Eden Foods: Long-established independent maker of organic canned beans, lentils, and whole grains sold through natural food and mainstream channels — same product category, similar scale profile, and directly comparable brand positioning.

Others

• Simple Truth Organic (Kroger): Kroger's private-label organic brand covering canned beans and pantry staples — directly competes on shelf with Westbrae at lower price points, exerting pricing pressure across the category.

Emerging players

• BetterBody Foods: Organic legumes, oils, and superfoods brand with growing retail presence — overlaps with Westbrae's organic legume category while also extending into adjacent plant-based ingredients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/eatwestbrae
• Facebookfacebook.com/eatwestbrae
• Instagraminstagram.com/eatwestbrae
• TikToktiktok.com/@eatwestbrae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westbrae Natural, Inc.